Explore " halloween special" with insightful episodes like "Episode #5: "Boo!"", "ABZ - Halloween Special", "The Rubin Sandwich: Costume Lovers Unite", "Episode #14 - Halloween Special" and "Episode 24: Halloween Havoc: Stomp Tha Graveyard" from podcasts like ""DT Talks", "Anime Brothaz", "Master of One Network", "Night Demon Heavy Metal Podcast" and "The Night Club"" and more!
*WARNING: Do not listen to this episode at night!*
Aloha~! Here's our special episode for Halloween. We just hope you don't get too spooked as we share with you some spooky (true) tales!
Happy Halloween!
Join the Brothaz in their first Halloween special. The crew goes over some anime that have some scary/chilling/disturbing moments. We hope you aren’t afraid of ghosts...
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Watch us live on Twitch every Monday at 7pm CT: https://www.twitch.tv/mof1podcast
It's the Night Demon Heavy Metal Podcast Halloween Special. This extended episode is jam-packed with Night Demon Halloween trivia, folklore and mythology. Hear the band reflect on the pervasive horror influences on Night Demon, from imagery to lyrics to cover artwork to mascot to merchandise designs to music videos. Walk down memory lane as the guys talk about their Halloween tribute band performances and experiences through the years from 2008 through the present, including everything from Kiss to Guns & Roses to Motley Crue and Spinal Tap. Learn about the longtime nexus between Night Demon and the Misfits / Danzig / Samhain. Find out all the details concerning the Heavy Hamburg Halloween celebrations of 2018 and 2019, and be the first to hear breaking news about the 2021 installment of this iconic event. And get the rundown on each Night Demon member's top 5 favorite horror films of all time. Happy Halloween from Night Demon to all you loyal podcast listeners.
Links:
The Feckin Check-In Podcast - www.facebook.com/feckincheckin
Hybrid Moments - www.hybridmoments1.bandcamp.com
Twin Temple - www.twintemple.com
New Liberty - www.facebook.com/newlibertyband
Mandex - www.facebook.com/mandexmusic
Satan - www.satanmusic.com
Dragon Productions - www.dragon-productions.eu
Misfits - www.misfits.com
Manilla Road - www.manillaroad.net
Listen at nightdemon.net/podcast or anywhere you listen to podcasts!
Become a subscriber today at nightdemon.net/subscriber. This week, subscribers have access to the bonus content and exclusive merch items below:
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On our bonus Halloween episode, we ask: What is Halloween music? Is Halloween music actually spooky? And, if not, what makes music spooky? To figure out the answers to these questions, we discuss and listen to everything from goth to surf, horrorpunk to horrorcore rap, old-time music to modern outsider artists, singing saws, theremins, and novelty songs.
Battling the Ancient Ones and Exploring Impossible Mazes in Paradox Vector, Solving the mystery of the sick colleague in Escape Room - Der kranke Kollege, and there's something strange, in the neighbourhood, who are you going to call? Phasmophobia!
❤️ Explore impossible mazes while battling the Ancient Ones in Paradox Vector by Schmidt Workshops
💚 You only wanted to make a visit to your sick colleague, but what you encounter is beyond your imagination. Check out Free to Play investigational adventure Escape Room - Der kranke Kollege by Bitbeast Games
💙 Phasmophobia by Kinetic Games is a 4 player online co-op psychological horror
