Your episode doesn't have to be perfect to be effective.

Today's guest, Marcus Schaller, host of the Attract Your Ideal Customers podcast, shares this and much more.

Marcus talks about pivoting his show from his initial idea to its current format. He shares something important that non-podcasters don’t know about podcasting. He also discusses the idea of using a prototype to get feedback on your ideas.

https://marcusschaller.com/
LinkedIn - linkedin.com/in/marcusschaller

The Long Tail: Why the Future of Business is Selling Less of More by Chris Anderson

_____

80% of Podcast Success is Preparation

The Podcast Prep newsletter provides applicable information each Tuesday afternoon which you can use to set your podcast up for success.

You can find it at https://podcastprep.xyz/

_____

I use Riverside.fm for recording my podcast.
_____

LinkedIn: ericrutherford

Email: eric@straightforwardmg.com

https://www.buildthatpodcast.com/

Twitter - @rfordej

There are affiliate links above.

#podcastprep

Welcome to another episode of the Tiny Marketing Podcast. Today's conversation focuses on the essential exercise of defining and understanding your Ideal Customer Avatar (ICA) in marketing. The episode starts by discussing the transformative journey from corporate to entrepreneurship. It highlights the growing pains involved in servicing any client for immediate income and the strategic pivot to identifying and catering to your ICA: the personification of the ideal client who truly and enthusiastically values what you offer.

The episode further delves into the importance of crafting a robust Ideal Customer Avatar. The conversation steers clear from the old fictionalized avatar stereotypes, instead proposing a full-fledged demographic profile for real-life usability and effectiveness. It explains how a well-built ICA could lead to more streamlined marketing, clear messaging, an easier sales process, better problem perception, objection handling, and significantly, the ability to provide desired solutions.

🔗 Resources mentioned:

• https://tinymarketing.me/workshop

Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
Newsletter: https://tinymarketing.me/newsletter
Tiny Marketing Community

Click here to ask a question about the episode

What if I told you that the secret to business success lies in knowing your customers as well as your best friend? True story - I once developed an SEO course that totally flopped simply because I hadn't quite grasped the ins and outs of my ideal customer. But you live and learn, right? 

In this episode, we're deep diving into why understanding your customer's language, interests, and pain points is your golden ticket to a thriving business. We're breaking down how this understanding streamlines everything you do in your business, saving you from creating products that no one wants and boosting your productivity.

So how can you get to know your ideal customer better? I’ll share some tried-and-true strategies, from social listening and customer interviews to literally spending quality time with them.

I'll guide you through creating a persona for your ideal customer and how to use this persona when developing products and services. 

This episode is all about cutting the guesswork and building a business that resonates with your ideal customers. The end game? You'll be able to get more done in less time, letting you build the business of your dreams faster. Tune in and let me help you transform your customer understanding into a powerful business tool.

My free resources, including the SEO Content Quick Start Guide and my free class, are available here.

https://www.etchedmarketing.com/freebies

Take the SEO Starter Course (mini-course)

https://www.etchedmarketing.com/seo-starter-course

Take Simple Keyword Research (mini-course)

https://www.etchedmarketing.com/simple-keyword-research

Join me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)

https://www.etchedmarketing.com/yes

Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

Would you like to work together? I'd love to help you with your SEO or organic marketing. Let's chat. Email me at rachel@etchedmarketing.com today or visit the website to learn about my SEO Audits, SEO Keyword Strategy Calls, Content Calendar Calls, or SEO Consulting options. Let's grow your organic traffic together.

https://www.etchedmarketing.com/working-with

In this episode of the Business Owner Breakthrough Podcast, host Pete Mohr talks about the fourth P of the five P framework - people. One of the biggest frustrations of business owners is their people, but Pete emphasizes that having a great team is the best way to create freedom in your business. Pete introduces the "Love it or Leave it" framework and explains the importance of teamwork in a business.

Here are a few things Pete covers:

• Understanding the importance of the "Love it or Leave it" framework
• Breaking down the people in your sphere of influence into three categories: ideal customer, ideal teammate, and ideal outsource supplier
• Aligning your marketing, business, promise, and product to attract more of your best clients and less of your worst clients
• Maximizing your team by pairing different qualities in each person to create the best experience for your clients
• Making sure your outsource suppliers are in alignment with your promise and help deliver it effectively.

