higher education podcast

Batteries have revolutionized our lives, especially the invention of rechargeable batteries, which have enabled us to have cellphones, laptops, and electric vehicles. But as we transition to more forms of green energy, we're facing a serious dilemma: Will our current lithium-ion batteries be able to sustain us? Battery scientist Shirley Meng says we need to explore different metals and elements that could last longer and charge faster. Meng is a chief scientist at the Argonne National Laboratory and a professor at the Pritzker School of Molecular Engineering at the University of Chicago. For the past two decades, she has been pioneering research on new energy storage materials — ones that are affordable, can be mined ethically, and most importantly, ones that can be recycled efficiently.

On this very special episode, Two Guys on Your Head hosts Art Markman and Bob Duke pay a visit to The Other Side of Campus for a fun discussion with Jen and Stephanie about effective learning and teaching. You don't want to miss this interesting and hilarious collaboration. Thanks for joining us! ABOUT OUR GUESTS https://ic2.utexas.edu/wp-content/uploads/2019/06/Art_Headshot_dv-edit-300x300.jpg Art Markman, Ph.D., is Annabel Irion Worsham Centennial Professor of Psychology and Marketing at the University of Texas at Austin. He got his Sc.B. in Cognitive Science from Brown and his Ph.D. in Psychology from the University of Illinois. He has published over 150 scholarly works on topics in higher-level thinking including the effects of motivation on learning and performance, analogical reasoning, categorization, decision making, and creativity. Art serves as the director of the program in the Human Dimensions of Organizations at the University of Texas. He spent 9 years as executive editor of the journal Cognitive Science and currently serves as a member of the editorial board of Cognitive Psychology. Art is also co-host of the radio show and podcast Two Guys on Your Head produced by KUT Radio in Austin. https://music.utexas.edu/sites/files/bsom/styles/quarterwidth/public/faculty_profile_images/duke2.jpeg?itok=06nBl10S Robert Duke is the Marlene and Morton Meyerson Centennial Professor and Head of Music and Human Learning at The University of Texas at Austin, where he is a University and University of Texas System Distinguished Teaching Professor, Elizabeth Shatto Massey Distinguished Fellow in Teacher Education, and Director of the Center for Music Learning. He is also a clinical professor in the Dell Medical School at The University of Texas and was the founding director of the psychology of learning program at the Colburn Conservatory of Music in Los Angeles. Dr. Duke’s research on human learning and behavior spans multiple disciplines, and his most recent work explores the refinement of procedural memories and the analysis of gaze in teacher-learner interactions. A former studio musician and public school music teacher, he has worked closely with children at-risk, both in the public schools and through the juvenile justice system. He is the author of Scribe 4 behavior analysis software, and his most recent books are Intelligent Music Teaching: Essays on the Core Principles of Effective Instruction, The Habits of Musicianship, which he co-authored with Jim Byo of Louisiana State University, and Brain Briefs, which he co-authored with Art Markman, his co-host on the public radio program and podcast Two Guys on Your Head, produced by KUT Radio in Austin. PRODUCER'S NOTE: This episode was recorded on November 6th, 2020 via Zoom. CREDITS Assistant Producers/Hosts: Stephanie Seidel Holmsten, JenMoon (Intro theme features additional PTF fellows Patrick Davis, Keith Brown, David Vanden Bout) Original Music, Sound Design, and Editing by Charlie Harper (www.charlieharpermusic.com) Recorded and Produced by Michelle S Daniel Creator & Executive Producer: Mary C. Neuburger Connect with us! Facebook: /texasptf Twitter: @TexasPTF Website: https://texasptf.org DISCLAIMER: The Other Side of Campus is a member of the Texas Podcast Network, brought to you by The University of Texas at Austin. Podcasts are produced by faculty members and staffers at UT Austin who work with University Communications to craft content that adheres to journalistic best practices. The University of Texas at Austin offers these podcasts at no charge. Podcasts appearing on the network and this webpage represent the views of the hosts, not of The University of Texas at Austin. https://files.fireside.fm/file/fireside-uploads/images/1/1ed1b736-a1fa-4ae4-b346-90d58dfbc8a4/4GSxOOOU.png Special Guests: Art Markman and Bob Duke.