H̸̡̨̰̻̜͑͛͗́̽̈́͛̆̉ồ̴̗͙͇͍͙̖̠̆̐͑̓̋͒́̊w̸̡͍͎̼̤͇͈̱͆̒̍͊̽̇̀̄̂͞ m̬͓̭̫̟̞̗̈́͂͑͛͑̇̏́́̚ą̨̣̰͍͕̮̿̏̀̃͞͝n̸̡̛̛̛̦̰̲͈̯̘̥̝̊̉̍̂̾̈͠ý̭̯̠̰͖͆̔͒͐͟͞ l̝̥̯̺͖̙͔̣͈̖̉̽͋̋̌̄̔͆͡͠ȋ̷̢̲̳̻̫̤̞͚̬̑͋̿̓͆ͅv̵̞̞̗̗͕̎̇̋̊́̌͑̅̇̏ẻ̴̼̥̘͕͓̭͕̱̬̿̍̃̐͘ͅş̷̺̬͙͈̗͙̯̙̆̉̅̐̈͂́̕̚͟ d̵̨̟̘̪̞͉̼́̓́͑̓̉̉̊i̢̮͎̦̳̣̊͐̈͊̒͂̚͢d̴̻̻͖͈͙̖̥̎̇̊̍̐͐ y̵̡̭̙̦̦̯͙̑͂̇̈̆͊̍õ̶̻͇̩̦̮̦͕̤͔̿̆̆̍͛͗̉̀̕ų͍̜̖̠̒̐͛̀́̈̋̅͘͜ g͓͙̘̪͉͕̜͊̇̿̽̕͝͠e̴̗̝̙̻̼͛͊̒̎̓͡ţ̷̰̞̤̠͇̇̏͌̐̅̀̒͠ ơ̸̧̦͉̮͖̥̞̠̄̋̈́̆͐͐̒̔͟͜n̢̧̯̖̩̼̪̫̹̟̎̾͋́̌̿́͞͡ t̡̛̛͓̺͚̤̻͑̿͌͋͑͗̾͘h̴̳͖̗̩͚̣͔̬͔̭̊̈́̍͘͞į̮̦̘̺̖̉̊̀̂̎̕͟s̶̡̡̤͕̦̲̪̬̈̂̂͑̀̔͢ L̰̘̦̱̟͛̃͑̾̓̆͝ĕ̷͓͖̱̱͔̣̩͍̥̇̓͂̕ͅv̩̣͍̳̪̔̿̇̏̀͌̄̽̔͢͠ẻ̷̡̙̻̖̘̝̟̬̪̮̄͌̐͞l̸͇̻̠̙̭̫͔̗͈͉̆̔̃̽͑̚?̷̡̘̤̜͉̤̭̫̤̺͂̇̌́̿̉̅̔̓. Why not let me know over on Twitter or Facebook?** 👾
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Happy Halloween y’all! On this special episode, we’re trying something a little different: a movie commentary!
Is the The Hills Have Eyes (2006) any good? We can’t remember! Feel free to watch along with us if you have the means; plenty of dumb fun to be had!
Enjoy the cringe!
This week we have the Elysian Seasonal - Night Owl Pumpkin Ale.
Make sure to check them out.
https://www.elysianbrewing.com/age-gate
Show Notes:
“Closing Time” by Scott Taylor
Read by Amanda Angerbauer
Episode Photography by Katie Plott
Episode music “Fragments of Bangkok” by Eugenio Mininni
“In the Telling” is moving to a bi-weekly release schedule. With 21 episodes in Season 1 during 2019 and already over 30 more full length episodes added during season 2 in 2020 , I’m excited to release consistent content in a more easy to consume flow. You can expect two new episodes in November. “In the Telling” will take a season break in December and will be back in 2021 releasing episodes on the 1st and 15th of every month.
Happy Halloween
“I would like, if I may, to take you on a strange journey.” – The Criminologist, The Rocky Horror Picture Show (1975)
“It’s Halloween, everyone’s entitled to a good scare.” – Brackett, Halloween (1978)
“Be afraid ... Be very afraid.” – Ronnie, The Fly (1986)
We were not organized enough to keep track of this this week.
Watch us live on Twitch every Monday at 7pm CT: https://www.twitch.tv/mof1podcast
🎃 It’s the 13th of July, so it’s time for the Advent Calendar House to unearth one of our favorite Halloween haunts, 1979’s The Halloween That Almost Wasn’t, starring an exceptionally great Judd Hirsch as Count Dracula.
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Tom Coombs (TPIF: Thank Pod It’s Funny, @ClassicTomedy).
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1. This was renamed for its VHS release as The Night Dracula Saved the World, except no, he doesn’t.
2. Lyndhurst Mansion plays the role of both Dracula’s castle and the Witch’s castle. It’s located in New York state, not far from Sleepy Hollow.
3. The opening music, Bach’s Toccata and Fugue in D minor, was never in a Dracula movie. Its first uses in sound film were in 1931’s Dr. Jekyll and Mr. Hyde, and 1934’s The Black Cat, starring Boris Karloff and Bela Lugosi.
4. My association of the music to Dracula probably stems from its use on Castle Dracula, a haunted boat ride on the Wildwood, New Jersey boardwalk that burned down in 2002.
5. Jack Riley (Warren the Werewolf) was also the voice of Stu Pickles on Rugrats, and did a bunch of Country Crock spread commercials.
6. Judd Hirsch as Dracula exaggeratedly disco dancing in a white Saturday Night Fever jumpsuit is the greatest way to end anything ever.
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McDonald’s Scared Silly Halloween commercial, starring Ronald McDonald and the Chicken McNuggets, circa 1986.
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“The Halloween That Almost Wasn’t” © 1979 Concepts Unlimited.
Full show notes with links at adventcalendar.house.
Say hi on Twitter @adventcalhouse.
Theme song by Bronwen’s Ghost.
Full show notes and social links at adventcalendar.house.
#046 In this chapter 4 of our Halloween special we take over IT evil below from usaopoly or the OP , In this October 31 2019, we bring you the scary game, Enjoy and Happy Halloween!!
