local business marketing

In this episode of the Disruptive Successor, Jonathan Goldhill engages in a dynamic conversation with Cody Schneider, an entrepreneur and digital marketer, exploring the journey from traditional family businesses to disruptive digital marketing strategies. Cody shares his experiences transitioning from unsexy industries to creating AI tools for content marketing, highlighting the power of educational content and leveraging digital platforms for exponential growth. From revitalizing local businesses to scaling startups, listeners gain insights into navigating marketing evolution and maximizing impact in today's dynamic landscape.

KEY TAKEAWAYS

• Transitioning from traditional to digital marketing: Embracing educational content and digital platforms can revolutionize businesses, even in unsexy industries.
• Harnessing the power of owned and non-owned media: Investing in both short-term transactional marketing and long-term assets like SEO and email lists creates a balanced marketing portfolio.
• Leveraging platform-specific strategies: Tailoring content to resonate with target audiences on platforms like TikTok, Instagram, and YouTube Shorts can drive local business growth.
• Building trust through storytelling: Sharing authentic narratives and expertise fosters deeper connections with customers and enhances brand credibility.
• Seizing marketing arbitrage opportunities: Identifying and capitalizing on emerging trends like TikTok SEO can yield significant competitive advantages in the digital landscape.

QUOTES

• "We want to spend time where your customer is spending time online...creating content that entertains, educates, and builds relationships."
• "Doubling down on what is working is key to accelerating growth in marketing."
• "Transitioning from survival-driven short-term marketing to long-term investments in owned media assets is essential for sustainable business growth."
• "In today's digital age, trust is built through authentic storytelling and value-driven content distribution."l

Connect and learn more about Cody Schneider.

https://www.linkedin.com/in/codyxschneider/

If you enjoyed today’s episode, please subscribe, review, and share with a friend who would benefit from the message. If you’re interested in picking up a copy of Jonathan Goldhill’s book, Disruptive Successor, go to the website at www.DisruptiveSuccessor.com

 Music by TJ Holiday - Zenith

I’m Mike Rhoads, a regular guy, husband, and dad who happens to be a successful online entrepreneur who geeks out on all things health and personal development. Join me as we dive deep into the journey through business, health, and mindset-focused success each week with entrepreneurs just like you! Anyone who aspires for greatness can learn the tips and tactics it takes to achieve the highest level of success in whatever it is you do.

This episode I breakdown the 6 secrets we use to help clients generate crazy lead flow each month!  I breakdown 5 free methods and the #1 paid method!  So if you are tired of that white space on your calendars and want to add some color (appointments) then this is the episode for you!

Grab your FREE copy of our #1 selling eBook on how to increase your profit this year WITHOUT paid ads.
------------
"Turn Your Instagram Into Your Very Own Daily Lead Machine." (Early Access Discount Link)
 -----------



Contact Mike
Instagram: @michaeljrhoads
TikTok: @mike_rhoads
Email: mike@goasrx.com
Website: www.goasrx.com

Marketing Class is back in session! Today, we dive into Part #3...Marketing Postcards.
This is an 8-Part Marketing Series. Be sure to look back for the first 2 episodes: Business Cards & Neighborhood Canvassing. Look for Part #4 for the next episode.

SUBSCRIBE & Follow the Yard Card School Podcast so you can find out when the next episodes air.

The Marketing Class Series is brought to you by Joyful Designs & the Yard Card Association.
If you're ready to uplevel your marketing material, let Joyful assist you with creating a beautiful new , show stopping business cards, door hangers, postcards, and  more. Uplevel your business savvy by joining the Yard Card Association, with marketing trainings, top level business coaching & mentorship,  joining the elite professional organization for the industry & more.

 Music by TJ Holiday - Zenith

I’m Mike Rhoads, a regular guy, husband, and dad who happens to be a successful online entrepreneur who geeks out on all things health and personal development. Join me as we dive deep into the journey through business, health, and mindset-focused success each week with entrepreneurs just like you! Anyone who aspires for greatness can learn the tips and tactics it takes to achieve the highest level of success in whatever it is you do.