It’s time to take action:

The most important thing for listeners to do after listening to the podcast is to evaluate their own people - their ideal customer, ideal teammate, and ideal outsource supplier. Make sure they are aligned with the promise, product, and process of the business and that the team is working together cohesively to deliver the best possible experience for clients.

Support the show

Are you looking to make some changes in your business and your life in 2024?  Head over to speaktopete.com and book a chat with me to see if we're the right fit!

To Book a no charge Freedom Call with Pete, to see if you’re a good fit for his business coaching head over to http://speaktopete.com to find a time that works for you!

To connect with Pete:

Website: https://simplifyingentrepreneurship.com/
Instagram at https://www.instagram.com/petemohr_coach/
LinkedIn at https://www.linkedin.com/in/petermohr/
Email: pete@simplifingentrepreneurship.com

Hey Brand Leader, in this episode of the BRANDINFLOW Podcast, you're invited on a journey to redefine your understanding of your customers. You'll uncover the transformative power of distinguishing between 'ideal' and 'dream' customers, and learn why your business should focus on attracting the latter.

You'll explore the intriguing concept that an ideal customer is interested in the solutions your business offers, but a dream customer? They're attracted to both these solutions and the values and beliefs your business stands for. This revelation could be a game-changer for your brand, as dream customers are more likely to stay loyal, even as your products or services evolve.

Through a relatable analogy, you'll see that while many people might be interested in a general solution like business growth, the number of interested individuals dwindles as the solution becomes more specific. This process of narrowing down helps identify dream customers, who align with the specific values and beliefs of your brand.

You'll also delve into the empowering concept of brand leadership. You'll be encouraged to embrace your role as a brand leader, understanding and embodying the values your business represents. You'll learn about the importance of humanizing your brand, making it relatable and attractive to your dream customers.

By the end of the episode, you'll be inspired to identify and attract your dream customers, understanding that these are the people who will support your brand in the long term, regardless of changes in products or services. You'll be reminded of your role as a brand leader, encouraged to think big, be bold, and stand out in your market.

This episode of the BRANDINFLOW Podcast is a must-listen for entrepreneurs and business owners seeking to elevate their brands to new heights. It promises to spark your curiosity, inspire you, and provide you with actionable insights into customer attraction and brand growth.

So what are you waiting for? Get ready to brand in flow to make your business grow. 

Let's connect and turn you into your Brand's Leader

Instagram: https://www.instagram.com/kuebra.omr/

TikTok: https://www.tiktok.com/@kuebraomr?lang=en

Youtube: https://youtube.com/@kuebra_omr

Email: kuebra@brandinflow.com

So what are you waiting for? Get ready to brand in flow to make your business grow. 

Let's connect and turn you into your Brand's Leader

Website: www.brandinflow.com

Instagram: https://www.instagram.com/kuebra.omr/

TikTok: https://www.tiktok.com/@kuebraomr

Youtube: https://youtube.com/@kuebra_omr

Email: kuebra@brandinflow.com

Standing out online doesn't just mean on social media! As an entrepreneur, we are all looking for ways to stand out from the crowd with our websites, email marketing, and social media.

In this podcast, I share with you 3 ways to make sure you stand above the crowd and your ideal client sees who you are, what you stand for, and what you do!

These 3 ways will make your ideal client say, "YES! I need to know more about her!"

👉If you need help in figuring out who your Ideal Client is, then click here to download my FREE 'Who is Your Ideal Client?" workbook and make sure you are looking for them in the right place!

📌Are you interested in 1:1 Coaching with me so that you can finally get moving on your course and start scaling your business? I have limited spots each month, so go to
https://robbinkent.com/coaching/ and let's make it happen!

🎙️Come Join our Community over on Facebook at 'Online Courses Made Easy - How to Build, Launch, & Deliver Courses!’ 👉https://robbinkent.com/community

If you haven’t done so already, follow the podcast. I've recently added a Friday episode...
(aka BFF's) Business Forward Fridays and, if you’re not following, there’s a good chance you’ll miss out. Follow here!

Grab my FREE Checklist to know exactly what you need to do to Build, Launch, and Deliver your digital course!

👩‍💻Course Creation TECH Checklist: Click HERE!