P̴̡̢͕̘͇̂̄̑́̀̽̌̓̾͞l̛̫͕͈͔̋́̋͜͟͝a͚̰̮̩͗̾͑̑̆͐̕ͅy̞̤̺͖͇̣̲͍͉͐́̆̔͐̕͝ t̶̢̥̞̹̟̲̪͍̺̏́́́͞h͓̟͚̪̟͕̎̑̒̔̔̑͢ȩ̢̙̩͔̣̺͂̒͐̄͢͡͡ ț̵̢͕̞̙͚͔̩́̇̔̎̇̔̀̀̿ả̢̨̡̜̫̓͌̓͗̀̈́͆͡p̸̡̖̭͍̣͓̔͑͊͆̔͡é̢̻̲̠͇̞̭̦͚̹̈̿̒̃͞
❤️ L̟͍͍̪͓̋͑̈́̈̃̉͘͡ȋ̧̩̭̯̻͉̋̀̾͗̄͊͜͞͠t̸̨͍̱̞̹͖̳͉̦̣̂̂́̏̓t͍̫͖̦͓̐̑̓̀́͒̎͟͜͞l̛͖͕̤͕̹͉̟̙̹͊̋͋͘e̡̥͕̩̼͔̾͊̎͋́͊͟͜ Ṉ̷̡̡̫͔͎̳͔̠̦̇̽̾̉̄ī͉̘̠͇̩̌̎̍̓̋g̷̡̫̜̱̞̦̠͇̽̒̅̊́̋̚͘͝͞h̴̡̧̼̫͉̖̥̀̋̌̕͘͜t̖̜͍̬̬̐̉̾͐͛͂̾m̮̙̳̭̳͕͚̏̏̏̏̿͊̀͢ͅa̧̛̼͈̮̬͓͚̓̃̍̔̒̓͘͟͟͠r̝̭̰̲̦̤̮͛̏̀̑͌̂ͅȅ̴̛̦̬̰̳͆́́͛͆̆̓͜͠s̷̜̩͍͖̰̽̾͛͐̿̕͞ b̵͉͈͚̜̪̞̗̈̿̈́͊̋͒͗̾̏y̶̢̧͙̳͓̱̝̝͊̌̊̐̀̇̚͠͠ Ṱ̴̢̖͎̿̉͑̈̿̀̈́͋̕͢a̶̢̲̣̳̱͎̮͐́̅͆̽͌͒͐̀͜r̟̼̝̦͙̃̊̔̔̀̃͊͝ͅṣ̸̢͙̰̼̪̗̲́̓͌̇͛͆͘̕͢͟͞i̶͎̪̗̝̪͓̹̟̅̑̍̊̉̈́̑͝ȩ̶̢̛̠̪͎͍̪̩̞͒͋̑̈́́̈́͝͡ŗ̡̛̛̘̺͖͇̜͖̃̎̅̒̇̈́̚͘͟ S̵̮̩͕͈̭̝̐̅̇̄̇̃́͜͡t̷̛̼͕̗̬̞̀͑̃̋̀̆̓̕͝ǔ̶̢̦̪̗̦͈̘̞̺̂͐͋̂́́̽͘͝d̵̪͎̲̗̠̩͑́̇̇͋̑͆ì̡̹͍͕͚̺̒̍̏͋͊͂̄̀ő͕͇͖̤͇̩̓̂̾̊̀͡ṡ̯̬̯̘̟̞̭̊͋̒́
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💚 .G̴͓̱͍̩̲̊͗͂́̊̌̒̚͡ā̵̢̠̪̖͎̬̍́͘͞m̶̢̢͔̦̟͚̣͔͈̙̊̆̓̑͒è̫͙̝̜̪͒̿̋̎͑̓̒̚͢ M̸͕͎̟͈̞͂͗̆̈͗̇̈͢ͅò̸̞͈̤͔̙̦͔̆̀̇̾̋̓̈̕͢͟m̷̧̞̬̼̖̭͙͍̗͂͋̈̒̿̌͘̚ȩ̧̧͎̬̘̤̤̠̉͐͆̀͗̓͂̕͞ņ̟̹̹̹̥̹̗̪̖̌͌́͐̿̈́͋͐̍t̵̢̧̨̛̜̤͚̹͎̯̾̒̄́̉̎̃̚s̳͈̙͈̹̏̏́̀̓̀͜͢͝ͅ Ţ̴̟̤̟͇͚̎͌͂̈̾͘h̢̨͕̦̱̰͌̔̀̐̒̎̎͘̕͢͠ͅa̧̟͙͕̳̭̲̺̳̎̈́̔͒͊̐͜t̷̢̢̮̺̞̦̓̐̑̂͗̀̚̚ S̴̥͖̫͍̩͗̒̓̈́̋͋͗̎͐ċ̶̛̺̲̲̜͉͉̖̲̯̊͆̽͋̆ą̺̭̭̤̺͉͍̹̭̋̀̂͆̕͝͞͡r̨̢̳̮̻̣͕̼̈̿̀̋̊ͅę̴̯̘̹͎̪̌͑̌͐̅͞
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💙.Ȧ̢͇̠̩͇͌̍͐͂ͅm̶͈͚̜̤̼̣̫̓͑͊̔̐̌̚͡n̬̗̞̓̾̌̂͛̆̕͢͢͡ę̱̭̻̹̟̮̔͋͊͋̅̉̚s̮̰̘̰̩͉̀̋͌̄̽̄̇̋͐̀i̴̥͉̳̗̗̳̟̋̄͆̄̚ą̼̤͎͓͇̈͆̈͂̕͘:̡̹̯̯̤̘̼́̉͊̔͌͒ T̵͉̼̻̰̼̙͚̲̋̽̽̇͆͂̒̈̕h̵͖̭̪̳̼̙̤͐̋̓̇͆̎́̋̽ȩ̭͉͚̞̣̙̙̻̺̑̔̈͗̐̿͘ D̴̡͙̥̖̻̯̿̅̎̑̓̃͗̕̚͟͝á̶̢̛̦̥͚̄̂̀̌̂͒͋̕͟r̨͖͓͈̗̻̳̳̉͐̓̄̔̾͘k̶̨̹̦͔̩̖͚̼̅̑͆͆̿͡ Ḑ̵̺͖̹̟̭͔̳̐̋̓͛̓̂̀͂͡ͅe̷̱̟͖̝͔̞̓̉̊̂́̕͢͢͡͝s̛̞̣̝̩̤̹̣͑̉͂̃͊̅̊̚͢ͅc̙̰̜̳̜̱̙͐̈̾̉͑̃̅̀͞͠ȩ̶̛͍̮̰̩̫̍͗̎̉̋̿̐͡n̛͚̹̫͚̼͙̫̻͉͍͌͑̏͐̒͐̅̓̕t͇̟̥̲͔̼̒̀͆͑̒̆̄͒̀͟ b̛͓̣̼̻̻̳̳̪̭̃͛͘͞͞͞ͅŷ̸̢̧̛͈̪̙̰̹̃͑͆̆̍̋͢͞ F̴̩̪̺̠̱͕͗͌̇̋̿͋̃̉̚r̡͓̭̫͕̀̒̍̕͟͠ị̷̧̰͙̰̖̩̇̿̃̀́͊͗̚͢c̛̪͔̟̖̟̜̠͐̇̒́̅̌t̵͚͓̬̗͉͙͉̻͒̽̊͒̌̿͟i̸̜̘̬̞̞̻̠͆̋̅̀͛͌͟ơ͉͓̟̫̐̓̍̂̔͜ņ̷̡̣͙̖̖͔̟͌͐͆͐̌̾̽͂͜͝a̧̱̪͔͍͇̯͒̑̀́̏̽͞͝͠l̵̛̲͓̜̘̠͈̘̆̓͒͋̂͡ͅͅ Ḡ̡͈͖̗̥͍̠̪̤̆͂͗́̅̑̊̀a̞̹̺͚̝̯͐̄͒͑͐͐̊͌̓m̴̛̛̤̰̮̤̯̭͇̻͊͛͋̔͐͆͢͜͝e̢̻̜̦̺͇̅̓̍͗̌̽́͢s̗̥͍̟̖̣͋̑͐̆́̓̈͘
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H̸̡̨̰̻̜͑͛͗́̽̈́͛̆̉ồ̴̗͙͇͍͙̖̠̆̐͑̓̋͒́̊w̸̡͍͎̼̤͇͈̱͆̒̍͊̽̇̀̄̂͞ m̬͓̭̫̟̞̗̈́͂͑͛͑̇̏́́̚ą̨̣̰͍͕̮̿̏̀̃͞͝n̸̡̛̛̛̦̰̲͈̯̘̥̝̊̉̍̂̾̈͠ý̭̯̠̰͖͆̔͒͐͟͞ l̝̥̯̺͖̙͔̣͈̖̉̽͋̋̌̄̔͆͡͠ȋ̷̢̲̳̻̫̤̞͚̬̑͋̿̓͆ͅv̵̞̞̗̗͕̎̇̋̊́̌͑̅̇̏ẻ̴̼̥̘͕͓̭͕̱̬̿̍̃̐͘ͅş̷̺̬͙͈̗͙̯̙̆̉̅̐̈͂́̕̚͟ d̵̨̟̘̪̞͉̼́̓́͑̓̉̉̊i̢̮͎̦̳̣̊͐̈͊̒͂̚͢d̴̻̻͖͈͙̖̥̎̇̊̍̐͐ y̵̡̭̙̦̦̯͙̑͂̇̈̆͊̍õ̶̻͇̩̦̮̦͕̤͔̿̆̆̍͛͗̉̀̕ų͍̜̖̠̒̐͛̀́̈̋̅͘͜ g͓͙̘̪͉͕̜͊̇̿̽̕͝͠e̴̗̝̙̻̼͛͊̒̎̓͡ţ̷̰̞̤̠͇̇̏͌̐̅̀̒͠ ơ̸̧̦͉̮͖̥̞̠̄̋̈́̆͐͐̒̔͟͜n̢̧̯̖̩̼̪̫̹̟̎̾͋́̌̿́͞͡ t̡̛̛͓̺͚̤̻͑̿͌͋͑͗̾͘h̴̳͖̗̩͚̣͔̬͔̭̊̈́̍͘͞į̮̦̘̺̖̉̊̀̂̎̕͟s̶̡̡̤͕̦̲̪̬̈̂̂͑̀̔͢ L̰̘̦̱̟͛̃͑̾̓̆͝ĕ̷͓͖̱̱͔̣̩͍̥̇̓͂̕ͅv̩̣͍̳̪̔̿̇̏̀͌̄̽̔͢͠ẻ̷̡̙̻̖̘̝̟̬̪̮̄͌̐͞l̸͇̻̠̙̭̫͔̗͈͉̆̔̃̽͑̚?̷̡̘̤̜͉̤̭̫̤̺͂̇̌́̿̉̅̔̓. Why not let me know over on Twitter or Facebook? 👾
