jennifermcgurk

I LOVED recording this episode with Jessica Serdikoff Romola. I’m so excited to get it out into the world for all of you. Jess and I talked very openly and honestly about how supervision is so important for dietitians, for our career and for all the imposter feelings that we have. Jess termed the phrase “imposter feelings” — I love it – instead of “imposter syndrome” and we talk about why in the podcast episode.I think you’ll really enjoy hearing Jess and I discuss what goes into supervision and break down how it can absolutely transform your business as a dietitian.

Some of the topics discussed include:

• What is supervision and “imposter feelings”
• Challenges dietitians face and how supervision can help by providing support, advocacy and growth
• How to handle emotional reactions and overidentification with clients
• Shifting into group supervision from 1:1 coaching

For more information, visit https://www.pursuingprivatepractice.com/118

We’re kicking off 2022 with our traditional special podcast series to catch up with former podcast guests and hear about what they’ve been up to and lessons they’ve learned in the past year. So often, we set big goals and make plans, and then everything changes! This episode is the second one in the 2022 series. 

In this episode, we discuss pivoting in business. As a business owner, I’ve had to make many pivots myself over the years. Running a business is really one big experiment around figuring out what works for you and your ideal clients. All of our guests today have made major pivots in their business within the last year. We talk about the good and the hard. I hope this episode inspires you!

For more information, visit https://www.pursuingprivatepractice.com/114

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Dietitian Business School is a membership for dietitians that are growing a private practice and beyond! You’ll be joining a powerful group of dietitians who believe in a non-diet way of counseling. 

There’s a collective energy among this group of dietitians rebelling against the dietitian “norm” to build a business and make money with a weight-inclusive approach to health. We do it differently, we'll show you how!

Dietitian Business School includes business education and training, group coaching and group supervision, self-care, accountability, and community all in one. 

We encourage you to lean into the uncertainty and challenge yourself to do things for your business that will truly create change for you as a business owner. Come hang out with dietitians who will inspire you.

We’re kicking off 2022 with our traditional special podcast series to catch up with former podcast guests and hear about what they’ve been up to and lessons they’ve learned in the past year. So often, we set big goals and make plans, and then everything changes! This episode is the first one in the 2022 series. 

In this episode, we talk about gaining new experiences to build your business. Each of our guests, Dawn Lundin, Stephanie Dorfman, and Courtney Vickery, had different experiences throughout the course of 2021 that they used to build their businesses in new ways. 

I’m so excited for you to hear these three stories!

For more information, visit https://www.pursuingprivatepractice.com/113

Dietitian Business School is a membership for dietitians that are growing a private practice and beyond! You’ll be joining a powerful group of dietitians who believe in a non-diet way of counseling. 

There’s a collective energy among this group of dietitians rebelling against the dietitian “norm” to build a business and make money with a weight-inclusive approach to health. We do it differently, we'll show you how!

Dietitian Business School includes business education and training, group coaching and group supervision, self-care, accountability, and community all in one. 

We encourage you to lean into the uncertainty and challenge yourself to do things for your business that will truly create change for you as a business owner. Come hang out with dietitians who will inspire you.

Happy new year! This podcast episode is my personal business report for 2021, and it has a lot to do with what’s going on in my life right now. I’m so excited to share!

In the next few months, we will be airing a series of interviews with previous guests updating us on their past year. I wanted to kick off this series with my own personal update.

I share all of this with the goal in mind to be an inspiration and to share openly and transparently both the wins and the struggles of this past year. 

Some of the topics discussed include:

• 2021 was both the best and worst year of my life with many high highs and low lows
• The long term effect of 2020
• Growing the Pursuing Private Practice team
• Creating a CEO job description for myself and sticking to it
• How we are revamping Dietitian Business School

For more information, visit https://www.pursuingprivatepractice.com/112

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Mark your calendar for Thursday, January 13th at 12:00pm ET. The Pursuing Private Practice team is ready to absolutely change your business in this 90 minute free training! Not only will this training deliver immense value to you, but it’s also worth 1.5 CEUs if you attend live! We will be talking about business strategy, depending on what stage of business you are in. You will create a business plan for yourself based on this stage of business. Sign up to join us for FREE 1.5 CEUs at www.pursuingprivatepractice.com/businessplan2022

Here at Pursuing Private Practice, we are celebrating the holiday season! We know the holidays can bring up so many emotions, and we are wishing each of you all the self care and peace during this holiday season.

