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    marketingforsmallbusiness

    Explore "marketingforsmallbusiness" with insightful episodes like "Easy Online Marketing Tips For Small Businesses Who Sell To Other Businesses", "049: Webinar Benchmarks Every Entrepreneur Should Know", "042: 4 Simple Tips For Creating An Opt-In Page That Converts Like Crazy", "041: How to Run High-Converting Ads" and "038: 8 Mistakes Entrepreneurs Make Growing a Business Online" from podcasts like ""Simple Marketing Academy - by Fox Social Media", "More Than Social Podcast", "More Than Social Podcast", "More Than Social Podcast" and "More Than Social Podcast"" and more!

    Episodes (15)

    049: Webinar Benchmarks Every Entrepreneur Should Know

    049: Webinar Benchmarks Every Entrepreneur Should Know
    Learn the webinar benchmarks every entrepreneur should know.

    When running an online webinar, one of the backend aspects that you need to pay attention to is your webinar stats.

    In this episode, we dive deep into what you can expect from a webinar stats perspective, and I give you some straightforward benchmarks to work towards and even surpass.

    We talk about: 
    • [1:45] How to organize and track your webinar stats
    • [4:05] Benchmark stats to note for your webinar
    • [5:35] Paying attention to your 'closing' percentage
    • [6:40] Three types of webinar email sequences to create 
    • [7:55] The importance of tweaking your ads, copy and sequences

    Resources mentioned in this episode:
     
    Connect with me
    More Than Social Podcast
    enSeptember 01, 2022
    marketingtips
    leads
    marketing podcast
    leadgeneration
    webinar

    042: 4 Simple Tips For Creating An Opt-In Page That Converts Like Crazy

    042: 4 Simple Tips For Creating An Opt-In Page That Converts Like Crazy
    Learn 4 simple tips for creating an opt-in page that converts like crazy.

    When people land on your opt-in page, you obviously want them to sign up for your masterclass, freebie, or free training. 

    But what happens when you hear crickets and your content just isn't converting? 

    There are four small tweaks you can make that will increase your conversion rates drastically, and I share them with you in this episode.

    We talk about: 
    • [2:30] The first steps I take when it comes to scaling businesses
    • [6:00] Making your opt-in page less overwhelming
    • [9:10] Tweaking headlines 
    • [11:20] Optimizing your page for mobile
    • [13:00] Focusing less on your page's aesthetics 

    Resources mentioned in this episode:
    • Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!
    • Check out the self-paced Spotlight Theory program here:
      https://spotlighttheory.lisaanne.ca/
     
    Connect with me
    More Than Social Podcast
    enJuly 14, 2022
    leads
    marketing podcast
    marketing funnel
    leadgeneration
    landing page

    041: How to Run High-Converting Ads

    041: How to Run High-Converting Ads
    In this episode, I'm teaching you how to run high-converting ads.

    I'm breaking it down, step by step, so you can learn what to do (and what not to do) when it comes to creating your own ads for your business.

    We talk about: 
    • [2:30] Why I love running ads online
    • [2:55] How ads work
    • [6:20] Why you need to know who you're talking to before running ads
    • [9:20] Writing catchy hooks
    • [11:20] How to speak directly to your audience
    • [12:50] Crafting your perfect call to action
    • [16:30] How to test and tweak your ads

    Resources mentioned in this episode:
    • Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!
    • Join the Social Media Automation Bootcamp here: http://www.lisaannecoaching.ca/socialmediabootcamp/ 
     
    Connect with me
     
    More Than Social Podcast
    enJuly 07, 2022
    marketingtips
    paid
    marketing podcast
    marketing funnel
    funnels

    038: 8 Mistakes Entrepreneurs Make Growing a Business Online

    038: 8 Mistakes Entrepreneurs Make Growing a Business Online
    Have you ever made a mistake in your business? 

    If you're like me, there's no way you answered 'no' to that question. It's normal to make mistakes. In fact, I encourage you to make mistakes. That's how we learn, it's how we grow.

    But, I will say, if I were to go back and do it all over again from the beginning, there are 8 critical mistakes I would avoid, and I'm sharing them with you in this episode.