➡️ Support this show on Patreon
This show is part of the Dragon Powered Studio network, find more awesome geeky shows like this right HERE 🐲
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Full Transcript
This is Carolyn Bradfield and you’re listening to the Convey Micro-Cast audio series.
This week is our Halloween Micro-Cast series and we’re going to give our old friend Freddy Krueger a shout out by entitling our program, the Nightmare on Channel Street. For those of you who don’t remember Freddy, he starred as a character in the Nightmare on Elm street, an insane child killer, released on a technicality and murdered by the town’s parents. He comes back in people’s dreams and continues to kill through 9 different movies.
So in honor of Halloween week, we are going to identify nightmares in the channel that keep you up at night, ruin your channel program and destroy revenue.
Our first episode in the Nightmare on Channel Street is called “the death of commissions”.
This episode of unfolds as nervous channel partners watch in horror as big companies gobble up smaller ones, creating a behemoth that lumbers through the marketplace like a zombie trying to feed itself on dwindling sales with a pack of hungry debt holders hard on their heels.
The struggling company darts into court to protect itself from hungry debt holders by filing bankruptcy and then the nightmare really begins, but not for the company, instead for partners that sold its services. A new group of characters come on the scene, the bankruptcy court judges who nullify partner contracts gasping in horror at the commissions flowing out the door to partners who stopped selling their services years ago. Judges rule, commissions begin to die and partners that depended on them start scrambling for new sources of revenue.
Episode two is called the “The Invasion of the Sales Partner Snatchers”
