keyword match types

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Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/

Show Notes:
There are a lot of things that can cause stress when you're managing a Google Ads campaign including new competitors, Google Ads changes, and people. In this episode, Chris and Jason give scenarios that lead to stress and explain how they handle them. 

(7:02) Intro to topic

(9:42) Search terms are the most important part of Google Ads

(15:54) How keyword match types lead to success

(22:51) Stop searching in Google to see your own ads

(28:22) How to use broad keywords for success

(35:13) The two secrets to using responsive ads
- Use ad copy you like
- Balance your needs with Google

(42:42) Think critically about conversion data in Google Ads

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Show Notes:
Think you know about the three keyword match types in Google Ads? Let’s see about that. This episode is a fresh look at the three keyword match types in Google Ads, what their targeting is based on, and some incredibly interesting news about broad match keywords. Very important episode. Thanks for listening and enjoy!

About keyword matching options - https://support.google.com/google-ads/answer/7478529

Search News:
Google Ads Exact Match Loosened Up A Bit - https://www.seroundtable.com/google-ads-loosens-up-exact-match-31272.html

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We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

First 100 Episodes - https://paidsearchpodcast.com/archive/