I wanted to take a second to talk about coasting in your business during the holidays. December is a time to coast as much as possible (at least that’s my own belief!). The reason for that is because there are so many other things going on in our lives that need extra attention: gift buying and giving, socializing, different routines, shifting childcare, etc. We cannot do all the things, and December is the perfect time to give yourself a break when it comes to your business growth.

Some of the topics discussed include:

• What is coasting?
• Ideas for cutting back on your workload
• How business impacts other areas of life
• The negative feelings around coasting
• How to know when it’s time to stop coasting

For more information, visit https://www.pursuingprivatepractice.com/111

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Are you feeling burnt out and resentful of your private practice? In this free 3-part video series, you will learn: what self-care means to you and WHY it's so important, how to set financial boundaries so that you never undervalue your worth, and how to identify your own personal triggers in difficult situations so that you can know how to move forward when you feel stuck. Sign up at https://pursuingprivatepractice.com/selfcare/

This episode with Carly Marenna is so inspiring!

Carly is making big moves in her business and challenging herself to do things differently. We talk a lot about how scary it is to start a business, and Carly shares some insight around this topic that I believe will help many of you.

If you are looking for a dose of inspiration (along with a little bit of tough love that you can do challenging things!) this is the episode for you!

Some of the topics discussed include:

• Starting a private practice from scratch with no connections in the field or in your area
• Feeling fear and anxiety in business
• The energetics of success

For more information, visit https://www.pursuingprivatepractice.com/110

SHOW SPONSOR

Congrats on starting a private practice! I bet you’re so excited, but if you’re feeling overwhelmed with all of the advice coming at you from all over the place--I get it!

You can sign up for a free business plan roadmap that takes you through the key steps to start a business so you can focus on what really matters and leave the rest behind (like setting up an expensive LLC!): https://www.pursuingprivatepractice.com/join 

This conversation has been a long time coming! I’ve been a huge plan of Amy Plano’s for a long time. It is such an honor to have her on the podcast. 

Amy is so passionate about helping dietitians figure out how insurance works within their private practices. We talk a lot about the challenges of accepting insurance in your private practice. We often hear about the positives of accepting insurance, but I wanted to have a very honest conversation with Amy about the challenges too, and she delivers! Amy gives so much great advice in this episode.

Some of the topics discussed include:

• Creating systems to streamline the insurance process
• Setting boundaries in your business
• Money mindset
• Reimbursement rates

For more information, visit https://www.pursuingprivatepractice.com/109

Looking to grow your business?

Most dietitians have no idea how to actually market themselves and their business when they first start out. They just throw things out to the world, without any official strategy in place. 

This marketing bootcamp will give you 3 fundamental marketing strategies to get at least 3 new clients to your business: https://pursuingprivatepractice.com/challenge

I love to give anti-diet gifts around the holiday season! What started out as a “fun idea” in 2017 has turned into an annual project for me and my team. Check out our 2021 Anti-Diet Gift Guide here!

Happy Holidays! We are so honored to support dietitians in building an anti-diet business this holiday season and into 2022.

Brittany Modell and I had such an authentic, honest, and vulnerable conversation in this episode, which can be a very rare thing in the business world. 

Brittany just launched a new offer, and she didn’t get the results she was hoping for. She wanted to come on the podcast and break down what happened because she felt like she learned so many valuable lessons that our audience could really benefit from.

Some of the topics discussed include:

• Diet culture in business coaching
• Experimenting in your business and seeing what sticks
• Building a business through lessons learned
• Lessons learned from launching

For more information, visit https://www.pursuingprivatepractice.com/107

SHOW SPONSOR

Looking to grow your business?

Most dietitians have no idea how to actually market themselves and their business when they first start out. They just throw things out to the world, without any official strategy in place. 

This marketing bootcamp will give you 3 fundamental marketing strategies to get at least 3 new clients to your business: https://pursuingprivatepractice.com/challenge

If you are a dietitian interested in sports nutrition, this episode is for you!

Jill Merkel has such an amazing story about how she combines her passion with a need in the marketplace. She actually has many different ideal clients who are all interested in sports nutrition for different reasons. She has 1:1 private practice time, an intuitive eating group, and she works with an NFL team. We talk about the many different things that she does as a dietitian and how they all combine to create a unique and fulfilling business model.