You used to go to Channel Partners in Vegas and there were thousands of partners in the exhibit hall, or to regional meetings full of partners. Then, all of a sudden, there was the invasion of the body snatchers and one by one those partners started disappearing, seemingly snatched away, gone forever.
Where did the partners go? Some of them got discouraged with channel sales and went back to their careers working for a company. Some of them simply aged out and retired from active duty, continuing to take whatever commission checks that were still coming their way. Or some of them just decided that it was not interesting enough to keep coming back, only to hear the same old presentations delivered the same way. And the other explanation for their disappearance is that pods from outer space have landed in the channel, snatching up the partners we used to know and depend on.
In Episode three, vendors check into the Bates Motel, hand over their MDF funds and may never have their channel marketing budget come out alive.
Your Vegas hotel, those huge greens fees at the golf tournament, or sponsorships for that expensive cocktail party have been washed down the drain with very few partners that you hoped would engage actually selling your services. Now, you wake up in a cold sweat being chased by your management team, screaming that you don’t know what the ROI result is, and which partners were converted and what revenue is going to result from your efforts.
Next it’s a cold Halloween night and you’re waiting in the Pumpkin Patch for the Great Pumpkin to arrive. But that never happens because you’re in episode 4 of the Nightmare on Channel Street.
If you worry about trying to find partners to represent you in the channel, only to have your trick or treat bag filled with rocks, then you are not alone. The channel has expanded, the number of vendors has grown, and it’s much harder to get partners to pay attention with all of the noise in the channel. Trying to get people to pay attention to you can be one of the nightmares on Channel Street.
And our fina
Full Transcript
Convey Micro-Cast Series
This is Carolyn Bradfield and you’re listening to the Convey Micro-Cast audio series.
