omni-channel marketing

In this episode, Tim Rowe (host) and Jason Eckerling (guest) discuss the relevance of programmatic digital out-of-home (DOOH) advertising in the current marketing landscape.

Connect with Jason on LinkedIn here.

They highlight how more media is being pushed through programmatic channels, making it easier for agencies and buyers. 

They also emphasize the flexibility and convenience of programmatic advertising, especially in uncertain economic times. Jason, who was a co-founder of an online marketplace (Billboarder), shares insights on the benefits of programmatic dooh advertising. Tune in to learn more about the role of programmatic technology in accessing inventory and launching campaigns offline and in the retail media space. 

Key Moments:

 00:06:48 Complexity in programmatic out-of-home advertising.
00:13:30 Programmatic DOOH growth in local markets.
00:21:54 Opportunity in entertainment industry uncertainty.
00:22:06 OOH measurement as the catalyst for growth.
00:23:39 Consolidation of programmatic DOOH players in the industry. 

Check out all 4.5 years of OOH Insider content at https://www.theoohinsider.com/

In this episode on Real Talk with Regan, she interviews Summer Sharma, Business Mentor & Marketing Strategist, who helps service providers break generational curses by building profitable & sustainable businesses.

In this episode, Summer and Regan talk about how to create empires by building a marketing ecosystem, while also healing and acknowledging generational struggles.

It's such a vulnerable, honest, and transformative conversation. PHEW.

Highlights from this episode:

>Summer’s story of creating her business: the ups, the downs, and how she landed at her current brand.

>Summer opens up about the intergenerational struggle that passes to new entrepreneurs and how to overcome it.

>Summer shares her framework for helping someone who is lost, wants to build a business, and uplift their family.

>Summer shares what would be the first couple of steps strategically to build the marketing eco system.

>Summer shares the first couple of steps when it comes to shifting your identity. Really focusing on how to create what you want vs what you feel like you have to do.

>Lastly, Summer shares her marketing eco-system she teaches her clients.

This episode is perfect for you if you are ready to create a sustainable business while unlearning generational struggle.

Connect with Summer:

Instagram: empirebuilders.studio

Connect with Regan:

Instagram: @_reganstorm

1:1 Coaching Application 

Website: www.reganstorm.com

If you’re a follower of our podcast, chances are you're a parent, juggling childcare with your business “baby”.

Time is a luxury you can't afford to waste. Some days you feel like a Super-mum or dad and on other days your plans go right out the window and you’re scrambling to write an Instagram post with one hand, cooking dinner with the other while your kids scream wildly in the background.

This is one of the many reasons why we, at Mad Marketing Mums, we’re such strong believers in repurposing content.

Whether you’re a solpreneur or run a small team, Repurposing your content is THE BEST time-saving strategy to help you show up and post consistently - even when your day gets away from you.

For today's episode, we’ve invited the “king” of repurposing, Hani Mourra, the CEO and Founder of Repurpose.io to talk about repurposing your video content.

This episode covers:

• How Repurpose.io came about
• The biggest setback small business owners make when it comes to video
• The mindset you need to start building your repurposing strategy and process
• What's coming up for repurpose.io

Read the full show notes and find out more about Hani at https://www.madmarketingmums.com/episode25

Connect with us on Instagram and TikTok @madmarketingmums and tell us what you think about this episode.

Do you ever feel like you’re the little fish in a big pond on social media? It’s not easy building a following and reputation online, especially when you’re in a saturated and competitive market.

In this episode we spoke with marketing heavyweight (and a Mad Marketing Dad!), Todd Collins, COO of Beamed Media, about the types of social media content you need to be making in 2023 to cut through the noise, encourage engagement, and stand out online.

This bumper episode covers:

• Common mistakes small businesses are making when marketing their business online;
• Niche vs broad content;
• Whether it is better to dominate on one social media platform or to diversify with multi-channel marketing;
• How to encourage audience engagement vs passive consumption; plus
• Recommended content marketing strategies for 2023 - including controversial content

Speaking of controversial, stick around until the end for Todd's outrageous attempt at an Aussie accent!

Read the full show notes and find out more about Todd at  https://www.madmarketingmums.com/episode10 

Connect with us on Instagram and TikTok @madmarketingmums and tell us what you think about this episode.

You’ll hear about: What omnichannel marketing is, The 3 variables of omnichannel marketing, How to start with omnichannel marketing, The importance of email marketing,  A real example from an influencer brand

In this episode, I talk with Vibhor Kapoor of AdRoll, about how to use Omni-channel marketing campaigns to build personalized experiences in a matter of minutes.

Vibhor Kapoor is the Chief Marketing Officer for AdRoll (adroll.com), a marketing and advertising platform for Direct to Consumer brands. Vibhor’s charter at AdRoll includes driving growth, and leading all aspects of marketing planning, strategy development, and activity execution. 

On the Show Today You’ll Learn:

• How to expand your ad spend without increasing the budget.
• The best ways to maintain ads in the world of constant change
• Will Black Friday and Cyber Monday this month surpass last year's numbers?
• In this economic climate, how can AI help you?
• The most common mistakes merchants make
• And more

Links & Resources

Website: https://www.adroll.com/
Shopify App Store: https://apps.shopify.com/adroll-retargeting
LinkedIn: https://www.linkedin.com/company/adroll/

Continue the Conversation

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Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.

This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.

Join here: https://www.clauslauter.com/ecom-merchant-pro/

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In this episode we talk about managing a sustainable PPC strategy during tough economic times.

We have a special guest Tayler Carpenter, Vice President of Advertising for Blue Wheel Media, a digital marketing and content production agency, helping ecommerce brands grow and scale their business. Tayler has been working in digital marketing for the last 10 years and is a source of knowledge when it comes to omni-channel digital commerce.

If you would like to know more about how Blue Wheel Media can help you with your omni-channel strategy, make sure you reach out to the team at bluewheelmedia.com.

Today we’re talking about customer experience and specifically, an omnichannel approach to CX. We’ll discuss what it is, how it’s different than omnichannel marketing, and how companies can put it into practice for improved results. We’re joined today by Callie Wheatley and Steven Lubel, both management consultants with Jabian Consulting.