LET’S STAY CONNECTED:
My website: https://www.robbinkent.com
Email: robbin@robbinkent.com
Instagram: https://www.instagram.com/robbinkkent
Facebook Page:...

After you create your personal brand, marketing can be a struggle if you don't avoid these 3 mistakes.

In this episode, I help you understand the difference between branding and marketing, along with 3 things that are Must Haves to have effective marketing.

Your time is valuable and marketing your brand can get you nowhere, if you happen to be doing any of these things.

You have amazing knowledge and a personality like no one else... so let's make sure others find you and know what you have to offer.

If you want to try out ConvertKit yourself to make your marketing that much simpler, then click here to test it for free for 14 days. (This is an affiliate link and I will benefit from you choosing Convertkit, but I wouldn't share anything with you that I haven't tried and tested myself.

📌Are you interested in 1:1 Coaching with me so that you can finally get moving on your course and start scaling your business? I have limited spots each month, so go to
https://robbinkent.com/coaching/ and let's make it happen!

🎙️Come Join our Community over on Facebook at 'Online Courses Made Easy - How to Build, Launch, & Deliver Courses!’ 👉https://robbinkent.com/community

If you haven’t done so already, follow the podcast. I've recently added a Friday episode...
(aka BFF's) Business Forward Fridays and, if you’re not following, there’s a good chance you’ll miss out. Follow here!

Grab my FREE Checklist to know exactly what you need to do to Build, Launch, and Deliver your digital course!

👩‍💻Course Creation TECH Checklist: Click HERE!


LET’S STAY CONNECTED:
My website: https://www.robbinkent.com
Email: robbin@robbinkent.com
Instagram: https://www.instagram.com/robbinkkent
Facebook Page:...

Living in such a visual world, the color we choose makes such an impact from the colors we wear to the colors we use to promote our business. 

Choosing the right colors can create the right emotions that we want our ideal client to experience when experiencing our brand. 

Taking time to be intentional about the colors we chose in our business can make the difference between people scrolling right by us on social media… to stopping and thinking I need to check her out. 

In today's episode… I’ll share what color psychology is, the difference it makes, and 5 steps on how to choose your brand colors to communicate the right emotions. 

Links I refer to in this episode:
-Color palette generator: https://mycolor.space/

-Download ‘How to choose your brand colors!’ worksheet: https://robbinkent.com/chooseyourbrandcolors/

📌Are you interested in 1:1 Coaching with me so that you can finally get moving on your course and start scaling your business? I have limited spots each month, so go to
https://robbinkent.com/coaching/ and let's make it happen!

🎙️Come Join our Community over on Facebook at 'Online Courses Made Easy - How to Build, Launch, & Deliver Courses!’ 👉https://robbinkent.com/community

If you haven’t done so already, follow the podcast. I've recently added a Friday episode...
(aka BFF's) Business Forward Fridays and, if you’re not following, there’s a good chance you’ll miss out. Follow here!

Grab my FREE Checklist to know exactly what you need to do to Build, Launch, and Deliver your digital course!

👩‍💻Course Creation TECH Checklist: Click HERE!


LET’S STAY CONNECTED:
My website: https://www.robbinkent.com
Email: robbin@robbinkent.com
Instagram: https://www.instagram.com/robbinkkent
Facebook Page:...

How do you know if your brand message is connecting with your ideal client?
 
I share my top 6 ways to know if your brand message is crystal clear to your ideal client. We dive into what exactly is included in your brand message, how it affects your clients decision making, and how to know if your brand needs a makeover.

Getting crystal clear on your brand message makes your marketing simple and saves you time and energy. So… let’s see if your brand message is working for you.

📌Are you interested in 1:1 Coaching with me so that you can finally get moving on your course and start scaling your business? I have limited spots each month, so go to
https://robbinkent.com/coaching/ and let's make it happen!

🎙️Come Join our Community over on Facebook at 'Online Courses Made Easy - How to Build, Launch, & Deliver Courses!’ 👉https://robbinkent.com/community

If you haven’t done so already, follow the podcast. I've recently added a Friday episode...
(aka BFF's) Business Forward Fridays and, if you’re not following, there’s a good chance you’ll miss out. Follow here!

Grab my FREE Checklist to know exactly what you need to do to Build, Launch, and Deliver your digital course!

👩‍💻Course Creation TECH Checklist: Click HERE!


