higher education podcasts

This time on Accelerate Slate, Susanna and Katie focus on diversifying your communication flow in your instance in Slate in light of the recent Gmail and Yahoo! updates. Our hosts are here to guide you in the best strategies for ensuring your emails reach inboxes while offering advice on paying attention to spam rates, additional forms of outreach for student engagement, and more. Brush up on the latest and listen in to spur creative thinking on how you can connect with your audience!

Currently navigating through the difficulties of managing an enrollment CRM? Our Slate Coaches can help! Check us out here. (We’re Slate Platinum Partners 😉)

In this episode of your higher ed CRM podcast, Susanna and Katie take a plunge into the art of crafting unforgettable individual visits using your instance of Slate. Get ready for a dose of scheduling wizardry as they share top recommendations regarding Scheduler, Active Scheduler, and Event, and details on shared instance universes, accommodating your diverse student needs, managing group visit requests, and more. Campus visits should be as dynamic as you are—listen in to learn how to let Slate guide your way!

Currently navigating through the difficulties of managing an enrollment CRM? Our Slate Coaches can help! Check us out here. (We’re Slate Platinum Partners 😉)

This time on Accelerate Slate, an enrollmentFUEL podcast, host Susanna Lehman chats with Stephanie Shukis, Technolutions’ own Product Manager! Stephanie shares details about her path from elementary education to the heart of innovation at Slate and the exciting experiences and projects she’s been a part of. Stephanie gives exclusive insight on Slate product management, its team, how they source ideas for new features, and how YOUR ideas for Slate come to fruition. Listen today and don’t miss this inside scoop!

Currently navigating through the difficulties of managing an enrollment CRM? Our Slate Coaches can help! Check us out here. (We’re Slate Platinum Partners 😉)

Discover why YouTube should be an indispensable part of your podcast strategy, even without video. Join Neil McPhedran and Jennifer-Lee Gunson  in a thought-provoking conversation with guest expert Steve Goldstein as he walks us through his research and what it tells us about how podcast listeners are using YouTube, shedding light on the role of YouTube Shorts, and the power of the platform for amplifying discoverability. Delve deep into the art of podcast promotion, emphasizing the importance of flexibility in content delivery. Whether you're a seasoned podcaster, a content creator, or navigating the higher education space, this episode equips you with actionable strategies to leverage YouTube effectively, unlocking new dimensions for audience engagement and growth.

Connect with Us

• Learn More: Continuing Studies Podcast
• Join: University Podcasters Network LinkedIn Group
• Connect w/ Jen: LinkedIn or  jpodcreations@gmail.com 
• Connect w/ Neil:  LinkedIn or neil@podiumpodcastco.com
• Twitter:  @namcphedran / @podiumpodcastco
• Youtube
  
  

Links

• Amplifi Media
• Connect with Steve on Twitter:  @sjgoldstein
• The New Rules of Podcasting on YouTube Research Study
• Planet Money YouTube Short Explainer Videos
• The Grid of Pain
• Edison Research: Americans Spend Over Four Hours Daily with Audio

Chapter Time Stamps:

(00:00:00) Introduction
Hosts Jennifer Lee and Neil McPhedran introduce the episode on YouTube and podcasting with expert Steven Goldstein

(00:03:04) Steve’s Journey
Steve introduces his journey from broadcasting, to his company Amplifi Media, and adjunct professor at NYU in the Business of Podcasting.

(00:04:40) Podcasting in Higher Education
The power of finding your niche in podcasting

(00:06:16) The Changing Definition of Podcasting
Steve unpacks the evolution of podcasting, dividing it into three eras: the “MeUndies era”, the “Throw the spaghetti against the wall era', and the “What is a podcast era”.

 (00:10:39) Research Insights on Podcast Consumption
Amplifi & Coleman Insight’s research on podcast consumption habits, including the role of YouTube as one of the three major podcast apps, and the surprising flexibility of users.

(00:12:40) Why YouTube?
YouTube as the second-largest search engine globally and it’s power for discovery.

(00:15:16) Is Video Necessary?
Steve & Neil discuss how video is not always necessary for podcasts to still obtain the benefits of being on YouTube.

