human-centered communication

Join host Lauren Wood as she sits down with Ethan Beute, Chief Evangelist at Follow Up Boss, as they explore the nuanced art of what it means to be an evangelist and the importance of human-centered communication.

In this episode, Ethan shares his innovative approach to evangelism that transcends traditional product selling, focusing instead on cultivating a community grounded in education and shared values. 

Learn about how Ethan thinks about the balance between AI and human-centered communication and the power of human connection in digital touchpoints. Plus a look at the impact of design and intuition in business is highlighted through examples from Amazon and Starbucks.

If this conversation sparks your interest, please don’t forget to rate us on Spotify and Apple Podcasts.

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Imagine running your business with a trusted advisor who has your success top of mind. That’s what it’s like when you have a Salesforce Success Plan. With the right plan, Salesforce is with you through every stage of your journey — from onboarding, to realizing business outcomes, to driving efficient growth.

Learn more about what’s possible on the Salesforce success plan website: http://sfdc.co/SalesforceCustomerSuccess

(0:00) Preview and Introduction

(01:31) Defining the Chief Evangelist Role

(04:19) Ethan's Role at Follow Up Boss

(07:04) What is Human-Centered Communication?

(13:09) Sales Outreach and Human-Centered Approaches

(18:50) Breaking Down The Idea of Evangelism 

(25:43) Integrating Technology with Human-Centered Design

(30:22) The Importance of Community Building in Real Estate

(35:54) The Role of Chief Evangelist

(41:50) Amazon and Starbucks: Consistent Customer Experiences

(45:57) Closing Thoughts on Customer Experience

The channels that we're trying to connect and communicate in are noisier and more polluted than ever. So how can you truly connect with customers?

Ethan Beute is with us to uncover how to foster human-centered communication with the power of video messaging. 

Ethan Beute is Chief Evangelist at BombBomb, Wall Street Journal bestselling co-author of Human-Centered Communication and of Rehumanize Your Business, and host of Chief Evangelist and The Customer Experience Podcast.

Join us to learn about the use cases of video communication. Discover how personalization & sincerity in your interactions build customer trust. 

And don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳

Here are some of the key topics that Ethan and Paris discussed in this episode:

• (3:05) Creating human connection across the digital divide 

• (5:48) How Covid changed human connection and people's approach to videos

• (8:30) Is virtual work here to stay?
• (9:51) How video communication can increase your conversions

• (13:48) Use cases of video messaging

• (16:04) The fear of getting in front of the camera and how to overcome it

• (23:06) How to use video for LinkedIn communication

• (24:56) How to make video messages really personalized and increase their effectiveness

• (31:13) How early video messaging can accelerate your sales

• (34:01) Emails vs. video messages

• (40:18) How to use digital communication channels to show sincerity

Resources Mentioned:

Human-Centered Communication: A Business Case Against Digital Pollution, Book by Ethan Beute and Stephen Pacinelli

Permission Marketing: Turning Strangers into Friends and Friends into Customers, Book by Seth Godin

You have big ideas and superpowers you want to give to the world, and that's often what will drive you to start a side hustle or become an entrepreneur, but isn't for everyone. 

The best move is often to find a great company to work for that will enable you to make the impact you want to make, and in todays blazing hot labor market, it has never been easier. 

BUT how do you find one and what does that look like?

That's one of the reasons why I really wanted to talk to Rea Ross, brand and community marketing specialist for BombBomb.

In our conversation, we touch upon:

- how she was able to go from musician to the perfect roll inside one of the most compelling a B2B SaaS companies out there
- what the mix of leadership, vision, and culture looks like that makes BombBomb a special place to work
- what to do to continue progressing in your career once you're in a great spot
- and much much more!

You're going to love Rea's unique story and contagious energy!

Connect with Rea!

On LinkedIn: https://www.linkedin.com/in/reaross/
Her Website: http://bombbomb.com/

Connect with ME!

Join us on the next live show! REGISTER HERE

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Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2B's Rea Ross" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.

OH! and subscribe to Category Pirates.  It's the smartest thing ever. If you email them and tell them I sent you, you'll get a free month.