I talk a lot about the village in the cider world, and in beer, and in spirits. Michelle Mandro is building a network and a community within the wine world to support and highlight the work and successes of women across the wine industry. Wine Country Women has built a network, printed beautiful books featuring women in wine and spearheads scholarships and mentorships to support members at every level. We talk about what it’s like to be the first to build a network like this and what it takes and why it’s important to bring women together.

Wine Country Women

Special Mentions:

American Institute of Wine & Food
WCW Scholarships through the SommFoundation
Wine Country Women Books
50-State Winery Guide (book, mentioned but not an affiliate link)

Statistics for Women Participating in the Wine Industry from Zippia

Thank you to Tony Stuck for the awesome intro/outro music and to Mary Ann King for the amazing pod art that you see for every episode.

If you’ve enjoyed this episode, please share it with a family member, a friend in the alcohol industry, or even just a stranger on the street! I so appreciate your support.

For more information about me and this podcast visit us online at drinksbizwomen.com or follow the podcast @drinksbizwomen on FB and Instagram. Talk to you soon! And thanks for joining me today!

On this episode of Industrial Strength Marketing, James Soto invites Shae Eichele from HEH Group to discuss her career as an industrial marketer and her insights on marketing that makes an impact. They talk about the challenges marketers face in manufacturing and offer advice on how to overcome them. Shae emphasizes the importance of confidence and collaboration and shares how her passion for the industry stemmed from a cheerleading incident. The episode concludes with a focus on women in manufacturing and the untapped potential they bring to the field.

Articles and resources reference in this episode:

• Connect with Shae on LinkedIn
• Visit the HEH Group website
• Check out HEH’s Youtube channel
• Check out the Manufacturing Muscle website

If you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show.

As a top manufacturing podcast, we’re focused on what matters most to industrial marketers, sellers, and growth-focused manufacturing executives. Featuring inspiring conversations with manufacturing and B2B marketing leaders on winning moves and lessons learned, this show exists to deliver insights that help you grow your business.

Are you looking to share your expertise with industrial marketers, influencers, and leaders? Apply to be a guest on the show.

Share Your Industrial Strength Marketing Story!

• Tweet us at @Industrialsays, @jamessotoism
• Follow James on LinkedIn
• Please email us at podcast@Industrialstrengthmarketing.com
• Subscribe to Industrial Strength Marketing's YouTube channel

Thanks for listening & keep making marketing the strength of your business!

Mackenzie is joined by Olivia Gold of Life of a Marketing Girl to chat all things why we need more women in marketing spaces. Olivia talks all about how she got started, how challenging it was to get started in marketing at first, why she started Life of a Marketing Girl and her top tips and advice on getting your foot in the door.

If you like what you hear, please give us a five-star review! It helps us get noticed and bring more of this kind of content to more people. Plus, we'll just love you forever, duh.

Follow Olivia Gold on Instagram: @olivia_gold
Follow Mackenzie on Instagram: @kenzieanntaylor

About Flick

Flick is an Instagram Hashtag, Analytics, and Multi-Platform Scheduling tool. We help you find manage and Analyze hashtags for your Instagram posts, provide you with the latest analytics for your Instagram account, and bring you the most reliable multi-platform scheduler for your content. 

• Follow us on Instagram: @flick.social
• Follow us on TikTok: @flick.social
• Start your free 7-Day Trial with Flick: flick.social
• Be sure to join our Facebook Group: www.facebook.com/groups/flicksocialhub

This episode features Dana Frank Marketing Director at HRM Group and lover of podcasts and punk shows. 

After working in the corporate nonprofit world for 13 years, Dana Frank joined Heritage Restaurant Management Group in 2021 as the group’s Marketing Director. HRM Group is better known individually as Tomato Bar Pizza, Ricochet Tacos, and Blockhead Beerworks. If you’re unfamiliar with these neighborhood favorites, visit linktr.ee/beerpizzatacos!

Dana originally hales from Evergreen Park, IL where she grew up in the house her grandfather was born in, and also attended school from pre-k to college. Dana graduated from Saint Xavier University in 2015 (yes, they have a Chicago address; no, you will not convince her it’s in Chicago. Check a map!) with a Bachelor of Arts in Graphic Design. While attending school, Dana continued to work several jobs leaving her with over 8 years of experience in both the hospitality and marketing fields, making her a great fit for HRM!