(00:18:14) YouTube Shorts
What are YouTube shorts how they can be used for podcast discovery including an example from Planet Money.

(00:20:24) Introduction and YouTube Approach :
Steve gives Neil advice from Steve Goldstein on approaching YouTube for the first time and explains the “Grid of Pain”.

 (00:22:53) Strategies for Podcast Growth
The importance of maximizing owned media assets for podcast promotion and utilizing YouTube to grow your listener base

(00:26:02) The Future of Radio & Podcasting
Steve & Jen discuss how radio can best use podcasting and incorporate On-Demand strategies

(00:29:09) Conclusion
Neil & Jen share their key takeaways from their conversation with Steve.

• (00:00) - Introduction
• (03:04) - Steve’s Journey
• (04:40) - Podcasting in Higher Education
• (06:16) - The Changing Definition of Podcasting
• (10:39) - Research Insights on Podcast Consumption
• (12:40) - Why YouTube?
• (15:16) - Is Video Necessary?
• (18:14) - YouTube Shorts
• (20:24) - Introduction and YouTube Approach
• (22:53) - Strategies for Podcast Growth
• (26:02) - The Future of Radio & Podcasting
• (29:09) - Conclusion

In this installment of Accelerate Slate, hosts Susanna and Katie guide you through the nuances of starting in a new Slate instance, highlighting elements that are frequently overlooked. They delve into easy-to-implement additions and updates, sharing a range of tips and tricks to enhance your Slate experience. The goal is to equip you with quick, impactful solutions that can elevate your efficiency in Slate. Tune in and discover valuable insights to enhance your instance!

Currently navigating through the difficulties of managing an enrollment CRM? Our Slate Coaches can help! Check us out here. (We’re Slate Platinum Partners 😉)

This time on Accelerate Slate, join hosts Susanna and Katie for a lively chat about origin sources and groups in your higher ed CRM. Not sure what those terms mean? We've got you covered! This episode breaks down origin source concepts and shares top-notch tips for setting them up and navigating the tricky task of selecting the right source types. By the end, you'll strut away with a comprehensive grasp of origin groups, sources, their strategic use, and the knack for giving them a good refresh. Don't miss out on this enlightening conversation!

Currently navigating through the difficulties of managing an enrollment CRM? Our Slate Coaches can help! Check us out here. (We’re Slate Platinum Partners 😉)

Tune in for this installment of Accelerate Slate where Susanna and Katie talk about sharing your instance of Slate across multiple departments of your institution. Among all the bells and whistles this robust CRM provides, it allows sharing between colleagues to ensure you don't reinvent the wheel. Learn how your graduate and undergraduate admissions teams can benefit just as much as your advancement and student success teams, and all pertinent considerations before you divvy out the goods. Happy listening!

Currently navigating through the difficulties of managing an enrollment CRM? Our Slate Coaches can help! Check us out here. (We’re Slate Platinum Partners 😉)

Join hosts Susanna and Katie as they welcome the fabulous Lloyd Lentz! Lloyd's the wizard behind the Advancement instance at Macalester College in the heart of St. Paul, Minnesota. With his technical aptitude and advancement expertise, he’s a rockstar in the Slate community. Susanna and Katie dive into Lloyd’s journey in Slate, the perks of leveraging Slate for advancement, and get the lowdown on his mind-blowing accomplishments in portals. Plus, they discuss some key differentiators between an admission and advancement instance, sharing must-ask questions for anyone mulling over the move to bring advancement into Slate. Tune in for the juicy details!

Currently navigating through the difficulties of managing an enrollment CRM? Our Slate Coaches can help! Check us out here. (We’re Slate Platinum Partners 😉)

Discover how one podcast is deftly weaving together marketing tools, scholarly resources and engaging author conversation all while bringing their beautiful art and architecture books to the audio world. Join host’s Neil McPhedran and Jennifer-Lee Gunson with Jessica Holahan, one of the hosts of the Yale University Press Podcast as they discuss her journey as a host, how the press uses the podcast to further Yale’s mission, it’s unique episode specific audiences, and the ways they assess episode value and make decisions about which books to feature beyond metrics. Throughout the conversation, Jessica shares valuable insights into audience focus, preparing for interviews effectively to balance engaging dialogue while rendering complex subjects accessible and some her most memorable interviews. Explore the Yale University Press’s engaging storytelling of visual books through their long-running podcast series and learn tips to enrich any higher education podcast along the way. 