LET’S STAY CONNECTED:
My website: https://www.robbinkent.com
Email: robbin@robbinkent.com
Instagram: https://www.instagram.com/robbinkkent
Facebook Page:...

Welcome to the very first episode of Branding Strategies that Convert podcast! Listen in to learn a little about me, along with how creating a brand is so much more than designing a logo. 

Your logo is only 10% of your brand. In each episode, I will cover the other 90% of building your brand, as well as your logo.

A brand is the master key in creating connections that will turn your ideal client into lifers that KNOW you are the exact person they need.

📌Are you interested in 1:1 Coaching with me so that you can finally get moving on your course and start scaling your business? I have limited spots each month, so go to
https://robbinkent.com/coaching/ and let's make it happen!

🎙️Come Join our Community over on Facebook at 'Online Courses Made Easy - How to Build, Launch, & Deliver Courses!’ 👉https://robbinkent.com/community

If you haven’t done so already, follow the podcast. I've recently added a Friday episode...
(aka BFF's) Business Forward Fridays and, if you’re not following, there’s a good chance you’ll miss out. Follow here!

Grab my FREE Checklist to know exactly what you need to do to Build, Launch, and Deliver your digital course!

👩‍💻Course Creation TECH Checklist: Click HERE!


LET’S STAY CONNECTED:
My website: https://www.robbinkent.com
Email: robbin@robbinkent.com
Instagram: https://www.instagram.com/robbinkkent
Facebook Page:...

Are you ready to turn the knowledge and expertise swirling around in your head into a digital course to serve even more clients? Have you dreamed of taking days off, and still have continuous revenue flowing into your business?

If so, then you are in the right place! This podcast helps simplify the tech and strategies for building, launching, and delivering your digital course to the right students.

Hey, I’m your host Robbin Kent, Course Creation & Launch Strategist, Educator, Jesus Follower, your New Techie Bestie, and Cheerleader for ALL. Things. Course. Creation!

I love teaching strategies to turn your God-given skills & talents into a profitable course where you can share your zone of genius with more clients and build income on auto-pilot. After completing 2 Master’s Degrees in Psychology, 30 years as an educator, & 7 years as the Tech Strategist for online businesses, I combined my knowledge & experience and became an online expert in Course Creation & Launch Strategies!

Each week you’ll learn actionable tips & advice on how to build, launch, and deliver a profitable course with Tech Tips to help you choose what platforms to use, Marketing Strategies that will show you how to attract the right students, Teaching Techniques to set your students up for success, and Design Tricks to make your course attractive and easy to consume. Plus, a sprinkle of Mindset & Inspiration for women who are ready to create online courses with ease!

📌Are you interested in 1:1 Coaching with me so that you can finally get moving on your course and start scaling your business? I have limited spots each month, so go to
https://robbinkent.com/coaching/ and let's make it happen!

🎙️Come Join our Community over on Facebook at 'Online Courses Made Easy - How to Build, Launch, & Deliver Courses!’ 👉https://robbinkent.com/community

If you haven’t done so already, follow the podcast. I've recently added a Friday episode...
(aka BFF's) Business Forward Fridays and, if you’re not following, there’s a good chance you’ll miss out. Follow here!

Grab my FREE Checklist to know exactly what you need to do to Build, Launch, and Deliver your digital course!

👩‍💻Course Creation TECH Checklist: Click HERE!


LET’S STAY CONNECTED:
My website: https://www.robbinkent.com
Email: robbin@robbinkent.com
Instagram: https://www.instagram.com/robbinkkent
Facebook Page:...

You can subscribe and listen to every episode of the "Unleash the Awesome" podcast at https://gambrill.com/podcast . 

0:40 "My Simple Content Creation Framework - Who's the Who? So what?" - Episode 8 of the "Unleash the Awesome" podcast with Dave Gambrill 
https://gambrill.simplecast.com/episodes/my-simple-content-creation-framework-whos-the-who-so-what .

1:51 Private Label Rights content from PLR. me 
https://gambrill.com/plrme .

3:47 Public Domain - Wikipedia
https://en.wikipedia.org/wiki/Public_domain .

4:50 Funnel Scripts - Fill in the blank copy writing tool.
https://gambrill.com/funnelscripts .

5:02 Funnel Scripts Headline Generator
https://gambrill.com/headlines .

