To Niche or Not To Niche? How We Chose Our Freelance Focus
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It’s time to settle the age-old freelancer debate once and for all: to niche or not to niche? 🤔 Should you become a specialist or generalize your services?!
On today’s episode we’re breaking down exactly when specializing can pay off big time vs when diversifying your offerings is the smarter move.
We’ll cover our thoughts and best tips on:
☕ The pros and cons of mastering one service area vs being the one-stop shop
☕ How we made our own winding journeys through specialization purgatory
☕ Tangible tips on finding your personal hybrid of broad expertise + niche focus
☕ The crucial step to identify who your ideal clients are BEFORE niching down
☕ Our biggest face plants when specializing didn’t quite go as planned
So whether you feel pressured to niche down or want to continue wearing all the hats, tune into this ep for honest advice and funny fails on figuring out it all out.
At the end you’ll feel WAY less confused about the best specialization strategy for your unique gifts and attracting aligned clients! So get comfy and hit play for the real tea on all things mastering your market niche. Steep, sip, spill! ☕️✨
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