    Let's dive in and learn:
    • [1:35] Why it's okay to make mistakes
    • [3:40] The 8 mistakes entrepreneurs make
    • [12:40] Not giving up on yourself

    Resources mentioned in this episode:
     
    Connect with me
    More Than Social Podcast
    enJune 16, 2022
    marketingtips
    marketing podcast
    entrepreneur podcast
    pivoting
    marketingpodcast

    037: Should you spend money on paid ads?

    037: Should you spend money on paid ads?
    How do you decide if you should spend money on paid ads?


    I know it's overwhelming to think about. I know you're thinking it's too costly and too risky, but TRUST ME when I say that if you want to grow your business online, paid ads should be a part of your strategy.


    In fact, every business should have a full marketing strategy that includes both organic and paid advertising. 


    Let's dive in and learn:
    • [0:32] Breaking down Facebook and Instagram paid ads
    • [1:10] How ads work
    • [2:10] Online vs. traditional advertising
    • [5:00] What to avoid when running ads

    Resources mentioned in this episode:
     
    Connect with me
    More Than Social Podcast
    enJune 09, 2022
    marketingtips
    digital marketing
    paid
    leads
    ads

    036: How to generate higher quality leads online

    036: How to generate higher quality leads online
    Learn how to generate higher-quality leads online with ads.

    In this episode, I'm sharing the types of ads that work and that don't to generate high-quality leads online.

    There are so many misconceptions about this in the online space, and I'm here to debunk the myths you may have already been implementing in your business [hint: 'boosting' posts on social media].

    Let's dive in and learn:
    • [2:05] Why 'sponsored post' ads don't work
    • [5:15] The ads you shouldn't be running
    • [6:40] 3 types of ads are available through Instagram and Facebook by pressing the boost button
    • [8:55] The ACCC Formula

    Resources mentioned in this episode:
     
    Connect with me
    More Than Social Podcast
    enJune 02, 2022
    marketingtips
    leads
    marketing podcast
    marketing funnel
    prospects

    034: Online Organic Marketing Vs Paid Marketing

    034: Online Organic Marketing Vs Paid Marketing
    Learn the key things you need to know about online organic marketing and online paid marketing.


    There are a lot of things to learn in your business and marketing is this never-ending game that just keeps changing. In this episode, I share some things that I know about marketing your business online and the pros and cons of paid and organic marketing.


    If you are currently marketing your business online, you are either doing it organically or doing it my favourite way with paid advertising. Although these two methods definitely overlap, the main difference is that you're either paying the app to boost your business, or you are doing the free method.

     
    Let's dive in and learn:
    • [2:40] The power of organic marketing
    • [6:30] What the purpose of organic and paid marketing is
    • [9:00] The benefits of using paid and organic marketing together
     
    Resources mentioned in this episode:
    • Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!
    • Spotlight Theory
     
    Connect with me
    More Than Social Podcast
    enMay 19, 2022
    marketingtips
    marketing podcast
    marketing funnel
    leadgeneration
    paidads

    Top 5 Branding Tips for Startup CEOs | with Canon Wing (aka Cannon), Branding Expert

    Top 5 Branding Tips for Startup CEOs | with Canon Wing (aka Cannon), Branding Expert

    Top 5 Branding Tips for Startup CEOs 

    Here’s the Program that will help your Brand to Come Out Of Nowhere.
     
    How would you like to discover some of the insider secrets of taking your startup business to the next level? Namer and branding expert Canon Wing shares five vital insights for startup entrepreneurs in this fast-paced episode. Join her to know how your brand can become beloved to your ideal individuals quickly and permanently. Give people a reason to choose your brand. Listen now!
     
    Top Tips
    • Entrepreneurs should focus on their entrepreneurial spirit and the ultimate aim of helping people rather than to focus narrowly on just one outcome. It also means being able to change direction when required as great companies like YouTube have in the past.
    • It makes sense for businesses to hire experts for logo creation rather than to do this in-house. A great logo creates impact and becomes a great word-of-mouth advertisement for its brand.
    • Choose the right name to create an emotional connection with your ideal audience. Rather than trying to appeal to everyone somewhat, concentrate on choosing a name that is specifically targeted to and appeals to your ideal audience.
    • A business should never be afraid to invest in good people. In the long run, this saves money and gives entrepreneurs and CEOs time to concentrate on their core competencies.
    • The four most common obstacles that prevent people from making a purchase are time, money, ability, and peer pressure. Brands need to ‘value every vulnerability’ to help customers overcome these obstacles.
    Have Questions? I Love Questions Because The Courage To Ask Is The #1 Most Powerful Tool We Have To Learn. Ask Away In The Comment Box Below Or Contact Me Directly. 
     
