traditional marketing

 In this episode of the Dealer Talk podcast, host Herb Anderson welcomes guest Tim Rowe to discuss the power of traditional marketing, specifically Out-of-Home (OOH) advertising, in 2024. Tim, a self-pronounced reformed digital marketer and ambassador for Team Real World, shares his perspective on the effectiveness of traditional marketing strategies and provides tactical insights for dealers looking to leverage these strategies for success. 

[00:02:32] Traditional marketing's evolution.

[00:09:10] SEO Hack - Podcasting for local dealers.

[00:15:11] Offline attention arbitrage

[00:17:27] Traditional advertising vs digital advertising.

[00:20:06] The challenges of digital marketing.

[00:23:58] Dealers going dark during COVID.

[00:28:23] The ultimate grassroots credibility.

[00:32:38] Tracking website traffic correlations.

[00:33:45] Thinking differently for profitability.

[00:36:27] Deterministic targeting in Out-of-Home (OOH) advertising.

[00:40:19] Traditional vs. digital marketing.

[00:43:08] Mindshare and advertising effectiveness.

[00:46:54] Traditional ad channels and cost.

Check out all 4.5 years of OOH Insider content at https://www.theoohinsider.com/

Partner integrations and the need to explore marketing channels well beyond social media and Google will be explored. It’s all about reaching potential customers wherever they may be.

In this episode, Jordan West and Mandy Herrmann, a seasoned CMO, discuss the emotional power of physical books and the impact on brand loyalty. They discussed QR codes, direct mail, and collaboration with other brands in the ever-evolving world of e-commerce marketing. 

Key takeaways from this episode:

• Home decor and fashion brands effectively use catalogs for emotional attachment and inclusivity.
• Catalogs are beneficial for starting conversations and building brand loyalty.
• Catalog targeting can be highly specific, allowing for precision in reaching intended audiences.
• Exploring marketing activities beyond social media and Google can help reach potential customers.
• Sustainability considerations, such as using recycled paper, are important for environmentally-conscious customers and brand perception.
• Collaboration with other brands for catalog distribution can expand reach and be cost-effective.

Recommended App/Tool:

Krisp: https://krisp.ai/

PostPilot: https://www.postpilot.com/

Rockerbox: https://www.rockerbox.com/

Million Dollar Offer: https://upgrowthacademy.podia.com/offer-course

Recommended Audiobook/Podcast:

WTF: https://www.wtfpod.com/podcast

Today’s Guest:

Mandy Herrmann, seasoned CMO, a German living in the Bay Area who is passionate about 360 Marketing. Her passion lies in growing businesses profitably by putting the customer in the focal point of Marketing. Reaching them from the first touch all the way through the conversion and post-purchase with paid and unpaid channels gets her excited. 

Connect and learn more about Mandy:

LinkedIn: https://www.linkedin.com/in/mandy-herrmann/

Improve your gross margins by up to 40%!

Facing inventory headaches this Q4 season? Dreading those long 45-60-day waits for product arrivals? Portless is the fulfillment game-changer for e-commerce brands. 

Why Portless?

•  Direct Shipping: From China to customers in just 6-8 days, covering 55+ countries.
•  Domestic Feel: Custom packaging, local tracking from carriers
•  Cost-Effective: Slash those cargo shipping and customs fees
•  Cash Flow Positive: No more tied-up cash flow in inventory. Relieve yourself of frozen cash within a couple of days.

This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.

With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.

Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.

Learn more here: Finale Inventory

Get ready for another exciting episode of The Scalability Podcast. In today's Episode, we dive deep into a range of topics that touch on marketing, entrepreneurship, personal development, and more. Buckle up and join us as we explore Matteo's journey in creating an analytics system to track and measure success, his venture into billboard advertising campaigns, and the fascinating world of traditional marketing in the digital age. 

Chapter Timestamps: 
0:00 Intro
02:20 Same last name, different spellings, interesting. 
04:55 Monitoring campaign success through analytics and testimonials. 
08:28 Traditional marketing often overlooked despite effectiveness. 
10:58 Signs capture attention in traffic, prevent accidents. 
14:15 Set up retargeting for effective advertising campaigns. 
17:29 Website received millions of hits, extended for a year. 
22:17 Restructured everything, focused on numbers and Weedmaps. 
24:26 Phone service: $99/mo, $2.50/number, cheap minutes. 
29:00 Launching a business requires sacrificing everything. 
31:26 Life Warriors: Grind, success, balance, personal growth. 
33:55 Spiritually content, longing for love and friendship. 
36:07 Person sells courses, limited impact, created group app. 
41:19 The Internet brought support from worldwide users. 
44:59 People usually excel in 2-3 categories. 
46:09 YouTube channel: freedom of expression, not monetization. 
50:55 Started manuscript, no timeline, seeking publishers. 
54:35 Stay close to your people, your support. 
56:04 Stay humble, cherish family, avoid greed. 
58:50 Dynamic banter makes Ad Hero podcast interesting.

