how to build authority

You don’t have to look far to hear that “thought leadership” matters in 2023. But what does it take to do it well and in an authentic way? In this conversation, we chat about the best — and worst — ways to approach building that authority.

Topics

• Finding the balance between editorial content and optimization
• Writing for yourself is not the same as writing for others
• Unlearning writing only for SEO
• Optimize and opinionate content
• Different way to look at bad content
• Chicken and egg problem
• What really is the goal of content?
• Good SEO strategies take time to mature
• Why physical content is still important

Show Links

• Connect with Alex on Twitter or LinkedIn
• Connect with Allie on Twitter or LinkedIn
• Connect with David on Twitter or LinkedIn  
• Connect with Omniscient Digital on LinkedIn or Twitter
• Listen to more episodes of The Long Game podcast

What is Kitchen Side?

One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.

You understand how things look from the inside and how that differs from the outside.

You understand how the sausage is made. 

As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.

We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.

Some interviews you might enjoy and learn from:

Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

Building Competitive Marketing Content with Sam Chapman (Aprimo)

How to Build the Right Data Workflow with Blake Burch (Shipyard)

Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

Blue Ocean vs Red Ocean SEO

Should You Hire Writers or Subject Matter Experts?

How Do Growth and Content Overlap?

Connect with Omniscient Digital on social:

Twitter: @beomniscient

Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

#0089 Top 3 Key Takeaways:

1. How becoming a publish author boosts credibility and opens doors to new opportunities
2. The B.E.A.T.S Method - Mapping out the beats to your life to tell your amazing story
3. How to easily publish your own book by using content you’ve already created

Through his marketing skillset, Vince Warnock has helped companies reach 8-figures, was named in the list of Top 50 Marketers by Adobe, and went on to become a public speaker and best-selling author, among many other incredible accomplishments.

Now, with a publishing company that he has created himself, Vince is helping entrepreneurs build authority and credibility in their industry by helping THEM become best-selling authors... Helping YOU become a best-selling author.

Vince's goal is to help 200 entrepreneurs accomplish this, and he is already pushing back the 80+ mark to kick off the second quarter of this year.

Are you ready to start your own podcast? Book a Call with Nick to find out how we can develop a plan to your new show launched in just 4-weeks!

To get the links and resources discussed in this episode, head over to the Episode 89 Show Notes.

If you enjoyed the episode, be sure to leave a review of the Nine-Five Podcast on Apple Podcasts.

Are you someone who thinks Twitter is a waste of time? 

Or are you someone who understands the value of a social media platform with nearly 200 million active daily users, but feel the overwhlem of the site and don't know where to start? 

This episode will help you adapt your conversations in a way that can strengthen your authority and influence as a thought leader by using Twitter beyond just likes and retweets. 

In this episode, 10 ways to crush it on Twitter. 

Listen + Subscribe Stitcher or Apple Podcasts

© Molly McPherson 2021 

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