humanization

In this episode, we have an insightful conversation with David Thompson, President and partner at Wiglander, Zoloski and Associates. Together, we delve into the significance of rapport-building in both successful interrogations and business relationships.

David and I explore various essential topics, including the vital role of preparation, adaptability, and the establishment of trust. We draw examples from a wide range of contexts, spanning from counterterrorism interrogations to sales calls. Throughout our discussion, we emphasize the potential dangers of relying on false evidence and overpromising in pursuit of short-term goals.

Gain valuable insights into cultivating long-term relationships, effectively managing emotions, and understanding the importance of contextual awareness. Join us for this enriching conversation that will equip you with valuable knowledge to build stronger relationships, navigate emotional dynamics, and improve your overall communication skills.

Timestamps

• (00:00:06) David Thompson: expert and advocate for ethical interrogation.
• (00:08:09) Ethics and science in investigative interviewing emphasized.
• (00:14:16) Avoid presumption of guilt, seek intelligence.
• (00:17:28) Immediate gratification jeopardizes long-term relationships.
• (00:23:40) Build honest, empathetic rapport for successful interactions.
• (00:29:50) Childhood trauma creates adversarial perception towards police.
• (00:36:54) Sales tactics can lead to regret. Trust's key.
• (00:40:34) Preparation and strategy key in interviews.
• (00:50:53) Private sector investigations impact interview approach.
• (00:53:26) Building relationships through positive conversations for success.
• (01:01:39) Soliciting feedback for effective communication practice.
• (01:04:02) Ask uncomfortable questions, change behavior contextually.
• (01:13:54) Lessons learned on empathy and rapport techniques.

Links and Resources

• https://www.w-z.com
• Home (certifiedinterviewer.com)
• https://linktr.ee/dthompsoncfi
• https://interviewingprinciples.com
• ORBIT: The Science of Rapport-Based Interviewing for Law Enforcement, Security, and Military | Oxford Academic (oup.com)

Sponsor Links

• Humintell:   Body Language - Reading People - Humintell
• Enter Code INQUASIVE25 for 25% discount on your online training purchase.
• Emotional Intelligence Magazine:   HOME | Emotional Intelligence Magazine + (ei-magazine.com)
• International Association of Interviewers:   Home (certifiedinterviewer.com)

Podcast Production Services by EveryWord Media

Let’s start by stating that our guest was recently inducted into the American Marketing Association Hall of Fame, held multiple C-level roles at head-turning brands like Facebook, HP, Visa and Pepsico, and graced several ranks of the Forbes Most Influential CMOs. We warned him that our podcast wasn’t going to make him famous. Then again, he IS already famous. Yet, despite all the accolades and measurable success, he may be one of the most chill and down to earth people in the business we met.

Antonio Lucio - a father to 5 daughters, brother to 3 sisters and a devoted son of a strong mother figure - shares how surrounded by strong and capable women taught him to listen at two levels and shaped him as leader. In all his roles, he was able to deliver business results while significantly increasing the representation of women and people of color across senior levels in the entire marketing ecosystem: clients, agencies and production houses. Today, he leads his company 5S aimed at advancing the marketing practice through marketing transformation and Diversity and Inclusion.

While Antonio’s resume with 40-year corporate experience may seem as a straight line up to the right, he opens up about both his ups and downs because he’s a firm believer of telling all the stories - the good, the bad and the ugly. Divorce. Losing his true north. Chronic depression. All led to some of the most difficult and also the most transformational times in his life. In our conversation, he emphasizes the importance of being candid about leadership. Sometimes you’re not having fun leading. Listen in for an insightful and at times vulnerable peek into the life of one of the greatest executives of our times.

In this episode, Empowerment Starts Here with Angela Walker. In it, she talks about the vocation to be human (as defined by Paulo Freire in the Pedagogy of the Oppressed [1970]). In the conversation, Angela Walker (the Informant) and Angela Dye (the Host) talk about agency, about giftedness, about the body as all experiences of being. The greatest value of this conversation is a consideration of what it means to be dehumanized (by way of various forms of oppression) as well as the rights and responsibilities to be fully human.

Can an audience or a social media branded community be owned? What does it mean to be owned? You have invested time and resource into building and nurturing your social community for your organization. Do you think you have a right to control them? 

The truth is you can NOT own your audience. We should not be trying to control communities or the human beings within them. 

It is more about communicating and engaging WITH other human beings versus communicating TO them. 

Instead we should be inspiring, energizing and influencing conversation. The focus should be on value, context, relevancy and giving, not control. 

In this episode of Social Zoom Factor podcast, Pam Moore, CEO Founder Marketing Nutz, full service social business, social media marketing, branding, digital marketing conversion optimization that works with entrepreneurs to fortune 100 brands discusses very openly thoughts on if it is possible for brands to control and own an audience or social media community.  

Episode Highlights

Can an audience or community be owned?

Relationships are controlled by the people within your community, not just by you.

The importance of respect in nurturing communities.

The importance of communicating with human beings versus at them. 

Your audience has an audience of audiences

How spamming your audience and connections destructs trust and relationships from ever starting. 

How do you leverage social media to build, nurture, grow and sustain meaningful, connected and powerful communities?

It takes time, patience and an investment in people as human beings, not just dollars. It requires as much art as it does science.

Just as building relationships with human beings one to one takes time, nurturing communities to earn the support and develop loyal tribes of brand evangelists takes even more time.

Many marketing and business leaders wrongly assume they can simply hop on Facebook, LinkedIn or Twitter and have an instant community waiting on the edge of their seat to engage, contribute and become loyal brand evangelists. This couldn’t be further from the truth.

We all know the foundation of technology, infrastructure and even the way we communication is changing underneath our feet almost by the minute. The only guarantee we have for tomorrow is change. Just as becoming a social business is a journey, not a destination, communities are much the same.

Building communities requires trust, investment in time, resource and development and dissemination of content that inspires and connects humans in meaningful ways.

Pam Moore, CEO & Founder Marketing Nutz, full service social media, branding, digital marketing and conversion optimization agency shares details for how to build, grow and sustain communities. 

Episode Highlights

-10 Tips to build, grow and sustain communities

-Social hierarchy of needs and how Maslow’s Hierarchy of Needs can be used as a model

-How to tap into the power of the OPC (other people’s content and community)

-Why humanizing your brand is a requirement, not an option

-The importance of feeding and nurturing communities the best content and conversation possible

-What to do if you “get stuck” and believe your effort in building community online has hit a brick wall

Social media brand humanization requires both art and science. It is important to understand the difference between authenticity and transparency to nurture relationships and earn trust of brand evangelists. 

In this episode of the Social Zoom Factor podcast Pam Moore, CEO Marketing Nutz, full service social branding, digital marketing, conversion optimization agency and Forbes Top 10 Social Media Power Influencer explains the difference between authenticity and transparency and why it is important that you focus on the right level of transparency to earn trust and build relationships with your audiences online. 

Episode highlights: 

-Difference between authenticity and transparency

-Building an authentic brand online

-Nurturing relationships

-How much is too much?

-The importance of authenticity and transparency in earning trust and nurturing relationships

-13 characteristics of human brands

Generate leads and nurture relationships with email marketing. Know your customer, and provide content to help them solve business problems and achieve goals. Pam Moore CEO Founder Marketing Nutz shares 10 best practices to help you achieve results, grow your email subscriber list and meet your business goals by integrating email marketing into your customer acquisition strategies and tactics and social media and online marketing efforts.