• The ROI of Prevention: Setting the Tone for the Future of Your Institution - new EVERFI white paper demonstrating the impact of prevention on all facets of the student lifecycle
• Prevention Is an Investment, Not an Expense - a blog post Rob wrote for the Association of Governing Boards of Colleges and Universities, repositioning the way campus leaders should view prevention work
• A recent blog blog Rob authored announcing the Seal of Prevention, a mark of distinction for campuses committed to student safety, well-being, and inclusion (and here is the Seal website that includes information about EVERFI's partnership with Parchment)

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Connect With Our Co-Hosts:
Mallory Willsea 
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

Seth Odell 
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodell

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. 

Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. 

Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. 

Learn more and register at engage.element451.com — we can’t wait to see you there!

On this week’s episode of Fanatical Fridays, Zach and Mickey discuss what schools who are facing low numbers ahead of the fall term should do to get back on track. The conversation moves into a discussion about "Cadillac" vs "Kia" schools, and how higher cost schools can tweak brand, value proposition, and communications to beat competition.- - - - Connect With Our Co-Hosts: Mallory Willsea  https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea Seth Odell  https://www.linkedin.com/in/sethodell/ https://twitter.com/sethodell About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!   Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager. Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.  Connect with Us at the Engage Summit: Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.  Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31.  Learn more and register at engage.element451.com — we can’t wait to see you there!

You know your website is hugely influential in a student's journey to enrollment...

And chances are you've heard of user experience (UX) design...

But perhaps you're not entirely sure what it is or why great UX design matters?

On this week's episode of the podcast, Zach sits down with Ben Bilow and Kaycee Woodford from mStoner for a riveting conversation on the future of higher education website design. 

Ben and Kaycee discuss what a recipe for great UX looks like, what specific strategies and tactics are crucial to have access to when crafting a user-focused experience, and why great user-experience expands beyond an institution's website. 

Gearing up for a website overhaul?  Be sure to tune into this episode before you get too far along in the process!

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Connect With Our Co-Hosts:
Mallory Willsea 
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

Seth Odell 
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodell

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. 

Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. 

Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. 

Learn more and register at engage.element451.com — we can’t wait to see you there!

What is #StopHateForProfit and who's taking part? Should schools stop their advertising on Facebook? What tactics can admissions teams take to address racial inequality? And how does YouTube change to ad length impact supply and demand on the platform for advertisers? Find out on this week's edition of SecondLook. Did you know? SecondLook by Enrollify is moving shows in just a few weeks! To continue streaming the show and get updates when new episodes are published, please subscribe to SecondLook's new channels wherever you get your podcasts.- - - - Connect With Our Co-Hosts: Mallory Willsea  https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea Seth Odell  https://www.linkedin.com/in/sethodell/ https://twitter.com/sethodell About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!   Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager. Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.  Connect with Us at the Engage Summit: Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.  Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31.  Learn more and register at engage.element451.com — we can’t wait to see you there!

On this week’s episode of Fanatical Fridays, Zach and Mickey chat about everything enrollment managers need to know before selecting a new CRM. Mickey outlines the do’s and don’ts of crafting a good RFP, discusses how to make the most of the demo component of the selection process, and shares great insight into the questions that enrollment teams must have answers to BEFORE making a purchasing decision. - - - - Connect With Our Co-Hosts: Mallory Willsea  https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea Seth Odell  https://www.linkedin.com/in/sethodell/ https://twitter.com/sethodell About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!   Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager. Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.  Connect with Us at the Engage Summit: Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.  Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31.  Learn more and register at engage.element451.com — we can’t wait to see you there!

There’s a problem with the way we’ve been taught to market and sell—it no longer matches how buyers actually buy things.

Think about it—when you’re not talking to someone face-to-face, where do most of your conversations happen? 

Yup, that's right—they happen over messaging channels like iMessage, Messenger, Slack, WhatsApp, etc. 

