personal trainer marketing

Welcome to Part 2 of our special live event series on The Pro-Fit Podcast! 

Dive deep into the world of marketing campaigns, uncovering the intricacies of creation, engagement, and execution. 

Why are campaigns crucial for your fitness business? Learn how to craft compelling social media content that resonates, techniques to warm your audience effectively, and insights on choosing the perfect launch strategy. 

Crafting a successful campaign is both an art and a science, and with our guidance, you'll be equipped with the tools and knowledge to create campaigns that not only capture attention but also drive conversions. 

Join us as we pull back the curtain on creating campaigns that truly make an impact.

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In this Episode, Luke sits down with Ste McGrath to discuss creating a great offer as a Personal Trainer, how to outreach to new followers on social media and much more

Ste's Instagram - https://www.instagram.com/ste_mcgrath/

Our Instagram - https://www.instagram.com/ptcollective/

As a Personal Trainer, tracking data is going to be vital in order to measure your clients progress. But what data is actually worth tracking? In this episode, head of training Tom Hall discusses all of the different ways you can measure and track client data, discussing which methods he prefers to use with his own clients and why

Our Instagram - https://www.instagram.com/ptcollective/ 

Apply for PT Coaching - https://www.ptcollective.com/ptcoaching 

If you are a Personal Trainer, then you will likely have considered hiring a VA (virtual assistant) or at least heard of the term. In this episode, we welcome on Shannon who runs a VA business helping Personal Trainers save time on social media whilst generating the right leads for your business

Expect to learn what you need to know before hiring a VA, the common misconceptions about a hiring VA, whether a hiring a VA is a worthwhile investment in your business and much more

Shannon's Instagram - https://www.instagram.com/social_shannon/

Our Instagram - https://www.instagram.com/ptcollective/ 

Apply for PT Coaching - https://www.ptcollective.com/ptcoaching 

As a Personal Trainer, it is VITAL that you have a clear vision and understanding of your target market, just like any other business would. After speaking to many Personal Trainers, this has become more apparent that a lot of Personal Trainers are not clear on this, try having two target markets or even worse, trying to appeal to everyone. In this episode, we talk about how to select a target market if you can't pick one, why having a target is imperative to your business and much more.

Luke's Instagram - https://www.instagram.com/lukejohnsonptc/

Joe's Instagram - https://www.instagram.com/joeculllen/

Our Instagram - https://www.instagram.com/ptcollective/

Thank you for listening to this weeks episode! If you enjoyed it, please remember to drop it a rating and review, this is the best way to notify us that you are enjoying the episodes :)

Feel free to also message us on our instagram or email info@ptcollective.com if you have any further questions, following an episode

Gym floor marketing is dead! (says the trainer who can't seem to get any in-person clients). Is the market dead or are you just not implementing the right strategies to attract leads and potential clients? In this episode, Luke covers 17 different marketing tactics/strategies you can implement at your gym, on the gym floor, to help attract more leads.

Thank you for listening to this weeks episode! If you enjoyed it, please remember to drop it a rating and review, this is the best way to notify us that you are enjoying the episodes :)

Feel free to also message us on our instagram or email info@ptcollective.com if you have any further questions, following an episode

Our Socials:

Instagram - https://www.instagram.com/ptcollective/

Luke's Instagram - https://www.instagram.com/lukejohnsonptc/

Timestamps:

0:00 - Intro

1:30 - Marcus’ story

2:26 - Telli’s story

4:20 - How Marcus and Telli found the supportive sessions when studying to become a Personal Trainer

11:07 - Was the pressure of a supportive programme a good or bad thing?

15:19 - Telli’s first in person session with a client

17:41 - Marcus’ experience training

18:41 - Why Marcus has gone predominately online with his clients

20:25 - Why Telli has gone predominately in-person with her clients

26:09 - How your previous work can benefit your fitness business

32:09 - What was hard about starting about a Personal Trainer?

39:24 - Advice for Personal Trainers starting out

44:04 - Social media backlash

45:50 - What do Telli and Marcus want to do to further their knowledge?

50:41 - Outro