Some of the topics discussed include:

• Creating a unique private practice business model
• Doing challenging things and the ripple effect of overcoming these challenges
• The effects of COVID-19 on Jill’s business and personal life

For more information, visit https://www.pursuingprivatepractice.com/106

Dietitian Business School is a membership for dietitians that are growing a private practice and beyond! You’ll be joining a powerful group of dietitians who believe in a non-diet way of counseling. 

There’s a collective energy among this group of dietitians rebelling against the dietitian “norm” to build a business and make money with a weight-inclusive approach to health. We do it differently, we'll show you how!

Dietitian Business School includes business education and training, group coaching and group supervision, self-care, accountability, and community all in one.

I loved recording this episode with Rebecca Lee. We talk about the complexities of building a business, especially during the COVID-19 pandemic. We talk about privilege and how that has impacted both of us in our abilities to build a business, and we talk about how that privilege shows up in our work. 

Rebecca and I also have an important conversation about some of the black and white thinking that is so prevalent in the online business world, including a conversation around building a business without relying on social media.

There are a lot of great tips in this episode, especially if you are newer to the private practice world.

Some of the topics discussed include:

• Building a business during the COVID-19 pandemic
• Financial privilege and double-income households
• Aligning expectations with the reality of building a private practice
• Using social media in a way that reflects our values

For more information, visit https://www.pursuingprivatepractice.com/105

SHOW SPONSOR

Dietitian Business School is a membership for dietitians that are growing a private practice and beyond! You’ll be joining a powerful group of dietitians who believe in a non-diet way of counseling. 

There’s a collective energy among this group of dietitians rebelling against the dietitian “norm” to build a business and make money with a weight-inclusive approach to health. We do it differently, we'll show you how!

Dietitian Business School includes business education and training, group coaching and group supervision, self-care, accountability, and community all in one. 

We encourage you to lean into the uncertainty and challenge yourself to do things for your business that will truly create change for you as a business owner. Come hang out with dietitians who will inspire you.

Welcome Natalie Harris to the Pursuing Private Practice podcast! 

In this episode, she shares so many vulnerable moments in her career with us. So much of what she talks about is very relatable.

Natalie talks about imposter syndrome and feeling undervalued by other health care professionals. She also talks about feelings of resentment she has had around the salaries of many dietitians.

We have an honest discussion about how to take these difficult situations into our own hands and turn them around to feel empowered and valuable. 

Some of the topics discussed include:

• Finding your passion in business
• Owning a business when you don’t feel “entrepreneurial”
• When dietetics isn’t profitable

For more information, visit https://www.pursuingprivatepractice.com/104

Congrats on starting a private practice! I bet you’re so excited, but if you’re feeling overwhelmed with all of the advice coming at you from all over the place--I get it!

You can sign up for a free business plan roadmap that takes you through the key steps to start a business so you can focus on what really matters and leave the rest behind (like setting up an expensive LLC!): https://www.pursuingprivatepractice.com/join 

I absolutely loved talking to Suzanne Smith for this episode!

We talk about so many different topics, but the one that I want to point out is the discussion we have about the black and white thinking that so many business owners adopt when they are building their business.

Suzanne was very open and honest about her own eating disorder recovery, and I love how she talked about transferring that black and white thinking about food to her business. I can completely relate with what she says.

Some of the topics discussed include:

• Intuitive eating and sports nutrition
• Black and white thinking and comparison in business
• Having a healthy relationship with your business

For more information, visit https://www.pursuingprivatepractice.com/103

Looking to grow your business?

Most dietitians have no idea how to actually market themselves and their business when they first start out. They just throw things out to the world, without any official strategy in place. 

This marketing bootcamp will give you 3 fundamental marketing strategies to get at least 3 new clients to your business: https://pursuingprivatepractice.com/challenge

Carlie Saint-Laurent Beaucejour joins me for this episode. We hit record without a real plan in place and just decided to see where the conversation went!

We talk about Carlie’s start as a business owner, how she started practicing an intuitive eating approach, her pregnancy, and what authentic social media marketing means to her.

Carlie does a really great job of balancing being a solopreneur who does everything in her business herself with her expectations. She gives so many amazing tips in this episode!

Some of the topics discussed include:

• How previous dietitian experiences with weight loss actually help us in our anti-diet work
• Carlie’s plans for maternity leave
• How Carlie approaches social media as a business owner
• Carlie’s best tips for using social media to grow your business

For more information, visit https://www.pursuingprivatepractice.com/102

SHOW SPONSOR

Looking to grow your business?