• Learn More: Continuing Studies Podcast
• Join: University Podcasters Network LinkedIn Group
• Connect w/ Jen: Jen LinkedIn or jpodcreations@gmail.com
• Connect w/ Neil:  Neil LinkedIn or neil@podiumpodcastco.com
• Twitter:  @namcphedran / @podiumpodcastco
• Youtube

Connect with Yale University Press

• Learn More: Yale University Press Podcast
• Twitter: @yalepress / @yaleartbooks
• Instagram : @yalebooks

Episodes Referred to

• Mughal Architecture Including—and Beyond—the Taj Mahal with Chanchal Dadlani
• Dorothy Liebes, the "Mother of Modern Weaving"
• The Beautiful, Atmospheric Art of Eileen Hogan, in Conversation with Elisabeth Fairman & Cathy Courtney

Chapter Timestamps:
(00:00:00) Introduction
Hosts Jennifer Lee and Neil McPhedran introduce the episode the Yale University Press, and today’s guest, Jessica Holahan, a host of their podcast

(00:03:22) Jessica’s Podcasting Journey
Jessica explains how she came into her role as the director of marketing for art and architecture books at the Press.

(00:04:36) The Yale University Press Podcast
The history and evolution of the podcast, as well as the purpose and partnerships of Yale University Press.

(00:09:28) Targeting Diverse Audiences
Jessica explains the diversity of the podcast's audience due to the diversity of books they publish, as well as the ways that the podcast is used as a marketing tool and beyond in the scholarly and art worlds.

(00:12:33) Next Steps and Challenges
Plans and challenges for Youtube and the podcast incorporating visual aspects into art and architecture book episodes as well as some of the freedom they have experienced by not including visuals to date.

(00:14:42) Sustaining Podcast Content Creation
Insights into the unique advantages that being a press brings in terms of constantly changing content, and how they select which books to feature, as well as the new realization of being a higher education podcast and it’s opportunities.

(00:18:08) Episode and Guest Preparation
Jessica explains her approach to preparing for and getting the best out of author interviews to tell a great story. 

(00:21:04) Podcast Analytics and Decision Making
Some of the basic listener metrics, and thoughts on who that audience is

(00:23:06) Episode Specific Audience-Centric Approach
Neil and Jessica discuss the podcast's unique episode specific audiences and subsequent uses

(00:24:26) A Recommended Episode
Jessica recommends a standout episode for listeners

(00:27:46) Lessons in Podcasting Strategy
Neil and Jennifer reflect on the episode and share  their takeaways, highlighting the wide usage for the podcast and varied audience. 

• (00:00) - Introduction
• (03:22) - Jessica’s Podcasting Journey
• (04:36) - The Yale University Press Podcast
• (09:28) - Targeting Diverse Audiences
• (12:33) - Next Steps and Challenges
• (14:42) - Sustaining Podcast Content Creation
• (18:08) - Episode and Guest Preparation
• (21:04) - Podcast Analytics and Decision Making
• (23:06) - Audience-Centric Approach
• (24:26) - A Recommended Episode
• (27:46) - Lessons in Podcasting Strategy

Tune in to the latest episode of Accelerate Slate where hosts Susanna Lehman Mayo and Katie Jordan dive into the holiday spirit and have a jolly discussion on everything holiday prep, from crafting seasonal headers, reminiscing about their all-time favorite holiday messages, chatting about configurable joins, ideas for religious messages, and decking out your portals to let students know you're taking a holiday breather. Listen in and enjoy!

