marketing jobs

In this exciting new Q&A episode, Rival co-founders Eric, Jenna, and DuBose address six critical marketing questions that were submitted by our listeners. They kick off the discussion with the Bud Light transgender influencer campaign and the subsequent backlash, exploring its implications on brand image and consumer perception. The panel then delves into the role of AI in marketing jobs, discussing its potential impact on content creators and copywriters.

As the episode progresses, they examine how to  prioritize partnerships to leverage available tools effectively and share their own experience of working with other marketing agencies. The conversation then turns to the challenge of marketing to diverse and multicultural audiences, with the panel sharing their insights on ensuring inclusive and culturally sensitive messaging.

Finally, they discuss the best tools for measuring attribution (Scroll down for more info) and provide practical tips for setting them up amidst the overwhelming online information. 

If you have a marketing question you want answered, submit it here: https://forms.gle/rEnBMX1jR5v2eQc38

Chapters:

(00:00) Intro

(02:15) Q1- What do we think about Bud Light Transgender Influencer campaign and subsequent backlash?

(10:12) Q2 - Will AI actually displace marketing jobs? If I'm into content & copywriting, do I need to be worried?

(13:50) Q3- Modern marketing is changing much faster than most marketers can fathom. It is becoming almost impossible to keep up. Most firms will need to partner to utilize tools available. How should they prioritize their roadmap for these partnerships?

(20:50) Q4- How do you approach the challenge of marketing to a diverse and multicultural audience, and what steps do you take to ensure that your messaging is inclusive and culturally sensitive? (FIFA 2022 in Qatar)

(25:00) Q5- What's the best tool to measure attribution, how do I set it up? I know all the theoretical stuff but everything online is very overwhelming

(28:18) Q6- Can you share your experience with working with external marketing agencies and vendors?

(37:15) Rants & Raves

Best Attribution Tools for 2023:

1. Google Analytics: Widely-used tool with various attribution models for website traffic and conversions.
2. Adobe Analytics: Robust tool for measuring customer journeys and optimizing marketing efforts.
3. Kochava: Mobile attribution platform for tracking app installs and user engagement.

Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Watch the video version of this Podcast on YouTube.

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you.

Season 3 of 'Everybody hates your brand' kicks off in style. We chat with Zoe Edwards -  Principal Recruitment Consultant for The Industry Club. 

She specialises in Planning/Strategy, Senior Account management and Agency management hires in Creative agencies. Prior to that, she spent fifteen-plus years working in large creative agencies as a Business Director. 

She gets agencies basically.

We talk about some fascinating and timely topics including:

• where the power lies within the current UK job market
• whether Great Resignation is real or media hype
• what marketing agencies are doing to retain talent
• the future of working from home
• promoting diversity within agencies.

External resources:

• The Industry Club: CLICK HERE
• Campaign article on The Great Resignation: CLICK HERE

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE

 ✨ Elizabeth Fanfera, Marketing Manager @ Live Nation

☁️ How to turn a college internship into a full-time job
☁️ Music marketing trends
☁️ Tips for making friends in a new city
☁️ How to bet on yourself in job applications and interviews
☁️ Advice for women looking to enter the music marketing industry

Join the Sky Society Women in Marketing private LinkedIn group.

Follow us on Instagram @skysociety.co and TikTok @skysociety.co

 ✨ Megan Kaye Marti, Head of Marketing @ Common Desk

☁️ How Megan Kaye went from Administrative Assistant to Head of Marketing
☁️ How to stand by your personal values at work
☁️ Tips for switching into the marketing department at your company
☁️ How to craft a personalized cover letter
☁️ Advice for marketing job-seekers

Join the Sky Society Women in Marketing private LinkedIn Group.

Follow us on Instagram @skysociety.co

Interviews are pretty pressure packed situations. You have a very limited amount of time to make an impression on a small group of people who will decide if you get the job or not. You’re trying to show you know you stuff, impress them, stand out, all while maintaining your cool and showing that you’d be a good future co-worker. Woof right. On top of that, product marketing can mean different things to different people, and the skills you need to show off are broad and nuanced. You can be a really talented product marketer, but just be a bad interviewer. This can totally sink your chances at that job you really want. 

Abdul Rastagar : https://www.linkedin.com/in/rastagar/ is a Director of Product Marketing, a self taught interviewing expert, and the host of the Linkedin Show Up Your Game. We sit down and break down how you can become a great interviewer and ace your next PMM interview. 

Join Abdul on Sharebird: https://sharebird.com/profile/abdul-rastagar

Jacobs & Clevenger (J&C) is an independently owned, full-service marketing agency located in Chicago.

Michelle Barnard is a career coach and recruiter at Kelly Services.

LINKS:

• J&C Website: https://www.jacobsclevenger.com/
• Follow J&C on Twitter: https://twitter.com/jacobsclevenger
• Kelly Services: https://www.kellyservices.com/
• Michelle's LinkedIn: https://www.linkedin.com/in/michelle-barnard-7949721a/