This week is our Halloween Micro-Cast series and we gave Freddy Krueger a shout out in our first episode, the Nightmare on Channel Street. We identified nightmares in the channel that keep you up at night, can ruin your channel program and destroy your revenue. Today we’re going to focus on vendors that checked into the Bates Motel, handed over their MDF funds, and thought they were getting the key to channel revenue, only to never come out alive.
Your Vegas hotel bill, those huge green fees at the golf tournament, or sponsorships for that expensive cocktail party have been washed down the drain with very few partners that you hoped would engage actually selling your services. You try to wake up from the nightmare where you are being chased by your management team, screaming that you don’t know what the ROI is, which partners were converted and what revenue is going to result from your efforts.
You are caught up at the Bates Motel in the Nightmare on Channel Street, but there are ways to make sure that your marketing development funds give you a provable ROI, don’t break your budget and produce partner relationships and customer referrals. Here are some thoughts.
Don’t overspend on live events by changing your event strategy.
Vendors tend to overspend on events by sponsoring a cocktail party, complete with a killer band, great drinks and in a cool venue. But those events often have other vendors clogging them up and little opportunity to engage directly with the partner that you want relationships with.
Consider creating a niche event that is more innovative and creates an exclusive gathering that entices your partners to attend and because you view them as important in your go-to-market strategy. More intimate events that give the partner a personal experience and offer the channel team the opportunity to participate in activities directly with the partner are much less expensive than the big blowout. Think a Top Golf outing, wine tasting, or fireside chat with a local celebrity.
And, don't feel you have to go it alone. There are vendors that offer services that are compatible vs. competitive to yours. Invite them to co-sponsor and add an educational component that is not product-focused but more industry and market focused.
Create educational, virtual partner events that you can execute for a fraction of the cost of a live event.
Webinars and podcasts continue to be a hot trend in content marketing. They are inexpensive and effective if they are done right. Make those events short and use your marketing budget to pay an industry thought leader to bring an expert or knowledge perspective vs. focusing on trying to sell your products and services over the web. People will come to hear the thoughts of people that are different and interesting. Think about the power of Ted Talks that attract massive audiences.
Consider offering knowledge on the vertical markets your customers exist in, on selling strategies, and on strategies that partners can use in general to grow their business. Virtual events can be delivered with minimal marketing funds because there is no travel involved and no expense in finding a venue, paying for food and drinks, and those pricey giveaways.
Execute a digital strategy to help sales partners market directly to their customers and prospects.
Partners have spent years building customer relationships or creating contacts in their local marketplaces that could become customers. However, they don’t have the time, creativity or expertise to execute an effective digital marketing strategy. Allocate your MDF funds to reward partners who are willing to let you help them with a g
Transcript
Convey Micro-Cast Series
This is Carolyn Bradfield and you’re listening to the Convey Micro-Cast audio series.
This week is our Halloween Micro-Cast series and we gave Freddy Krueger a shout out by entitling our first episode, the Nightmare on Channel Street. We identified nightmares in the channel that keep you up at night, can ruin your channel program and destroy your revenue. So many of you have seen the Walking Dead, that wildly popular series that has lasted for 9 years and filmed in the state of Georgia, Convey’s home.
This episode of the Nightmare on Channel Street starts off easy enough. Partners are throwing deals to you right and left, asking you for quotes and submitting deals. But then the nightmare begins. You’re working way too hard preparing tons of quotes for companies that are just plain wrong for your services. It’s a nightmare because your entire channel team is totally deployed chasing deals that will never convert, partners are frustrated because they don’t know which prospects meet your standards and your channel is being sucked into a never-ending quoting nightmare.
What looked like good deals are the now the “walking dead”. How can a channel program hold off those zombies and get deals that will actually convert? If you want to survive this episode, here is what you can do.
Make sure that sales partners have a clear understanding of your ideal customer profile.
If partners are sending prospects over to you and asking for quotes that never produce a deal, whose fault is it really? I’ve seen many channel programs complain about the wasted time in quoting bad deals, but not enough programs accepting that they were ones at fault because they never educated the partner on what types of customers are ideal for them.
Partners need to understand what markets you are strongest in, the size of the company that is right for you, and what type of buyer inside that company you need to talk to. Convey had a vendor that was getting absolutely no traction with partners for their hosting solution. When we explored the type of customers they already had, we found out that 65% of them were healthcare organizations because of the HIPAA-compliant platform the company had. However, their healthcare market focus was never shared with partners, so they had no idea where to focus their efforts. Once partners were educated, the right deals began to flow through.
Make sure your program has a clear understanding of the ideal partner you want to represent you.
Not every partner that is out there has the customer base, technical expertise, or sales capacity to sell services, yet many channel programs cast a wide net then wonder why they are either ignored by partners or get the wrong referrals.
