personal training fitness franchise

In business, success often hinges on the execution of tasks and operations. While many entrepreneurs focus on the "what" of their responsibilities, the real magic lies in the "how."

Time management, for example, is a perennial struggle for entrepreneurs, especially in the fitness industry, where multiple hats must be worn.

The key is distinguishing between being busy and being productive.

Rather than drowning in data analysis and low-impact tasks, focus on high-leverage activities that move the business forward. Avoid the trap of doing what you like over what's best for the business.

Tune in for more real-world examples in the fitness business and the how behind them.

Key Takeaways

Intro (00:00)

Time management in business (02:43)

Growing the business (06:34)

Community marketing (12:56)

Phone sales (19:04)

Sell the dream, not the process (26:41)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick and Suzanne celebrate a significant milestone – awarding the 150th Alloy Personal Training Franchise location.

The journey has been one of growth, learning, and continuous adaptation.

They delve into their reflections on this achievement and the valuable lessons they've picked up along the way.

One of the first observations Rick and Suzanne share is the increasing clarity of their "why" as they expand the business.

With more locations and a growing community of franchisees and clients, the impact of Alloy Personal Training became more evident.

Hearing success stories from clients who regained their fitness abilities validates the purpose behind Alloy.

The franchise is also providing opportunities for many entrepreneurs and extending its positive influence through investment and business ownership opportunities.

Listen to this episode as Rick and Suzanne dive into this and 2 more important observations from awarding 150 franchise locations!

Key Takeaways 

- We crossed 150 Locations! (03:28)

- Why we do what we do (04:38)

- It's always about the people (12:17)

- If you want it done right, do it yourself (15:50)

Additional Resources

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Asking the right questions is an essential part of business growth and evolution.

The questions and the answers are crucial to regularly assess and reevaluate your strategies to stay ahead of the competition.

By asking the right questions, you can gain valuable insights, challenge your assumptions, and uncover new opportunities for growth and improvement.

In this episode, Matt and Rick discuss four thought-provoking questions every business should ask their customers and themselves. There are specific actions for each question that will help you compound your company's growth.

The first two questions revolve around your unique strengths and weaknesses as perceived by your customers. If asked in the right way, your customers will tell you exactly what you need to focus on to achieve success.

Tune in to learn about these questions and their follow-up actions to grow your business and make a lasting impact in the industry.

Key Takeaways

- What am I doing right? (04:06)

- What's wrong with the industry? (07:35)

- Where do you hang up with people like you? (11:28)

- What other vendors do you depend on? (16:58)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Awarding 100 franchises is an incredible milestone for Alloy Personal Training Franchise. It's a testament to the hard work and dedication of our entire team and the belief our franchisees have in our brand.

Even though we are notoriously terrible at celebrating wins, this one feels great and is evidence of the strength of our brand in the marketplace and an excellent investment opportunity for our franchisees.

The journey to this point hasn't been without challenges, but seeing our network grow and thrive has been immensely rewarding.

In this episode, Rick Mayo is interviewed by Michael Kurkowski of The Strength Connection Podcast on the journey to this milestone and looking ahead to 800 franchise locations by 2030!

Key Takeaways

- Celebrating awarding 100 franchise locations (00:39)

- Why did Rick Mayo decide to go to franchising (04:08)

- The evolution of an entrepreneur (09:06)

- Why purpose is very important (13:36)

- Don't let your dreams die (20:35)

- Going all in on one thing (28:37)

- The satisfaction of trying and doing your best (32:47)

- Setting the right expectations (44:04)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Have you ever wondered what it takes to become part of the Alloy family as a franchisee?

Look no further!

In this episode, Rick sat down with the Alloy director of franchise development, Clay Allen.

Together, they spilled the beans on the secret sauce that makes a stellar Alloy franchise candidate. Trust me, folks, this is the inside scoop you've been waiting for!

First things first, let's talk about character traits. You see, Alloy isn't just looking for anyone off the street to join their franchise family. We're searching for individuals who possess that special spark that sets them apart from the rest. Passion is the name of the game.

Among the qualities that make an ideal Alloy candidate, one should possess an unimpeachable character, have a competitive spirit and be a leader.

Being a part of the Alloy family means embodying these values and becoming a true ambassador for the brand.

