pcg digital

Misinformation on Social media is a hot topic today. And even in our news, we hear "Fake News" and we all wonder what we are watching. And as AI enters the conversation, how do we know what is true. 

In this episode, Joe Goldberg,  author and Ex- CIA employee discusses his expertise in what misinformation is, what is has been used for and how we need to be prepared. 

We discuss how he uses his past knowledge to influence his writing and he shares about his new novel, Devil's Own Day.

A great conversation across so much that is relevant today. 

Enjoy!! Don't forget to subscribe and share it out. Thanks

About Joe Goldberg

Joe Goldberg has been a CIA covert action officer, corporate intelligence director, international political consultant, and currently is a college instructor and writer.

His work at the CIA garnered three Exceptional Performance Awards. In the private sector, as leader of Corporate Intelligence at Motorola, Joe received the Meritorious Award recognizing a single individual who has made significant contributions to the intelligence profession. He had consulted on numerous international presidential, prime minister, and legislative elections. 

Joe Goldberg is the award-winning and Amazon best-selling author of Secret Wars: An Espionage Story and The Spy Devils thriller series. Devil’s Own Day, the third book in the series, will be published on November 14, 2023.  He has been a CIA covert action officer, corporate intelligence director, and an international political campaign consultant. He is currently a college instructor and writer. A native of Iowa, he loves cooking, the Iowa Hawkeyes, and his family. He resides in a suburb of Chicago, most likely listening to Jimmy Buffett music.

joe@joegoldbergbooks.com
joegoldbergbooks.com


About Glenn Pasch: 

"Everyone finds themselves in charge at some point in their lives. Yet many of us lack the skills to generate consistent results. My goal is to help you learn the skills to adapt and grow in your personal and business life.”

Glenn Pasch is CEO of PCG Digital, a full service digital marketing agency that specializes in helping businesses create and deliver customers raving, recommending & returning for more. He is author of 2 books including "The Power of Connected Marketing" and has spoken and educated audiences throughout the US and internationally.  

Thanks for making this a top 20 podcast in Personal Development space

Let’s Connect: 

https://linktr.ee/glennpasch

Tired of starting from scratch every time you switch marketing agencies? Dive into a new era of marketing with Denise Galiatsatos, President/COO of PCG Digital, as she unveils the transformative power of owning and leveraging your dealership's data. Embrace the never-start-from-zero-again strategy to give your dealership the competitive edge it needs in today's digital landscape. 

In this episode, Denise emphasizes the significance of dealerships creating their own first-party data. By building a database of customers who are already familiar with the brand and have interacted with them, dealerships can target specific audiences and foster loyalty. This data allows dealerships to tailor their messaging effectively and prevent customers from being sent to other dealerships.

To track and analyze data comprehensively, Denise highlights the importance of utilizing a Customer Data Platform (CDP). A CDP can integrate data from various sources, providing a more holistic view and enabling better insights into consumer behavior. With a CDP, dealerships can make informed decisions and measure ROI accurately, beyond traditional tracking methods.

Denise emphasizes the need for dealerships to define their campaign objectives and measure ROI based on those objectives. By identifying the metrics that align with their goals, such as brand estimated recall lift, phone calls, conversations, messages, and lead form submissions, dealerships can accurately gauge the success of their campaigns and make data-driven decisions.

Key Takeaways:

1. Importance of owning all of your data and never starting from zero again 
2. Importance of ownership of Facebook Page, Business Manager, and Facebook Pixel and everyone collaborating around the one Pixel 
3. CDPs (Customer Data Platforms) - Ability to measure true ROI, clean data, segmentation, serving intentional messages, do you own the data, think the process through prior to jumping on board

Connect:
Denise Galiatsatos: https://qrcc.me/ryh3wxi389o8 

BZ Consultants: https://qrco.de/bcqqFo    

Apple🎙️https://apple.co/3U4KvGA 

Spotify 🎧 https://spoti.fi/3DNNgFI  

Youtube ▶️ https://bit.ly/3jDwPoO

Chapters:

02:33 Account structure ensures client success, even post-engagement.