People love communicating with messaging because it’s fast, easy, and actually feels like a conversation—but most business (and enrollment teams!) are still forcing people to jump through endless hoops before a conversation can ever take place (looking at you, inquiry form!).

Enter chatbots and conversational marketing. 

On this week's episode, Zach sits down with Mark Kilens, the VP of Content and Community at Drift (the first ever conversational marketing platform), to discuss how colleges and universities can attract, engage, and delights prospects, applicants, and students with conversational marketing strategies. 

Tune in for an incredibly inspiring and insightful chat about the future of student recruitment and strategic enrollment marketing — and why conversational marketing is especially pertinent for this next academic year.

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Connect With Our Co-Hosts:
Mallory Willsea 
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

Seth Odell 
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodell

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. 

Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. 

Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. 

Learn more and register at engage.element451.com — we can’t wait to see you there!

Enrollment management teams spend tens of thousands of dollars a year on software to collect data on how prospects move through the applicant journey.

But how often is this data actually leveraged to its full potential? 

And how often are admissions and marketing teams consulting these insights in realtime to better the performance of their recruitment campaigns? 

On this week's episode of the podcast, Zach sits down with JC Bonilla, Chief Analytics Officer at Element451, to discuss the lack of data-backed decision making in higher ed and what admissions leaders can do to help their teams become "intelligent admissions officers." 

Tune in for an exciting conversation on why the key differentiator between the best and worst enrollment management teams in 2020/2021 will be in how these teams strategically leverage prospect, inquiry, and applicant data. 

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Connect With Our Co-Hosts:
Mallory Willsea 
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

Seth Odell 
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodell

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. 

Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. 

Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. 

Learn more and register at engage.element451.com — we can’t wait to see you there!

A Renewed Focus and a Moment of Truth for MarComm Teams - Rob Zinkan

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Connect With Our Co-Hosts:
Mallory Willsea 
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

Seth Odell 
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodell

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. 

Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. 

Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. 

Learn more and register at engage.element451.com — we can’t wait to see you there!

For years, marketing teams at colleges and universities have been output focused.

Their primary goal has been to serve enrollment management, advancement, student services, etc., by taking work orders and producing deliverables like videos, email templates, and billboards with little-to-no accountability surrounding the ROI of their efforts.

But Rob Zinkan, a Vice-President at RHB (a higher education consultancy), believes that COVID-19 will bring about the end of this era. 

On this week's episode, Zach and Rob discuss what the future of higher education marketing communications will look like and, specifically, what will distinguish the "winning" MarComm teams from the "losing" teams in a post-COVID world.  

Before RHB, Rob worked in higher ed marketing for over two decades, at institutions large and small. He also regularly writes on all things strategic marketing for Inside Higher Ed.

This episode is a must-listen for any marketing and communications professional looking to maintain any meaningful budget in AY 20/21 and beyond. 

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Connect With Our Co-Hosts:
Mallory Willsea 
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

Seth Odell 
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodell

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. 

Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. 

Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. 

Learn more and register at engage.element451.com — we can’t wait to see you there!

Colleges and universities spend a lot of time and money thinking about website user experience design, but what about the user’s experience beyond the website? How can enrollment management teams design brand consistent, compelling experiences and communications in email, phone calls, texts, and campus visits? Find out on today’s episode of Fanatical Fridays with Mickey Baines!- - - - Connect With Our Co-Hosts: Mallory Willsea  https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea Seth Odell  https://www.linkedin.com/in/sethodell/ https://twitter.com/sethodell About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!   Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager. Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.  Connect with Us at the Engage Summit: Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.  Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31.  Learn more and register at engage.element451.com — we can’t wait to see you there!

Budgets for next year are anything but certain. With that in mind, how can enrollment marketers show the ROI of content marketing? How should new marketing channels be tested and evaluated without wasting budget? And what advice should marketers heed while re-evaluating 2020 and 2021 marketing strategies? Find on this week's edition of SecondLook by Enrollify.

