jesse cole

On this special episode of Franchise Secrets, Erik was joined by Jesse Cole, owner of  @The Savannah Bananas .

Jesse shares how he and his wife self-funded The Savannah Bananas and began with over 1 million dollars in debt, to creating one of the most coveted teams in all of baseball.

Jesse has been hailed as one of the greatest marketers, but he shares how he doesn't view himself as a marketer.

This podcast gives an inside look at one of the most out of the box creative thinkers in business and the takeaways are applicable to business owners far and wide--both in and out of franchising.

Be sure to pick up Jesse's books here:

Find Your Yellow Tux: How to Be Successful by Standing Out

https://www.amazon.com/Find-Your-Yellow-Tux-Successful/dp/161961846X/ref=sr_1_2?crid=R3OT5VKH7V19&keywords=Jesse+cole&qid=1669830731&sprefix=jesse+cole%2Caps%2C432&sr=8-2

Fans First: Change The Game, Break the Rules & Create an Unforgettable Experience

https://www.amazon.com/Fans-First-Change-Unforgettable-Experience/dp/154452921X/ref=sr_1_1?crid=R3OT5VKH7V19&keywords=Jesse+cole&qid=1669830731&sprefix=jesse+cole%2Caps%2C432&sr=8-1

Learn more about the Savannah Bananas here:

https://thesavannahbananas.com

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Erik Van Horn is a franchising specialist, and expert in multi-unit, semi-absentee franchise business ownership. From entrepreneur to regional developer, and investor to consultant, Erik has worn many hats over the last two decades, which has provided him unique insight into complex aspects of the industry. If you're a franchisee, a franchisor, or one aspiring to be, subscribe to the Franchise Secrets channel and visit www.FranchiseSecrets.com for even more tactical and practical tools to help you buy, grow, and sell franchises like an expert

Episode Summary: In this episode of the L3 Leadership podcast, Doug has a conversation with Jesse Cole, the founder of Fans First Entertainment and The Savannah Bananas, about his new book, Fans First.

About Jesse Cole: Jesse Cole is the founder of Fans First Entertainment and owner of the Savannah Bananas. His teams have welcomed more than one million fans to their ballparks and have been featured on MSNBC, CNN, ESPN and in Entrepreneur Magazine.

The Bananas have been awarded Organization of the Year, Entrepreneur of the Year, Business of the Year and won the CPL Championship in their first year. Fans First Entertainment has been featured on the INC 5000 lists as one of the fastest growing companies in America.

The Savannah Bananas currently have sold out every game since their first season and have a waiting list in the thousands for tickets.

Jesse released his first book “Find Your Yellow Tux – How to Be Successful by Standing Out” in January of 2018 with a World Book Tour…at Epcot.

Cole has been featured on over 500 podcasts and is an in-demand keynote speaker all over the country sharing the Fans First Experience on how to stand out, be different and create raving fans of both customers and employees.

Cole is the Host of the Business Done Differently Podcast and has interviewed over 100 of some of the world’s leading entrepreneurs, authors and speakers.

Fun Fact: Cole owns seven yellow tuxedos and proposed to his wife Emily in the yellow tux in front of a sold out crowd. She said Yes! The two later married at their stadium. In 2018, they welcomed their first baby banana, Maverick.

5 Key Takeaways:
1. Jesse catches up listeners on what has happened in his life in the past year and a half.
2. He shares what his main inspiration is  for trying out new ideas.
3. Jesse talks about his new book, Fans First. 
4. He gives advice to listeners about how to grow their confidence and be their biggest fans.
5. He shares what the most rewarding part of owning The Bananas is for him. 

Quotes From the Episode:
“How can you experiment with ideas faster?”
“If you want to create fans of other people, you better be your biggest fan of what you do.”
“How you do anything is how you do everything.”

Resources Mentioned:
Fans First by Jesse Cole
Bananaland on ESPN
Cameron Hughes

Connect with Jesse:
Website | Twitter | Facebook | Youtube 

Most creators get into a rut with their content sign-up process. Over time, it gets stale. We need to create a "fans first" process to keep the experience magical for our community. Here's how.

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Ep. 85: With 1M TikTok followers — tripple any Major League Baseball team — the minor league baseball team in Savannah, Georgia creates raving fans. In this episode, the team's owner Jesse Cole helps you design the ultimate customer experience through tools that identify friction points in your current processes. Visit  https://donyaeger.com/corporate-competitor-podcast/episode-85/ for a free gift and today's show notes!