This episode I won’t to go over what Elon Musk RELLY spent $44 Billion dollar on. It may not be what you think…

Contact Mike
DM me on Instagram: @michaeljrhoads
TikTok: @mike_rhoads
Email: mike@goasrx.com
Website: https://www.goasrx.com/applynow

Grab your FREE copy of our #1 selling eBook on how to increase your profit this year WITHOUT paid ads.

Music by TJ Holiday - Zenith

I’m Mike Rhoads, a regular guy, husband, and dad who happens to be a successful online entrepreneur who geeks out on all things health and personal development. Join me as we dive deep into the journey through business, health, and mindset-focused success each week with entrepreneurs just like you! Anyone who aspires for greatness can learn the tips and tactics it takes to achieve the highest level of success in whatever it is you do.

Contact Mike
DM me on Instagram: @michaeljrhoads
TikTok: @mike_rhoads
Email: mike@goasrx.com
Website: https://www.goasrx.com/applynow

Grab your FREE copy of our #1 selling eBook on how to increase your profit this year WITHOUT paid ads.

Music by TJ Holiday - Zenith

I’m Mike Rhoads, a regular guy, husband, and dad who happens to be a successful online entrepreneur who geeks out on all things health and personal development. Join me as we dive deep into the journey through business, health, and mindset-focused success each week with entrepreneurs just like you! Anyone who aspires for greatness can learn the tips and tactics it takes to achieve the highest level of success in whatever it is you do.

In this episode, I break down SECTION 4 of the Value Quadrant.  How any small business can crack the Netflix code.  

This system that allows you to be able to spend $100-$200 to Profitably acquire a client.  An acquisition strategy designed for businesses to dramatically increase the amount that you can spend to acquire a client profitably.  

And what that does is, it allows you to outspend your competition and unlock the ability to venture into other marketing such as, power partners, affiliates, social media, direct mail, and etc.  All examples of this will have leads coming in through some type of entry offers that all lead to the same mousetrap.

• Free Offers
• Low barrier (New client special, $9.99.unit, First 10 Units Free offers)
• Value Offer No Discount

Join us on this 4 part series as we break is all down. 

Because he who can spend the most to profitably acquire a client, WINS!

Contact Mike
Instagram: @michaeljrhoads
TikTok: @mike_rhoads
Email: mike@goasrx.com
Website: https://www.goasrx.com/applynow

Grab your FREE copy of our #1 selling eBook on how to increase your profit this year WITHOUT paid ads.

Music by TJ Holiday - Zenith

I’m Mike Rhoads, a regular guy, husband, and dad who happens to be a successful online entrepreneur who geeks out on all things health and personal development. Join me as we dive deep into the journey through business, health, and mindset-focused success each week with entrepreneurs just like you! Anyone who aspires for greatness can learn the tips and tactics it takes to achieve the highest level of success in whatever it is you do.

In this episode, I break down SECTION 3 of the Value Quadrant.  The system that allows you to be able to spend $100-$200 to Profitably acquire a client. An acquisition strategy designed for businesses to dramatically increase the amount that you can spend to acquire a client profitably.  

And what that does is, it allows you to outspend your competition and unlock the ability to venture into other marketing such as, power partners, affiliates, social media, direct mail, and etc.  All examples of this will have leads coming in through some type of entry offers that all lead to the same mousetrap.

• Free Offers
• Low barrier (New client special, $9.99.unit, First 10 Units Free offers)
• Value Offer No Discount

Join us on this 4 part series as we break is all down. 

Because he who can spend the most to profitably acquire a client, WINS!

Contact Mike
Instagram: @michaeljrhoads
TikTok: @mike_rhoads
Email: mike@goasrx.com
Website: https://www.goasrx.com/applynow

Grab your FREE copy of our #1 selling eBook on how to increase your profit this year WITHOUT paid ads.

