kind snacks

Zack Schreier is the cofounder and CEO of Lifestacks, and previously the creator of Quevos Egg White chips for which he secured a deal on Shark Tank. 

As a Type 1 Diabetic, Zack is obsessed with building a lifestyle that supports his health and performance holistically, and he's passionate about creating and sharing products that delight and empower others. 

Zack recognized a widespread deficit in focus, energy, and willpower, leading to the founding of Lifestacks and the development of their first product, a delicious supplement-infused coffee creamer that helps consumers be at their best.

In This Conversation We Discuss:

• [00:41] Intro
• [02:03] Being your own health’s steward
• [02:49] Creating the world's first egg-white chips
• [03:41] Kick starting a more high-impact business
• [04:01] Gained exposure from evolving marketing channels
• [05:13] A pivotal experience at Shark Tank
• [05:44] Prepping to effectively pitch the business
• [06:26] A successful deal with an expert in the space
• [06:58] A sustained lift after the Shark Tank episode
• [08:00] Stockpiling inventory to accommodate future demand
• [08:51] Don’t let one time wonders deviate you
• [10:21] Balancing business management and personal goals
• [11:17] Good health means improved daily performance
• [12:50] Rebranding a high commodity product
• [13:51] Episode sponsors
• [19:00] Using a different approach to Lifestacks
• [20:19] Focusing on a specific & accessible target market
• [20:42] Validating products through customer feedback
• [21:22] Repeat purchase as success indicator
• [22:22] The circular causality of business
• [23:10] Driving more awareness to a broader audience
• [23:51] The importance of branding and brand message
• [25:16] The missionary, the mother, and the mechanic
• [26:11] Lifestacks thrive in formulation and R&D
• [27:10] Improving your health with Lifestacks

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Supplement-infused coffee creamer for improved productivity and performance lifestacks.com/
• Follow Zack Schreier linkedin.com/in/zack-schreier-808935137/
• Schedule an intro call with one of our experts electriceye.io/connect
• Take your retail business to the next level today shopify.com/honest
  Sign up for a one-dollar-per-month trial period
• Schedule your free consultation with a Sendlane expert sendlane.com/honest

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Daniel Lubetzky, founder and executive chairman of KIND Snacks, envisions a world with more kindness and empathy. As the son of a Holocaust survivor, Daniel strives to channel business and citizenry toward building bridges rather than conflict.

Daniel joined host Andrew Kaufmann and the Bush Institute’s Chris Walsh to discuss his civic movements OneVoice and Starts With Us, as well as his family’s journey, the current situation in Israel and Gaza, the importance of pluralism, and his love of magic on this episode of The Strategerist, presented by the George W. Bush Presidential Center. 

Related content: 

Presidential Leadership Scholars 

Elle Lanning is Managing Director at Equilibra Ventures – a new platform from Daniel Lubetzky the founder of KIND Snacks. On this episode of ITS, Elle and Ali extract critical lessons we can all learn from KIND's journey: From its early days working to move out of the supplement set, to its iconic team culture, to the critical question it kept asking consumers.

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Back in 2015, Amazon rolled out its innovative Dash Buttons — which were little oval electronic devices you could stick somewhere and re-order a specified amount of product by pressing its button. It was geared for Amazon Prime members to let them rapidly re-order home supplies like laundry detergent, coffee, juice, and cleaning items.

Amazon discontinued its Dash Buttons this past February after a German court ruled that they violate the country’s consumer protection laws, in that their press-to-buy mechanism fails to provide enough information about a product’s price. Existing Dash buttons will continue to operate, however.

While the Button version is no more, the dash is far from dead. Last week, Amazon launched a similar concept offering — the Amazon dash smart shelf, a wi-fi connected smart scale aimed for keeping small business supplies in stock. The concept is essentially the same as the button. 

At one inch tall and available in 7 by 7-inch, 12 by 10-inch and 18 by 13-inch sizes, the electronic shelf can be placed on any surface you’d keep supplies on. You power it on with its plug or with batteries, connect it to Wi-Fi, and use your Amazon Business account or the Amazon mobile app to determine which item you’ll use it for — such as printer paper, coffee products, cleaners or post-it notes. The shelf then senses the weight of the items and determines when you’re running low. 

Connecting through Amazon’s shopping services, you can either have the shelf automatically reorder that product to arrive on time, or provide you with low inventory notifications so you can re-order it yourself. Amazon says the shelf is designed to avoid accidental automatic reorders if items are temporarily removed.

Branded as “The scale that keeps businesses stocked,” the dash smart shelf is currently being tested with selected partners this month. It will be available to Amazon Business Customers who have a registered US business license starting in 2020. No consumer plans have been announced so far.

Amazon is currently offering businesses using the dash smart shelf a discount of up to 15 percent on certain items like Keurig and Folgers coffee, Kind snack bars, Hammermill paper, and products from 3M and Kimberly Clark Professional.

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