You Will Learn:

(5:00) How to use “Idea Paloozas” to grow good ideas from the seeds of bad ideas.

(10:00) The “secret shopper” method Jesse uses to learn how fans really feel.

(15:30) Why customer experience trumps sales and revenue metrics every day.

(17:00) How to identify points of friction in your company. (Hint: NOT surveys!)

(26:30) How to have more fun at work.

(30:00) How to recharge through an “energy audit” of your calendar.

(36:00) How to create a vision like Walt Disney.

Special thanks to Florida State's Lauren Hafner for making this episode possible.

In this episode of the L3 Leadership Podcast, Doug Smith interviews Jesse Cole, Founder of Fans First Entertainment and Owner of the Savannah Bananas. You are in for a treat with this power-packed episode. Enjoy!

About Jesse Cole

Jesse Cole is the founder of Fans First Entertainment and owner of the Savannah Bananas.

His teams have welcomed more than one million fans to their ballparks and have been featured on MSNBC, CNN, ESPN and in Entrepreneur Magazine.

The Bananas have been awarded Organization of the Year, Entrepreneur of the Year, Business of the Year and won the CPL Championship in their first year. Fans First Entertainment has been featured on the INC 5000 lists as one of the fastest growing companies in America.

The Savannah Bananas currently have sold out every game since their first season and have a waiting list in the thousands for tickets.

Jesse released his first book “Find Your Yellow Tux – How to Be Successful by Standing Out” in January of 2018 with a World Book Tour…at Epcot.

Cole has been featured on over 500 podcasts and is an in-demand keynote speaker all over the country sharing the Fans First Experience on how to stand out, be different and create raving fans of both customers and employees.

Cole is the Host of the Business Done Differently Podcast and has interviewed over 100 of some of the world’s leading entrepreneurs, authors and speakers.

Fun Fact: Cole owns seven yellow tuxedos and proposed to his wife Emily in the yellow tux in front of a sold out crowd. She said Yes! The two later married at their stadium. In 2018, they welcomed their first baby banana, Maverick

Six Key Takeaways

1. Jesse talks about the crazy journey of turning around the Savannah Bananas baseball team around and creating the incredible culture and success that exists in the organization today.

2. What makes you different? Hardest question to answer. A litte bit “er” is not enough. What are you the ONLY one doing? That’s what you need to answer! That’s how you need to stand out.

3. Businesses have business plans and marketing plans, but do they have ATTENTION plans? How are you getting people’s attention?

4. Serve over Sell! Entertain and add value before you try and sell someone a product. Here’s the best marketing advice... Stop marketing! Don’t ask how you can make money tomorrow, but how you can serve your people!

5. Jesse talks about his 3M Philosophy. Moments - Matter - Meaning. Create moments that show people that they matter so that they sense deeper meaning. 

6. Jesse talks about the importance of Entertainment. Provide enjoyment and amusement. How are you entertaining? You can entertain -bring joy - no matter what you do!

Quotes

“Great leaders are people who share constantly and don’t care what people think.” -Jesse Cole

“As a leader, give yourself permission to be a little bit scatterbrained.” -Jesse Cole

Links

The Savannah Bananas

findyouryellowtux.com

How to Find Your yellow Tux by Jesse Cole

Find Jesse on LinkedIn

• Go to a Savannah Bananas game or check out some merchandise: https://thesavannahbananas.com/
• Learn more about Jesse Cole and his Yellow Tux: https://findyouryellowtux.com/
• Follow Jesse Cole on LinkedIn: https://www.linkedin.com/in/yellowtuxjesse/ 
• Buy Jesse's book, "Find Your Yellow Tux" on Amazon: CLICK HERE.
• Listen to Jesse's Podcast: CLICK HERE.
• Here's a link to a banana juice recipe if you would like to try it: https://www.organicfacts.net/banana-juice.html

Fun Fact: Cole owns seven yellow tuxedos and proposed to his wife Emily in the yellow tux in front of a sold out crowd. She said Yes! The two later married at their stadium. In 2018, they welcomed their first baby banana, Maverick.

If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/ or by calling Big Sky Franchise Team at: 855-824-4759.