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    indie game marketing

    Explore "indie game marketing" with insightful episodes like "Ep 317 - Unlocking Your Indie Studio Advantage over AAA Giants with Konstantin Suvorov: Part 2", "Ep 316 - Unlocking Your Indie Studio Advantage over AAA Giants with Konstantin Suvorov", "Ep 315 - From Indie Dev Underdog to Prominent Publisher with Andrius Mackevicius", "Ep 314 - Turbo Charge your Remote Studio's Productivity with Masao Kobayashi" and "Ep 313 - Building a Killer Creator Program with Ruth Dominguez" from podcasts like ""Indie Game Movement - The podcast about the business and marketing of indie games.", "Indie Game Movement - The podcast about the business and marketing of indie games.", "Indie Game Movement - The podcast about the business and marketing of indie games.", "Indie Game Movement - The podcast about the business and marketing of indie games." and "Indie Game Movement - The podcast about the business and marketing of indie games."" and more!

    Episodes (58)

    Ep 317 - Unlocking Your Indie Studio Advantage over AAA Giants with Konstantin Suvorov: Part 2

    Ep 317 - Unlocking Your Indie Studio Advantage over AAA Giants with Konstantin Suvorov: Part 2
    This is Part 2 of the interview with Konstantin Suvorov. As an indie studio, comparing and despairing can be demoralizing, especially when comparing yourself to a AAA studio. However, changing your mindset can make all the difference in how your game studio can outplay and one-up even the biggest AAA brands.  Today we’re going to uncover huge advantages indies have over AAA studios, valuable lessons each side can learn from the other, and unveil how you can combine these strategies and processes, turning your studio into an indie game powerhouse. Ep 317 Shownotes:
    Indie Game Movement - The podcast about the business and marketing of indie games.
    enAugust 22, 2023
    game development
    game dev
    indie game
    game industry
    indie dev

    Ep 316 - Unlocking Your Indie Studio Advantage over AAA Giants with Konstantin Suvorov

    Ep 316 - Unlocking Your Indie Studio Advantage over AAA Giants with Konstantin Suvorov
    As an indie studio, comparing and despairing can be demoralizing, especially when comparing yourself to a AAA studio. However, changing your mindset can make all the difference in how your game studio can outplay and one-up even the biggest AAA brands.  Today we’re going to uncover huge advantages indies have over AAA studios, valuable lessons each side can learn from the other, and unveil how you can combine these strategies and processes, turning your studio into an indie game powerhouse. Ep 316 Shownotes:
    Indie Game Movement - The podcast about the business and marketing of indie games.
    enAugust 15, 2023
    game development
    game dev
    indie game
    game industry
    indie dev

    Ep 315 - From Indie Dev Underdog to Prominent Publisher with Andrius Mackevicius

    Ep 315 - From Indie Dev Underdog to Prominent Publisher with Andrius Mackevicius
    The journey to success is different for all of us, regardless of our beginnings. Overcoming challenges, and learning how to pivot are all valuable experiences, but sometimes it’s the humble beginnings that can really pave the way to reaching your destination. In today’s episode, we’ll be discussing one company’s rise to prominence and how their evolution, resourcefulness, and the lessons they learned helped them go from an indie dev underdog to a prominent publisher. Ep 315 Shownotes:
    Indie Game Movement - The podcast about the business and marketing of indie games.
    enAugust 08, 2023
    game development
    game dev
    indie game
    game industry
    indie dev

    Ep 314 - Turbo Charge your Remote Studio's Productivity with Masao Kobayashi

    Ep 314 - Turbo Charge your Remote Studio's Productivity with Masao Kobayashi
    Maintaining productivity for any indie studio is absolutely essential, but studios that transitioned over to a remote setup over the past few years now face new challenges in keeping teams productive and healthy. In today’s episode, we discuss some of these challenges, interesting benefits that come from a remote setup and how the core solution to addressing growing pains of going-full remote is closer than you think. Ep 314 Shownotes:
    Indie Game Movement - The podcast about the business and marketing of indie games.
    enAugust 01, 2023
    game dev
    indie game
    game industry
    indie dev
    game marketing

    Ep 313 - Building a Killer Creator Program with Ruth Dominguez

    Ep 313 - Building a Killer Creator Program with Ruth Dominguez
    Collaborating with content creators is one of the most impactful ways to amplify awareness and grow your game’s community. However, structuring programs sometimes can be a struggle when ensuring they support and benefit content creators too.  Today we explore practical strategies your studio can use to amplify your marketing, engage your community and hit goals while simultaneously supporting creators. From discussing crucial aspects of the program’s design to empowering and nurturing creators,  you’ll have all the insights you need to build a killer creator program.  Ep 313 Shownotes:
    Indie Game Movement - The podcast about the business and marketing of indie games.
    enJuly 25, 2023
    twitch
    game development
    game dev
    indie game
    game industry

    Ep 312 - Creating Marketable Prototypes and Crushing Your Scope with Jeroen Janssen

