perpetua

In the lives and deaths of Perpetua and Felicity we see two women who did not settle for shallow answers in life, but lived in light of a deeper reality, who they were in Christ. May we too embrace a Spirit of adoption, a vision of glory, and hope that triumphs in the face of despair.

Franz Jordan is the General Manager and Vice President of Perpetua, a SaaS platform that helps brands, media agencies, and Amazon sellers improve ad performance through AI-powered automation. He has nearly 10 years of experience as an entrepreneur in the Amazon, eCommerce, and market intelligence spaces. Before Perpetua, Franz was the Co-founder and CEO of Sellics, the premier provider of AI-powered B2B SaaS solutions that Perpetua acquired.

In this episode…

Advertising is becoming increasingly complex as platforms seek to drive revenue by increasing ad volume and value. With so many factors influencing ROAS and sales, how can you leverage the precise data and strategies to outperform competitors and maintain relevance?

Market intelligence expert Franz Jordan urges brands to analyze long-term, holistic performance data on multiple advertising formats, including DSP and Amazon Marketing Cloud (AMC). This data should encompass acquisition costs and customer lifetime value. Yet brand-specific data and goals aren’t sufficient enough to optimize ad performance, so Franz recommends leveraging market-aware and competitive intelligence by evaluating pricing, top-selling ASINS, product reviews, and keyword rankings. 

Join Aaron Conant in today’s episode of The Digital Deep Dive as he sits down with Franz Jordan, General Manager and VP of Perpetua, to talk about competitive and market-aware advertising strategies. Franz also shares how brands should consider the evolving ad landscape, how to leverage AMC, and cutting-edge strategies to differentiate yourself from competitors. 

In this episode, Adam chats with Freddie Liversidge, Global Head of Media at Hewlett Packard, on the proliferation of retail channels and the growth of digitally enabled media. They discuss the impact the death of cookies will have on measuring the success of your ads, the massive growth in digital out-of-home, and connected TV. Freddie also shares how he determines when to build out in-house teams versus when to work with external partners.

In this episode, Adam chats with Calvin Lammers, an omnichannel emerging CPG brand leader, on his takes on brand collaborations and the art of “drop culture.” They discuss how to reach audiences efficiently, leveraging User Generated Content for OLV ads, and the power of an “absolutely gangbusters” operational team to building successful eCommerce businesses. Calvin also shares his takes on the interconnectivity of retail media, DTC and marketplaces as the key structural components of growing a brand.

In this episode, Adam chats with Ju Rhyu, Co-Founder and CEO of Hero Cosmetics on her monumentous exit to Church and Dwight. They discuss Hero Cosmetics early beginnings as an Amazon-first brand, merchandising strategies, and how the Hero Cosmetics team determines their media mix across retailers and DTC. Ju also shares her approach to revenue allocation, how to find efficiencies across channels, and what the future will look like for emerging brands in 2023.

Adam Epstein is the Co-president of Perpetua, an eCommerce advertising software helping brands, media agencies, and Amazon sellers improve retail media ad performance with AI-powered automation. The company has offices in Toronto, London, Berlin, Tokyo, Shanghai, and Sao Paulo, with over 3000 customers providing over $1 billion in managed ad spend. As a technology entrepreneur and executive, he has experience in SaaS, business and corporate development, sales, operations, strategy, partnerships, and product management. Before Perpetua, Adam was the General Manager at Paytm and the Vice President of Velocity Mobile Ltd. 

In this episode…

When developing an advertising strategy on Amazon’s marketplace, precision is pivotal in driving traffic to your storefront. Yet, many brands lack an effective strategy and struggle to obtain key data and insights. So, how can you hone your advertising approach to drive profitability? 

One common method to employ is a dayparting strategy, which allows brands to schedule their ads for specific times to target audiences more effectively. With Amazon Marketing Stream, you can access your performance data in real time, including attributed sales, conversion rates, click-through rates, and impressions. This service streamlines any advertising strategy to optimize campaigns and drive traffic.