Dana currently lives in the Miller Beach neighborhood of Gary, IN with her husband, stepson, Great Pyrenees, and 3 cats. She enjoys listening to podcasts, going to punk shows in Chicago, eating great food with great people, and going to the beach during the summer.

GreatNews.Life and Podcast Host Jenny Craig-Brown have transformed the All About the Girls annual event into a podcast! These monthly episodes feature incredible women giving the audience all the insight about what makes them happy, successful, and motivational. New episodes launch on Sundays to make sure to start your week on a positive note!

The All About the Girls Podcast is brought to you by GreatNews.Life

"It's not about Marketing but what sits behind our Marketing that is our soul purpose." - Tricia Murray.

In this episode, we cover:

- Understanding the Rule of 3 in Marketing.
- What to focus on to find your unique approach in your Marketing.
- Learning how to tune into the intuitive side of Marketing.

As Founder and Co-Creator of Light on Marketing, Tricia Murray draws on a diverse array of insights she gathered as she shifted a 20-year career in Marketing (and a masterfully manifested life of work) into more of a Life 360º. She invests some of her time, energy and resources providing counsel to small business CEOs and soul-purpose Owners & Entrepreneurs who are ready for their Marketing to be LIGHT again. She currently lives in the Foothills of the Rocky Mountains in Canada, reconnects to Spirit with body-, mind- and intuitive-based solutions, and promotes the evolution of creator souls everywhere inside a business of tomorrow, and beyond.

Connect with Tricia: Website
Our 4-Piece Framework: “Let It Be Light!"
Our Light Circle of Innovation/Insight/Intuition
What if, it’s about Marketing playing a strong supporting role to YOUR soul purpose for in your business? Podcast #47

_______
Are you READY for CONSISTENT ACTION and LIFE-CHANGING RESULTS in 2024?

Join my 3-Part Side Hustle Success Masterclass Series where I'll be spilling the beans on creating an easy action plan in January, mastering time to feel productive in February, and Creating killer content strategies in March.

Click here to learn more and register. Let's crush those side hustle goals together!
______

Crush Goals, Master Time & Stay Consistent with the Side Hustler's Quarterly Guide!

It's the ultimate resource designed to simplify your business planning on a quarterly basis.

Discover a guide that's dedicated to helping you set rock-solid goals, improve time management, and maintain consistency in your side hustle.

Let's turn your aspirations into accomplishments, together! Click here to grab your copy TODAY!
_________

Remember - I am just a click away from a private 15-min chat with you about what's next on your journey from employee to ENTREPRENEUR. Be sure to ask how the 3D Exit Strategy™ sets you up with a detailed action plan to help you grow your side-hustle AND shift your Employee Mindset, so you can confidently leave your 9to5 within your desired timeframe!

I'd love for you to let me know how you're doing in a DM on Instagram.

Have a Sparkling Day!

Marquita Little Numan became a family counselor after graduating from Hendrix College. After seeing many clients continuously struggle, Marquita realized systemic change was essential.

This fueled her to find a different way to make an impact, so she enrolled in the Clinton School of Public Service to understand how to ignite long-term change through advocacy, policy and philanthropy. 

Alliance for Early Success: www.earlysuccess.org            

Better Beginnings: https://arbetterbeginnings.com/

Clinton School of Public Service: https://www.clintonschool.uasys.edu/

Hendrix College: https://www.hendrix.edu/

Oprah Winfrey Leadership Academy for Girls: https://www.oprahfoundation.org/portfolio-item/oprah-leadership-academy

 ✨ Elizabeth Fanfera, Marketing Manager @ Live Nation

☁️ How to turn a college internship into a full-time job
☁️ Music marketing trends
☁️ Tips for making friends in a new city
☁️ How to bet on yourself in job applications and interviews
☁️ Advice for women looking to enter the music marketing industry

Join the Sky Society Women in Marketing private LinkedIn group.

Follow us on Instagram @skysociety.co and TikTok @skysociety.co

As Peel Compton Foundation’s director of development, Jennifer connects the community of Bentonville, Arkansas through nature, education, recreation and preservation. She heads the organization’s philanthropy, marketing, events and customer service efforts.

After graduating with a Bachelor of Arts in mass communication and English from the University of Central Arkansas, Jennifer started her career in Washington D.C. working in various positions. After 9/11 and the anthrax scare in 2001, she moved back to Arkansas and began working in government at local and state levels. Eventually, Jennifer realized her passion lay in nonprofit work and accepted a position at the Arkansas Hunger Relief Alliance. In 2020, she joined Peel Compton Foundation.