5:06 "Copywriting Secrets" by Jim Edwards
https://gambrill.com/copysecrets .

7:20 "Using the Power of AIDA in Your Marketing" - Episode 18 of "Unleash the Awesome"
https://gambrill.simplecast.com/episodes/using-the-power-of-aida-in-your-marketing .

8:01 Jasper. ai - the amazing artificial intelligence copy writing app 
https://gambrill.com/jasper .

. . . . . . . . 

 

Want some help deciding what tech tools to use in your business? Check out Tech Tools Tuesday.
https://gambrill.com/ttt .

Come join the conversation in our communities...

Digital Marketing Mentorship with Dave Gambrill Facebook Group
https://www.facebook.com/groups/dmmdavegambrill .

Digital Marketing Mentorship with Dave Gambrill Telegram Channel
https://gambrill.com/telegramdmm .

And let me know what you thought of this episode and what you'd like me cover in future episodes over on Instagram.
https://www.instagram.com/gambrill/ .

#unleashawesome #toolset #copywriting #mindset #entrepreneur #success #skillset  #contentcreation #digitalmarketing #coaching  #trainer #creatoreconomy #process #systems  #gambrill #davegambrill  #jasperai #artificialintelligence #jimedwards #funnelscripts #copywritingsecrets #sidehustle #oneshotblogpost #plrme #privatelabelrights #jasperart #stockphotos #aiart #aicontent #copy #aida #pas #publicdomain #10x #funnelhacker #kajabi #realestate #realestatelistings #vsl #videosalesletter 

CONSUMER NOTICE: You should assume that I have an affiliate relationship and/or another material connection to the providers of goods and services mentioned in this broadcast and may be compensated when you purchase from a provider. You should always perform due diligence before buying goods or services from anyone via the Internet or offline.

Stop creating content no one reads or listens to.

If you consistently put out content but feel like it falls on deaf ears - well, it probably is.

You can’t get consistent leads and revenue when you talk to no one, so start attracting your ideal customer now!

How do you do that?

By speaking their lingo - not your own technical jargon.

In today’s podcast, learn how you can go from 0 downloads to a list of raving fans that keep coming back for more content.

Mentioned Resources: 

• Jargon Thesaurus Freebie
• Google Ads Keyword Planner
• Moz Keyword Explorer
• SEMRush
• Ahrefs

One of the best things about running a virtual assistant business is that you have control over who you work with (and who you don’t!)

This week's episode is all about figuring out your ideal client and why it's important to know.

Mentioned in this episode:

• Introvert VA Club (Passion to Profit Plan, library tutorials, and support from me and other VAs: https://introvertvaclub.com

Get weekly VA tips delivered to your inbox: https://desiretodone.com/newsletter

--------------------------------------
🖥️ Visit my website: https://desiretodone.com
💌 Sign up for my newsletter: https://desiretodone.com/newsletter
📺 Subscribe on YouTube: https://www.youtube.com/@desiretodone
🦄 Join my membership program: https://introvertvaclub.com

Have you ever sat down to write a social media post, create content for your video or Insta-story and you just froze? Because you just didn’t know what it was that your ideal customer wanted or needed from you?

Now, of course, it's normal to have writer's block now and again, but what is worse is not understanding who it is you’re serving and why.  Intimately understanding your ideal customer is the key to your success and impact.

So today, we are talking about how to identify your Ideal Customer Avatar (ICA).

Your ICA represents your ONE single PERFECT customer.

This ONE single person is the potential customer who wants and needs YOUR content, YOUR product, YOUR services or YOUR opportunity. This is also a person that you LOVE to work with. Yes!

There are specific ways to really hone in on who this person is: what they like, what they don’t like, their aspirations, and most importantly, their fears. And surprise, surprise…when you know all this, you won’t be sitting there frozen at your computer not knowing what to create or to say in your next social media post.

You’ll be happily creating solutions for their wants and needs — something they’ll actually pay for.

So today, I’m going to share the exact steps in how to understand your perfect customer.

Full show notes available here

Popular products:

• The One Simple Trick to Quickly Grow Your Email List With Paying Customers WITHOUT Using Ads or Freebies!
• Guided Meditations to claim more abundance, success and eliminate limiting beliefs holding you back

I’ve even created a super helpful worksheet for you to print out and use as you define your very own ICA. Grab the Define Your Ideal Customer Avatar worksheet now!

