Does Youtube Matter For your Podcast?

The challenging decision to possibly conclude your show.  Delve into the journey of Julie Bartucca and Tom Breen from the UConn 360 Podcast, discussing its inception, audience engagement, and the bittersweet decision to step back from hosting the show. Our guests share operational insights, the importance of storytelling, and advice for fellow podcasters considering similar transitions. Reflecting on favorite episodes and the emotional impact of their work, Julie and Tom's experiences offer a comprehensive look into the world of alumni podcasting and its potential to connect and inspire.

Connect with Us

• Learn More: Continuing Studies Podcast
• Join: University Podcasters Network LinkedIn Group
• Connect w/ Jen: LinkedIn or  jpodcreations@gmail.com 
• Connect w/ Neil:  LinkedIn or neil@podiumpodcastco.com
• Twitter:  @namcphedran / @podiumpodcastco
• Youtube

Episode Reference Links:

• UConn 360 Podcast
• UConn's Fictional Student Body President  (Excerpt and original newspaper article of UConn’s fictional student president from Tom’s favorite episode)
• Ep. 3 - Play Us a Song, You're the Piano Brain  (Tom’s full favorite episode)
• Ep. 113 - How Hip-Hop Conquered the World (Julie’s favorite episode)

Chapters:
(00:00:00) Introduction 

Hosts Neil McPhedran and Jennifer-Lee introduce guests Julie and Tom from the UConn 360 podcast.

(00:02:23) UConn 360 Podcast Overview 

A brief history of how the podcast started including its inspiration and original objectives.

(00:06:04) Audience and Purpose of the Podcast 

The evolution of the target audience for the UConn 360 podcast and purpose of the podcast in storytelling and engaging with a wide audience.

(00:09:03) Challenges of Podcasting and Decision to Step Back 

Challenges of maintaining the podcast amidst changing responsibilities and the process leading to the decision to end the podcast.

(00:11:02) Operational Insights and Listener Engagement 

Operational aspects of running the podcast, including content creation, editing, and the impact of listener engagement and feedback.

(00:14:17) Future of the Podcast and Succession Planning 

The future of the UConn 360 podcast, including potential new hosts and the importance of maintaining the original spirit..

(00:18:13) Advice for Podcasters and Reflections on Podcasting Journey 

Advice for podcasters considering ending or handing over their podcast.

(00:20:53) Favorite Episodes and Personal Highlights 

Julie and Tom’s favorite episodes and personal highlights from their time running the UConn 360 podcast.

(00:24:20) Conclusion

• (00:00) - Introduction
• (02:23) - UConn 360 Podcast Overview
• (06:04) - Audience and Purpose of the Podcast
• (09:03) - Challenges of Podcasting and Decision to Step Back
• (11:02) - Operational Insights and Listener Engagement
• (14:17) - Future of the Podcast and Succession Planning
• (18:13) - Advice for Podcasters and Reflections on Podcasting Journey
• (20:53) - Favorite Episodes and Personal Highlights
• (24:20) - Conclusion

How does a surgical podcast reach over 10 million downloads? With humour, concise learning objectives, and short engaging episodes that sometimes even feature muppets.  Join Surgery 101’s Co-Creator Dr. Jonathan White with hosts Neil McPhedran & Jennifer-Lee Gunson as he shares the innovative approaches that have made Surgery 101 a global phenomenon making complex surgical concepts accessible and engaging for an audience that extends beyond medical students to professionals and patients. Through the story of Surgery 101, we uncover the transformative power of podcasting in education and the potential for creative approaches to revolutionize learning experiences.

Connect with Us

• Learn More: Continuing Studies Podcast
• Join: University Podcasters Network LinkedIn Group
• Connect w/ Jen: LinkedIn or  jpodcreations@gmail.com 
• Connect w/ Neil:  LinkedIn or neil@podiumpodcastco.com
• Twitter:  @namcphedran / @podiumpodcastco
• Youtube
  
  

Links

• Get in Touch with Dr. White: Email / LinkedIn
• Muppet Surgery
• Surgery 101
• Continuing Studies Episode 6 with Dr. Craig Van Slyke

Chapter Time Stamps:

(00:00:00) Introduction
Hosts Jennifer-Lee &  Neil introduce the weekly guest, Dr. Jonathan White of Surgery 101.