Most dietitians have no idea how to actually market themselves and their business when they first start out. They just throw things out to the world, without any official strategy in place. 

This marketing bootcamp will give you 3 fundamental marketing strategies to get at least 3 new clients to your business: https://pursuingprivatepractice.com/challenge

I want to thank Whitney Trotter for coming on to the Pursuing Private Practice Podcast for this episode and challenging me to think in a new way. Whitney has a gift for putting into words some of the more difficult thoughts and conversations that many of us are having around privileges and criticisms. 

Some of the topics discussed include:

• How to work with clients as they are going through trauma
• How to take care of ourselves when we are working closely with a client who is experiencing trauma
• The privilege of being a business owner
• The balance of giving and receiving as a business owner
• Whitney’s insight into growing a business in a local community

For more information, visit https://www.pursuingprivatepractice.com/101

Fiona Young joins me on this episode to talk about how we can merge MNT recommendations with an intuitive eating, non-diet, weight-inclusive approach. 

We talk about how our own eating disorder recovery journeys have led us to want and crave healthier options for food. Nutrition is a big deal to both of us, but it’s only one aspect of someone’s overall health. Health outcomes are largely based on our environment, not our individual personal choices, but we do recognize that the influence that our choices do have can be important.

Some of the topics discussed include:

• Making intuitive eating fit with treatment of chronic conditions
• Transitioning from leaving full-time work to do part-time work + private practice and then to private practice only
• Transitioning from a scarcity mindset to one of confidence
• Appreciating eating nutrient-dense foods while also supporting others who shouldn’t be focused on the “health” of foods

For more information, visit https://www.pursuingprivatepractice.com/100

So your client wants to lose weight.

As anti-diet dietitians, we aren’t immune to our clients wanting this. In fact, almost all (if not all!) of us have had to work through this with a client in the past. So what’s the right thing to do? How should we approach this?

This episode is a recording from a live workshop we held with the Dietitian Business School clients, and it was so valuable that we wanted to share the discussion with all of you.

Some of the topics discussed include:

• Why our clients want to lose weight
• Recognizing different lived experiences
• Our role as clinicians in a weight-inclusive approach
• How social justice issues play a role in our clients’ journeys

For more information, visit https://www.pursuingprivatepractice.com/99

This podcast episode is a little bit different from normal, but I’m so excited to be recording this for all of you!

We are talking about the Stages of Business. This topic is actually based on a workshop I did for the dietitians in Dietitian Business School. This workshop was so well received that I was inspired to add it to our podcast content to share with those of you that are building a private practice but aren’t a member of Dietitian Business School yet.

One of the things I get asked most often from our community is: How do I know if I’m a good fit for Dietitian Business School? As we have built DBS, we have attracted business owners at many different levels in their businesses. We have worked to adjust our curriculum to serve all of these different Stages of Business: Starting, Growing, Scaling, and Coasting.

Some of the topics discussed include:

• How we define the 4 different stages of business
• Why it’s important to know which stage of business you are in
• What to focus on in each stage of business
• The pros and cons of each stage of business
• The importance of supervision in your growth as a dietitian

For more information, visit https://www.pursuingprivatepractice.com/98

Dietitian Business School is a membership for dietitians that’re growing a private practice and beyond! You’ll be joining a powerful group of dietitians who believe in a non-diet way of counseling. 

There’s a collective energy among this group of dietitians rebelling against the dietitian “norm” to build a business and make money with a weight-inclusive approach to health. We do it differently, we'll show you how!

Dietitian Business School includes business education and training, group coaching and group supervision, self-care, accountability, and community all in one. 

We encourage you to lean into the uncertainty and challenge yourself to do things for your business that will truly create change for you as a business owner. Come hang out with dietitians who will inspire you.

www.dietitianbusinessschool.com

Rachael McBride joins us on the podcast for this episode, and we have such an awesome conversation.

We talk about getting started in business, some of the myths that Rachael was told when she started her own private practice, strategies that have really worked for Rachael as she has continued to grow her business over the years, and what it honestly takes to build a private practice.

Rachael also shares the story of how she got into Intuitive Eating. This episode is a must-listen!

Some of the topics discussed include:

• What worked (and didn’t!) when Rachael was growing her private practice
• The power of niching down
• Owning your strengths and building a business to support them

For more information, visit https://www.pursuingprivatepractice.com/96