    Hello@InspirationToMillions.com
     
    Top 5 Branding Tips for Startup CEOs, branding tips for small business, branding tips for social media, branding tips for startups, marketing for startup business, startup, branding for entrepreneurs, startup ceo, startup entrepreneurship, digital marketing for entrepreneurs, entrepreneur advice for beginners, marketing for entrepreneurs, marketing for small business, marketing for startups, marketing skills for entrepreneurs, entrepreneur life
     
    Inspiration to Millions
    enSeptember 21, 2021
    startup
    entrepreneurlife
    marketingforsmallbusiness
    marketingforstartups
    startupceo

    The First Steps To Take To Start Marketing Your New Small Business

    The First Steps To Take To Start Marketing Your New Small Business

    Do you need to learn how to market your new small business? Are you wondering what steps to take to begin promoting your products or services? Then this podcast is for you! Here are the eight steps to take first, to start marketing your small business!

    Show Notes: www.JillWFox.com/podcast

    Simple Marketing Academy - by Fox Social Media
    enAugust 26, 2021
    howto
    smallbusinessmarketing
    marketingforsmallbusiness
    howtogrowyourbusiness
    simplemarketing

    [Bonus] Creative Pivots for Small Businesses During COVID-19 with Marketing Expert, Krista Fabrick

    [Bonus] Creative Pivots for Small Businesses During COVID-19 with Marketing Expert, Krista Fabrick

    As the impact of the coronavirus quarantines forced many small businesses to close their doors to customers, many small businesses have served up news ways to continue to serve customers and expand their offerings. On this bonus episode of the podcast, Molly speaks with marketing expert Krista Fabrick, who shares advice for small business owners to help simplify and improve their marketing efforts during the downturn in business due to the pandemic.

     
    © Molly McPherson 2020

    More from Molly McPherson:

    © 2024 Indestructible PR Podcast

    Indestructible PR Podcast with Molly McPherson
    enMay 14, 2020
    covid19
    marketingforsmallbusiness
    kristafabrick

    Marketing - You Need to Be Found

    Marketing - You Need to Be Found
    Are you a small business owner that shies away from marketing? Do you feel like marketing to any capacity is salesy? This mindset can actually negatively affect your business. Of the 4 cornerstones to running a business, marketing is one of the most important. The term marketing gets a bad rap because it was easily associated to salesman whose primary job was to sell you something you probably didn't need. Now as an existing small business owner, this concept can leave a bad taste in your mouth, making marketing one of the more difficult parts of running a business. In this episode, Christina breaks down why good hearted business marketing is key to keeping your business successful. Once you take away the old concept of forcing people to buy things, you will soon realize how important it is to market your business in a way that suits you and your needs as an entrepreneur. Christina helps us understand what true marketing is and ways in which you can do this without the worry and judgement you may feel when it comes to marketing. You can do this kind of marketing by going to events, signing up to your local chamber of commerce, or even creating meaningful products to pass out to people. There are tons of ways to do marketing that don’t require you to feel ashamed or embarrassed.

    In this episode you will learn:

    1. Ways to market that aren't salesy?

    2. Why marketing is a crucial aspect to any business.

    3. How to let go of the negative concept that marketing is bad.

    Christina gives some amazing advice on how to change the way we think about marketing. The goal for starting a business is for it to be successful, but without marketing your chances of that happening are slim. Marketing can be a fun and positive way to keep you heading in the right direction.
    Ask Christina First
    enSeptember 12, 2019
    marketing
    marketingforsmallbusiness
    consciousmindedbusinessowner
    christinasuter
    smallbusinessadvice

    #52: Small Business Expert and Duct Tape Marketing Founder John Jantsch

    #52: Small Business Expert and Duct Tape Marketing Founder John Jantsch
    It’s Small Business Week in the USA this week and we are delighted to be in conversation with small business owner and entrepreneur John Jantsch. Over the past 25 years, John has built quite a following and has become a sought after consultant and expert on all things marketing for small business. Enjoy the conversation! [...]
    The Conversation Hub
    enMay 19, 2011
    marketing
    podcast
    bestsellingauthor
    marketingforsmallbusiness
    johnjantsch
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