Did you know? SecondLook by Enrollify is moving shows in just a few weeks! To continue streaming the show and get updates when new episodes are published, please subscribe to SecondLook's new channels wherever you get your podcasts:

• SecondLook on Spotify
• SecondLook on Apple Podcasts
• SecondLook on Google Podcasts

Show Links: 

• Social Code's COVID-19 Trends Report: What Re-Entry Looks Like and How Marketers Should Adapt

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Connect With Our Co-Hosts:
Mallory Willsea 
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

Seth Odell 
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodell

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. 

Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. 

Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. 

Learn more and register at engage.element451.com — we can’t wait to see you there!

Why do so many college admissions webinars stink? Why is it that so many enrollment management teams still fail to A/B test their email communications? And what can admissions teams focus on over the next 7 days to move the needle on their enrollment marketing efforts? Snag creative answers to these tough questions by tuning into this week’s episode of Fanatical Fridays with Mickey Baines.- - - - Connect With Our Co-Hosts: Mallory Willsea  https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea Seth Odell  https://www.linkedin.com/in/sethodell/ https://twitter.com/sethodell About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!   Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager. Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.  Connect with Us at the Engage Summit: Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.  Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31.  Learn more and register at engage.element451.com — we can’t wait to see you there!

Why should your "About" page read more like a business card? How could a poor user experience on your website hurt your Google search results rankings? And with schools looking to adopt text messaging as a new form of prospective student communication, what are the majors do's and don't to be aware of? Find out on this week's edition of SecondLook.

Did you know? SecondLook by Enrollify is moving shows in just a few weeks! To continue streaming the show and get updates when new episodes are published, please subscribe to SecondLook's new channels wherever you get your podcasts:

• SecondLook on Spotify
• SecondLook on Apple Podcasts
• SecondLook on Google Podcasts

- - - -

Connect With Our Co-Hosts:
Mallory Willsea 
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

Seth Odell 
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodell

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. 

Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. 

Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. 

Learn more and register at engage.element451.com — we can’t wait to see you there!

Should enrollment management teams operate like OPMs? Why does every college press release sound the same? Is there a correlation between “joyful” copy on a landing page and an increase in new leads? Find out the answers to these questions and more on this week’s episode of Fanatical Fridays with Mickey Baines. Our goal each week is to discuss the traits, strategies, and tactics that separate the best enrollment marketing teams from the rest of the pack. Subscribe to the Enrollify Podcast to receive notifications every time a new episode of Fanatical Fridays is published!- - - - Connect With Our Co-Hosts: Mallory Willsea  https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea Seth Odell  https://www.linkedin.com/in/sethodell/ https://twitter.com/sethodell About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!   Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager. Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.  Connect with Us at the Engage Summit: Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.  Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31.  Learn more and register at engage.element451.com — we can’t wait to see you there!

Did you know? SecondLook by Enrollify is moving shows in just a few weeks! To continue streaming the show and get updates when new episodes are published, please subscribe to SecondLook's new channels wherever you get your podcasts:

• SecondLook on Spotify
• SecondLook on Apple Podcasts
• SecondLook on Google Podcasts (coming soon!)

- - - -

Connect With Our Co-Hosts:
Mallory Willsea 
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

Seth Odell 
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodell

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  

Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.

Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. 

Connect with Us at the Engage Summit:
Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. 

Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31. 

Learn more and register at engage.element451.com — we can’t wait to see you there!

What did SEMRush's report on 310 million web pages, 28 billion links, and 6 trillion images uncover about the most common SEO mistakes of 2020? Why was Facebook's Campaign Budget Optimization mandate in February so poorly received, and then reversed? And what should you expect from the rollout of LinkedIn Stories? Tune in to find out!- - - - Connect With Our Co-Hosts: Mallory Willsea  https://www.linkedin.com/in/mallorywillsea/ https://twitter.com/mallorywillsea Seth Odell  https://www.linkedin.com/in/sethodell/ https://twitter.com/sethodell About The Enrollify Podcast Network: The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!   Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager. Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.  Connect with Us at the Engage Summit: Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.  Use the discount code Enrollify50 at checkout, and you can register for just $99! This early bird pricing lasts until March 31.  Learn more and register at engage.element451.com — we can’t wait to see you there!