(00:02:18) Dr. White's Podcasting Journey
Dr. White shares his journey into podcasting, from early experiments to the evolution of Surgery 101, emphasizing its global impact and reach.

(00:05:53) Simplifying Surgical Education
The success of Surgery 101, attributing its popularity to simplicity, accessibility, filling gaps in traditional medical education, and its strategic episode structure.

(00:09:05) Surgery 101's Audience
Discussion on the broader audience, including medical students, residents, nurses, and patients

(00:10:51) Integration into Curriculum
How the podcast has adapted to curriculum changes and expanded its content, and where it is going next in terms of content.

(00:14:52) Impact on Students and Learning Styles
The use of the podcast as one more educational tool to be used in conjunction with other learning tools, and the difficulty of scientifically assessing it's impact.

(00:16:35) Infusing Humour into Medical Education
Discussion on the importance of humour in education and how Muppets came to be a part of Surgery 101

(00:20:49) Creative Commons and Open Access
The decision to release Surgery 101 content under Creative Commons for free global access, emphasizing the philosophy of sharing knowledge without barriers.

(00:23:55) Advice for Aspiring Educational Podcasters
Dr. White offers insights and encouragement for educators considering starting their podcasts, encouraging others to take the risk, and share their knowledge.

(00:26:11) Conclusion
Neil & Jen share their key takeaways from the interview with Dr. White

• (00:00) - Introduction
• (02:18) - Dr. White's Podcasting Journey
• (05:53) - Simplifying Surgical Education
• (09:05) - Surgery 101's Audience
• (10:51) - Integration into Curriculum
• (14:52) - Impact on Students and Learning Styles
• (16:35) - Infusing Humour into Medical Education
• (20:49) - Creative Commons and Open Access
• (23:55) - Advice for Aspiring Educational Podcasters
• (26:11) - Conclusion

How does a podcast successfully navigate a host change and still keep their voice? From Here Forward, an alumni focused podcast based in Vancouver, Canada did that, by strategically choosing a voice and a tone for their audience, and then letting the show find its own authentic voice. Join Jennifer Lee Gunson and Neil McPhedran, alongside guests Carol Eugene Park and Steve Kennedy from Alumni UBC, to hear how clear vision earlier in the podcasting process allows for greater freedom and stability in the ever- changing higher education landscape.

Connect with Us

• Learn More: Continuing Studies Podcast
• Join: University Podcasters Network LinkedIn Group
• Connect w/ Jen: LinkedIn or  jpodcreations@gmail.com 
• Connect w/ Neil:  LinkedIn or neil@podiumpodcastco.com
• Twitter:  @namcphedran / @podiumpodcastco
• Youtube
  
  

Links

• From Here Forward
• Connect with Carol on Twitter:  @caroleugenepark
• Connect with Steve on LinkedIn
• Santa Ono Episode
• Wild Fires Episode
• The Wine Tasting Episode
•  bbno$ Episode
• Pieter Cullis Episode

Chapter Time Stamps:

(00:00:00) Introduction
Hosts Jennifer Lee and Neil McPhedran introduce the guest’s from UBC, Steve Kennedy & Carol Eugene Park from From Here Forward.

(00:02:40) Guest Introductions
How Carol & Steve came into their podcast roles. 

(00:05:28) Reflecting Urgent Optimism
Steve discusses the origin and significance of the name "From Here Forward," and it’s connection to the themes of the show.

(00:08:23) Transitioning Hosts
The challenges and strategies of choosing and changing podcast hosts while maintaining the show's voice and audience connection. Steve and Carol explore their experiences.

(00:13:00) Origin of Carol’s Podcasting Journey
Carol discusses her previous podcasting experience, which caught Steve's attention.

(00:14:42) Reflections Two Years On
Insights on the evolution of "From Here Forward," including expanding content topics, going with immediacy for topics, and having a great producer to work with.

(00:16:13) Advice for New Podcasters
Advice to aspiring podcasters on having a clear vision and embracing the learning process, and allowing space for a show and it’s hosts to find their voice.

(00:19:05) Choosing Podcast Guests
How guests are chosen for the show, based on strategic themes and immediacy.

