advertising news

The Current Report is a weekly round-up of what’s happening in the world of digital media. In our debut edition, we look at the recent moves by major streaming platforms to consolidate content to make it easier for consumers and advertisers. And we take the pulse of the European retail market to see how marketers are adapting to economic headwinds.

To read the full stories included in this episode: 

1. Disney+, Max, and now Paramount+: As streamers consolidate, advertisers see opportunity https://www.thecurrent.com/streamers-consolidate-advertisers-ctv-disney-max-paramount
2. European retail brands pivot messaging, lean on retail media amid inflation worries and tech upheaval https://www.thecurrent.com/european-retail-brands-media-tech
3. Reliance’s JioCinema breaks world record with free cricket streaming https://tcrn.ch/3MEGrL8
4. AI executives warn its threat to humanity rivals ‘pandemics and nuclear war https://on.ft.com/42ipQCu

Show Notes:

1. Welcome back! Today we have Mel and Morgan hosting, aka M&M 2.0. 
2. A first sip: Is YouTube Shorts monetization worth it? A month after the program’s launch, creators are now sharing what they have earned. 
3. Next up: TikTok is introducing paywalls so creators can charge for certain types of payment. Would you pay?
4. Finally, cereal brand, “Surreal,” is making a big splash with their latest ad campaign. It has us thinking about using a celebrity’s likeness for memes. Is it harmful? Or just for fun?

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

This week was co-hosted by Mel (@melanielaurene) and Morgan (@moseylifestyle).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Mitzi Payne, Mike Payne, Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Melanie Trottier, Harrison Neef and Morgan Berna.

Show Notes:

1. A first sip: Kourtney and Travis tie the knot in their first (of several) weddings. 
2. As the Twitter sale creeps closer, Elon Musk sets firm boundaries on the acquisition. Musk is requesting accurate counts of fake accounts on the platform before he’ll move forward. How much do these spam accounts affect social media?
3. Today’s hot tea: It’s a monumental week for US sports history. US Soccer has agreed to pay men’s and women’s teams equally for the upcoming World Cup competitions. This major win could be a game changer for athletes everywhere.

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

Today’s show was co-hosted by Benjamín Velázquez (@benvelazq). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Leah Sookoo, Taina Theano, Melanie Trottier and Morgan Berna.  

Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Mitzi Payne, Mike Payne, Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Melanie Trottier, Harrison Neef and Morgan Berna.

Show Notes:

1. Today’s hot tea: Have celebrities gotten boring? In an age where the stars don’t seem to be shining the same, we discuss if we can expect anything more. 
2. Good marketing or bad marketing? Goop’s luxury diaper disaster ends with a surprising call to action. 
3. Andy Warhol’s Marilyn Monroe portrait sells for $195 million. This massive deal for American art has us thinking about the commercialization of people. 
4. Finally, TikTok announced a significant new feature. TikTok Pulse, launching in the US in June, is an opportunity for content creators to partner with advertisers and earn up to 50% of the revenue split.

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

This week’s episode was hosted by Leah Sookoo (@leahvictoriasookoo) and Jillian Tranquilla (@j.t.t.v).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Leah Sookoo, Taina Theano, Melanie Trottier and Morgan Berna.  

Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Mitzi Payne, Mike Payne, Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Melanie Trottier, Harrison Neef and Morgan Berna.

Show Notes:

1. Catch up with Melanie and Leah, today’s co-hosts!
2. Before we dive into today’s topics, we touch on being traumatized by Wordle. 
3. Today’s hot tea: Lululemon has launched a line of running shoes that actually used women’s feet to guide designs.
4. Another sip: Talk about shrinkflation! Doritos confirms they’ll be putting 5 less chips in every bag. 
5. Finally, after 9 years Amanda Bynes’ conservatorship is terminated. We discuss the dangers the child-acting world poses for mental health. To learn more about Amanda Bynes’ story, we recommend checking out @hellotefi on TikTok.

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

This week’s show was hosted by Mel (@melanielaurene) Leah (@leahvictoriasookoo).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Leah Sookoo, Taina Theano, Melanie Trottier and Morgan Berna.  

Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Mitzi Payne, Mike Payne, Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Melanie Trottier, Harrison Neef and Morgan Berna.