Want to scale, effectively and quickly? 
Connect with the host, Anthony Olvera. 
Connect with the guest, Matthew Olivieri.

Share this episode with a friend, and tag us at @anthonyolvera. 

For more content on entrepreneurship, check us out on our Instagram, TikTok, and YouTube.

Sam Mallikarjunan LinkedIn: https://www.linkedin.com/in/mallikarjunan/

OneScreen.ai Website: https://www.onescreen.ai/contact

Join our Facebook group for business owners to get help or help other business owners!

The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscaling

Looking to scale your business? Get free gifts here to help you on your way: https://www.awarenessstrategies.com/

As a company born at the beach and endlessly inspired by the outdoors, taking care of the planet is close to our heart. 

85% of our styles are made of sustainable materials and 100% of our swim is made from recycled plastic bottles. 

Each swimsuit keeps 5 plastic bottles out of a landfill and we've pioneered the use of sustainable materials through the creation of our Coconut Balsa™and FlyWeight™ fabrics. 

It all began on a surf trip to San Pancho, Mexico for two friends, Jennifer Hinton and Thayer Sylvester. 

As we lounged in a hammock waiting for the waves to roll back in, we lamented how hard it was to find boardshorts that could keep up with us – real women with real bodies and a real passion for adventure. 

And just like that, Carve Designs was born. Carve Designs styles represent our spirit: fun-loving, hardworking, confident, and inclined to get where we want to go. 

Carve Designs began as a surf apparel company selling rash guards and board shorts in 2003, and has grown into a complete beach lifestyle brand, offering surf, swim, and lifestyle clothing. 

We are dedicated to providing effortless feminine clothing that actually fit real women while keeping us connected to the calm content feeling that inspires us at the beach. 

The women of Carve Designs are determined to push the boundaries of everyday apparel and prove that functionality can be fashionable and well-fitting. 

The clothes are designed to be as inspirational and versatile as the women who wear them. 

We continue to stay true to the vision we created over 18 years ago, providing stylish apparel targeted to women actively engaged in the outdoor world.

In This Conversation We Discuss: 

• [00:00] Intro
• [01:41] Where the idea of Carve Designs came from
• [02:28] How long from idea to sample
• [03:54] Launching with the wholesale model in mind
• [04:39] When did Carve Designs go D2C
• [05:45] Getting the first sales online
• [06:05] The future for Carve Designs
• [06:56] Carve Designs’ marketing strategy
• [09:24] The resurgence of traditional marketing
• [10:27] Marketing vs advertising
• [10:52] Sponsor: Electric Eye electriceye.io
• [11:12] Sponsor: Mesa apps.shopify.com/mesa
• [12:00] Sponsor: Wayflyer wayflyer.com/ecomm/honest
• [13:13] Sponsor: Rewind rewind.com/honestecommerce
• [13:43] Sponsor: Klaviyo klaviyo.com/honest
• [14:31] The smaller the funnel, the easier to track
• [15:21] Mistakes are essential for learning
• [15:48] Invest in IP rights before starting your business
• [16:13] Start your business with a team
• [17:28] Is entrepreneurship fun?
• [19:46] Where to find Carve Designs

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Women's sustainable swimsuits and clothing carvedesigns.com
• Connect with Jen linkedin.com/in/jen-hinton-2735b513a
• Connect with Thayer linkedin.com/in/thayer-sylvester-436296
• Scale your business with electriceye.io
• Download Mesa at the Shopify App Store apps.shopify.com/mesa
• Funding a better way wayflyer.com/ecomm/honest
• Respond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free rewind.io/honest
• Get started with a free account at klaviyo.com/honest

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

**Who You will Hear**

Guest: Sarah Russo (Founder of Page One Media)

Co-host: Luna Tang (Cloud Service Delivery Manager at Klopotek)

Co-host: Dwayne Parris (Senior Consultant at Klopotek)

For many authors and independent publishers, book publicity and marketing is always a huge arena hard to measure and predict: whether to hire a publicist for a forthcoming book, how much to invest, and what the return can be expected. 