    Ep 312 - Creating Marketable Prototypes and Crushing Your Scope with Jeroen Janssen
    Exploring ideas and concepts for a new project is always fun, especially when you’re ready to develop a prototype. But sometimes passion, drive, and even opportunity can be a distraction that could easily send you off course.  Today we’re going to dive deep with our guest and discuss their process of exploring concepts, implementing prototypes, and how to keep things on track, even if it means completely trashing some of your work. Ep 312 Shownotes:
    Indie Game Movement - The podcast about the business and marketing of indie games.
    enJuly 18, 2023
    game development
    game dev
    indie game
    game industry
    indie dev

    Ep 311 - Unleashing Your IP's Revenue Potential with Steve Duran

    Ep 311 - Unleashing Your IP's Revenue Potential with Steve Duran
    We all understand the importance and value an IP has and rightfully so. However, sometimes studios don’t see beyond this, finding it difficult to visualize and unlock their IPs true potential.  Today we’re going to explore creative approaches, simple yet powerful mindsets and other monetization strategies that can unleash your IPs full revenue potential while working towards sustainability. Ep 311 Shownotes:
    Indie Game Movement - The podcast about the business and marketing of indie games.
    enJuly 11, 2023
    game development
    game dev
    indie game
    game industry
    indie dev

    Ep 310 - How to Crush Playtesting Your Games with Agne Vitkute

    Ep 310 - How to Crush Playtesting Your Games with Agne Vitkute
    We all have a tendency to get close to our projects and sometimes miss the forest for the trees, especially when it comes to player feedback.  But even if we don’t, the playtesting process can be cumbersome and even overwhelming, making it a challenge to navigate and understand what actions need to be prioritized to improve the quality of your game.  In this episode, we’ll be discussing how you can crush your playtesting with a ton of valuable insights that not only provide you with clarity but can save you a lot of time, money and frustration.  Ep 310 Shownotes:
    Indie Game Movement - The podcast about the business and marketing of indie games.
    enJuly 04, 2023
    game development
    game dev
    indie game
    game industry
    indie dev

    Ep 309 - Validating Ideas and Using Roguelike Marketing with Dylan Gedig

    Ep 309 - Validating Ideas and Using Roguelike Marketing with Dylan Gedig
    Validating any game concept can be a huge challenge for game creators. And if you’re not hitting the target dead on, it can cost valuable time and resources. But just validating a product in a demanding market doesn’t mean it’s enough to stand out.  Usually, this comes down to looking at the whole picture from a different lens. Sometimes, that means distancing yourself from the crowd and taking a roguelike approach to really differentiate yourself. Ep 309 Shownotes:
    Indie Game Movement - The podcast about the business and marketing of indie games.
    enJune 27, 2023
    game development
    game dev
    indie game
    game industry
    indie game development

    Ep 308 - The Future of Advertising Games and Creating Micro Content with Roberto Pisati

    Ep 308 - The Future of Advertising Games and Creating Micro Content with Roberto Pisati
    The world of game marketing is a shifting landscape. Recent years have shown a trend toward short-form content for advertising, communicating and selling video games.   Today we’ll be discussing some of those trends, effective ways to employ them in your projects and other concepts to keep in mind when tackling your marketing.  Ep 308 Shownotes:
    Indie Game Movement - The podcast about the business and marketing of indie games.
    enJune 20, 2023
    game development
    game dev
    indie game
    game industry
    indie dev

    Ep 307 - Maximizing PR Campaigns Using Data Insights with Ga-Yi Ng

    Ep 307 - Maximizing PR Campaigns Using Data Insights with Ga-Yi Ng
    Creating effective PR campaigns is a very tedious process. On top of that, executing campaigns doesn’t guarantee results. However, developing a better understanding and streamlining the process can create lots of opportunities to communicate your story and maximize your game’s awareness. We’ll be discussing how using data insights can help make decisions on how and when to execute effective PR campaigns. But also how this information can be leveraged to support all marketing efforts, giving you more confidence and control. Ep 307 Shownotes:
    Indie Game Movement - The podcast about the business and marketing of indie games.
    enJune 13, 2023
    game dev
    indie game
    game industry
    indie dev
    game market

    Ep 306 - Leveling Up Your Studio While Being Empathetic with Tina Merry

    Ep 306 - Leveling Up Your Studio While Being Empathetic with Tina Merry
    By now, most of you should know that this podcast is about the marketing and business of indie games. But another core theme carried throughout the show is empathy.  We’ve talked about this in numerous ways in how it pertains to your audience, but never really defined the different types of empathy and explore the impact it can have across the industry. That’s why I’m really excited about this episode because our guest gives us a full breakdown of what empathy is, how it relates to different cultures and how taking an empathetic approach can vastly level up your studio and even yourself. Ep 306 Shownotes:
    Indie Game Movement - The podcast about the business and marketing of indie games.
    enJune 06, 2023
    game dev
    indie game
    game industry
    indie dev
    game marketing