Music by TJ Holiday - Zenith

I’m Mike Rhoads, a regular guy, husband, and dad who happens to be a successful online entrepreneur who geeks out on all things health and personal development. Join me as we dive deep into the journey through business, health, and mindset-focused success each week with entrepreneurs just like you! Anyone who aspires for greatness can learn the tips and tactics it takes to achieve the highest level of success in whatever it is you do.

In this episode,  I break down section TWO of  the Value Quadrant.  The system that allows you to be able to spend $100-$200 to Profitably acquire a client. An acquisition strategy designed for businesses to dramatically increase the amount that you can spend to acquire a client profitably.  

And what that does is, it allows you to outspend your competition and unlock the ability to venture into other marketing such as, power partners, affiliates, social media, direct mail, and etc.  All examples of this will have leads coming in through some type of entry offers that all lead to the same mousetrap.

• Free Offers
• Low barrier (New client special, $9.99.unit, First 10 Units Free offers)
• Value Offer No Discount

Join us on this 4 part series as we break is all down.  

Because he who can spend the most to profitably acquire a client, WINS!

Contact Mike
Instagram: @michaeljrhoads
TikTok: @mike_rhoads
Email: mike@goasrx.com
Website: https://www.goasrx.com/applynow

Grab your FREE copy of our #1 selling eBook on how to increase your profit this year WITHOUT paid ads.

Music by TJ Holiday - Zenith

I’m Mike Rhoads, a regular guy, husband, and dad who happens to be a successful online entrepreneur who geeks out on all things health and personal development. Join me as we dive deep into the journey through business, health, and mindset-focused success each week with entrepreneurs just like you! Anyone who aspires for greatness can learn the tips and tactics it takes to achieve the highest level of success in whatever it is you do.

In this episode, I start to break down the Value Quadrant.  The system that allows you to be able to spend $100-$200 to Profitably acquire a client. An acquisition strategy designed for businesses to dramatically increase the amount that you can spend to acquire a client profitably.  

And what that does is, it allows you to outspend your competition and unlock the ability to venture into other marketing such as, power partners, affiliates, social media, direct mail, and etc.  All examples of this will have leads coming in through some type of entry offers that all lead to the same mousetrap.

• Free Offers
• Low barrier (New client special, $9.99.unit, First 10 Units Free offers)
• Value Offer No Discount

Join us on this 4 part series as we break is all down.  Enjoy section one, the product sell. Because he who can spend the most to profitably acquire a client, WINS!

Contact Mike
Instagram: @michaeljrhoads
TikTok: @mike_rhoads
Email: mike@goasrx.com
Website: https://www.goasrx.com/applynow

Grab your FREE copy of our #1 selling eBook on how to increase your profit this year WITHOUT paid ads.

Music by TJ Holiday - Zenith

I’m Mike Rhoads, a regular guy, husband, and dad who happens to be a successful online entrepreneur who geeks out on all things health and personal development. Join me as we dive deep into the journey through business, health, and mindset-focused success each week with entrepreneurs just like you! Anyone who aspires for greatness can learn the tips and tactics it takes to achieve the highest level of success in whatever it is you do.

In this episode, I sit down with Alicia Marett, a Million Dollar Club ZO Skin Health Account Executive. She tells us more about how she got into the skincare field and everything she has accomplished in the 20 years she has been in the field. 

We also discuss some AMAZING strategies and tactics to apply to your MedSpa or Plastic Surgery practices in 2022! 

Contact Alicia
Instagram: @alicia_zoskinhealth
Email: abrown@zoskinhealth.com

Contact Mike
Instagram: @michaeljrhoads
TikTok: @mike_rhoads
Email: mike@goasrx.com
Website: https://www.goasrx.com/applynow

Grab your FREE copy of our #1 selling eBook on how to increase your profit this year WITHOUT paid ads.

