importance of video marketing

As technology continues to evolve, new platforms for marketing emerge. While some marketing strategies become outdated, others become more relevant than ever. One such strategy is video marketing. When done correctly, video marketing can help businesses to reach a wider audience, build brand awareness, and generate leads and sales.

In today's edition of the Knucklehead Podcast, our guest, Evan Renfroe, talks about how he got into the video and media industry, his biggest failure in his fitness business, and how video marketing can help local businesses gain a competitive edge.

Evan Renfroe is a Storyteller and Videographer at Maximized Media Productions. He helps small businesses grow by utilizing effective media and marketing strategies. Evan believes that marketing is the story we tell to invite others into the experience, and video marketing is the vehicle through which that story is shared. In his view, video marketing has two aspects, one dealing with the business side or strategy and the other with the content side or creative.

Enjoy!

In This Episode

00:55 - How Evan got into the video and media industry

02:52 - What was it about videos that caught Evan's attention

06:01 - The biggest failure Evan had in his fitness business

13:45 - What prompted Evan to enter the marketing industry

19:07 - How video marketing can help local businesses gain a competitive edge

27:59 - The challenges digital media companies face

33:06 - What inspired Evan to establish a media production company

Favorite Quotes

03:10 - "Above all, video is that tool that I believe can transfer the highest level of emotion and passion. And if done well, it can elicit a cascade of emotions. If you're selling fitness, you have to effectively encourage someone enough or interrupt their current habits and patterns enough for them to recognize they need to make a change. In a video, you can translate passion and excitement well. And that conviction is transferred over." - Evan Renfroe

21:20 - "If you are an expert in your space, what are frequently asked questions, and make a video series about that. It doesn't have to be super high production. It can just be a true concern about the person watching. That would be the best starting point for most service-based businesses." - Evan Renfroe

34:38 - "I like to take both worlds and bring them together. I unapologetically want us to create a massively successful marketing and media agency, and I want to make an obscene amount of money so that I can make an impact for the kingdom." - Evan Renfroe

Connect with Evan Renfroe

LinkedIn

Facebook

YouTube

Maximized Media Productions Website

Maximized Media Productions on Facebook

Maximized Media Productions YouTube

Grab your COVID 19 survivor T-shirt HERE

Connect with Knucklehead Media Group
Website
Facebook
Twitter

• Knucklehead Media Group is your “push button” for podcasts. We help companies and organizations tell their story using podcasts and best practices for content distribution. Home to some of the top podcasts across multiple categories, captivating coursework on gaining traction with your show, and consulting to those companies BOLD enough to get some wins. We believe your mistakes set the foundation for your success, those stories help customers beat a pathway to your doorstep, and the myths from bringing business online shouldn't hold you back from getting yours. 

Click here for more episodes of the Knucklehead Podcast

#022 In the last episode we talked about getting started with video creation.

In this episode, I chat with Noah Heise and Leif Jensen about their process for creating multiple weekly videos for YouTube. To this point, they have over 100 videos published on YouTube and are continuing to publish new videos every Monday and Friday.

Not only do we get into how they are able to stay so consistent with their video creation, but we also cover:

• Their planning process
• Equipment & Recording (and why you don't need all the fancy camera gear)
• Post-production

... but the biggest takeaway is that you just need to start.

If you want to get in touch with Noah and Leif or would like any of the links discussed in the episode, make sure you check out the Episode 22 Show Notes.