Follow me on Instagram @TheAudienceMethod

Signature Products:

• Online Business Builder - Learn high ticket affiliate marketing.
• All In One Business - How I create a recurring income stream.
• Digital Marketing Business In A Box with Master Resell Rights — A comprehensive course teaching you A-Z how to start and grow a digital marketing business that you can also resell for 💯 % profit!

Digital Products :

• Check out My Store for additional digital products - Full suite of templates, ebooks and audios I created for you.

When is the last time you looked at your customer journey through the eyes of your ideal customer? Is your journey optimized and systemized to give the right value at every stage? Are your marketing, branding, SEO, and selling initiatives in alignment with where you are in your business right now? Some businesses' customer journeys and initiatives are stuck on awareness mode when they need to switch to sales, acquisition, and conversions mode.

Let me share with you a 5-point customer journey blueprint that you can modify to fit your current situation. I'll then show you how to expand your marketing and sales tactics and effectiveness using your actual customers. We'll also debunk some myths many businesses are still doing that are costing them sales, repeatable buyers, and causing them to fail. 

Businesses that achieve high-level sustainability and scalable success use various strategies and techniques I cover in this episode to grow. Take a listen and adjust your business strategy accordingly.

#####

Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Social media is the fastest and easiest way to market yourself for free. Each platform gives you a unique opportunity to reach and grow your audience. The true power of social media comes from knowing your ideal customer and serving them content they will enjoy. However, it can be very difficult to break through the online noise and competition just to be “seen”.

As frustrating as it can be, there are specific ways you can use social media to build your online business and grow sales. Today, I break down five ways to harness the power of social media to increase engagement and revenue for your business.

• Download the show notes and free Social Media Selling checklist that goes along with this episode 
• Follow me on IG @TheAudienceMethod
• The Audience Method website: https://www.theaudiencemethod.com

Popular products:

• The One Simple Trick to Quickly Grow Your Email List With Paying Customers WITHOUT Using Ads or Freebies!
• Guided Meditations to claim more abundance, success and eliminate limiting beliefs holding you back

Signature Products:

• Online Business Builder - Learn high ticket affiliate marketing.
• All In One Business - How I create a recurring income stream.
• Digital Marketing Business In A Box with Master Resell Rights — A comprehensive course teaching you A-Z how to start and grow a digital marketing business that you can also resell for 💯 % profit!

Digital Products :

• Check out My Store for additional digital products - Full suite of templates, ebooks and audios I created for you.

As entrepreneurs, we have all been there. We start our online business and have BIG ideas and dreams for it. While good intentioned, we focus on “all the things” rather than focusing on our unique expertise and how we can best help our ideal customer.  We spend little to no time learning about our target audience, their struggles and needs and and WHO we want to serve.

There’s a reason they say “the riches are in the niches”. And, yes, this also applies to your affiliate marketing, products and service-based business. Niching down will separate you from the rest of the businesses out there b/c it enables you to get real and connect intimately with your customer.  And from there, it's magic, my friend.

In this episode, you will learn the EXACT steps to successfully niche your online business and why niching small will actually yield BIGGER results and profits.

• Grab your  free niche worksheet and show notes at the website. 
• Follow me on Instagram @TheAudienceMethod
• The Audience Method website: https://www.theaudiencemethod.com

Popular products:

• The Ultimate Guide To A Profitable Email List WITHOUT Using Ads or Freebies
• Guided Meditations to claim more abundance, success and eliminate limiting beliefs holding you back
• Hooks That Convert: 200 IG Reels and TikTok Hooks That Keep Your Fans Engaged 

Signature Products:

• Online Business Builder - Learn high ticket affiliate marketing.
• All In One Business - How I create a recurring income stream.
• Digital Marketing Business In A Box with Master Resell Rights — A comprehensive course teaching you A-Z how to start and grow a digital marketing business that you can also resell for 💯 % profit!

Digital Products :

• Check out My Store for additional digital products - Full suite of templates, ebooks and audios I created for you.

One of the many reasons I love business is the opportunity to learn every day. Brandy Searcy joins me today to discuss her company, Rain Organica, a vegan skincare line. We talk about the lessons she’s learned in the journey of building her business and even some bonus tips and information for your skin health. 