In this episode, Sarah Russo, founder of Page One Media, joins us and answers a few critical FAQs from authors and independent publishers regarding book publicity and marketing strategies. 

Sarah talks about the work scope of a (freelance) book publicist, the timeline of a complete book publicity campaign, the collaboration between author, publisher, and book publicist, as well as how the emerging new media has been impacting how books get promoted and creating more opportunities for book selling.

You can learn more about book publicity and services from the website of Page One Media. Its blog section also offers a lot of valuable advice for authors and independent publishers.

Tell us what is going on with your publishing projects or business on Twitter (@Klopotek_AG), LinkedIn, or email us at podcast@klopotek.com.  For more information about the Klopotek software solution, please write to info@klopotek.com, or register to receive emails from us on technology innovations & events from Klopotek.

* The views, information, or opinions expressed in the program are solely those of the individuals involved and do not necessarily represent those of Klopotek and its employees. It is the goal of Klopotek Publishing Radio to support cultural diversity, the exchange of opinions, and to create an environment where the conversation of a global publishing industry can thrive.

Marketing Class is back in session! Today, we dive into Part #3...Marketing Postcards.
This is an 8-Part Marketing Series. Be sure to look back for the first 2 episodes: Business Cards & Neighborhood Canvassing. Look for Part #4 for the next episode.

SUBSCRIBE & Follow the Yard Card School Podcast so you can find out when the next episodes air.

The Marketing Class Series is brought to you by Joyful Designs & the Yard Card Association.
If you're ready to uplevel your marketing material, let Joyful assist you with creating a beautiful new , show stopping business cards, door hangers, postcards, and  more. Uplevel your business savvy by joining the Yard Card Association, with marketing trainings, top level business coaching & mentorship,  joining the elite professional organization for the industry & more.

Many businesses struggle to craft and deliver the right message for their target audience. Unfortunately, this struggle also has a very real impact on the financial health of a company. Poor messaging will not just confuse and possibly alienate the intended audience, but it is also equivalent to wasting money on a lot of marketing tactics that won’t work. 

Clear and strong messaging that will engage customers to listen, trust - and try - a brand is crucial to the growth of the business. It can spell the difference between success - connecting with new customers, finding investors, attracting strategic partners, and the right team members - and failure to earn revenues and turn a profit. 

So how can businesses harness the power of clarity and create messages that can effectively rise above the marketing clutter and reach their target audience?  

In this episode of Help! My Business Is Growing, our guest Orly Zeewy unravels the "mysteries" of why (and how) creating a clear message that can help grow your business.

Orly, an author, keynote speaker, educator, and brand architect shares her experiences and insights on building the DNA of startup brands and creating messaging that helps founders cut through the noise and scale in months, not years.

In this week's episode, we discuss:

02:12 Why do a lot of businesses struggle (and waste money) getting effective marketing right?

07:21 What are the main differences between traditional and "lean marketing"?

11:19 How the idea of building and joining a community, a traditional aspect of the B2C space, has now entered the B2B space as well.

13:07 Is there a process - separate from the marketing exercise of coming up with the ideal customer persona - that helps companies define the ideal customer? 

21:28 Insights about gated content

25:24 How to build relationships with potential strategic partners

29:08 Strategic partnerships as a brand extension

32:20  Tips on how to determine pricing within the sphere of clear messaging

36:02  What is the next tangible step that business owners and founders can take to get closer to crafting a clear and tight message that will resonate with their market?

Resources:

Orly Zeewy, Author, Keynote Speaker, Educator, and Brand Architect:
https://zeewy.com/

LinkedIn:
https://www.linkedin.com/in/orlyzeewy


Orly's Book | Ready, Launch, Brand: The Lean Marketing Guide for Startups
https://www.amazon.com/Ready-Launch-Brand-Marketing-Startups/dp/0367466627

Other Books Mentioned:
David Aaker | Building Strong Brands
https://www.amazon.com/Building-Strong-Brands-David-Aaker/dp/002900151X

Kathy Svetina, Fractional CFO:
https://www.newcastlefinance.us/

Blog Post | Grow Your Business With Clear Messaging
https://www.newcastlefinance.us/post/grow-your-business-with-clear-messaging

When Kristen Jones first took over marketing for Suitshop, within 30 days she 5x’d their ROAS, but how’d she do it?