06:57 Clients own their Facebook Pixel and AdWords.

10:01 Data is misunderstood, but dealers must humanize it.

13:00 Switch, start fresh, understand your audiences again.

17:38 Ga Four is unstable, hindering data access.

21:22 Easy client transitions without burning bridges.

23:52 CDP helps integrate data for measuring ROI.

28:13 Intentional CDP marketing tailors messages for customers.

30:15 Dad drives minivan, be intentional with messaging.

33:16 Infinities were switched out three years ago, but an elderly woman still gets mailers from an Infinity store despite not having one for three months. It's a strange marketing tactic.

38:58 Data included in dealership buy-sell, revolutionizing marketing.

42:03 CDP enables targeted segmentation for personalized messages.

45:21 Safe data transfer and ownership with Orby.

49:30 Struggle to connect and understand different tools.

50:37 Always double check reports for accuracy

What traits make a good leader? Or a great leader? This is a question many leaders struggle with when looking to add to their team or find their replacement.

Too often individuals are promoted because they achieved a goal. That does not mean they will be able to handle the skills necessary to lead. 

Danny Zaslavsky, Dealer principle of Country Hills Motors and Managing Partner of Vincue, an automotive software platform, shares his vision on this topic. From growing his team in the dealership to launching a whole new business, he shares how he identified those he needed to surround himself with in order to achieve his vision.

One of the key identifiers was the ability to allow them to be independent of him, so they brought more value and he was not the roadblock.

Fascinating conversation with many tactical strategies to help you. 

Enjoy, don't forget to share!!!

About Danny: 
Danny Zaslavsky is a business and community leader within the Greater Kansas City area. As General Manager/Dealer Principal at Country Hill Motors, he has helped grow and evolve his family's dealership into one of the region's most successful independent auto dealerships – while also investing heavily in the community as the President of the Chamber of Commerce. 

Under Danny’s expanding leadership at Country Hill Motors, the company has grown significantly over the last decade adding new service lines and additional businesses. 

Danny’s desire to innovate in the auto industry started early. In College, Danny co-founded DealerPrints, a software product for auto dealerships, for which he won first place in The George Washington University School of Business New Venture Competition. 
 
Over the last several years, Danny's passion to protect the auto industry has prioritized his investments into leading edge digital solutions and technology that help dealerships stay on the forefront of today's consumer needs. As Co-Founder in VinCue, he along with Chris Hoke and the VINCUE team work to simplify how auto dealers buy, manage and maximize profits from their inventory in one connected solution. 
 
Danny has a deep passion for cars, the car business, technology and where the three intersect. 
He along with his husband are the proud fathers of twin boys.

Connect: https://www.linkedin.com/in/danny-zaslavsky-a8503121/
Vincue: https://vincue.com/

About Glenn Pasch 
"Everyone finds themselves in charge at some point in their lives. Yet many of us lack the skills to generate consistent results. My goal is to help you learn the skills to adapt and grow in your personal and business life.”

Glenn Pasch is CEO of PCG Digital, a full service digital marketing agency that specializes in helping businesses create and deliver customers raving, recommending & returning for more. He is author of 2 books including "The Power of Connected Marketing" and has spoken and educated audiences throughout the US and internationally.  

Thanks for making this a top 20 podcast in Personal Development space

https://bit.ly/3pmbArb

Let’s Connect: 

https://linktr.ee/glennpasch

GA4 or Google Analytics has been one of the most discussed topics in marketing and data over the last few years, Unfortunately only 25% of businesses are set up and ready. This means that their website tracking will not longer be current and accessible. 
For many, this has been a struggle as Google seems to be building GA4 as we go along so marketers and the like are working daily to keep up.

Brie Anderson, a self professed data nerd has been documenting GA4 and its progress for the industry and her clients. She shares why the transition to GA4 is happening, what you need to do and why time is of the essence.