Currently navigating through the difficulties of managing an enrollment CRM? Our Slate Consultants can help! Check us out here. (We're Slate Platinum Partners 😉)

Explore the potential for podcasting to be the classroom of the future and how Brandon Stover is making that a reality for the 630,000 downloads from Plato University. Brandon shares his passion for making education accessible for all, and why podcasting is the most effective medium for this. The discussion sheds light on the persistent issue of audience connection, the importance of owning podcast assets. Delving into his podcasting strategy, Brandon reveals the power of research based titles and how he utilizes websites like Answer the Public, to align episode content and titles with audience search patterns. Explore the future trends of podcasting, from the revolutionary potential of Bitcoin and Web3 integration to the expanding role of podcasts in higher education. Whether you're fascinated by the evolving podcasting landscape or interest in changing education delivery, there are valuable takeaways for everyone.

Connect with us:

• Learn More: Continuing Studies Podcast
• Join: University Podcasters Network LinkedIn Group
• Connect w/ Jen: Jen LinkedIn or jpodcreations@gmail.com
• Connect w/ Neil:  Neil LinkedIn or neil@podiumpodcastco.com
• Twitter:  @namcphedran / @podiumpodcastco
• Youtube

Connect with Brandon & Plato University

• Learn More: https://www.plato.university/
• Twitter
• YouTube
• LinkedIn

Chapter Timestamps:

(00:00:00) Introduction
Host’s Neil McPhedran and Jennifer-Lee Gunson introduce the show and discuss Brandon's podcasting journey and Plato University's mission.

(00:02:53) Making Education Accessible
Brandon shares his background and journey with podcasting, the genesis of Plato University, and the goal of making education accessible to everyone. 

(00:05:40) Designing Courses and Finding Purpose
Jennifer & Brandon discuss the purpose and career courses at Plato University, focusing on helping individuals find their purpose.

(00:06:59) Podcasting as a Medium for Learning
Discussion on how & why podcasting is utilized as the learning medium at Plato University.

(00:09:53) Student Feedback and Impact
Brandon shares insights from student feedback and his courses' profound impact on individuals. Neil discusses the Calendly idea for generating audience feedback, questioning Brandon about its implementation in podcast lessons.

(00:13:08) Marketing and Episode Titles
Brandon shares his marketing strategy, and the organic growth of Plato University and how he utilizes SEO research for titling purposes.

(00:16:46) Entrepreneurial Background and Learning
Neil & Brandon discuss how to use a website effectively in podcasting to own your audience with the vulnerability of apps.

(00:20:21) The Future for Podcasting & Higher Education
The future of podcasting in higher education and its potential to reach a global audience and disrupt traditional educational models.

(00:22:53) Advice for New Podcasters
Brandon provides the pieces of advice for new podcasters: choose a topic you are passionate about and get a good microphone. Consistency and passion are key.

(00:24:22) Podcasting’s Evolution
Brandon discusses the opportunity for creating feedback channels in podcasting as well as the intersection of podcasting with Bitcoin, Web3, and Podcasting 2.0.

(00:26:45) Conclusion
Neil & Jen share their key takeaways and learnings from their conversion with Brandon. 

• (00:00) - Introduction
• (02:53) - Making Education Accessible
• (05:40) - Designing Courses and Finding Purpose
• (06:59) - Podcasting as a Medium for Learning
• (09:53) - Student Feedback and Impact
• (13:08) - Marketing and Episode Titles
• (16:46) - Entrepreneurial Background and Learning
• (20:21) - The Future for Podcasting & Higher Education
• (22:53) - Advice for New Podcasters
• (24:22) - Podcasting’s Evolution
• (26:45) - Conclusion

This time on Accelerate Slate, hosts Susanna and Katie engage in lively conversation about best practices for updating and keeping track of all of your rules in your Slate instance. You'll gain first-hand insight on how to strategize and prioritize which rules need updating—and of course hear Susanna and Katie chat about the best rules to use in Slate and what their personal favorites are. Kick off November by learning how to optimize your instance to serve you better!

Currently navigating through the difficulties of managing an enrollment CRM? Our Slate Consultants can help! Check us out here. (We're Slate Platinum Partners 😉)

In this week’s episode of Accelerate Slate, our host Katie Jordan interviews Blake Moore from the University of Manchester in Indiana to discuss the building of their Slate portal for athletics. Listeners will have an inside look at some of Blake's experiences with setting up the Athletics Portal, field creation, processes for handling transfer student-athletes, keeping your coaches up to date, and the behind-the-scenes on bringing athletics exclusively into Slate. Tune in to get the scoop!