(00:20:27) Favourite Episodes Discussion 
Carol and Steve share their favourite episodes, highlighting the diversity of topics and the impact of storytelling in humanizing academic research and celebrating significant achievements.

(00:22:21) Neil's Personal Connection
Neil reflects on how participating in the podcast has reconnected him to the University of British Columbia, emphasizing the role of podcasting in bridging alumni and their alma mater.

(00:24:10) Conclusion
Neil & Jen share their key takeaways from the conversation.

• (00:00) - Introduction
• (02:40) - Guest Introductions
• (05:28) - Reflecting Urgent Optimism
• (08:23) - Transitioning Hosts
• (13:00) - Origin of Carol’s Podcasting Journey
• (14:42) - Reflections Two Years On
• (16:13) - Advice for New Podcasters
• (19:05) - Choosing Podcast Guests
• (20:27) - Favorite Episodes Discussion
• (22:21) - Neil's Personal Connection
• (24:10) - Conclusion

Discover why YouTube should be an indispensable part of your podcast strategy, even without video. Join Neil McPhedran and Jennifer-Lee Gunson  in a thought-provoking conversation with guest expert Steve Goldstein as he walks us through his research and what it tells us about how podcast listeners are using YouTube, shedding light on the role of YouTube Shorts, and the power of the platform for amplifying discoverability. Delve deep into the art of podcast promotion, emphasizing the importance of flexibility in content delivery. Whether you're a seasoned podcaster, a content creator, or navigating the higher education space, this episode equips you with actionable strategies to leverage YouTube effectively, unlocking new dimensions for audience engagement and growth.

Connect with Us

• Learn More: Continuing Studies Podcast
• Join: University Podcasters Network LinkedIn Group
• Connect w/ Jen: LinkedIn or  jpodcreations@gmail.com 
• Connect w/ Neil:  LinkedIn or neil@podiumpodcastco.com
• Twitter:  @namcphedran / @podiumpodcastco
• Youtube
  
  

Links

• Amplifi Media
• Connect with Steve on Twitter:  @sjgoldstein
• The New Rules of Podcasting on YouTube Research Study
• Planet Money YouTube Short Explainer Videos
• The Grid of Pain
• Edison Research: Americans Spend Over Four Hours Daily with Audio

Chapter Time Stamps:

(00:00:00) Introduction
Hosts Jennifer Lee and Neil McPhedran introduce the episode on YouTube and podcasting with expert Steven Goldstein

(00:03:04) Steve’s Journey
Steve introduces his journey from broadcasting, to his company Amplifi Media, and adjunct professor at NYU in the Business of Podcasting.

(00:04:40) Podcasting in Higher Education
The power of finding your niche in podcasting

(00:06:16) The Changing Definition of Podcasting
Steve unpacks the evolution of podcasting, dividing it into three eras: the “MeUndies era”, the “Throw the spaghetti against the wall era', and the “What is a podcast era”.

 (00:10:39) Research Insights on Podcast Consumption
Amplifi & Coleman Insight’s research on podcast consumption habits, including the role of YouTube as one of the three major podcast apps, and the surprising flexibility of users.

(00:12:40) Why YouTube?
YouTube as the second-largest search engine globally and it’s power for discovery.

(00:15:16) Is Video Necessary?
Steve & Neil discuss how video is not always necessary for podcasts to still obtain the benefits of being on YouTube.

(00:18:14) YouTube Shorts
What are YouTube shorts how they can be used for podcast discovery including an example from Planet Money.

(00:20:24) Introduction and YouTube Approach :
Steve gives Neil advice from Steve Goldstein on approaching YouTube for the first time and explains the “Grid of Pain”.

 (00:22:53) Strategies for Podcast Growth
The importance of maximizing owned media assets for podcast promotion and utilizing YouTube to grow your listener base

(00:26:02) The Future of Radio & Podcasting
Steve & Jen discuss how radio can best use podcasting and incorporate On-Demand strategies

(00:29:09) Conclusion
Neil & Jen share their key takeaways from their conversation with Steve.

