marketing updates

Marketing News Digest: Social Media and SEO News for Week of November 1st

In this marketing news digest, we look at weekly social media and SEO updates worth knowing and share tips for getting the most out of them. This week, we have new AI rules, Gmail announcements, a TikTok and HubSpot collaboration, dozens of new YouTube features, and a cool look at the "Near Me" local SEO trick (and whether or not it actually works). 

View this digest on my blog: https://kattwagner.com/marketing-news-digest-week-of-november-1/

Watch on YouTube instead: https://youtu.be/miLjd8tYkEU

Topics:
0:00 G7 Update on AI Regulations
2:15 Gmail Bulk Email Rules for 2024
4:10 Hubspot Integration for TikTok Lead Generation
6:30 New YouTube Update and Growth Tips 
11:06 Does A Near Me Business Name Really Work? Google SEO Tricks
12:31 BONUS Local Marketing Tips

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Show Notes:

1. This week on The Sip: Our thoughts on X charging all users, CapCut’s Canva competitor and more.
2. For our first main story, there is some beef between Halle Berry and Drake – was Drake in the wrong?
3. Next up, TikTok and Billboard have officially teamed up to launch a weekly chart of the top songs used on the platform. 
4. Finally, users are taking to TikTok to share disdain for grocery store screens being tested in the U.S. Would you shop from a screen IRL?

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Mitzi Payne, Mike Payne, Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Melanie Trottier, Harrison Neef and Morgan Berna.

Show Notes:

1. We’re back and we’re drinking Pilk… Pepsi and milk, naturally.
2. A first sip: Instagram’s 2023 trend report is here. We cover the must-know sections of the report, including: fashion, AI, politics, finance and more. Plus, was Instagram wrong to only survey Gen Z?
3. Next up: Spotify’s 2022 top podcasts have been announced. Are you surprised by any of the shows that grabbed top spots?
4. Finally, in TV news, Wednesday hit 400 million hours in the first week it was launched. The show has now hit #3 in Netflix’s rankings with only 8 episodes out. 

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 
Today’s show was co-hosted by Benjamín Velázquez (@benvelazq). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Mitzi Payne, Mike Payne, Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Melanie Trottier, Harrison Neef and Morgan Berna.

Show Notes:

1. Before we jump into today’s tea, Mitzi and Taina talk about going viral on TikTok and how to handle the heat when a video takes off. 
2. A first sip: Someone sent a hateful email to Ms. Rachel and moms on TikTok are not having it. We talk about what happens when a beloved creator gets a hater. 
3. Next up: Musk has announced that he plans to hire software developers for Twitter 2.0. The announcement comes after major layoffs at the company. So… What even is Twitter 2.0?
4. Finally, Balenciaga has pulled and apologized for their controversial bear campaign. We, like the internet, are wondering – how did this campaign make it live?

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 
This week’s episode was co-hosted by Taina (@tainatheano).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Mitzi Payne, Mike Payne, Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Melanie Trottier, Harrison Neef and Morgan Berna.

Show Notes:

1. Kim is gracing the cover of this month’s edition of Vogue. Mitzi explains why she’s happy for her and Mike talks about avoiding the Instagram drama.
2. This week’s hot tea: It’s Super Bowl season and that means Super Bowl commercials! We talk early releases, what we’re loving and what’s standing out from the pack. 
3. Lady Gaga gets snubbed! Oscar nominations are out and several prominent figures are noticeably missing from the lineup.
4. Finally, Meta’s stock took a major crash this week. We dive into why that might be and what we’re hoping to see from social media platforms.

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Mitzi Payne, Mike Payne, Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Melanie Trottier, Harrison Neef and Morgan Berna.

Show Notes:

1. Meet Mel and Taina! Two members of our social team at Arcade who are filling in for Mike and Mitzi on today’s episode.
2. Happy Black History Month! What could be a better way to kick-off the month than with Rihanna’s pregnancy announcement? However, it didn’t come without some tea. 
3. Wordle has taken the internet by storm and is already cashing in. The internet phenomenon was recently sold to The New York Times. For now, the addicting game is still free, but we have a few predictions on what will happen next. 
4. In marketing news, email outranks social media as the preferred platform for marketers. We explain why we aren’t surprised.
5. And finally, Peloton is back in the news. After doubling their revenue while we were all stuck at home, the company is now struggling to sell their supply.

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

This week’s guest hosts were Mel (@melanielaurene) and Taina (@tainatheano).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Mitzi Payne, Mike Payne, Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Melanie Trottier, Harrison Neef and Morgan Berna.

Show Notes:

1. Mitzi’s back! Catching up on where she’s been and updates about Tea for Lunch live.
2. This week’s hot tea: M&Ms makes Twitter go wild over the candy’s rebrand. M&Ms has made changes to their beloved mascots. The changes aim to create an inclusive brand experience that appeals to today’s standards. Does it appeal to customers?
3. Twitter introduces the option to authenticate your NFT profile picture. We dive into our thoughts and how you’ll be able to tell if an image is the real deal.
4. Antonio Brown and Kanye West are teaming up! The duo announced they’re working together on a sports fashion brand named after the rapper’s late mother, Donda. What could possibly go wrong?

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Mitzi Payne, Mike Payne, Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Melanie Trottier, Harrison Neef and Morgan Berna.