    Ep 305 - Understanding and Applying Audience Needs to Your Product Design with Alexandre Mandryka

    Ep 305 - Understanding and Applying Audience Needs to Your Product Design with Alexandre Mandryka
    Anytime you’re looking for opportunities in the game market, understanding your game’s audience is a great place to start. Unfortunately, the process isn’t usually defined well, making it hard to understand audiences, let alone how to apply their needs to your product design.  Today we’re taking a deeper dive with our guest into exploring this concept of “knowing your audience” further, discovering key ingredients that you can use to create the right product design.
    Indie Game Movement - The podcast about the business and marketing of indie games.
    enMay 30, 2023
    game design
    game development
    game dev
    indie game
    game industry

    Ep 303 - Facing Challenges and Creating Opportunities for the Game Dev Community with Marcelo Rigon

    Ep 303 - Facing Challenges and Creating Opportunities for the Game Dev Community with Marcelo Rigon
    The gaming industry is a global industry that continues to grow at a rapid rate and being interconnected virtually is a main contributor to this. Despite being connected, there are still segregated areas and communities that face multiple challenges when creating a presence and establishing recognition in the industry. Thankfully, our guest today shares how to overcome these challenges, question limiting beliefs and implement strategies that empower game dev communities and promote growth for the industry as whole.
    Indie Game Movement - The podcast about the business and marketing of indie games.
    enMay 16, 2023
    community
    community management
    game development
    game dev
    community development

    Ep 302 - Finding Your Game’s Fit While Leveraging an Insight Mindset with Chris Bain

    Ep 302 - Finding Your Game’s Fit While Leveraging an Insight Mindset with Chris Bain
    When it comes to finding your game’s fit, identifying opportunities and creating value for players is something we all like to lead with. While important, there are a lot of other essential and core concepts that usually go unchecked, making it a challenge to stand out even if there is market demand.  Thankfully our guest today shares how implementing these concepts can better define your path while learning from insights along the way, helping ensure your game’s fit is in line with the market and your studio.
    Indie Game Movement - The podcast about the business and marketing of indie games.
    enMay 09, 2023
    game development
    game dev
    indie game
    game industry
    indie dev

    Ep 301 - Maintaining Your Wellbeing in the Games Industry with Kevin Scheepers

    Ep 301 - Maintaining Your Wellbeing in the Games Industry with Kevin Scheepers
    With the stigma around mental health discussion slowly starting to go away, more and more industries are being tasked with examining their own mental health implications and ways to overcome these challenges.  With games being a high stress environment, we’re taking a look at some ways to manage mental health while working in the industry.
    Indie Game Movement - The podcast about the business and marketing of indie games.
    enMay 02, 2023
    mental health
    game development
    game dev
    indie game
    game industry

    Ep 300 - How Your Process is in Your Product with Xalavier Nelson Jr.

    Ep 300 - How Your Process is in Your Product with Xalavier Nelson Jr.
    Your systems and processes as a developer or studio can dictate everything about your project. From how you source your funding to implementing your game’s vision and communicating that to players through marketing, it’s all done by having systems in place.   The challenge with this is we may not always be aware of how each of these areas can be more defined in terms of how it relates to time, resources, quality and even communication.   Today our guest shares his insights on how clearly defined processes across your entire business can attribute to having a solid product, a great team and a sustainable studio.
    Indie Game Movement - The podcast about the business and marketing of indie games.
    enApril 25, 2023
    game development
    game dev
    indie game
    game industry
    indie dev

    Ep 299 - Aligning Your Marketing and Game's UX with Neil Edwards

    Ep 299 - Aligning Your Marketing and Game's UX with Neil Edwards
    Whenever we think about what makes a great game, generally speaking it boils down to the positive experience players have. However, when making games, the focus shouldn’t be making a great game, but making the right game for a particular audience and delivering more value than what’s currently available. But even with this shift in mindset, studios and developers can still struggle with how to communicate their game’s experience to prospective players. Thankfully, our guest shares UX design concepts and frameworks that can be translated into marketing efforts that clearly communicate a game’s vision and experience to prospective players, making this a cohesive and holistic approach that fully caters to the player’s journey and aligns marketing with UX.
    Indie Game Movement - The podcast about the business and marketing of indie games.
    enApril 18, 2023
    game development
    game dev
    indie game
    game industry
    indie dev

    Ep 298 - Leveraging Market Research and Reddit for Niche Games with Alice Ruppert

    Ep 298 - Leveraging Market Research and Reddit for Niche Games with Alice Ruppert
    Making any game has its challenges, but making one that caters to a niche audience can be an extremely daunting task. Between discovering a limited market and having few games to compare yours to, what you thought was an opportunity could quickly look like a big risk. Thankfully our guest today shares how a little market research and an understanding of your audience allows you to be more authentic with players while tackling other challenges around awareness efforts on platforms like Reddit and beyond.
    Indie Game Movement - The podcast about the business and marketing of indie games.
    enApril 11, 2023
    game dev
    indie game
    game industry
    game marketing
    game community
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