Marnie Swedberg, a trusted mentor to more than 15,000 leaders, author of 13 books, radio show host, and founder of WomenSpeakers.com, shares how to find your uniqueness to grow your network and your business.
Marnie Swedberg’s Journey
Marnie's struggles with reading as a child helped her become a resourceful and resilient adult.
Her unique perspective allowed her to find opportunities and “holes” in the market that people would otherwise overlook.
Now, she leads flourishing businesses and one of the largest communities for women speakers.
Your influencer marketing story
Finding what makes you stand out
Marnie makes a distinction between what makes you stand out and what makes you unique.
Even the pains and challenges that you've faced contribute to your uniqueness.
Marnie says you can’t be everything to everybody so instead, focus on being really good for the people who need you.
Choosing a path you're most comfortable with
We are all built differently, so there isn't a wrong or right way to reach out to influencers. Instead, she suggests:
- Pinpointing your values
- Finding out how you function best
- Beginning from your own platform
Marnie started WomenSpeakers.com with one member-- herself!
Other speakers and event planners found the site and joined. Now it has become the largest online directory for Christian women speakers in the world, connecting thousands of speakers and event planners.
Marnie as an influencer
Marnie continuously receives requests to review books, write forewords, make a statement for publicity, become a guest on her show, join WomenSpeakers.com directory, or collaborate on joint ventures, webinars and online summits.
How to handle it all?
By staying focused.
Knowing her vision, mission and purpose helps her define which opportunities are for her and for her audience. This means that if you approach her with a proposal that perfectly matches her mission and values, you'll be much more likely to get a yes.
Worst influencer marketing moment
“It’s usually about the process,” Marnie says. Take note of what didn't work during the joint project so you don't repeat the mistakes.
Marnie also learned to reframe her challenges as “college credits." Learn and move on!
One thing you’re most excited about
Her main focus for 2018 is on expansion, including a new per-minute coaching program. She wants to help you go beyond current limitations and to find your ideal audience.
Resources and tools mentioned
Marnie's Message
You're unique. There is nobody else on the entire planet that is put together just like you.
Your mission and vision is to accomplish what you're meant to do. Go figure it out and get it done.
More about Marnie Swedberg
Marnie Swedberg is a trusted mentor to over 15,000 leaders from 35 countries sharing practical, doable, success principles to maximize your productivity, reduce your stress, and skyrocket your delight in life. She is the author of 13 books, hosts a #1 ranked and featured Blog Talk Radio Show, and is the host of WomenSpeakers.com, the largest online directory of its kind in the world. Learn more about her at Marnie.com