Her new GA4 course is now available: https://bit.ly/3NWCS4V

A great conversation and one you need to keep top of mind. 

Enjoy and don't forget to share.   

About Brie Anderson:

Brie E Anderson is an Analytical Nerd with a Soft Spot for Strategy. She's spent the last 10 years helping businesses of all sizes execute data-driven strategies to increase ROI. Today Brie runs BEAST Analytics, a digital marketing analytics consultancy, and contributes to leading industry publications such as Moz and Social Media Examiner.  

Connect: https://www.beastanalyticsco.com/       
Twitter: @brie_e_anderson

About Glenn Pasch: 

"Everyone finds themselves in charge at some point in their lives. Yet many of us lack the skills to generate consistent results. My goal is to help you learn the skills to adapt and grow in your personal and business life.”

Glenn Pasch is CEO of PCG Digital, a full service digital marketing agency that specializes in helping businesses create and deliver customers raving, recommending & returning for more. He is author of 2 books including "The Power of Connected Marketing" and has spoken and educated audiences throughout the US and internationally.  

Thanks for making this a top 20 podcast in Personal Development space

https://bit.ly/3pmbArb

Let’s Connect: 

https://linktr.ee/glennpasch

Why do you want to be a leader? a simple question but maybe not so simple to answer.

Leaders have responsibility for all that happens and it takes a lot of work.  But if you are only looking for fame and fortune, are you really a leader? 

Jon S Rennie, veteran, submarine commander and business leader shares his experience as he has learned to master leadership. As he mentions in the interview, "leadership can be complex but it also can be very simple".

I loved this conversation and i hope you do as well. His book, "I have the Watch" is one of the best books on leadership I have run across in years. Please get the book after you listen to this episode. 

Enjoy

About Jon

Jon is a business leader, bestselling author, speaker, and podcaster.  He is the Co-Founder, President & CEO of Peak Demand Inc., a manufacturer of critical components for electrical utilities. He is a former U.S. Navy Nuclear Submarine Officer who made seven deployments during the end of the Cold War.

Prior to starting Peak Demand, he led eight manufacturing businesses for three global companies. He is the author of three bestselling leadership books, I Have the Watch, All in the Same Boat, and You Have the Watch. He is the host of the Deep Leadership podcast.

Connect with Jon: https://jonsrennie.com/

About Glenn Pasch: 

"Everyone finds themselves in charge at some point in their lives. Yet many of us lack the skills to generate consistent results. My goal is to help you learn the skills to adapt and grow in your personal and business life.”

Glenn Pasch is CEO of PCG Digital, a full service digital marketing agency that specializes in helping businesses create and deliver customers raving, recommending & returning for more. He is author of 2 books including "The Power of Connected Marketing" and has spoken and educated audiences throughout the US and internationally.  

Thanks for making this a top 20 podcast in Personal Development space

https://bit.ly/3pmbArb

Let’s Connect: 

https://linktr.ee/glennpasch

When you begin a new initiative or change to help your organization, everyone is onboard. Everyone is excited because from top to bottom, the focus is on what is new. 
Every day, meeting or discussion is focused on the progress so of course, it feels like it is working. 
But what happens when the focus shifts to something new or the new just becomes the regular. Usually performance drops. This leads to doubt regarding the change or if your team can really succeed. How to you keep your team focused and moving forward?
That is the topic of today's episode. How to make sure the focus of this change becomes part of the day today without losing importance.
We share tactical ways to make sure all of the effort and planning does not go to waste.

Very important for all managers and leaders, not just those who are new. 

Enjoy and please share!!

About Glenn Pasch: 

"Everyone finds themselves in charge at some point in their lives. Yet many of us lack the skills to generate consistent results. My goal is to help you learn the skills to adapt and grow in your personal and business life.”

Glenn Pasch is CEO of PCG Digital, a full service digital marketing agency that specializes in helping businesses create and deliver customers raving, recommending & returning for more. He is author of 2 books including "The Power of Connected Marketing" and has spoken and educated audiences throughout the US and internationally.  