• (00:00) - Introduction
• (03:04) - Steve’s Journey
• (04:40) - Podcasting in Higher Education
• (06:16) - The Changing Definition of Podcasting
• (10:39) - Research Insights on Podcast Consumption
• (12:40) - Why YouTube?
• (15:16) - Is Video Necessary?
• (18:14) - YouTube Shorts
• (20:24) - Introduction and YouTube Approach
• (22:53) - Strategies for Podcast Growth
• (26:02) - The Future of Radio & Podcasting
• (29:09) - Conclusion

Use your podcast to take your mandate beyond the campus, and become an invaluable resource for students, faculty, and the wider public audience. Explore the strategies and tactics behind successful university podcasts as Jenna Spinelle unpacks her experiences producing over 250 episodes of "Democracy Works" and "When the People Decide”, and shares insights on how universities can leverage this dynamic medium to give people political hope, foster community engagement, and amplify their educational impact both in and outside of classrooms.

Connect with Us

• Learn More: Continuing Studies Podcast
• Join: University Podcasters Network LinkedIn Group
• Connect w/ Jen: LinkedIn or  jpodcreations@gmail.com 
• Connect w/ Neil:  LinkedIn or neil@podiumpodcastco.com
• Twitter:  @namcphedran / @podiumpodcastco
• Youtube
  
  

Connect with Jenna Spinelle

• Listen to Democracy Works
• Listener Survey
• Syllabus
• Listen to When the People Decide
• LinkedIn / X

Chapter Time Stamps:

(00:00:00) Introduction 

Jennifer Lee Gunson and Neil McPhedran introduce the episode, welcoming Jenna Spinelle back.

(00:02:08) Jenna's Background & Podcasting Journey 

Jenna introduces herself, her role at the McCourtney Institute for Democracy, and the inception of Democracy Works and When the People Decide.

(00:05:37) NPR Collaboration & Local Impact

Explains the collaboration with the local NPR station, WPSU, and its impact on local visibility and engagement.

(00:07:40) Finding Guests & Prepping for Episodes

Jenna discusses finding guests, differences in target audiences for both podcasts, including use in classrooms, as well as her preparation process for Democracy Works based on the show format. 

(00:13:00) Podcast Content in Classrooms 

Neil & Jenna discuss the strategies that Democracy Works has used to integrate podcast content into classrooms.

(00:14:58) Institutional Review and Self-Policing 

Discuss the content vetting process, institutional trust, and responsible self-policing to maintain institutional values.

(00:17:06) Podcasts' Role in Institute Outreach

Examines the effective role of the podcasts in the Institute's outreach efforts, connecting with alumni chapters, and promoting democracy beyond the university.

(00:18:30) Preparation and Interview Styles 

Jenna shares her approach to pre-interviews for different podcast formats, highlighting differences in narrative storytelling versus academic discussion.

(00:19:31) Engaging Audience Feedback through Surveys 

Neil & Jenna discuss the Democracy works listener survey - the format, significance, tweaking content length based on feedback, and incentives for participants.

(00:23:17) Changes in Podcasting Landscape 

The evolving podcasting landscape, increased competition, audience expansion, and the role of universities in expanding audiences and providing educational content

(00:27:23) Insights for New Podcasts

Jenna advises newcomers to manage expectations, appreciating the impact of having a dedicated audience and encouraging university engagement with various constituencies.

(00:30:08) Conclusion 

Neil& Jen share their key takeaways

• (00:00) - Introduction
• (02:08) - Jenna's Background & Podcasting Journey
• (05:37) - NPR Collaboration & Local Impact
• (07:40) - Finding Guests & Prepping for Episodes
• (13:00) - Podcast Content in Classrooms
• (14:58) - Institutional Review and Self-Policing
• (17:06) - Podcasts' Role in Institute Outreach
• (18:30) - Preparation and Interview Styles
• (19:31) - Engaging Audience Feedback through Surveys
• (23:17) - Changes in Podcasting Landscape
• (27:23) - Insights for New Podcasts
• (30:08) - Conclusion

Explore the diverse themes of academic podcasts and the best of 2023’s episodes, and Jen & Neil take us on a reflective journey through a year of insightful discussions with university podcasters. From innovative recruitment strategies to transforming textbooks into engaging podcast content, the conversation delves into the multifaceted uses of podcasts as educational tools, exploring topics such as accessibility, audience targeting, and leveraging networks. As the hosts celebrate the achievements and transformative potential of podcasts in academia, they set their sights on future dialogues with renowned institutions, envisioning a dynamic and engaging future for educational podcasts.