Jennifer is not surprised about her career path. Growing up, she knew she wanted to help others. In middle school, she was the president of a community-service club. Two projects she is involved in are the Buffalo 50th Anniversary at Compton Gardens and the Coler Mountain Bike Preserve. Due to her contagious personality and passion for her career, Jennifer received WIN Podcast’s “Most Enthusiastic Guest” award.

Jennifer is also involved in other nonprofit organizations, including the Arkansas Hunger Relief Alliance, Arkansas & Northwest Arkansas Foodbank, Women’s Foundation of Arkansas and Autism Speaks. Jennifer and her husband have two children, including a son with autism, which fuels her advocacy for individuals with special needs.

Arkansas Hunger Relief Alliance: https://arhungeralliance.org/

Arkansas Foodbank: https://arkansasfoodbank.org/

Autism Speaks: https://www.autismspeaks.org/provider/arkansas-autism-resource-outreach-center-aaroc             

Buffalo 50th Anniversary at Compton Gardens: https://www.peelcompton.org/events/buffalo-50th/

Coler Mountain Bike Preserve: https://www.peelcompton.org/spaces/visit-coler/

Compton Gardens and Arboretum: https://www.peelcompton.org/spaces/visit-compton-gardens/

Northwest Arkansas Foodbank: https://www.nwafoodbank.org/

Peel Compton Foundation: https://www.peelcompton.org/

University of Central Arkansas: https://uca.edu/

Women’s Foundation of Arkansas: https://womensfoundationarkansas.org/

 ✨ Jessica Mayoral, Marketing Communications Manager, Digital & Social @ Microsoft

☁️ Lessons learned from 6 years of marketing agency experience
☁️ How to get a marketing job in the US as an international applicant
☁️ How to handle rejection when you don't get your dream job
☁️ Tips for leveraging the power of data in marketing

Join the Sky Society Women in Marketing private LinkedIn group.

Follow us on Instagram @skysociety.co and TikTok @skysociety.co

 ✨ Megan Kaye Marti, Head of Marketing @ Common Desk

☁️ How Megan Kaye went from Administrative Assistant to Head of Marketing
☁️ How to stand by your personal values at work
☁️ Tips for switching into the marketing department at your company
☁️ How to craft a personalized cover letter
☁️ Advice for marketing job-seekers

Join the Sky Society Women in Marketing private LinkedIn Group.

Follow us on Instagram @skysociety.co

Finding the right marketing leadership position is difficult (to say the least). You must have alignment with the CEO and executive team from the get-go. And it’s even better when you can follow them from one opportunity to the next.  

Now in her third opportunity with the same CEO, Helen Baptist from PathFactory discusses not only how to find the right leadership role, but also how to manage that change from within that so often required in a turnaround situation.

Whether you’re in the process of finding a new marketing leadership opportunity or putting out fires in your current one, Helen offers the following gems in this episode:

•Positioning yourself correctly for the opportunity
•What to do first in a turnaround situation
•Rooting out toxicity
• Buyer centricity to break down sales and marketing silos

Let me know what you think! Thanks!

Resources for SaaS Execs

Recently closed a funding round and need to ramp growth?
Check out our comprehensive "scale-a-saas" guide:

Think your website could generate more leads?
Get our inbound lead generation self-assessment

Want to be a guest on SaaS Backwards?
Click to meet with Ken Lempit to talk about an episode.

SaaS Backwards is a free service to the SaaS community.
 

---

Is your messaging a sales ally or sneaky saboteur? Let us help with our free content audit.

We’ll look at your website’s messaging, content, and conversion potential from the eyes of today’s buyer and deliver a presentation with new combinations to more sales conversations and demos.

And the best part? It’s absolutely free.

Get started today!

It's a pattern we're seeing out there, and some agency friends experience in their careers when they make the mistake of putting themselves in this situation. CEOs at young companies hire a marketing leader, usually a woman with substantial experience, and expect her to singled-handedly transform the fate of the organization. 

And being the "one woman army" is a really difficult position from which to generate success.

In a meaningful discussion of recent experiences she's had as a marketing leader, Jenn Edwards takes us through the highs and lows of being the sole marketing pro at a young company, questions to ask and her point of view on whether or not it's a good idea to even take such a position.

If you're thinking about a new CMO / head of marketing job and you think you'll be a OWA or OMA, this is probably a great episode to listen to.

Let me know what you think! Thanks!

