communicationmanagement

Goal setting and measuring the success of corporate social media channels is our topic with social media strategist Julio Proano. Reach is only a single aspect, more important: does the content posted by companies really make an impact? We talk about the value contribution of social media and about metrics to prove it, about how to deal with stakeholder communities and how important it is to manage the channels yourself.

Kann man Kommunikations-Controlling und Objectives & Key Results sinnvoll kombinieren? Wir gehen diesmal der Frage auf den Grund, wie die beiden Methoden am besten ineinander greifen.

Judith Braun von der Deutschen Telekom erzählt von Startschwierigkeiten, Quick Wins und langjährigen Erfahrungen.

Wie digital und agil muss eine Abteilung aufgestellt sein, um OKR nutzen zu können? Sind Objectives & Key Results das neue Wundermittel, um Silo-Strukturen aufzubrechen?

Dennis Larsen is on our show to discuss essential questions in reputation management.  Where insightful data sources are to be found, what hurdles communication managers have to face and what it takes to successfully build a specific reputation management system. Finally we work out how to manage reputation in four steps. Happy Listening.

The importance of internal communications has changed in recent years - at least as much as the communications industry. Do the boundaries between internal and external still make sense? We discuss with Steph Bridgeman the benefits of looking at the two sides as a whole picture, especially in the area of communication measurement.

Gossip has a bad reputation. But actually gossip has quite an important role in the workplace. What is gossip anyway? And how can we use whispers through the grapevine to our advantage rather than to our detriment? And how do you gossip in times of COVID-19?

Dominique Darmon, senior lecturer of International Communication Management and member of the research group Change Management at The Hague University of Applied Sciences, tells you more about the role of gossip in organizations.

Jesper Andersen talks with us about measurement best practices, where to find them and how to learn from them. Very concretely it is about: The Danish Heart Foundation and Maersk, the danish shipping line. Also featuring in this episode: the role of assumptions on our way to measurement maturity. 

Phil Riggins is in our Measurement Mashup show, sharing his experience with focus groups. To evaluate changes in perception or behavior of target groups, there is no way around some kind of reading people’s minds. Most often companies use "classic" surveys, online or offline, on paper or as an interview. This episode is dedicated to focus groups – an alternative method to gain crucial insights. 

Christopher Storck ist bei Measurement Mashup und beschreibt eindrücklich zusammen mit Steffen Rufenach und Mark-Steffen Buchele, wie man das Top-Management von den strategischen Möglichkeiten der Unternehmenskommunikation überzeugen kann. Denn Unternehmenskommunikation leistet heute weit mehr als Pressearbeit, Krisenkommunikation und etwas interne Kommunikation. Kommunikatoren bleiben oft auf diese Aktivitäten beschränkt und haben es schwer, vom Topmanagement außerhalb ihrer traditionellen Silos wahrgenommen zu werden. Was man tun kann: Reinhören hilft. 

Im Podcast-Gespräch mit Reimer Stobbe klären wir, was Kommunikations-Controlling eigentlich ist, was es kann und ob es nur für Kontroll Freaks oder Daten Nerds ist. Welche Kompetenzen es dafür braucht, um es im Unternehmen umzusetzen und auf welche Erfahrungen und Tipps aus der Praxis man zurückgreifen kann.