Connect with Us

• Learn More: Continuing Studies Podcast
• Join: University Podcasters Network LinkedIn Group
• Connect w/ Jen: LinkedIn or  jpodcreations@gmail.com 
• Connect w/ Neil:  LinkedIn or neil@podiumpodcastco.com
• Twitter:  @namcphedran / @podiumpodcastco
• Youtube

Chapter Time Stamps:

(00:00:00) Introduction 

Jen and Neil introduce the podcast and discuss the year in review.

(00:02:55) Titling Strategies with Jenny Luna
Exploring the importance of titling episodes strategically, understanding listener behavior, and the "how-to" model in titling.

(00:04:49) Finding Your Voice with Laura Joyce Davis
Laura from the Stanford Storytelling Project shares the journey of finding one's voice in podcasting, emphasizing authenticity and the art of storytelling.

(00:06:27) Alumni Engagement and Network Growth
Kate from This Is Purdue highlights leveraging existing networks, particularly alumni connections, for audience growth and engagement. John, ‘Cuse Conversations, shares strategies to resonate with various audience segments without splintering the community.

(00:09:27) Using Podcasting as an Educational Tool
Dave and Gelareh discuss their innovative use of podcasts for case studies in business education. Craig's exploration of transforming textbooks into podcast content for enhanced student learning.

(00:12:39) Accessibility and Expanding Educational Reach
Craig's thoughts on making academia accessible to practitioners. Brandon's advocacy for removing barriers to education using podcasts as a versatile medium.

(00:15:24) Podcast Networks and Strengthening Strategies
Jenna's perspective on leveraging podcast networks for audience expansion. Matt's insights on creating networks that encourage serious consideration and engagement in podcast production within educational institutions.

(00:18:00) Targeting Varied Episode Audiences
Jessica's discussion on rethinking audience strategies, exploring diverse audience segments, and their engagement with specific podcast episodes.

(00:19:58) Utilizing Podcasts as Recruiting Tools
Laura discusses the strategic use of podcasts at CDI College for prospective students emphasizing insights into career paths and educational experiences 

(00:22:08) Reflections and Conclusion
Jen and Neil reflect on the diverse learning opportunities from various higher education podcast guests. 

• (00:00) - Introduction
• (02:55) - Titling Strategies with Jenny Luna
• (04:49) - Finding Your Voice with Laura Joyce Davis
• (06:27) - Alumni Engagement and Network Growth
• (09:27) - Using Podcasting as an Educational Tool
• (12:39) - Accessibility and Expanding Educational Reach
• (15:24) - Podcast Networks and Strengthening Strategies
• (18:00) - Targeting Varied Episode Audiences
• (19:58) - Utilizing Podcasts as Recruiting Tools
• (22:08) - Reflections and Conclusion

Explore the specifics of establishing and running a university podcast network, the purpose behind it, and the benefits to the shows who are a part of it with Matt Hodapp, Assistant Director of the University of Chicago Podcast Network.  Hosts Neil McPhedran and Jennifer-Lee Gunson discuss the unique challenges and opportunities of academic podcasts with Matt, the importance of creating a distinct identity for university podcasts and the potential of collaborative efforts between academic institutions. Tune in to explore how networking, advocacy, and fostering a sense of community can benefit  and increase the reach of university podcasts, reshaping their place in the broader podcasting universe.

Connect with Us

• Learn More: Continuing Studies Podcast
• Join: University Podcasters Network LinkedIn Group
• Connect w/ Jen: LinkedIn or  jpodcreations@gmail.com 
• Connect w/ Neil:  LinkedIn or neil@podiumpodcastco.com
• Twitter:  @namcphedran / @podiumpodcastco
• Youtube

Connect with the University of Chicago

• Learn More: University of Chicago Podcast Network
• Connect w/ Matt: hodappm@uchicago.edu, Twitter, LinkedIn, 

Chapters:

(00:00:00) Introduction and Welcome
Jennifer and Neil introduce the podcast and guest Matt Hodapp at Podcast Movement and highlight the unique nature of his role as the assistant director of the University of Chicago Podcast Network.