Brandy is an engineer, scientist, and skin health junkie. Her need for a clean solution to her skincare problems and her passion for functional medicine, lead to the creation of Rain Organica. Rain Organica is a vegan skincare line designed to be a routine you can easily build into your schedule, with simple packaging to follow you wherever life takes you. Brandy is an entrepreneur with a passion for skincare and even shared a few important tips.

Brandy’s Skin Health tips:

• Know what you’re putting on your skin. Most sunscreens contain ingredients that are undergoing questioning from the FDA. Try an antioxidant spray instead.
• Protect your skin. Any clothing is going to be a protective barrier between your skin and the sun. Cover your skin and wear a hat to protect your face.
• Check your skin. Check vulnerable areas and skin that has been exposed to the sun for long periods.
• Advocate for yourself. Visit the doctor and request a biopsy if you’re concerned with something you’ve found on your skin.

When Brandy set out to create Rain Organica, she had her ideal customer in mind. She has learned over time that while her ideal customer is the same, the conversation has changed. She had to look at who she was, what she knew, and the platforms she needed to reach that ideal customer. Brandy speaks to the importance of being yourself and sharing what you know, when you do that the rest will come.

As a business owner, it can be so hard to achieve a work/life balance. Brandy not only owns and operates her company, and she has a day job as well. She found that even when she was “off”, she was really still on because her brain was constantly thinking about her business. Even when you love what you do, you have to set boundaries. Brandy’s tip for work/life balance is to keep your boundary firm and create space between life and work. She says that if she's out with her husband or upstairs in her bedroom, her phone does not come with her. Leaving her phone behind helps her be present in what she's doing and eliminates the ability to check emails or other business tasks. Brandy says she's experienced a total mindset shift since doing this, and it's definitely for the best.
Know what you know. It’s okay to outsource work. I paid Brandy a compliment on her social media content. As the owner of Crystal Media, it's something I really work with my clients on perfecting. She shared she has outsourced her socials; she knows that she can provide the information and be that face, but regarding creating content and scheduling posts, it’s not what she’s best at.

This episode is packed with tips for business owners and entrepreneurs who are starting new ventures or refining old ones. Brandy Searcy is full of knowledge from skincare to owning and operating a company. Be sure to check out her website for a discount on her skincare line and check out her podcast for more health tips!

What’s Inside:

• The creation of Rain Organica, vegan skincare. 
• Brandy’s skin health tips.
• Finding your ideal customer.
• Achieving a work/life balance.
• Managing your social media. 
  
  

Mentioned In This Episode:

Akash Winery - Products - 2018 Estate Three's Company
The Pundit Syrah - Woodinville
Rain Organica: Minimalist Non-toxic Vegan Skincare 

Ever wondered why you always seem to be broke? Why as soon as success is lurking in the near distance, you just never seem to be able to grab it?

Girl, it’s your Money Mindset! “My what?” I hear you asking.

It’s your Money mindset. Your money mindset is your own unique set of values, beliefs and attitudes around money. It drives the decisions you make about earning, saving, spending and allocating money.

Since we are all wired differently, our thoughts, actions, passions, fears and dreams are all different. Our reaction to the word “money” will also differ depending on a number of factors – background, age, environment, spouse, family upbringing. 
Money blocks are real. And at one point or another, most of us have experienced them. You might actually listen to this week’s podcast and as a result of learning about these blocks have an ah-ha moment and tell yourself, “This is why I'm broke!” 

It can be really hard to realise that it's a money block that's keeping you broke.

Most people just assume that to stop being broke you need to change your financial habits but there's more to it than just that. That's why it's important to learn about these blocks and how they could be impacting you.

In today’s episode of The LadyBoss Lounge Podcast we dive into this topic…so grab a cuppa or a glass of vino and let’s break these money blocks…

PS. If you are ready to start changing your belief systems, to attract more abundance in your life and to rewire your brain for financial success, then check out our ebook, The LadyBoss Guide to Overcoming Your Money Blocks, to help you achieve the success you deserve.
In this ebook we give you steps to follow and exercises to complete to help you identify your money blocks, step through them and start building a life of financial success that you deserve.

 To find out more just click on the link below
https://marenbarnard.com/moneyblocks 

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Show notes for this episode:

https://www.marenbarnard.com/blog/069

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