Music by TJ Holiday - Zenith

I’m Mike Rhoads, a regular guy, husband, and dad who happens to be a successful online entrepreneur who geeks out on all things health and personal development. Join me as we dive deep into the journey through business, health, and mindset-focused success each week with entrepreneurs just like you! Anyone who aspires for greatness can learn the tips and tactics it takes to achieve the highest level of success in whatever it is you do.

In this episode, I sit down with Alicia Marett, a Million Dollar Club ZO Skin Health Account Executive. She tells us more about how she got into the skincare field and everything she has accomplished in the 20 years she has been in the field. 

We also discuss some AMAZING strategies and tactics to apply to your MedSpa or Plastic Surgery practices in 2022! 

Contact Alicia
Instagram: @alicia_zoskinhealth
Email: abrown@zoskinhealth.com

Contact Mike
Instagram: @michaeljrhoads
TikTok: @mike_rhoads
Email: mike@goasrx.com
Website: www.Goasrx.com

Grab your FREE copy of our #1 selling eBook on how to increase your profit this year WITHOUT paid ads.

Music by TJ Holiday - Zenith

I’m Mike Rhoads, a regular guy, husband, and dad who happens to be a successful online entrepreneur who geeks out on health. Join me as we dive deep into the journeys through business, health, and mindset-focused success each week with entrepreneurs just like you! Anyone who aspires for greatness can learn the tips and tactics it takes to achieve the highest level of success in whatever it is you do.

In this episode, I introduce a series I will be diving into aimed towards small businesses.  It's no secret that many have been crushed out at least felt the weight from 2020 on them.  As the dust settles we are left with a new world essentially.  This is how you thrive in it!

We will also be sharing our own personal successes, struggles, and failures along the way.  Now, plug-in those headphones or sync up to your car, because it’s time to learn together about online business, entrepreneurship, internet marketing, local business marketing, health, fitness, list building, holistic health, startups, email marketing, and so much more.  Sit back and enjoy as we take you down #TheRhoadstosuccess.

https://www.rhoads2success.com/
https://www.goasrx.com/free

Music by TJ Holiday - Zenith

I’m Mike Rhoads, a regular guy, husband, and dad who happens to be a successful online entrepreneur who geeks out on health. Join me as we dive deep into the journeys through business, health, and mindset-focused success each week with entrepreneurs just like you! Anyone who aspires for greatness can learn the tips and tactics it takes to achieve the highest level of success in whatever it is you do.

In this episode, we take a look past and present.  Looking back 400 years ago and how it stacks up to today.  Would our ancestors laugh at us see the ways we are reacting, knowing the resources we have in our hands?

We will also be sharing our own personal successes, struggles, and failures along the way.  Now, plug in those headphones or sync up to your car, because it’s time to learn together about online business, entrepreneurship, internet marketing, local business marketing, health, fitness, list building, holistic health, startups, email marketing, and so much more.  Sit back and enjoy as we take you down #TheRhoadstosuccess.

https://www.rhoads2success.com/
https://www.goasrx.com/gift

Music by TJ Holiday - Zenith

I’m Mike Rhoads, a regular guy, husband, and dad who happens to be a successful online entrepreneur who geeks out on health. Join me as we dive deep into the journeys through business, health, and mindset-focused success each week with entrepreneurs just like you! Anyone who aspires for greatness can learn the tips and tactics it takes to achieve the highest level of success in whatever it is you do. 

We will also be sharing our own personal successes, struggles, and failures along the way.  Now, plug-in those headphones or sync up to your car, because it’s time to learn together about online business, entrepreneurship, internet marketing, local business marketing, health, fitness, list building, holistic health, startups, email marketing, and so much more.  Sit back and enjoy as we take you down #TheRhoadstosuccess.

https://www.rhoads2success.com/
https://www.goasrx.com/gift

From getting to eat at local restaurants for free to gathering emails from your followers in an effective way...

Stefan from @lifehacksla delivers the goods in this jam packed episode of Instagram Marketing Secrets! 