(00:02:30) University of Chicago and Podcast Selection
Matt introduces himself, details his role, and discusses the criteria for podcast selection within the network, emphasizing mission, goals, and production quality.

(00:05:40) The Evolution of the Role
The origins & financing of Matt’s role within the university and the collaborative effort that led to the creation of full-time podcast production roles.

(00:07:44) The Workings of the Network
The significance of having dedicated personnel and a structured network, and the requirements and branding of the network, the mission and quality, and audience niche.

(00:13:15) Mutual Support within the Network
Neil & Matt explore how shows within the network support each other and work together.

(00:16:25) The University of Chicago Podcast Network Festival
Jennifer and Matt discuss the creation of the podcast festival, how it was put on, what it entailed, & the opportunity for connections with guests.

(00:21:21) Expanding University Podcast Networks
Neil & Matt discuss the possibility of growing the higher education podcast community across institutions to meet their unique set of challenges together. 

(00:26:30) Podcast Benefits to Institutions
Matt elaborates on the mission-driven aspects of university podcasting, emphasizing the potential impact on brand recognition, audience influence, 

(00:30:24) Conclusion
Jennifer & Neil reflect on the episode and share their key takeaways

• (00:00) - Time Stamps:
• (00:00) - Introduction and Welcome
• (02:30) - University of Chicago and Podcast Selection
• (05:40) - The Evolution of the Role
• (07:44) - The Workings of the Network
• (13:15) - Mutual Support within the Network
• (16:25) - The University of Chicago Podcast Network Festival
• (21:21) - Expanding University Podcast Networks
• (26:30) - Podcast Benefits to Institutions
• (30:24) - Conclusion

Discover how one podcast is deftly weaving together marketing tools, scholarly resources and engaging author conversation all while bringing their beautiful art and architecture books to the audio world. Join host’s Neil McPhedran and Jennifer-Lee Gunson with Jessica Holahan, one of the hosts of the Yale University Press Podcast as they discuss her journey as a host, how the press uses the podcast to further Yale’s mission, it’s unique episode specific audiences, and the ways they assess episode value and make decisions about which books to feature beyond metrics. Throughout the conversation, Jessica shares valuable insights into audience focus, preparing for interviews effectively to balance engaging dialogue while rendering complex subjects accessible and some her most memorable interviews. Explore the Yale University Press’s engaging storytelling of visual books through their long-running podcast series and learn tips to enrich any higher education podcast along the way. 

• Learn More: Continuing Studies Podcast
• Join: University Podcasters Network LinkedIn Group
• Connect w/ Jen: Jen LinkedIn or jpodcreations@gmail.com
• Connect w/ Neil:  Neil LinkedIn or neil@podiumpodcastco.com
• Twitter:  @namcphedran / @podiumpodcastco
• Youtube

Connect with Yale University Press

• Learn More: Yale University Press Podcast
• Twitter: @yalepress / @yaleartbooks
• Instagram : @yalebooks

Episodes Referred to

• Mughal Architecture Including—and Beyond—the Taj Mahal with Chanchal Dadlani
• Dorothy Liebes, the "Mother of Modern Weaving"
• The Beautiful, Atmospheric Art of Eileen Hogan, in Conversation with Elisabeth Fairman & Cathy Courtney

Chapter Timestamps:
(00:00:00) Introduction
Hosts Jennifer Lee and Neil McPhedran introduce the episode the Yale University Press, and today’s guest, Jessica Holahan, a host of their podcast

(00:03:22) Jessica’s Podcasting Journey
Jessica explains how she came into her role as the director of marketing for art and architecture books at the Press.

(00:04:36) The Yale University Press Podcast
The history and evolution of the podcast, as well as the purpose and partnerships of Yale University Press.

(00:09:28) Targeting Diverse Audiences
Jessica explains the diversity of the podcast's audience due to the diversity of books they publish, as well as the ways that the podcast is used as a marketing tool and beyond in the scholarly and art worlds.

(00:12:33) Next Steps and Challenges
Plans and challenges for Youtube and the podcast incorporating visual aspects into art and architecture book episodes as well as some of the freedom they have experienced by not including visuals to date.

(00:14:42) Sustaining Podcast Content Creation
Insights into the unique advantages that being a press brings in terms of constantly changing content, and how they select which books to feature, as well as the new realization of being a higher education podcast and it’s opportunities.