Show Notes:

1. Meet Leah, the Editorial Lead at Arcade Studios!
2. This week’s hot tea: There are so many social media updates this week. From TikTok launching 10 minute videos, to IGTV’s death, we break down what you need to know. 
3. Off-White launches the last collection that Virgil Abloh ideated before his death and explains about how they’ll be honoring his spirit in the brand for years to come. 
4. A final sip: Kim Kardashian is officially single! We discuss our predictions for the KKW brand and what business implications this could have.

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

This week’s guest host was Leah Sookoo (@leahvictoriasookoo)

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Leah Sookoo, Taina Theano, Melanie Trottier and Morgan Berna.  

Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Mitzi Payne, Mike Payne, Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Melanie Trottier, Harrison Neef and Morgan Berna.

Show Notes:

1. Have you heard? Mitzi and Mike host another podcast called ‘Waves Social’ and Season 5 just launched. Search for ‘Waves Social’ in your favorite podcast app to subscribe.
2. Some personal news: We’re moving and Mitzi has a surprise!
3. For all our hype beats and hype baes, Supreme announces their new Creative Director. How do they plan to stay cool as they scale at such a fast rate?
4. This week’s hot tea: Instagram introduces Story likes. The move comes in an effort to help streamline communications for creators and we’re feeling the empty DM inbox energy.
5. Amazon reveals their new project, a $1 billion ‘Lord of the Rings’ trailer. Plus, Mitzi makes a confession.
6. Finally, Coinbase won the Super Bowl! Just kidding, but their ad did perform extremely well. The simple floating QR code worked so well it crashed the company’s app. Is crypto the next big Super Bowl commercial category?

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Leah Sookoo, Taina Theano, Melanie Trottier and Morgan Berna.  

Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Mitzi Payne, Mike Payne, Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Melanie Trottier, Harrison Neef and Morgan Berna.

Show Notes:

1. Kim is gracing the cover of this month’s edition of Vogue. Mitzi explains why she’s happy for her and Mike talks about avoiding the Instagram drama.
2. This week’s hot tea: It’s Super Bowl season and that means Super Bowl commercials! We talk early releases, what we’re loving and what’s standing out from the pack. 
3. Lady Gaga gets snubbed! Oscar nominations are out and several prominent figures are noticeably missing from the lineup.
4. Finally, Meta’s stock took a major crash this week. We dive into why that might be and what we’re hoping to see from social media platforms.

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Mitzi Payne, Mike Payne, Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Melanie Trottier, Harrison Neef and Morgan Berna.

Show Notes:

1. Meet Mel and Taina! Two members of our social team at Arcade who are filling in for Mike and Mitzi on today’s episode.
2. Happy Black History Month! What could be a better way to kick-off the month than with Rihanna’s pregnancy announcement? However, it didn’t come without some tea. 
3. Wordle has taken the internet by storm and is already cashing in. The internet phenomenon was recently sold to The New York Times. For now, the addicting game is still free, but we have a few predictions on what will happen next. 
4. In marketing news, email outranks social media as the preferred platform for marketers. We explain why we aren’t surprised.
5. And finally, Peloton is back in the news. After doubling their revenue while we were all stuck at home, the company is now struggling to sell their supply.

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

This week’s guest hosts were Mel (@melanielaurene) and Taina (@tainatheano).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Mitzi Payne, Mike Payne, Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Melanie Trottier, Harrison Neef and Morgan Berna.

Show Notes:

1. Mitzi’s back! Catching up on where she’s been and updates about Tea for Lunch live.
2. This week’s hot tea: M&Ms makes Twitter go wild over the candy’s rebrand. M&Ms has made changes to their beloved mascots. The changes aim to create an inclusive brand experience that appeals to today’s standards. Does it appeal to customers?
3. Twitter introduces the option to authenticate your NFT profile picture. We dive into our thoughts and how you’ll be able to tell if an image is the real deal.
4. Antonio Brown and Kanye West are teaming up! The duo announced they’re working together on a sports fashion brand named after the rapper’s late mother, Donda. What could possibly go wrong?

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Mitzi Payne, Mike Payne, Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Melanie Trottier, Harrison Neef and Morgan Berna.