Convey’s Channel program has over 23,000 sales partners that belong to 40 master agent portals but trying to influence and form relationships with all of them when selling your services that are only appropriate for some of them is a recipe for frustration and un-met expectations on both sides.
And lastly, clearly define the rules of engagement for deal referral or getting a quote.
Partners like a clear understanding of process. They have hundreds of vendor choices and if they are not clear about how to refer, how to ask for a quote, what information you want, and who to deliver it to, they will make up their own process. Consider formalizing your referral and quoting process by creating forms to add the information you care about. Set partners expectation about what you plan to do once you get their information so everyone is on board and on the same page.
Referrals and quote requests from partners don’t have to join the army of the Walking Dead if you ensure that partners know what the ideal cus
Full Transcript
Convey Micro-Cast Series
This is Carolyn Bradfield and you’re listening to the Convey Micro-Cast audio series.
This week is our Halloween Micro-Cast series and we gave Freddy Krueger a shout out in our first episode, the Nightmare on Channel Street. We identified nightmares in the channel that keep you up at night, can ruin your channel program and destroy your revenue. Today we’re going to focus on the “Invasion of the Sales Partner Snatchers.
You used to go to Channel Partners in Vegas and there were thousands of partners wandering through the exhibit hall or attended regional meetings. Then, all of a sudden, the invasion of the partner snatchers descended on the channel and one by one those partners started disappearing snatched away and gone forever.
If pods from outer space didn’t spirit partners away, then where did they go? The answer is complicated. People became agents years ago because they may have been in a company’s telecom department, then decided to branch out and start their own business. Many of these partners are now aging out, retiring, or just not active and they are being replaced by new partner models that may not be so obvious to you. So, what are vendors and master agents to do so they don’t experience the nightmare of the disappearing partner on Channel Street? Here are some thoughts:
Diversify your partner base.
If the only type of sales partner you have focused on is the telecommunications agent, you are missing a variety of other partner types that have the right customer base not only for network services, but for cloud and business as a service. And you may be putting your channel program at risk as your traditional partner base shrinks. Think about including managed services providers, value added resellers and IT service providers. After you do that, look around and consider less traditional partners that are calling on accounts with non-technology-based services.
Here is an example. The other day I ate lunch with an insurance agent who is building a practice around commercial insurance for assisted living facilities. That person would make a great referral partner because those facilities need to upgrade their phone system, move applications to the cloud, use technology to make their buildings smarter, and network their locations together. He’s non-traditional but he’s calling on the right customers in a high-value target market.
Once you diversify it’s important to understand the different type of partner models and how they function.
Let’s take the managed services provider as an example whose business model is different than a telecommunications agent. An MSP owns the customer relationship because they not only manage their IT and network, they also invoice the customer for services rendered. MSPs will often step aside and let the vendor take the lead when it comes to selling services that they don’t have native expertise in, making them an ideal partner who wants a trusted relationship with a master agent or vendor and is willing to make the referral.
It’s also important to learn where the new partner types hang out and plan to go where those partners congregate.
If you expect these different partner types such as an MSP or VAR to haunt the hallways of Channel Partners in Vegas or other telecommunications-oriented events, think again. They will likely be elsewhere. Expand your presence at organizations like ASCII or shows like IT Expo to find other technology-oriented partners.
And think about where other referral partners might be who are not technology sellers. If you sell to healthcare, there are numerous industry tradeshows where you might form relationships with vendors who are selling to the multi-location assisted living facility or
Full Transcript
Convey Micro-Cast Series
This is Carolyn Bradfield and you’re listening to the Convey Micro-Cast audio series.
This week is our Halloween Micro-Cast series and yesterday we gave Freddy Krueger a shout out by entitling our first episode, the Nightmare on Channel Street. We identified nightmares in the channel that keep you up at night, ruin your channel program and destroy revenue. Today we’re going to focus how you wake up from the nightmare, run away from the monsters chasing you to not only survive on Channel Street, but to thrive.
Let’s focus on the problem of the disappearing commissions. We’ve seen the rapid pace of mergers and acquisitions in the channel, many of those deals financed through debt, saddling the company with large debt-service and interest payments. Take Windstream as a prime example. They snapped up smaller companies like Earthlink and went into debt to do it. You know the rest of the story; this year Windstream had to file bankruptcy in order to survive and protect itself.
Now, enter the bankruptcy court, and that channel program lost a level of control over how partners got paid. Commissions became at risk, especially to those partners that stopped selling new Windstream accounts years ago. So how do master agents and partners protect themselves from this nightmare on channel street? Here are some ideas.
First, diversify your provider portfolio.