(00:18:08) Episode and Guest Preparation
Jessica explains her approach to preparing for and getting the best out of author interviews to tell a great story. 

(00:21:04) Podcast Analytics and Decision Making
Some of the basic listener metrics, and thoughts on who that audience is

(00:23:06) Episode Specific Audience-Centric Approach
Neil and Jessica discuss the podcast's unique episode specific audiences and subsequent uses

(00:24:26) A Recommended Episode
Jessica recommends a standout episode for listeners

(00:27:46) Lessons in Podcasting Strategy
Neil and Jennifer reflect on the episode and share  their takeaways, highlighting the wide usage for the podcast and varied audience. 

• (00:00) - Introduction
• (03:22) - Jessica’s Podcasting Journey
• (04:36) - The Yale University Press Podcast
• (09:28) - Targeting Diverse Audiences
• (12:33) - Next Steps and Challenges
• (14:42) - Sustaining Podcast Content Creation
• (18:08) - Episode and Guest Preparation
• (21:04) - Podcast Analytics and Decision Making
• (23:06) - Audience-Centric Approach
• (24:26) - A Recommended Episode
• (27:46) - Lessons in Podcasting Strategy

Explore the potential for podcasting to be the classroom of the future and how Brandon Stover is making that a reality for the 630,000 downloads from Plato University. Brandon shares his passion for making education accessible for all, and why podcasting is the most effective medium for this. The discussion sheds light on the persistent issue of audience connection, the importance of owning podcast assets. Delving into his podcasting strategy, Brandon reveals the power of research based titles and how he utilizes websites like Answer the Public, to align episode content and titles with audience search patterns. Explore the future trends of podcasting, from the revolutionary potential of Bitcoin and Web3 integration to the expanding role of podcasts in higher education. Whether you're fascinated by the evolving podcasting landscape or interest in changing education delivery, there are valuable takeaways for everyone.

Connect with us:

• Learn More: Continuing Studies Podcast
• Join: University Podcasters Network LinkedIn Group
• Connect w/ Jen: Jen LinkedIn or jpodcreations@gmail.com
• Connect w/ Neil:  Neil LinkedIn or neil@podiumpodcastco.com
• Twitter:  @namcphedran / @podiumpodcastco
• Youtube

Connect with Brandon & Plato University

• Learn More: https://www.plato.university/
• Twitter
• YouTube
• LinkedIn

Chapter Timestamps:

(00:00:00) Introduction
Host’s Neil McPhedran and Jennifer-Lee Gunson introduce the show and discuss Brandon's podcasting journey and Plato University's mission.

(00:02:53) Making Education Accessible
Brandon shares his background and journey with podcasting, the genesis of Plato University, and the goal of making education accessible to everyone. 

(00:05:40) Designing Courses and Finding Purpose
Jennifer & Brandon discuss the purpose and career courses at Plato University, focusing on helping individuals find their purpose.

(00:06:59) Podcasting as a Medium for Learning
Discussion on how & why podcasting is utilized as the learning medium at Plato University.

(00:09:53) Student Feedback and Impact
Brandon shares insights from student feedback and his courses' profound impact on individuals. Neil discusses the Calendly idea for generating audience feedback, questioning Brandon about its implementation in podcast lessons.

(00:13:08) Marketing and Episode Titles
Brandon shares his marketing strategy, and the organic growth of Plato University and how he utilizes SEO research for titling purposes.

(00:16:46) Entrepreneurial Background and Learning
Neil & Brandon discuss how to use a website effectively in podcasting to own your audience with the vulnerability of apps.

(00:20:21) The Future for Podcasting & Higher Education
The future of podcasting in higher education and its potential to reach a global audience and disrupt traditional educational models.

(00:22:53) Advice for New Podcasters
Brandon provides the pieces of advice for new podcasters: choose a topic you are passionate about and get a good microphone. Consistency and passion are key.

(00:24:22) Podcasting’s Evolution
Brandon discusses the opportunity for creating feedback channels in podcasting as well as the intersection of podcasting with Bitcoin, Web3, and Podcasting 2.0.

(00:26:45) Conclusion
Neil & Jen share their key takeaways and learnings from their conversion with Brandon. 