Resources for SaaS Execs

Recently closed a funding round and need to ramp growth?
Check out our comprehensive "scale-a-saas" guide:

Think your website could generate more leads?
Get our inbound lead generation self-assessment

Want to be a guest on SaaS Backwards?
Click to meet with Ken Lempit to talk about an episode.

SaaS Backwards is a free service to the SaaS community.
 

---

Is your messaging a sales ally or sneaky saboteur? Let us help with our free content audit.

We’ll look at your website’s messaging, content, and conversion potential from the eyes of today’s buyer and deliver a presentation with new combinations to more sales conversations and demos.

And the best part? It’s absolutely free.

Get started today!

 On this episode of Buzzdwords, we talk with Melissa Ripp.  From non-profits and family-owned businesses to large corporations, she's used her talent and expertise to weave together an integrated and holistic approach to marketing and storytelling. Now she's a full time solopreneur!

Melissa chats with us about what it's like to run a successful communications business and how to build healthy client relationships.

Pair this episode with a daquiri (shaken, not frozen)

Find us online at buzzdwords.com and follow us on Instagram!

Ready for a Part 2? 

In this episode, we catch up with Kelsey Juntwait on what life has been like since going viral on TikTok back in January 2021. We talked to Kelsey in February 2021 about her experience going viral, spilling that professional tea. (If you haven't listened yet, scroll back and find Episode #9!) In the six months since going viral, she's scaled her business and launched her own social media course online to teach others to do the same. 

We talk to Kelsey about what she's learned,  what - if anything - should would've done differently handling her social virality and why Tik Tok is the way it is and what we can do to do better on the app.

Pair this episode with Teremana Tequila - straight up or in a margarita on the rocks.

Find us online at buzzdwords.com and follow us on Instagram!

On this episode of Buzzdwords, we talk with Kristina Prusnek of AirB&B. 

We dive in to participating in professional organizations – particularly the American Advertising Federation and how it played a role in her career and life – and the non-linear path to your dream job.

Pair this episode with a Mezcal Margarita!

Find us online at buzzdwords.com and follow us on Instagram!

Host Ellen Rohr goes behind the wall with Chloe Davis, CMO of Express Plumbing, Heating & Air! 

While in high school, Chloe started working at her father's plumbing company as a CSR taking customer calls and booking jobs. Today, she has been proudly working at Express for four years as head of the marketing department — all while attending college for two bachelor's degrees in entrepreneurship and marketing. Learn about her path to the skilled trades, the ways she maintains her strong work ethic and how she eventually plans on taking over the company as CEO to continue her father's legacy! 

Writer. Journalist. Storyteller. Award-Winning Social Media & Digital Marketer.

This episode we're joined by fellow Madison-area marketing maven, Chelsey Dequaine-Jerabek. Having had a passion for writing since a young age, Chelsey talks to us about how her career morphed from traditional journalist to modern day social media story teller. Through her roles as a freelance writer, social media director and audience strategist, Chelsey has given a voice to and amplified the voice of local businesses and events in the Madison area. She has helped redefine the digital presence of independent news in our community with her fearless and strategic approach to social media.

Pair this episode with Karben4 Brewing Bee Better Have My Honey. 

Find us online at buzzdwords.com and follow us on Instagram!

 Drones. Marathons. Marketing. This episode has it all...PLUS cookies. 

This episode we with talk with Digital Marketing Manager, Steena Cirves, from the Girl Scouts of Wisconsin. Steena is a six-time Iron Man athlete, a drone pilot, and a fisher(wo)man. She also recently completed her 26th marathon. (Yes, you read that right).

We ask Steena about her career, how she got into drone operation, her best advice for women in marketing, and - of course - cookies. (They're getting rid of S'more cookies, ya'll. Contact your local representative. #SaveTheSmore)

Pair this episode with a cup of coffee and your favorite Girl Scout cookie.

Find us online at buzzdwords.com and follow us on Instagram!

Four leading women in AEC marketing discuss their approaches to the field. Stick around for a classic play hard segment of the pod.

Make sure you subscribe, give us a review & check us out on social media!

YouTube
LinkedIn
Instagram
Twitter
Facebook
Website

What happens when you land your dream job and it ends up not working out?

This episode, we welcome another Denison University alumna, marketing & communications manager,  Cheyanne Cierpial. We talk about the toxicity from even the most well-intentioned company cultures, how to create boundaries to balance work and life, and following your passion. Hint: it's not always your full time job.

Pair this episode with a hard cider.

Find us online at buzzdwords.com and follow us on Instagram!