performancemeasurement

Goal setting and measuring the success of corporate social media channels is our topic with social media strategist Julio Proano. Reach is only a single aspect, more important: does the content posted by companies really make an impact? We talk about the value contribution of social media and about metrics to prove it, about how to deal with stakeholder communities and how important it is to manage the channels yourself.

CEO-Positionierung, das steht für den Aufbau der Unternehmensführung zu einer eigenen Personenmarke. Im besten Fall ist diese eng mit den Unternehmensthemen verknüpft und gibt ihnen ein Gesicht.

Im letzten halben Jahr sind einige Rankings und Studien zum Thema erschienen. Jan Hiesserich hat zwei Bücher über den CEO und seine Positionierung geschrieben, wir haben uns mit ihm darüber unterhalten, wie man die Personenmarke innerhalb der Unternehmenskommunikation steuern und messen kann.

Kann man Kommunikations-Controlling und Objectives & Key Results sinnvoll kombinieren? Wir gehen diesmal der Frage auf den Grund, wie die beiden Methoden am besten ineinander greifen.

Judith Braun von der Deutschen Telekom erzählt von Startschwierigkeiten, Quick Wins und langjährigen Erfahrungen.

Wie digital und agil muss eine Abteilung aufgestellt sein, um OKR nutzen zu können? Sind Objectives & Key Results das neue Wundermittel, um Silo-Strukturen aufzubrechen?

Dennis Larsen is on our show to discuss essential questions in reputation management.  Where insightful data sources are to be found, what hurdles communication managers have to face and what it takes to successfully build a specific reputation management system. Finally we work out how to manage reputation in four steps. Happy Listening.

The importance of internal communications has changed in recent years - at least as much as the communications industry. Do the boundaries between internal and external still make sense? We discuss with Steph Bridgeman the benefits of looking at the two sides as a whole picture, especially in the area of communication measurement.

Jesper Andersen talks with us about measurement best practices, where to find them and how to learn from them. Very concretely it is about: The Danish Heart Foundation and Maersk, the danish shipping line. Also featuring in this episode: the role of assumptions on our way to measurement maturity. 

Phil Riggins is in our Measurement Mashup show, sharing his experience with focus groups. To evaluate changes in perception or behavior of target groups, there is no way around some kind of reading people’s minds. Most often companies use "classic" surveys, online or offline, on paper or as an interview. This episode is dedicated to focus groups – an alternative method to gain crucial insights. 

This episode is packed with the most valuable tips for the small business owner especially for the massage therapy business. Elise covers each management aspect for the entrepreneur. The strategies include: setting achievable goals, financial planning and budgeting, mapping out an action plan, efficient and cost-effective management actions, strategies for multiple business locations, increasing client base, increasing income base, and many other valuable pointers.

Get the following details about:

• Small business strategies
• Efficiency and effectiveness
• Comparison between efficiency and effectiveness
• Pursuing effectiveness while maintaining efficiency
• Setting achievable goals
• Comparison between goals and objectives
• Financial strategy
• Cost -effective management actions
• Managing multiple business locations
• Maximizing productivity and minimizing costs
• Managing time and all other resources effectively
• Increasing client base
• Increasing revenue
• Measuring performance and goal attainment
• Measuring effectiveness of every management decision
• Promoting the business during downtime
• Being creative during downtime

Resources:

• Check out all the helpful information here: gamechangeyourbiz.com
• http://smallbusiness.chron.com