Show Notes:

1. This week’s hot tea: LVMH Luxury Ventures takes a minority stake in Aimé Leon Dore. An interesting move for both parties, what will it mean for pricing, operations and new products? 
2. You may know them as Bruno Mars and Anderson .Paak, but soon you’ll be calling them by a new name. The duo known as Silk Sonic announced they will be setting down roots for a 13-show run at Dolby Live in Las Vegas. Is the nature of the Vegas residency changing? And, can you get too big for social media?
3. A final sip: Instagram has introduced a ‘subscription’ feature that will be rolling out on select profiles as of January 19th. Does this feature give power to creators and what will it mean for brands in the future? Plus, what opportunities does this present for followers?

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

Today’s show was co-hosted by Benjamín Velázquez (@benvelazq). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Mitzi Payne, Mike Payne, Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Melanie Trottier, Harrison Neef and Morgan Berna.

Show Notes:

1. This week’s hot tea: Tom Brady launches an apparel line, “Brady Brand.” Will it be the greatest apparel line of all time, or does the price point not check out?
2. Ye is back and is joining forces with Demna, the creative director of Balenciaga, to produce a product line at Gap. 
3. After being postponed for several years, Coachella has revealed their 2022 lineup and it’s big. We’re talking Harry Style, Billie Eilish, Ye and Swedish House Mafia. Plus, Mike shares Arcade’s connection to Billie Eilish. 
4. We want to know: What are your goals for 2022? Are you making resolutions or going with the flow?
5. Research has discovered the worst platform to scroll before bed. If you’re having trouble falling asleep, this could be the reason.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

Today’s show was co-hosted by Manny Abella (@_abella) 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Leah Sookoo, Taina Theano, Melanie Trottier and Morgan Berna.  

Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Mitzi Payne, Mike Payne, Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Melanie Trottier, Harrison Neef and Morgan Berna.

Show Notes:

1. Welcome back to Tea for Lunch; a weekly show where we serve up the marketing news you need to know in 15 minutes or less. Brought to you live on Instagram every Thursday at 11:30am PST, or available for replay on Fridays wherever you get your podcasts.
2. Today’s hot tea: Breaking news from Instagram! Major changes are coming and - you guessed it - they involve the feed.
3. TikTok dethrones Google as the most visited website at the end of 2021. Are any other marketers hearing “pivot!” echoing in their head?
4. It’s about time: Britney Spears unfollows sister Jamie Lynn on Instagram days after calling out her family. Is new music on the way?
5. Pouring out a cup of Lady Grey for a legend: Our tribute to Betty White. Breaking down some of her major career milestones.
6. Finally, a bittersweet farewell. What’s next for Josiah as he moves on from his work at Arcade?

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

Today’s show was co-hosted by Josiah (@josiah.sinanan)

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Leah Sookoo, Taina Theano, Melanie Trottier and Morgan Berna.  

Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Mitzi Payne, Mike Payne, Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Melanie Trottier, Harrison Neef and Morgan Berna.

Show Notes:

1. How did Mitzi convince Mike to start another podcast? Introducing Tea for Lunch. A weekly show where we serve up the marketing news you need to know in 15 min or less. Brought to you live on Instagram every Thursday at 11:30am PST, or available for replay on Fridays wherever you get your podcasts.
2. Today’s hot tea: Chronological feeds are back and we’re unfollowing.
3. Something else to sip on: Peloton responds to the Sex and the City backlash (major spoilers!). What are we seeing for the future of the show?
4. We don’t understand it yet but we like it: Nike acquires RTFKT and the Metaverse is closer than ever. When do we get to decorate it? 

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Leah Sookoo, Taina Theano, Melanie Trottier and Morgan Berna.  

Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Mitzi Payne, Mike Payne, Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Melanie Trottier, Harrison Neef and Morgan Berna.

1. Facebook to remove thousands of "dated" interest targeting from Ads Manager
Reps claim a large majority of advertisers won't notice the change, but this is a trend I would expect to continue (based on the Cambridge Analytica scandal). To me, this means more importance on building and nurturing your own audiences. Make sure you're grabbing (prospecting) cold traffic and turning them into video views, emails or visits to your website. Once you have that, you essentially own that audience for 6 to 12 months and can advertise to them at will.

2. Snapchat rolls out "instant create" for ads, create ads in 3 quick steps
Coming off the back of a big quarter, Snap continues their aggressive growth plan with more improvements to their ad platform. When Snapchat ads first rolled out, the company was much hotter and was only offering large media buys. This move helps the platform reach scale by allowing even the most basic advertisers to dip their toe in the water.

3. Google Maps launches new features to make the platform a personal hub for travel
You'll soon be able to view their flight and hotel reservations directly from the Google Maps mobile app.

4. Pinterest revenue jumps 62%, MAU to 300 million, adds ecommerce "personalized shopping hub"
The company's revenue skyrockets to $261m in and monthly active users up 30% in Q2.

5. AI and algorithms are [really] taking over advertising
This isn't quite headline news, but this piece on MarketingLand combined with a few conversations I had this week made this hyper relevant for me. I'm not going down the path of machines taking our jobs (that conversation is for another post), but rather to keep you abreast on how this type of technology is impacting your marketing right now.