Podcast Summary
From radio to podcast: A journey of persistence and adaptability: Persist through setbacks, adapt, learn and develop skills, use LinkedIn for advertising, and turn passion into a thriving business.
Persistence and adaptability are key to growing a successful podcast. The host of Young and Profiting Podcast, Harla Taha, shared her journey from starting at a radio station, to blogging, to being rejected by MTV, and eventually starting her own podcast. Despite setbacks, she continued to learn and develop skills, which allowed her to turn her side hustle into a 7-figure business. Harla emphasized the importance of using platforms like LinkedIn for advertising and shared actionable advice for content and publishing strategies. Her inspiring story demonstrates that even in the face of rejection, with determination and adaptability, one can turn their passion into a thriving business.
Turning rejection into opportunity: Embrace rejection as a chance to learn and grow, stay persistent and focused, and leverage personal connections to build a supportive community.
Rejection can be a catalyst for success. The speaker shares how getting rejected from various opportunities led them to start their own podcast, which eventually became a multi-million dollar business. They credit their resilience and ability to channel their energy into new learning experiences as key factors in their growth. When starting out, they focused on promoting their podcast on LinkedIn and consistently engaged with their audience there. They also leveraged direct messages to personally reach out to their followers and ask for support. The consistency and persistence paid off, leading to a large and engaged audience. The speaker encourages entrepreneurs to view failures as opportunities and to stay focused and productive in the face of rejection.
Consistently adapting to each social media platform's unique features: Study platform trends, adapt content, and engage followers to optimize social media strategy and reach audience effectively.
Consistency and understanding the unique features of each social media platform are key to growing an audience. Hala Taha, a LinkedIn influencer, shared her story of how she grew her influence on LinkedIn by targeting followers of other influential figures and engaging with them through automation. She then leveraged her influence to get featured on podcast apps, leading to the growth of her podcast. It's important to note that content varies on different platforms, and it's essential to study each platform's features and adapt your content accordingly. For instance, on LinkedIn, big portrait photos and short, catchy captions perform better than videos or polls. Hala's most popular post on LinkedIn, which received 100,000 likes and 8,000,000 views, was a text post. By staying up-to-date with platform trends and experimenting with different content types, you can optimize your social media strategy and effectively reach and engage your audience.
Leveraging LinkedIn for podcast growth: Build valuable resources and use them to collaborate with influencers and other podcast platforms for increased visibility and growth.
Building relationships and leveraging your unique resources can lead to significant growth for your podcast or any creative project. The speaker, Hala, shares how she used her growing presence on LinkedIn to collaborate with other podcast platforms and influencers, resulting in increased visibility and a larger audience. She emphasizes the importance of having something valuable to offer in return, such as a dedicated community or a large following. This strategy worked for Hala, allowing her to go from stagnant growth to over 500,000 downloads per month. The lesson for anyone looking to grow their podcast or other creative project is to focus on building something valuable that can be leveraged in collaborations and to think creatively about how to reach out and connect with potential partners.
Tools for Entrepreneurs and Investors: Shopify empowers business creation with ease and AI tools, while Yahoo Finance simplifies investment management with a unified view and research tools.
Shopify and Yahoo Finance are powerful tools for entrepreneurs and investors, respectively. Shopify offers a user-friendly platform for starting and growing a business, with features like easy setup, AI tools, and reliable customer checkout. Shopify powers a significant portion of ecommerce in the US and is accessible to individuals at any stage of entrepreneurship. Yahoo Finance, on the other hand, is an essential resource for managing investments, offering a unified view of all investment accounts, customizable charts, independent research, and financial statement analysis. Both Shopify and Yahoo Finance provide valuable solutions to help individuals hustle their money and focus on their passions, whether it be starting a business or growing their investments. To explore more about Yap Media and Hala's services, visit yapmedia.io.
Consistency and Shareability on LinkedIn: Post 5 times a week with short, line-by-line captions optimized for shares, use clear thumbnails, provide value, and build a community
Consistency and shareability are key to growing a podcast or any content on LinkedIn. Hala recommends posting at least 5 times a week, preferably in the morning, and using a "broetry" style with short, line-by-line captions that include a hook, value, and a call to action. The most valuable engagement is a share, so optimizing content for shareability with big, clear faces, bright colors, and educational, motivational, or inspirational captions is essential. Avoid external links in captions and instead use them in comments or DMs. Thumbnails should have a few words to hook the viewer, and captions are important for accessibility. Remember, the goal is to provide value and build a community on LinkedIn, rather than selling too aggressively.
Effective LinkedIn Content Creation: Short, Catchy Captions and Meaningful Assets: To create engaging content on LinkedIn, focus on short, catchy captions, meaningful assets like videos or static posts, a consistent publishing strategy, and forming engagement pods to boost reach and engagement.
Creating engaging content on LinkedIn requires a thoughtful approach to both the content itself and the publishing strategy. For content, focus on crafting short, catchy captions and creating meaningful assets, particularly videos or static posts. Videos may not seem to perform well due to different view count metrics, but they can still reach a large audience. Frequency is also important, with a content strategy that includes a mix of personal stories and promotional content. For publishing, consider forming an engagement pod with like-minded influencers to boost engagement and reach a larger audience within the first 30 minutes of posting. Remember, LinkedIn values shares over comments, so focus on creating shareable content to increase your chances of going viral.
Boost visibility on social media with team engagement and timely responses: Encourage team likes and comments within first half hour of posting, maintain exclusivity by not responding to every comment, use branded hashtags to increase engagement, and leverage direct messaging on LinkedIn for growth
Engagement and timing are crucial elements in a successful social media and publishing strategy. Within the first half hour of posting, encourage likes and comments from your team or family to boost visibility. Don't respond to every comment to maintain a sense of exclusivity and keep the conversation going. For hiring, Indeed is a powerful platform that delivers high-quality candidates and saves time. Use branded hashtags to increase engagement and own a specific hashtag for your business. Direct messaging is another effective tactic for growing your presence on LinkedIn. While automation was once an option, it's now against the terms of service, so manual interaction is required.
Effectively managing LinkedIn connections: Focus on engaging with active connections, unfollow inactive ones, reach out with personalized invitations, follow-up messages, and consider guesting on podcasts for growth.
Effectively managing your LinkedIn connections is crucial for maximizing engagement and potential growth. However, it's important to note that violating LinkedIn's terms of service, such as automating connections or logging in from different locations, can lead to negative consequences. Instead, focus on engaging with active connections and unfollowing inactive ones. To find active connections, look for individuals who engage with the content of industry influencers. Reach out to them with personalized invitations and follow-up messages. Additionally, consider guesting on other podcasts to expand your reach to the 50% of the population who don't listen to podcasts regularly. By focusing on authentic engagement and building genuine relationships, you can grow your network and potentially gain valuable opportunities.
Expand your reach by guesting on other podcasts: Approach podcasts with similar rankings or propose a commercial impression swap to expand your reach and grow your audience.
Guesting on other podcasts is a cost-effective and effective way to grow your own show's audience. You can find potential podcasts to approach by checking your ranking on platforms like Listen Notes and looking for those with similar rankings. Alternatively, you can propose a commercial impression swap, where you promote their podcast in exchange for them promoting yours. This can be especially beneficial for smaller podcasts looking to reach a larger audience. To learn more about Hara Maris, host of the Young and Profiting podcast, check out his show and consider joining his text community by texting "yap" to 28046. If you're a CEO, influencer, or celebrity looking to ramp up your personal brand or company, you can also reach out to Yap Media through their website.