Show Notes:

1. This week’s hot tea: LVMH Luxury Ventures takes a minority stake in Aimé Leon Dore. An interesting move for both parties, what will it mean for pricing, operations and new products? 
2. You may know them as Bruno Mars and Anderson .Paak, but soon you’ll be calling them by a new name. The duo known as Silk Sonic announced they will be setting down roots for a 13-show run at Dolby Live in Las Vegas. Is the nature of the Vegas residency changing? And, can you get too big for social media?
3. A final sip: Instagram has introduced a ‘subscription’ feature that will be rolling out on select profiles as of January 19th. Does this feature give power to creators and what will it mean for brands in the future? Plus, what opportunities does this present for followers?

That’s all for this week’s tea. We’ll be back next week with a new episode.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

Today’s show was co-hosted by Benjamín Velázquez (@benvelazq). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Mitzi Payne, Mike Payne, Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Melanie Trottier, Harrison Neef and Morgan Berna.

Show Notes:

1. This week’s hot tea: Tom Brady launches an apparel line, “Brady Brand.” Will it be the greatest apparel line of all time, or does the price point not check out?
2. Ye is back and is joining forces with Demna, the creative director of Balenciaga, to produce a product line at Gap. 
3. After being postponed for several years, Coachella has revealed their 2022 lineup and it’s big. We’re talking Harry Style, Billie Eilish, Ye and Swedish House Mafia. Plus, Mike shares Arcade’s connection to Billie Eilish. 
4. We want to know: What are your goals for 2022? Are you making resolutions or going with the flow?
5. Research has discovered the worst platform to scroll before bed. If you’re having trouble falling asleep, this could be the reason.

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

Today’s show was co-hosted by Manny Abella (@_abella) 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Leah Sookoo, Taina Theano, Melanie Trottier and Morgan Berna.  

Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Mitzi Payne, Mike Payne, Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Melanie Trottier, Harrison Neef and Morgan Berna.

Show Notes:

1. Welcome back to Tea for Lunch; a weekly show where we serve up the marketing news you need to know in 15 minutes or less. Brought to you live on Instagram every Thursday at 11:30am PST, or available for replay on Fridays wherever you get your podcasts.
2. Today’s hot tea: Breaking news from Instagram! Major changes are coming and - you guessed it - they involve the feed.
3. TikTok dethrones Google as the most visited website at the end of 2021. Are any other marketers hearing “pivot!” echoing in their head?
4. It’s about time: Britney Spears unfollows sister Jamie Lynn on Instagram days after calling out her family. Is new music on the way?
5. Pouring out a cup of Lady Grey for a legend: Our tribute to Betty White. Breaking down some of her major career milestones.
6. Finally, a bittersweet farewell. What’s next for Josiah as he moves on from his work at Arcade?

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

Today’s show was co-hosted by Josiah (@josiah.sinanan)

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Leah Sookoo, Taina Theano, Melanie Trottier and Morgan Berna.  

Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Mitzi Payne, Mike Payne, Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Melanie Trottier, Harrison Neef and Morgan Berna.

Show Notes:

1. How did Mitzi convince Mike to start another podcast? Introducing Tea for Lunch. A weekly show where we serve up the marketing news you need to know in 15 min or less. Brought to you live on Instagram every Thursday at 11:30am PST, or available for replay on Fridays wherever you get your podcasts.
2. Today’s hot tea: Chronological feeds are back and we’re unfollowing.
3. Something else to sip on: Peloton responds to the Sex and the City backlash (major spoilers!). What are we seeing for the future of the show?
4. We don’t understand it yet but we like it: Nike acquires RTFKT and the Metaverse is closer than ever. When do we get to decorate it? 

Tea for Lunch with Mike (@mmmiiike) and Mitzi (@mmmitzi). 

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Leah Sookoo, Taina Theano, Melanie Trottier and Morgan Berna.  

Tea for Lunch is written, produced and co-hosted by the team at Arcade Studios, not limited to: Mitzi Payne, Mike Payne, Manny Abella, Mikenna Ritchie, Benjamín Velázquez, Melanie Trottier, Harrison Neef and Morgan Berna.