This is a great episode to learn about the possibilities of being an Instagram Influencer as Stefan has really leveraged the many ways it can be done. We also go over the potential fears that go into running a social media business as an adult in their 40s and if it's really something to be worried about or if it is more possible to overcome than some may think. 

Enjoy listening to this episode and checkout www.lifehacksla.com/igm for the follower spreadsheet Stefan mentions in the episode!

- Collecting emails from viral content like quizes and calculators using outgrow.co: https://outgrow.grsm.io/derekvidell1820

- I would recommend Active Campaign for a CRM that integrates with Outgrow and is my favorite CRM overall: https://www.activecampaign.com/?_r=Y1836482

-----

Hosted by Derek Videll

Get First 3 Lessons of Social Launch Formula for Free: My flagship social media growth program that has been exclusively paid for since 2018... until now!

Coffee with Creators: Monthly mastermind for social media creators at all levels to network and grow

Book Complimentary Consultation Call: Get a free review of your current social media strategies on a 1 on 1 call with me

Instagram | YouTube | Website

From getting to eat at local restaurants for free to gathering emails from your followers in an effective way...

Stefan from @lifehacksla delivers the goods in this jam packed episode of Instagram Marketing Secrets! 

This is a great episode to learn about the possibilities of being an Instagram Influencer as Stefan has really leveraged the many ways it can be done. We also go over the potential fears that go into running a social media business as an adult in their 40s and if it's really something to be worried about or if it is more possible to overcome than some may think. 

Enjoy listening to this episode and checkout www.lifehacksla.com/igm for the follower spreadsheet Stefan mentions in the episode!

- Collecting emails from viral content like quizes and calculators using outgrow.co: https://outgrow.grsm.io/derekvidell1820

- I would recommend Active Campaign for a CRM that integrates with Outgrow and is my favorite CRM overall: https://www.activecampaign.com/?_r=Y1836482

-----

Hosted by Derek Videll

Get First 3 Lessons of Social Launch Formula for Free: My flagship social media growth program that has been exclusively paid for since 2018... until now!

Coffee with Creators: Monthly mastermind for social media creators at all levels to network and grow

Book Complimentary Consultation Call: Get a free review of your current social media strategies on a 1 on 1 call with me

Instagram | YouTube | Website

NEWER TO INSTAGRAM? You'll want to Start with my FREE Insta Accelerator Course before you listen to another episode, promise!

Ever wonder how to not just get followers, but followers specific to a certain location or population? 

Perhaps you’re a brick and mortar store trying to bring in local customers or you’re trying to get followers that are from your target demographic with online marketing. 

Listen to this episode to learn the 3 biggest things you could be doing to target your dream customers as your next Instagram followers.

Your friend,

Derek

@igmsecrets is now @derekvidell

-----

Hosted by Derek Videll

Get First 3 Lessons of Social Launch Formula for Free: My flagship social media growth program that has been exclusively paid for since 2018... until now!

Coffee with Creators: Monthly mastermind for social media creators at all levels to network and grow

Book Complimentary Consultation Call: Get a free review of your current social media strategies on a 1 on 1 call with me

Instagram | YouTube | Website

NEWER TO INSTAGRAM? You'll want to Start with my FREE Insta Accelerator Course before you listen to another episode, promise!

Ever wonder how to not just get followers, but followers specific to a certain location or population? 

Perhaps you’re a brick and mortar store trying to bring in local customers or you’re trying to get followers that are from your target demographic with online marketing. 

Listen to this episode to learn the 3 biggest things you could be doing to target your dream customers as your next Instagram followers.

Your friend,

Derek

@igmsecrets is now @derekvidell

-----

Hosted by Derek Videll

Get First 3 Lessons of Social Launch Formula for Free: My flagship social media growth program that has been exclusively paid for since 2018... until now!

Coffee with Creators: Monthly mastermind for social media creators at all levels to network and grow

Book Complimentary Consultation Call: Get a free review of your current social media strategies on a 1 on 1 call with me

Instagram | YouTube | Website