• (00:00) - Introduction
• (02:53) - Making Education Accessible
• (05:40) - Designing Courses and Finding Purpose
• (06:59) - Podcasting as a Medium for Learning
• (09:53) - Student Feedback and Impact
• (13:08) - Marketing and Episode Titles
• (16:46) - Entrepreneurial Background and Learning
• (20:21) - The Future for Podcasting & Higher Education
• (22:53) - Advice for New Podcasters
• (24:22) - Podcasting’s Evolution
• (26:45) - Conclusion

Uncover how 'Cuse Conversations is reaching students, faculty, and alumni, fostering a vibrant community as the voice of Syracuse University.  Join hosts Neil McPhedran and Jennifer Lee Gunson in an insightful conversation with John Boccacino, one of the co-hosts and the driving force of Syracuse University's 'Cuse Conversations podcast. John shares his strategies for integrating the podcast seamlessly into Syracuse University's communications calendar, making it a vital tool in the institution's communication toolkit and engaging listeners with a remarkable 70% listen through rate. Explore the impact of crafting compelling narratives, from highlighting students and alumni, vital cultural discussions to commemorating significant events in the university's history. This episode serves as a rich tapestry, weaving together the threads of innovation, storytelling, and passionate community engagement, offering a profound glimpse into the future of higher education podcasting.

Connect with us:

• Learn More: Continuing Studies Podcast
• Join: University Podcasters Network LinkedIn Group
• Connect w/ Jen: Jen LinkedIn or jpodcreations@gmail.com
• Connect w/ Neil:  Neil LinkedIn or neil@podiumpodcastco.com
• Twitter:  @namcphedran / @podiumpodcastco

Connect with John & 'Cuse Conversations

• Learn More: 'Cuse Conversations
• Subscribe: Apple/Spotify
• Twitter:  @johnboccacino/@SyracuseUNews
• LinkedIn
• Instagram
• Facebook

Chapter Timestamps:

(00:00:00) Introduction
Neil & Jen introduce John Boccacino, senior internal communication specialist at Syracuse University, co-host of ‘Cuse Conversations, and passionate alum.

(00:03:51) Origin and Evolution of Cuse Conversations

John walks the audience through his personal podcasting journey from broadcasting to the alumni office of Syracuse where he started the podcast and it’s journey from an alumni focused start. 

(00:07:39) Podcast's Role in Communications Strategy
‘Cuse Conversations as a tool to showcase university achievements and values, as well as student community, has led to success reflected in the audience duration rate.

(00:10:03) Integrating Podcast into Communications Calendar
An in-depth discussion on how Cuse Conversations fits into the larger content calendar of the communications department, and utilizes video content, newsletters and brand identity.

(00:13:12)  Guest Selection & Storytelling
John explains the different kind of stories that they like to tell, highlighting events on campus and making sure that all different audience facets understand what's happening, to topical messaging that students need to hear.

(00:16:16) Understanding Metrics for Success
Discussion on the 70 percent listener retention rate and if identifying impactful stories and  social media engagement metrics for podcast clips and the overall use and impact.

(00:20:21) Expanding Audience Horizons
John explains how the podcast  intentionally caters to both alumni and students' interests to widen the audience and break down silos.

(00:22:56) The Strategic Hosting Approach
Insights into focusing on the podcast's brand, and guests rather than individual identity of the hosts.

(00:25:08) Stories that Need to be Told
John talks about the different stories that he shares, and highlights the story of a scholarship program that grew out of a tragedy.

(00:27:13) Future Vision and Final Thoughts
Exciting plans for launching a YouTube channel and incorporating live recorded podcasts, as well as thoughts on the future of higher education podcasts

(00:31:07) Conclusion

• (00:00) - Introduction
• (03:51) - Origin and Evolution of 'Cuse Conversations
• (07:39) - Podcast's Role in Communications Strategy
• (10:03) - Integrating Podcast into Communications Calendar
• (13:12) - Guest Selection & Storytelling
• (16:16) - Understanding Metrics for Success
• (20:21) - Expanding Audience Horizons
• (22:56) - The Strategic Hosting Approach
• (25:08) - Stories that Need to be Told
• (27:13) - Future Vision and Final Thoughts
• (31:07) - Conclusion