In this episode, Kristen Jones, Director of Marketing at Suitshop, shares how traditional marketing strategies have worked for their company. She walks us through how they target a broad audience through video views campaigns and how to capitalize on those views afterward.

Listen up and enjoy.

KEY TAKEAWAYS FROM THIS EPISODE

• Start with broad audience targeting through video views campaign and retarget them later for a traffic campaign and conversion leads.
• Do not put your call to action at the end of your video, by then most people have stopped watching.
• Your top-of-the-funnel content should be as informative as possible.
• It is crucial to ensure that the people who click through your ads will be landing where they are expected to land. This will impact their experience down the funnel.
• Always listen to your customers. Take feedback and apply them to your business.
• Unscalable things may have scalable returns in the long run. Do things out of the kindness of your own heart as a brand, and the customers who you’re kind to may end up returning the favor. 
• Working with coaches or having someone who has gone way ahead of you is a fantastic means of gaining leverage and avoiding potentially costly mistakes.

Today’s Guest:

Kristen Jones is the Director of Marketing at SuitShop. She is a growth marketing strategist + content creator by trade.

SuitShop is a company that creates suits for everybody.  They are Formerly The Groomsman Suit but rebranded to SuitShop in April 2021.

Connect and learn more about Kristen and SuitShop here:

Website: https://www.suitshop.com

Linkedin: https://www.linkedin.com/in/kristenashjones/

Instagram: https://www.instagram.com/suitshopofficial

https://www.instagram.com/kristenthecreator

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

https://mindfulmarketing.co/growthplan-apply

If you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!

https://mindfulmarketing.co/apply

This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.

With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.

Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.

Learn more here: Finale Inventory

In this episode, I sat down with my good friend Amy Miller, the Director of Digital Engagement at Informa. 

Amy shared some great ideas on how to make a marketing campaign more responsive and how to nurture prospects into becoming customers.

• The Old is New Again - Incorporate Traditional Marketing
• Branding vs. Lead Generation
• Frequency Blasts 
• Digital Advertisement placed in front of the same recipients as the Email

Informa is a multinational publishing, business intelligence, and exhibition group with offices in over 45 countries, in a variety of industries. 

People build entire careers within ONE marketing channel. 

Just because the barrier to entry on a channel is low doesn’t mean it’s easy! So as you’re marketing your business online, be nice to yourself about it. 

______________

If you want to find out more about how I can help you grow your business online, head to my website: marketingwithmenekse.com, or find me on Instagram @menekse.stewart.

Meanwhile, make sure you hit Subscribe, and I’ll see you in our next weekday episode!

Old school or new school. In this episode, the team discusses which form of marketing is more cost-efficient. Content marketing or traditional marketing?

Spending more doesn't always bring better results. 

What goals are you wanting to achieve? Which type of marketing will get you the result you are looking for?

With Growth Marketing, compared to Traditional Marketing, you're thinking of SEO, SEM, SERP, optimizations, creative ads, UX, UI, CX, analyzation, all that good stuff, but Growth Marketing takes it beyond that. You think of the Four P's: product, price, place, and promotion, right? It's beyond that now. 

Now, with everything going on and people demanding stories and be more vulnerable, the brands, the businesses that are growing are the ones who are telling the best stories. Why is that? Because they are applying the Four E's being engagement, exclusivity, experience, and emotion. We're getting away from the Four P's and moving to the Four E's.

This is the new level of Growth Marketing. Well, Growth Marketing sounds a lot like Digital Marketing and it is. It's just Digital Marketing with the intent focus of making a profit and sustainable revenue.

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Support The Podcast & Connect With Troy: 

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com

•  Follow Troy on Twitter: Twitter.com/FindTroy

•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Greg & Kevin discuss and debate why operators should still invest in rack card distribution. 

Connect with The ZAP Group:

https://www.zap.group/

Check out Bolero Snort Brewing:

Website: https://bolerosnort.com/
Facebook: https://www.facebook.com/BoleroSnort/
Instagram: https://www.instagram.com/bolerosnort/
Twitter: https://twitter.com/bolerosnort

Disclaimer: This episode is not sponsored by Bolero Snort Brewing, nor did Marketing Flights receive any compensation from Bolero Snort Brewing. All comments, thoughts and opinions are that of the host/guest(s) of Marketing Flights and do not reflect the opinions of Bolero Snort Brewing.