ethan beute

Some companies are out there capturing demand from the market and doing it well.  Then there are other companies that are doing things differently. 

Maybe it's an innovation the world hasn't fully understood yet.  Maybe it's a break from the status quo in the industry that puts the client's needs first.

These companies need someone that is championing the change they wish to make in the world, bringing "AHA" moments to folks that didn't realize there was a way to solve a problem they assumed was just a cost of doing business, and building a community of people that believe in this new way.

That is the role of the Chief Evangelist... and as AI continues to change the landscape, this role of the evangelist is continuing to pick up steam.

But it isn't widely understood.

That's why we brought Ethan Beute, Chief Evangelist at BombBomb an host of the Chief Evangelist podcast, on the show to demystify what I believe to be the most crucial skillset companies will need in the next 10 years.

Ethan helped us understand:

- What does the role of a business evangelist look like and who needs one
- How should the Chief Evangelist be incentivized and measured
- Why he believed in the future of the role so much that he started the podcast (one of my favorites!)
- and much more!

Ethan was a past guest from the Human Centered Communication episode, is a dynamic speaker, and has become a friend.  This is an eye-opening, value packed episode.

Connect with Ethan:

On his LinkedIn:  https://www.linkedin.com/in/ethanbeute/

Connect with ME!

Join us LIVE on the show: https://tinyurl.com/b2bcb2023
Online at:
LinkedIn or Instagram.

START NOW, BEFORE EVERYBODY ELSE WOULD

It’s Collin’s last round with Ethan and in this episode, he explains that the evangelist’s work doesn’t stop when deals are closed and will continue as customers continue to have their experiences. Collin also discusses the high chance that everybody will also start evangelizing sooner or later, so if you have the plan to do so, it’s time to start. How? Tune in to find out in this latest episode of Sales Transformation.

Get Fresh Sales Plays From The Trenches In Your Inbox ST Newsletter.

TRANSFORMING MOMENTS

COLLIN: EVANGELIZING NEVER STOPS

“Just because they've signed up doesn't mean that they're fully bought into full adoption of what it is that you do, and so there's a lot of work that can be done in evangelizing even in closed one deal because that experience is what's going to keep them as customers.”

COLLIN: COMPANIES WILL EVANGELIZE SOONER OR LATER

“I do believe that at some point, everybody will need this role for the most part, whether they believe it or not, and whether they're not taking it seriously now, there are going to be companies that are early adopters of this, and then there's gonna be people that would join later on this bandwagon and wish they would have sooner.”

Connect with Collin 

LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

START NOW, BEFORE EVERYBODY ELSE WOULD

It’s Collin’s last round with Ethan and in this episode, he explains that the evangelist’s work doesn’t stop when deals are closed and will continue as customers continue to have their experiences. Collin also discusses the high chance that everybody will also start evangelizing sooner or later, so if you have the plan to do so, it’s time to start. How? Tune in to find out in this latest episode of Sales Transformation.

Get Fresh Sales Plays From The Trenches In Your Inbox ST Newsletter.

TRANSFORMING MOMENTS

COLLIN: EVANGELIZING NEVER STOPS

“Just because they've signed up doesn't mean that they're fully bought into full adoption of what it is that you do, and so there's a lot of work that can be done in evangelizing even in closed one deal because that experience is what's going to keep them as customers.”

COLLIN: COMPANIES WILL EVANGELIZE SOONER OR LATER

“I do believe that at some point, everybody will need this role for the most part, whether they believe it or not, and whether they're not taking it seriously now, there are going to be companies that are early adopters of this, and then there's gonna be people that would join later on this bandwagon and wish they would have sooner.”

Connect with Collin 

LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

YOU HAVE TO EVANGELIZE TO NORMALIZE

As evangelism is a pretty new concept in sales today, Ethan poses a rather interesting question. What if it normalizes? What if it becomes a normal part of the process? Do we still need to evangelize? Collin definitely says yes as evangelism involves content that buyers today would normally consume first before making a decision. Find out more in this latest episode of Sales Transformation.

Get Fresh Sales Plays From The Trenches In Your Inbox ST Newsletter.

TRANSFORMING MOMENTS

COLLIN: EVANGELIZING IS CONTENT, AND LEADS YOU TO THE CONVERSATION

“A lot of evangelizing is content, podcasting, webinars, speaking events, written stuff, like a lot of what you do is evangelizing through content and through different distribution channels, and when somebody's making a buying decision, on average they're going to consume 13 pieces of content when they're making that buying decision. So do you want to be a part of that conversation? If you aren't evangelizing, or if you've decided maybe ‘we don't need an evangelist anymore’, well, then you're probably not going to be part of that conversation.”

Connect with Collin 

LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

YOU HAVE TO EVANGELIZE TO NORMALIZE

As evangelism is a pretty new concept in sales today, Ethan poses a rather interesting question. What if it normalizes? What if it becomes a normal part of the process? Do we still need to evangelize? Collin definitely says yes as evangelism involves content that buyers today would normally consume first before making a decision. Find out more in this latest episode of Sales Transformation.

Get Fresh Sales Plays From The Trenches In Your Inbox ST Newsletter.

TRANSFORMING MOMENTS

COLLIN: EVANGELIZING IS CONTENT, AND LEADS YOU TO THE CONVERSATION

“A lot of evangelizing is content, podcasting, webinars, speaking events, written stuff, like a lot of what you do is evangelizing through content and through different distribution channels, and when somebody's making a buying decision, on average they're going to consume 13 pieces of content when they're making that buying decision. So do you want to be a part of that conversation? If you aren't evangelizing, or if you've decided maybe ‘we don't need an evangelist anymore’, well, then you're probably not going to be part of that conversation.”

