michaelguberti

Discover the ingredients of a successful, engaging Instagram giveaway. Michael recently created, implemented and promoted an Instagram giveaway for one of his clients in the medical aesthetics industry. It generated positive feedback, and now he is sharing how you can do the same. Tune in for details!

Randy Rolfe is an internationally known author, speaker, counselor, and media personality. Known especially for her sound advice on parenting and healthy lifestyle, she delights in bringing out the best in people, for their relationships, health, and spiritual being. She has a uniquely diverse set of accomplishments, first and foremost as wife, mother, grandmother, and daughter, and then as family therapist, nutrition educator, lawyer, theologian, world traveler, and mentor to home-based entrepreneurs. Because of this diverse background and her passion for making the world a better place, she has a rare ability to cut through the noise in a person’s life and help her students, clients, customers, and team members to discover their true power and find their path to becoming their best self.

Learn more at RandyRolfe.com.

To enhance your Google My Business account, you can:

1. Verify that you own your business
Google does not immediately know that you own your business. Claim it before someone else does.

2. Update your hours when they change during different parts of the year
The last thing you want is a customer coming to your office at 6:30 p.m. when you close at 5 p.m.

3. Post to your Google My Business account
Did you know you can post to your Google My Business account? Many people think of posting to Instagram & Facebook, & rightfully so. You can also post to your Google My Business account to help you reach more people on Google.

Discover 7 more strategies to reach more people on Google in this week’s podcast.

It’s been reported that 97,966 businesses have permanently closed this year.

How then, in a year when thousands of businesses have permanently closed, can you manage to have your best year ever?

You can implement digital marketing success strategies that have helped my clients pull off tremendous comebacks.

For example, a medical aesthetics practice had to close temporarily for 64 days, a little over two months, due to the shutdown. Since reopening, they have been doing great. They have had great months in September & October so far.

Discover the 5 step digital marketing blueprint that has helped my clients succeed during this unique year.

Prime Day, Thanksgiving, Black Friday, Cyber Monday, the holidays & other occasions give you the opportunity to make an offer to your customers.

Examples of offers include:

• A limited-time discount
• A birthday-related promotion
• ...among others.

Discover some offers I’ve used for my clients & identify the critical sentence you need to add to each offer you create.

If you have a gift card program, your customers can use them as a gift to their friends & family members or treat themselves with a gift card.

With the holidays approaching, gift cards are a useful way to potentially introduce you to more people & generate sales.

Recently set up a gift card program for a new client. She emailed me saying, “Good news. Sold my first gift certificate. Let’s place it at the top of the website. Thanks.”

Discover the 8 elements of an effective gift card strategy just in time for the holiday season.

If you're looking for or working with a social media person, here are some important items to keep in mind:

- Make sure you own your website
- Identify what happens when a potential customer fills out a form on your website
- Who receives the potential customer's contact information?

...& other critical items that, if managed poorly,
create a digital marketing disaster.

Here's one example I've seen: a website company creates your website. Then set up the forms on the website to send the leads' information to a staff member. The staff member leaves the business. Months of leads continue to come through the website & are sent to the person who no longer works at the business.

Identify the little details that can make or break your digital marketing, & as a result, your business in this week's podcast.

Many believe that Reels is Instagram’s answer to TikTok. India banned TikTok earlier this summer, & then Instagram released Reels in India a few days later. America is experiencing a similar situation. The United States government is putting pressure on TikTok to sell ownership of its company to an American company. If TikTok does not sell, the United States government has stated it will ban TikTok. The Washington Post lists India, the United States, Australia, the European Union, Japan, Turkey, Indonesia & Pakistan as countries that are either suspicious of, are actively investigating or have already banned TikTok.

Facebook, the parent company of Instagram, decided that this is the time to strike. Facebook stated that Reels would be available in the United States “in early August.”

Discover how my client received 41 positive Google Reviews in 14 months after they had received 13 reviews in the previous 3 years, 7 months & 5 days.

Since 2004 against his cancer he has had direct combat experience across several treatment regimens, including: Numerous misdiagnosis Clinical trials, FDA-approved and ad-hoc Chemos and biologic treatments Radiation, surgeries and 'Watch & See' He now advises cancer patients worldwide over the internet. He founded My Chronic Cancer LLC as an internet platform for cancer patients. He has authored and published two (true-fiction) books on surviving cancer - on Amazon - that includes the My Chronic Cancer Advocacy™ for cancer survival. Currently he is heading development of a novel AI cloud-based cancer software system. From 1992 to 2016 he specialized in enterprise life sciences software and FDA software compliance systems for startup tech firms. Prior to 1992 he specialized in nuclear systems on high speed CDC and IBM computers, including with a unit of the French CEA in the UK (SIA), Europe (CISI) and the USA (PCS) and in complex scheduling systems in the USA. Prior to 1980 he was with a US aerospace firm where he specialized in large IBM database systems with clients in the USA and Canada.