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In this episode, we dive deep into the intricacies of modern marketing with Eric Holtzclaw. Eric, a visionary and a serial entrepreneur, brings over 30 years of experience in tech and marketing to the table.

Today, Eric is a Founding Partner and Chief Strategist at Liger, one of Inc. 5000’s fastest-growing companies of 2022, where he’s able to combine his three loves: business, technology, and people, and guide businesses to find their identities and core values, craft their visions, and establish their brands.

Eric has also contributed to magazines and online publications and wrote the book, “Laddering: Unlocking the Potential of Consumer Behavior.”

We discuss the complexities of today's marketing landscape and discover strategies for success.

Tune in to learn how to master the 'Modern Day Marketing Maze.'

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Timestamps:

• 02:35 - The modern marketing maze
• 06:24 - How being a marketer became complicated
• 09:35 - The BATCOM framework (Branding, Awareness, Traffic, Conversion, Optimization, Maintenance)
• 11:46 - Balancing Demand Gen & Lead Gen
• 14:56 - Creating content that converts
• 20:48 - Career development in marketing
• 22:53 - Marketing & AI disruption
• 29:31 - How marketing's function has changed

News outlet New Delhi Television Limited (NDTV) shared a story about a "highly unusual hybrid" between a zebra and donkey, this animal is being called a zonkey! 

The "Poddin Next Door" crew is back at it again. The guys were fighting sleep in order to deliver these non-hard, *Pause*, hitting topics. 

Buy the new Tights and Fights shirt at maxfunstore.com!

This week, Hal and Lindsey are joined by James Durbin. He’s a known singer, actor and American Idol participant who’s also a HUGE wrestling fan. But a major blindspot in his fandom has been New Japan Pro Wrestling’s Wrestle Kingdom 14. 

For the first time ever, this event was split into two days of extremely long cards. There thankfully was no noticeable drop in match quality across both shows, but it cannot be understated: This is a LOT of wrestling and watching it all will take at least a little bit of patience.

In that spirit, we take a look at some of the major matches, including the champ-champ efforts of Tetsuya Naito, the heelish tactics of Jay White and KENTA and discuss whether or not Jon Moxley and Chris Jericho’s appearances mean we should expect more collaborations between NJPW and AEW.

The Three Count

James put over The New Day Podcast Feel the Power.

Lindsey put over Jushin “Thunder” Liger’s retirement ceremony.

Julian put over the press conference with Jushin and Tiger Mask.

Hosted by Hal Lublin, Lindsey Kelk and James Durbin.

Produced by Julian Burrell for Maximum Fun.

If you want to talk about more wrestling throughout the week be sure to join us on Facebook and @TightsFights on Twitter and Instagram.

If you liked the show, please share it with your friends and be sure to leave us a quick review on Apple Podcasts or wherever you get podcasts.