head of growth

Product-led growth — so hot right now. Sam Richard has helped SaaS companies adopt these strategies during her time at OpenView. Today she is Head of Growth at ngrok, the programmable network edge that adds connectivity, security, and observability to your apps with no code changes. 

In this conversation, she unpacks how companies of all shapes and sizes can find better ways to grow.

Topics

• Find inspiration everywhere
• What defines product-led?
• Lean into strengths
• Stay focused
• Find your indicator
• PLG exists on a spectrum
• Invest in both product and messaging
• Subscriptions: a tried-and-true revenue model
• How to find your startup idea
• When “doing” matters more than “learning”

Show Links

• Check out ngrok
• Connect with Sam Richard on LinkedIn

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.

Some interviews you might enjoy and learn from:

Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

Building Competitive Marketing Content with Sam Chapman (Aprimo)

How to Build the Right Data Workflow with Blake Burch (Shipyard)

Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

Blue Ocean vs Red Ocean SEO

Should You Hire Writers or Subject Matter Experts?

How Do Growth and Content Overlap?

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

In this episode, Matt and Tom talk discuss a mind blowing ad creative that left them both speechless in how simple but profitable it has been, their thoughts on going back to the basics, the coming shift in what Head of Growth means to a DTC brand, Tom’s thoughts on Shop Cash (Shopify’s Cash Back Program) and Matt, Tom & Richie’s potential growth consultancy for Brand Builder listeners.

👑 Special thanks to our sponsor Checkoutlinks.

Go to www.checkoutlinks.com/matt for your DISCOUNT today!

CONNECT WITH MATT

🌐 Website: https://mattladydigital.com/

🐦 Twitter: https://twitter.com/mattlady

📸 Instagram: https://www.instagram.com/mrmattlady/

🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/

🎵 TikTok: https://www.tiktok.com/@mrmattlady

CONNECT WITH TOM

🌐 Website: https://www.brndlabs.com/

🐦 Twitter: https://twitter.com/simplytom/

📸 Instagram: https://www.instagram.com/tomwbrown/

🖇️ LinkedIn: linkedin.com/in/thetombrown

*

📹 Watch this episode on YouTube
https://www.youtube.com/channel/UCyFu3AqyAvq58sV7CID9Xrw

💜 Leave a review on Apple Podcasts

https://podcasts.apple.com/us/podcast/brand-builders/id1645148049

🟢 Leave a rating on Spotify

https://open.spotify.com/show/2WcfSKIKlxbbzKjj71ftzd?si=899e6385e5404160

In this episode, Matt and Tom talk about Shopify’s new discount stacking and subscription feature as well as other Shopify subscription service apps, Tom gives a quick update on his role as Head of Growth at Hutch, Matt gives an update on his first 3 weeks at StumpTown Mattress and if their website will be ready in time for Black Friday, his experience with a Google Ads freelancer and with clients in the past along with his meetings with TripleWhale and Northbeam.

👑 Huge thanks to our sponsor SheerID

Go to http://sheerid.com/shopify for your FREE trial today!

CONNECT WITH MATT

🌐 Website: https://mattladydigital.com/

🐦 Twitter: https://twitter.com/mattlady

📸 Instagram: https://www.instagram.com/mrmattlady/

🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/

🎵 TikTok: https://www.tiktok.com/@mrmattlady

CONNECT WITH TOM

🌐 Website: https://www.brndlabs.com/

🐦 Twitter: https://twitter.com/simplytom/

📸 Instagram: https://www.instagram.com/tomwbrown/

🖇️ LinkedIn: linkedin.com/in/thetombrown

*

📹 Watch this episode on YouTube

💜 Leave a review on Apple Podcasts

https://podcasts.apple.com/us/podcast/brand-builders/id1645148049

🟢 Leave a rating on Spotify
https://open.spotify.com/show/2WcfSKIKlxbbzKjj71ftzd?si=be2aaf1e37a14bfb

In this episode, Matt and Richie kick off his introduction discussing some of the tweets making waves in the DTC community including DTC brand founder's opinions and backstories, brand building, how to set yourself up for life with the right strategy, two brands that were recently acquired and what made them so special to be worth $600M+. All this and more in episode 9 of the Brand Builders Podcast. 

👑 Special thanks to our sponsor SheerID. 

Start your FREE trial by going to: 

sheerid.com/shopify

CONNECT WITH MATT
🌐 Website: https://mattladydigital.com/
🐦 Twitter: https://twitter.com/mattlady
📸 Instagram: https://www.instagram.com/mrmattlady/
🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/
🎵 TikTok: https://www.tiktok.com/@mrmattlady

CONNECT WITH RICHIE
🌐 Website: https://www.shesbirdie.com/
🐦 Twitter: https://twitter.com/richmashine
🖇️ LinkedIn: https://www.linkedin.com/in/richardmashiko/

*

📹 Watch this episode on YouTube

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

In this episode, Matt and Tom chat about their new roles as both Heads of Growth at Hutch and StumpTown Mattress, the ups and downs starting off, how the recession will impact both brands, shipping times and out of the box methods for acquiring customers.

👑 Special thanks to our sponsor SheerID. 

Start your FREE trial by going to: 

sheerid.com/shopify

👑 Huge thanks to our sponsor Noowave. 