Currently navigating through the difficulties of managing an enrollment CRM? Our Slate Consultants can help! Check us out here. (We're Slate Platinum Partners 😉)

Listen in as hosts Susanna and Katie talk about the process and plans you should implement to replace your Slate Captains. Topics of discussion include your office structure, building upon and strengthening your team, and ensuring that you are not left hanging if your Captain leaves. These conversations are crucial to creating a failsafe, as well as establishing a system that benefits everyone at your institution.

Currently navigating through the difficulties of managing an enrollment CRM? Our Slate Consultants can help! Check us out here. (We're Slate Platinum Partners 😉)

In this episode of Accelerate Slate, an enrollmentFUEL podcast, hosts Susanna and Katie discuss different things you should be looking for as you hire a new Slate Captain. They talk about the pros and cons of hiring internally versus externally, the skills you should be keeping an eye out for in a potential Captain, as well as provide some insight into the methods they have used when hiring, and encourage you to think about and look for the right person to run your instance of Slate.

Currently navigating through the difficulties of managing an enrollment CRM? Our Slate Consultants can help! Check us out here. (We're Slate Platinum Partners )

On this episode of Accelerate Slate, Katie chats with Senior Software Engineer at Technolutions, Jacob Mattison, to dive into a variety of fun topics including what he likes to listen to on the way to work, potential top secrets within Technolutions, and a little bit about the evolution of his time at Technolutions company headquarters. We hope listeners will walk away with a deeper insight to the world of Slate and how well-equipped its people are to serve you and your institution.

Currently navigating through the difficulties of managing an enrollment CRM? Our Slate Consultants can help! Check us out here. (We're Slate Platinum Partners )

This time on Accelerate Slate, Susanna and Katie discuss admissions travel. Your hosts chat about some of the tools in Slate that can assist your team as you plan where to go and which college fairs to attend, the structure of your templates and folders, trips, and invitations. They also talk about the importance of what to do after you complete an event to ensure you can develop reports to determine the effectiveness and return on investment of your team’s time on the road. We hope that listeners can walk away with new ideas on how to best set-up their travel in Slate.

Currently navigating through the difficulties of managing an enrollment CRM? Our Slate Consultants can help! Check us out here. (We're Slate Platinum Partners 😉)

Unravel the dynamic relationship between podcast & curriculum, both as a part of it, and a driving force behind it, with Dr. Gelareh Farhadian and Dave Keighron from the University Canada West. Through insightful anecdotes, learn how the "Innovation Fuel" podcast emerged as a powerful educational tool, teaching critical thinking and practical skills through real world case studies and cultivating invaluable networking opportunities for students. The unique role their producer plays in curating meaningful content and driving collaboration is also visited. Explore the symbiotic relationship between podcast and classroom, and unearth the unexpected outcomes and career-readiness benefits it offers to both students and educators.

(00:00:00) Introduction

Jen and Neil provide some background on UCW, and introduce Dr. Gelareh Farhadian and Dave Keighron  of the "Innovation Fuel" podcast from the University of Canada West.

(00:03:05) The origins of Innovation Fuel

Learn what began "Innovation Fuel" and the unexpected learner benefits that have grown out of it

(00:06:42) The Prototyping Process

Dave & Gelareh discuss how the podcast has evolved from a conceptual idea, and what they have learned and changed along the way

(00:12:12) Podcast as Curriculum

Unravel the different ways of integrating the podcasting into the curriculum, and how the podcast has shaped the curriculum.

(00:16:34) The Vital Role of the Producer

Dave & Gelareh expand on how working with Tomas, their producer, has positively evolved their podcast through his connections and relationships with students, faculty, & the business community.

(00:18:32) The Feedback Loop

Discover the multitude of channels that Dave & Gelareh are receiving feedback and applying it to the podcast

(00:20:45) True Evergreen Content

Not only do past episodes continue to be available and serve as learning tools for students, Dave & Gelareh explain how they are building these up with followup and expanding their storytelling for learning and continuing to explore new solutions.