Thanks for making this a top 20 podcast in Personal Development space

https://bit.ly/3pmbArb

Let’s Connect: 

https://linktr.ee/glennpasch

And so what is it like to move from a dealership where maybe you had a lot of control and a lot of say, and you could just make things happen to move into a publicly traded corporate environment, where maybe there's different accountability for Brian, there's different ways that he has to manage teams and lead teams. 

And I wanted to talk to him about what that journey has been like, why did he make the jump? And what's going on? The reason is for listeners, as I said, we were always here to help you build up the skills for your leadership initiatives.

Enjoy!!

Brian Kramer: 
EVP, Cars.com | General Manager of Accu-Trade. Prior experience as multi-dealership General Manager specializing in digital transformation with 26+ years of retail dealership experience. Became a dealership General Manager at the age of 24. Operating experience for AutoNation and the Germain Automotive Group for franchises including Mercedes-Benz, Lexus, Infiniti, Chevrolet, Cadillac, Toyota and Lincoln franchises in Ohio and Florida. 19 years experience as dealership General Manager, prior to leaving the retail side of the business. 

Linktree: https://linktr.ee/briankramer

About Glenn Pasch: 

"Everyone finds themselves in charge at some point in their lives. Yet many of us lack the skills to generate consistent results. My goal is to help you learn the skills to adapt and grow in your personal and business life.”

Glenn Pasch is CEO of PCG Digital, a full service digital marketing agency that specializes in helping businesses create and deliver customers raving, recommending & returning for more. He is author of 2 books including "The Power of Connected Marketing" and has spoken and educated audiences throughout the US and internationally.  

Thanks for making this a top 20 podcast in Personal Development space

https://bit.ly/3pmbArb

Let’s Connect: 

https://linktr.ee/glennpasch

Taking over a new team, be it internally for your company or coming in from the outside. What should you as the new leader focus on? What mistakes do you need to avoid? How do you overcome pre-conceived notions of you as a manager?

This is one of the toughest job out there. Bob Lanham, who left Meta to join CarNow, a software company in the automotive industry, shares what he felt and had to overcome during this transition.

A very honest and intense conversation with a lot of tactical strategies for all of us to take away. 

Enjoy it!! 

About Bob Lanham 

Bob Lanham joined CarNow in September of 2022 as Senior Vice President of Retail
Development. Bob’s responsibilities include oversight of CarNow’s Manufacture
relations and National accounts, industry relations, partnering with their product team to develop new offerings, as well as, working with their marketing team to drive awareness of both CarNow and their offerings.

Bob has a rich digital/tech history previously being the Head of Automotive Retail at
Meta where he was responsible for driving advertising and partnership demand for
Meta’s apps globally. Bob also opened the Michigan, Ohio and Pennsylvania territory
for Hulu when Hulu just launched. Prior to Hulu, Bob spent four years at Yahoo! and
three years at Microsoft.

Bob started his automotive career at Toyota of Sarasota selling cars as a commission only sales representative before becoming the Internet Sales Manager and F&I Manager. He’s a graduate of Elon University, husband and father to three children ages 17, 15 and 11.

Connect with Bob: https://www.linkedin.com/in/boblanham/

About Glenn Pasch: 

"Everyone finds themselves in charge at some point in their lives. Yet many of us lack the skills to generate consistent results. My goal is to help you learn the skills to adapt and grow in your personal and business life.”

Glenn Pasch is CEO of PCG Digital, a full service digital marketing agency that specializes in helping businesses create and deliver customers raving, recommending & returning for more. He is author of 2 books including "The Power of Connected Marketing" and has spoken and educated audiences throughout the US and internationally.  

Let’s Connect: 

https://linktr.ee/glennpasch

In this episode, Craig and Lou interview Glenn Pasch, the CEO of PCG Digital about the essentials required in future leadership development.