Connect with Collin 

LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

The channels that we're trying to connect and communicate in are noisier and more polluted than ever. So how can you truly connect with customers?

Ethan Beute is with us to uncover how to foster human-centered communication with the power of video messaging. 

Ethan Beute is Chief Evangelist at BombBomb, Wall Street Journal bestselling co-author of Human-Centered Communication and of Rehumanize Your Business, and host of Chief Evangelist and The Customer Experience Podcast.

Join us to learn about the use cases of video communication. Discover how personalization & sincerity in your interactions build customer trust. 

And don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳

Here are some of the key topics that Ethan and Paris discussed in this episode:

• (3:05) Creating human connection across the digital divide 

• (5:48) How Covid changed human connection and people's approach to videos

• (8:30) Is virtual work here to stay?
• (9:51) How video communication can increase your conversions

• (13:48) Use cases of video messaging

• (16:04) The fear of getting in front of the camera and how to overcome it

• (23:06) How to use video for LinkedIn communication

• (24:56) How to make video messages really personalized and increase their effectiveness

• (31:13) How early video messaging can accelerate your sales

• (34:01) Emails vs. video messages

• (40:18) How to use digital communication channels to show sincerity

Resources Mentioned:

Human-Centered Communication: A Business Case Against Digital Pollution, Book by Ethan Beute and Stephen Pacinelli

Permission Marketing: Turning Strangers into Friends and Friends into Customers, Book by Seth Godin

Hey CX Nation,

In this week's episode of The CXChronicles Podcast #176 we welcomed Ethan Beute, Chief Evangelist at BombBomb, Host of The Customer Experience Podcast, and Wall Street Journal best-selling Author of "Human-Centered Communication" & "Rehumanize Your Business".

Ethan has spent more than a decade helping people enjoy clearer communication, human connection, and higher conversion by replacing some of their faceless, digital communication with simple, personal video messages in emails, text messages, LinkedIn messages, Slack messages, and similar. He's sent more than 12,500 videos and co-authored two (and a half) books on the what, why, who, when, and how of this "relationships through video" movement.

BombBomb makes it easy to record, send, and track video messages, allowing you to be “in person” with those who matter most to your business at any given time.

More than 60 thousand business professionals in Mortgage, Finance, Insurance, and Real Estate use BombBomb Video to rehumanize their communication.

Ethan's also the host of one of my favorite podcasts, The Customer Experience Podcast where he interviews amazing customer focused business leaders from across the world.

In this episode, Ethan and Adrian chat through how he has tackled The Four CX Pillars: Team,  Tools, Process & Feedback throughout his career + shares some of the tips & tricks that have worked for him across his customer focused business leader journey.

**Episode #176 Highlight Reel:**

1. Leveraging video messaging to communicate with your customers & your team
2. Creating natural collisions with your customers & users to fuel growth
3. Meeting your customers and team on their preferred communication mediums
4. Doubling down on asynchronous messages + humanizing your outreach
5. Finding the balance between the human touch and the technology touch

Huge thanks to Ethan for coming on The CXChronicles Podcast and featuring his work and efforts in pushing the customer experience and customer success space into the future.

Click here to learn more about Ethan Beute

Click here to learn more about BombBomb

Click here to learn more about The Customer Experience Podcast

If you enjoy The CXChronicles Podcast, please stop by your favorite podcast player and leave us a review today. This is the easiest way that we can find new listeners, guests and future business leaders to join our customer focused community!

And be sure to grab a copy of our book "The Four CX Pillars To Grow Your Business Now" available on Amazon +  check out the CXChronicles Youtube channel to see all of our customer focused business leader video content + our past podcast episodes!

Reach out to CXC at INFO@cxchronicles.com for more information about how we can help your business make customer happiness a habit!

Contact CXChronicles Today

• Tweet us @cxchronicles
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Remember To Make Happiness A Habit!!

Episode 103:  In this episode, Scott & Renee interview Ethan Beute on the topic of his new Wall St Journal Bestselling Book "Human Centered Communication."

BombBomb was founded in 2006 by Darin Dawson and Conor McCluskey. The idea came from two salesmen that knew their best client interactions came from face to face meetings, but during this time, communication had started to become faceless. Connor wanted to test the waters and sent out a video email to test out this form of communication and the results were overwhelming-essentially leading to the birth of BombBomb!

Ethan Beute came onto BombBomb in 2011 as their VP of Marketing. At this point in time, Ethan had already carved a niche for himself in the B2B marketing world. Having written books such as “Rehumanize Your Business” and “Human-Centered Communication”, Ethan eventually blossomed into his current role as Chief Evangelist, to spread the good word of Bomb Bomb’s mission in changing the ways in which organizations communicate with their consumers.

Contact Information: Ethan Beute-Chief Evangelist of BombBomb

Linkedin Page: https://www.linkedin.com/in/ethanbeute/

BombBomb Website: https://bombbomb.com/

Episode 68:  The Customer Experience.  An interview with Bomb Bomb Chief Evangelist and author of the book Re-Humanize, Ethan Beute.  Ethan is also host of his own podcast, "The Customer Experience."  You will learn how to incorporate video into your daily consistent activities and ways to enhance the level of service you provide.