(00:22:09) Parting Wisdom: Podcasting Takeaways

Dave shares his advice to start doing, and Reid Hoffman’s “ Build your airplane as you’re falling off the cliff.”

(00:27:46) Conclusion & closing.

Neil & Jenn share their key takeaways from the episode.

• (00:00) - Introduction
• (03:05) - The origins of Innovation Fuel
• (06:42) - The Prototyping Process
• (12:12) - Podcast as Curriculum
• (16:34) - The Vital Role of the Producer
• (18:32) - The Feedback Loop
• (20:45) - True Evergreen Content
• (22:09) - Parting Wisdom: Podcasting Takeaways
• (27:46) - Conclusion

Unpack the lessons learned from a college podcast's strategic pivot and adapting to change. Join hosts Jennifer-Lee Gunson and Neil McPhedran in a thought -provoking conversation with Laura Guzman, the director of Community Relations for Campus Support at CDI College. Explore their strategic pivot of the "Pick Me Up Podcast," from a covid-era mental health focus into "Career Buzz", which highlights different career options accessible through CDI’s programming. Learn about the strategic integration of their podcast into their campus app, creating a more accessible platform for students and faculty to discover and listen. Explore the power of podcasting as a tool for evergreen content creation and discover the significance of leveraging diverse distribution channels to engage students and beyond.Laura's candid story of her journey with CDI’s podcast offers wisdom for aspiring podcasters and higher education professionals seeking innovative ways to bridge connections and share impactful stories.

Chapter Time Stamps
(00:00:00) Introduction

Hosts Jennifer-Lee and Neil McPhedran welcome listeners and  provide a brief overview of the topics covered in this episode.

(00:01:22) Introduction to Laura Guzman

Jen introduces Laura Guzman, the Director of Community Relations for Campus Support at CDI College, and  Laura shares the origins of CDI College's podcast as a mental health platform during the pandemic and how it evolved into the insightful "Career Buzz."

(00:04:29) Strategic Rebranding and Target Audience Shift

Laura discusses the decision to rebrand the podcast, based on data-driven insights that highlighted successful episodes featuring alumni and industry professionals.

(00:08:30) Unique Programming at CDI College

Jen & Laura chat about the market - based programs available at CDI, and the opportunities they provide students with.

(00:11:21) Integration of Podcasts into Campus App

The conversation shifts to the innovative integration of the podcast into CDI College's campus app.

(00:12:18) Making Podcasts Accessible on Multiple Platforms

Laura & Neil emphasize the importance of making the podcast available on various platforms, ensuring accessibility to both the CDI College community and the general public.

(00:14:16) Tips for Starting a Podcast in Higher Education
Laura shares valuable insights for aspiring higher education podcasters, emphasizing the significance of professional expertise and product quality.

(00:17:27) Strategic Distribution Channels

Neil asks about the strategy and variety of distribution channels to amplify engagement.

(00:20:00) Wrap-up and Conclusion

Jen & Neil highlight their key takeaways from the episode

• (00:00) - Introduction
• (01:22) - Introduction to Laura Guzman
• (04:29) - Strategic Rebranding and Target Audience Shift
• (08:30) - Unique Programming at CDI College
• (11:21) - Integration of Podcasts into Campus App
• (12:18) - Making Podcasts Accessible on Multiple Platforms
• (14:16) - Tips for Starting a Podcast in Higher Education
• (17:27) - Strategic Distribution Channels
• (20:00) - Wrap-up and Conclusion

Tune in as Susanna and Katie discuss creative ideas for forms you can build in Slate. Topics covered include ticketing systems with best practices related to the various types of tickets, pros and cons of tasks versus ticketing systems, creating forms in your instance that better engage prospective students and your staff, and more. Listeners will walk away with an idea of how to keep your team and system better organized.

Currently navigating through the difficulties of managing an enrollment CRM? Our Slate Consultants can help! Check us out here. (We're Slate Platinum Partners 😉)