The first rule of business is not to put all of your eggs in one basket. Companies that have a top-heavy revenue stream tied up in only a few customers are those at most risk. Although you have your favorite providers, putting most of your revenue in one place elevates your risk. Beyond that, you may be missing new services, new strategies and new opportunities other providers might represent to you and to your customers.
Next, upsell existing customers with additional services.
If you’ve sold big network deals, you are likely making good commissions from those relationships. However, those companies have evolving technology needs that you can fill. If you affiliate with a master agent that is part of a master agent association like the Technology Solutions Exchange or the Alliance Partners, those master agents very likely own Convey Partner Portals. Inside their portal is a world of other cloud and technology services you can offer your customers to upsell to your customer base and continue to diversify your source of commissionable revenue, reducing your risk.
And third, stay abreast of channel developments.
Most of the struggles that vendors are facing in the channel are often reported on in the variety of channel publications and websites. Make sure to access those sites and read the tea leaves so that you are not surprised. If you know what might be coming with suppliers you work with, you can make more intelligent decisions about where to place your business so that it is in less jeopardy.
The nightmare of being blindsided by changes in your provider’s business is one that can be avoided. Plan now to diversify the providers that you place business on, diversify your portfolio by upselling customers with new services, and stay informed about developments with the suppliers that you are working with.
This is Carolyn Bradfield and you’ve been listening to our micro-cast in the Convey Channel Partner special Halloween series.
🎃 Put out the oars and surrender yourself to the mercy of the rivers of time as they take us back to Garfield’s terrifying 1985 Halloween special.
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Jeff Somogyi (@sommerjam, Talkin’ Chopp).
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1. Jim Davis wanted ‘Garfield’s Halloween Adventure’ to ‘at least scare 4-year-olds’ (The A.V. Club, 2014).
2. Samples of the comic book adaptation, Garfield in Disguise, from Rotten Ink and Goodwill Hunting 4 Geeks, including even creepier drawings of the old man and pirate ghosts.
3. The first appearance of Binky the Clown!
4. Jon’s head going through the bottom of a falling jack-o’-lantern could have killed him at worst and concussed him at best.
5. How many kids in the history of trick-or-treating got suckered into getting double the candy for their siblings?
6. The time a raccoon broke into Jeff’s attic and left a hornet’s nest inside a Nativity scene shepherd.
7. Speaking of attics, the Pink Panther advertising Owens Corning fiberglass insulation.
8. The Roy Ogle of the very random passing reference “Roy Ogle’s roots” was a plant breeder at Clemson University. They’re sweet potatoes.
9. The black cat pajamas may be a callback to the killer panther from 1984’s Garfield in the Rough, another good special to put on if you want to give your kids nightmares.
10. If ghosts are real, as this special establishes, was the ghost of Jon’s grandfather watching all the Christmas festivities in that special?
11. C. Lindsay Workman, the voice of the old man, and also Garfield’s grandfather in Garfield on the Town, and God in Garfield: His 9 Lives.
12. The “double burn” glowing effect used on the ghosts reminds us of the Night on Bald Mountain sequence of Fantasia.
13. We had to ask: Did Garfield an Odie really survive the night, or is everything thereafter really Garfield Minus Garfield?
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McDonald’s Halloween Pumpkin Pails!
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“Garfield’s Halloween Adventure” ©1985 United Feature Syndicate, Inc./Anderson Digital.
Closing Music: Witch’s Night Out, by Razoreater, written by Peter Rochon.
Full show notes with links at adventcalendar.house.
Say hi on Twitter @adventcalhouse.
The Advent Calendar House is on the web at adventcalendar.house, on Twitter @adventcalhouse, and part of the Christmas Podcast Network.
Theme song by Bronwen’s Ghost.
Full show notes and social links at adventcalendar.house.
The Advent Calendar House presents a dazzling display of magical mischief as we celebrate the 40th anniversary of Witch’s Night Out, an often remembered, then forgotten, then re-remembered Halloween classic from 1978.
You can watch Witch’s Night Out at Shout! Factory TV.
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Chad Young (The Horror Movie BBQ, @horrormoviebbq).
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1. WitchsNightOut.com, the official website.
2. @BazooeyWNO on Twitter.
3. Anytown Series, a planned sequel and other holiday specials in development.
4. Toys “R” Us TV commercial from 1980, featuring ”the Big Bird Halloween costume” and “the Yoda Halloween costume.”
5. Ghostbusters Fright Features action figures.
6. Whatever Happened to Baby Jane?
7. Malicious’s food may or may not have been inspired by Joys of Jell-O.
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“Witch’s Night Out” © 1978 Leach/Rankin Productions.
Full show notes with links at adventcalendar.house.
Say hi on Twitter @adventcalhouse.
Theme song by Bronwen’s Ghost.
Full show notes and social links at adventcalendar.house.
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