In today’s episode of The Digital Deep Dive, Aaron Conant chats with Adam Epstein, Co-president of Perpetua, about enhancing your Amazon advertising strategies. Adam explains how Amazon Marketing Stream enhances advertising strategies, how brands can allocate their advertising budgets to drive traffic, and key considerations for creator and OTT campaigns.

The CPG Guys, Sri & PVSB are joined in this episode by Adam Epstein, VP of Growth at Perpetua, a company that is obsessed with building advertising tools that unlock predictable, sustainable growth for anyone who sells online. They leverage AI to enhance human creativity - not replace it. Adam is also the host of "Growth Sessions" a podcast that explores key trends shaping the eCommerce industry.

This is a 1-episode partnership with Perpetua.

Follow Adam Epstein on LinkedIn at: https://www.linkedin.com/in/epsteinadam/
Follow Perpetua online at: http://perpetua.io
Follow Perpetua on LinkedIn at: https://www.linkedin.com/company/perpetua-labs/
Subscribe to "Growth Sessions" podcast at: https://podcasts.apple.com/us/podcast/growth-sessions-ecommerce-advertising/id1520474105

Adam answers these questions:

1) What is the origin of Perpetua and what critical needs in the industry did it seek to address?
2) Earlier this year, Ascential acquired Perpetua. How does Perpetua fit into Ascential's digital commerce division?
3) Why is retail media investment for brands “non-negotiable” in a growth strategy?
4) What are the major areas of investing in omnichannel retail media that challenge brands without platforms like Perpetua?
5) What are the Retail media building blocks (how a retail/marketplace starts) + and then how they grow?
6) What has been happening in Retail media's global growth that brands need to understand?
7) How is Amazon ads' business growing in such a way that brands need platform solutions to win on their digital shelf?
8) What's Amazon Marketing Cloud, why is it so important and how does Perpetua help brands with the cloud?

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In this episode, Adam chats with Mudit Jaju, Global Head of Commerce at Wavemaker on integrating eCommerce into overall business objectives. The discuss how advertisers can leverage non-eCommerce media to drive eCommerce outcomes, and set the right KPIs with measurement and attribution.
Mudit breaks down how to build brand experiences with contextual targeting, and how luxury brands are tackling eCommerce by investing in and understanding the need for a comprehensive data ecosystem.

This episode of Growth Sessions, Adam is joined by Chris Moe, Co-Founder & President of Cartograph to discuss how to build successful "better for you" CPG brands on Amazon. Chris shares how Amazon fits strategically into a CPG business.

Learn how Cartograph has mapped out a playbook that has helped them scale to over 60 brands in 3 years with a combination of Amazon expertise, upstream work, and understanding unit profitability, along with cultivating an experienced team and encouraging relentless learning.

Perpetua is back with our re-branded eCommerce and Advertising podcast series Growth Sessions. Tune in to our first Growth Sessions as our host Adam Epstein dives into Growth infrastructure for eCommerce  with Perpetua President Joe Rideout.  

It's DOCTOBER!!!! Our second episode in a month of scary/spooky themes is a nightmare journey into the vast under-realm known as The Dark Multiverse, with our good friend Matthew Poulter!

‘Heresy’ sells. Maybe it’s because it’s mysterious, dangerous, or entertaining. But the idea of ancient ‘Christian heresies’ is misleading. The tendency to make ideas ‘right’ or ‘wrong’ confuses the issues. Strong early Christian women, such as Mary Magdalene, Thecla, and Perpetua, posed a threat to the developing male hierarchy, but their words seem to be consistent with the words of the men.  Heresy, then, is not a natural category; it is more about who the power brokers were.

The Terrific Trio of Comicbookman, Bocepheus, and Rod Flash discuss DC’s Year of the Villain event which has not yet set the comic’s world afire. Also discussed it the sister story: Event Leviathan.

Episode Run-time: 31:15