Go to noowave.co and USE CODE: 

POD10 for 10% OFF your order

CONNECT WITH MATT

🌐 Website: https://mattladydigital.com/

🐦 Twitter: https://twitter.com/mattlady

📸 Instagram: https://www.instagram.com/mrmattlady/

🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/

🎵 TikTok: https://www.tiktok.com/@mrmattlady

CONNECT WITH TOM

🌐 Website: https://www.brndlabs.com/

🐦 Twitter: https://twitter.com/simplytom/

📸 Instagram: https://www.instagram.com/tomwbrown/

🖇️ LinkedIn: linkedin.com/in/thetombrown

*

📹 Watch this episode on YouTube

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

In this episode, Matt and Tom chat about Tom’s new role as Head of Growth at Hutch after 9 years of working for himself, his meetup in London with others in the DTC space and Matt’s possible Head of Growth position at various potential brands plus an update on Tom’s experience selling his brand.

👑 Special thanks to our sponsor SheerID. 
Start your FREE trial by going to: 
sheerid.com/shopify

👑 Huge thanks to our sponsor Noowave. 
Go to noowave.co and USE CODE: 
POD10 for 10% OFF your order

CONNECT WITH MATT
🌐 Website: https://mattladydigital.com/
🐦 Twitter: https://twitter.com/mattlady
📸 Instagram: https://www.instagram.com/mrmattlady/
🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/
🎵 TikTok: https://www.tiktok.com/@mrmattlady

CONNECT WITH TOM
🌐 Website: https://www.brndlabs.com/
🐦 Twitter: https://twitter.com/simplytom/
📸 Instagram: https://www.instagram.com/tomwbrown/
🖇️ LinkedIn: linkedin.com/in/thetombrown

*

📹 Watch this episode on YouTube

💜 Leave a review on Apple Podcasts

🟢 Leave a rating on Spotify

Join Caity and HRN's new Head of Growth, Frank Mentesana, as they welcome back Gillian Zettler, Executive Director of the Charleston Wine and Food Festival. Gillian has a sneak peak of how the 2022 festival (back in person after 2 years!) will be different, more inclusive, and filled with culinary, beverage, and musical delights! Tune in for insights that will inspire organizers of events large and small. Tickets for the festival go on sale 10/22/21!

Photo Courtesy of Alice Keeney.

Heritage Radio Network is a listener supported nonprofit podcast network. Support HRN Happy Hour by becoming a member!

HRN Happy Hour is Powered by Simplecast.

What can a career in company growth teach you about personal growth? Dani Hart believes it teaches you to keep a growth mindset and take the time to learn from your mistakes—whether you’re running marketing campaigns or developing your own core values. 

Formerly the Head of Growth for Growth Hackers, Dani now focuses on growth mentorship and helping people avoid burnout. She talked to us about the ways people can keep burnout to a minimum, from cultivating good stress to reconditioning how we think about hard work.

Show Topics:

• Balance between stress and rest
• Add good stress to your life
• Stick to core values to avoid burnout
• Recondition your thoughts about work
• Give yourself permission to take time for yourself
• Do what’s important to you

Connect with Dani:

Check out GrowthMentor

Follow Dani Hart on LinkedIn or Twitter

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

“Don't hold back your knowledge. One of my recent posts was about sharing your expertise. Nobody's going to believe you're an expert if all you do is talk about what you know. You actually have to show people what you know. So write articles, write a book, do a webinar on your specific area of expertise and let it all out. Just share that knowledge.” — Raj Khera

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Episode Timestamps:

*(2:07) Raj’s first job in demand gen

*(3:00) SalesIntel explained

*(4:00) What Raj’s role is and what he does as head of growth

*(4:40) The Trust Tree - Raj’s demand gen strategy 

*(6:20) SalesIntel’s Org Structure

*(8:00) Who SalesIntel sells too 

*(10:45) The demand for SalesIntel

*(13:20) How Marketing departments use SalesIntel

*(16:50) The Playbook - Raj’s Uncuttable Budget Items

*(18:35) Raj’s favorite tools for keyword research

*(20:20) PPC strategies for SalesIntel and Raj

*(23:40) Setting up sponsorships and sponsorships in general

*(31:20) Dust-ups 

*(36:40) Raj’s favorite campaign

*(38:10) Bad campaigns are due to not testing enough

*(39:45) Quick hits 

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Sponsor

Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

Links

Connect with Raj on LinkedIn

Follow Raj on Twitter

Jonathan Livingston Seagull

Power Questions - Build Relationships, Win New Business and Influence Others

SalesIntel is hiring!

Follow Ian on Twitter

Connect with Ian on LinkedIn

www.caspianstudios.com

In this episode of Startup Hustle, Matt DeCoursey, and Garland Hill, Head of Growth, Global Business Solutions of TikTok Inc. talk how to grow your brand with TikTok.

Find Startup Hustle Everywhere:

https://linktr.ee/startuphustle

This episode is sponsored by Full Scale:

https://fullscale.io/

Learn more about TikTok Inc.:

https://www.tiktok.com/business/en

See omnystudio.com/listener for privacy information.

How do you define “hypergrowth”? If you google examples of hypergrowth companies, Uber and Revolut would be some of the first examples you’ll see. For this reason and because I think she’s a fascinating product leader, I spoke with Irina Scarlat, who was Global Head of Growth at Revolut until March 2021 and she also let Uber's growth in Romania until 2018. She shared with us her recipe for achieving hypergrowth.

In this episode of The Product Show:

- What it was to grow Revolut from 20k to 1.5M users in Romania - the strategies that worked in the early days;
- How to use product-led growth, community-driven growth, and marketing-driven growth to achieve hypergrowth
- The butterfly effect - why small product tweaks and attention to every single detail can take your product far
- Why the real proof of product-led growth are non incentivised referrals 
- How to make sure you’re not rushing marketing-led growth 
- Why Irina believes that product-led growth can’t take you to be a unicorn 
- What does it take to land a job at Revolut and Uber?

This Is Mark Cuban's #1 Rule For Growth:

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