Key Takeaways

- Clay Allen's background (03:25)

- The profile of an Alloy franchisee (06:17)

- The primary motivator for people looking for an Alloy (09:55)

- 3 qualities for ideal Alloy candidates (13:03)

- Top questions from prospective franchisees (21:37)

- The cost of an Alloy franchise (22:10)

- The Alloy brand promise (26:52)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick sits down with Alloy COO, Suzanne Robb, to discuss 5 things they've learned after awarding the first 100 Alloy Personal Training Franchise locations.

We are all proud of this great milestone here at Alloy, and we look forward to opening these locations and selling even more going forward.

One of the greatest lessons we have taken so far is the importance of purpose. Purpose is a bigger deal than we thought when we started the franchising journey. Fitness franchising offers an opportunity for return on investment, but there's a much higher purpose which helps when things become difficult.

In our case, the purpose is multi-layered. We provide a vehicle for people to get into better shape, be healthier, and live better. But we're also providing a framework for a franchise business to help people realize their dream of entrepreneurship.

Tune in as Rick and Suzanne go through the 5 lessons they've learned from selling 100 franchise locations.

Key Takeaways

- Purpose is very important (02:59)

- Helping others become entrepreneurs through entrepreneurship (08:38)

- Not everyone is cut for entrepreneurship (14:32)

- Setting the right expectations for franchisees (22:14)

- Simple businesses scales (29:43)

- Put the right people in the right seats (37:07)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick and Matt discuss the main perks of owning an Alloy Personal Training franchise over other franchises. Alloy offers a ton of perks that very few, if any, franchises offer to help our franchisees have the best chance for success.

One of the fears new franchisees have, especially those coming from employment, is losing benefits such as their health insurance or 401k. Here at Alloy, we offer all our franchisees a full suite of benefits so that they don’t worry about that.  

Another major perk of becoming an Alloy franchisee is we help people become entrepreneurs. We want franchise owners to feel confident as they operate and thrive in their own Alloy fitness centers.

But these are not the only perks we offer; we care deeply about our franchisees and their well-being, and that’s why we have a whole suite of perks no other franchises offer. (We are sure about this)

Tune in to learn more about them. 

Key Takeaways

- Why the Alloy Franchise stands out (04:10)

- PEO services to our franchisees (06:39)

- We help you become an entrepreneur (07:49)

- Discounts from all our Alloy vendors (12:35)

- Our sales hit team (17:38)

- Our 31 years of experience in business (20:48)

- Our customer avatar (22:15)

- We do good by supporting great causes (22:50)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

In order to succeed as an entrepreneur in the fitness industry, you need to get your systems and processes dialed in. This allows you to grow, scale, retain, and repeat.

This is the story of Alloy Personal Training Franchise.  

Having been in business for more than 30 years and licensed thousands of clubs worldwide, Rick Mayo and the Alloy team ventured into the franchising world in 2019.

Shortly after, the pandemic struck, and we all know how this affected the fitness industry.

But the Alloy Personal Training Franchise has been growing in a big way, with many locations coming up across the country since then.

In this episode, Rick is interviewed on The Business for Unicorns Podcast on some of the lessons he has picked from building a franchise and his entrepreneurial journey. 

Tune in to hear his unique perspective, including the ONE thing fitness entrepreneurs can do today to reap the biggest rewards.

Key Takeaways

- Why Rick franchised his business (02:29)

- The power of scalable systems and processes (04:59)

- Marketing and selling systems (08:11)

- The Alloy franchise avatar candidate (12:58)

- Finding the right Alloy franchises staff (15:35)

- Hiring for character and competence (22:36)

- Keep the main thing the main thing (24:57)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Alloy Personal Training CEO Rick Mayo recently spoke at the FitPro Growth Summit in Nashville. While there, he met Amanda Hanquist of FIT CFO.

She is a Financial Expert who helps health and fitness entrepreneurs with the financial side of running their businesses. 

In this packed episode, Rick and Amanda explore a wide range of topics in the fitness entrepreneurship space. 

In over 30 years of running a fitness business, Rick has gathered a wealth of knowledge that you’ll surely find valuable. 

Tune in!

Key Takeaways

- The evolution of Alloy Personal Training (03:39)

- Day in the life of Rick Mayo (09:35)

- Who not how (13:19)

- The mistake of the All or nothing mindset (17:04)

- Serve less on the menu (19:37)

- Keep the main thing the main thing (22:03)

- Fit CFO business model (29:46)

- The magic of consistently good customer service

Additional Resources:

• Alloy Personal Training
• Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

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In this episode, Matt and Rick discuss what really makes small group personal training "personal." Spoiler alert- it goes beyond exercise technique and great workouts.

The lens that you have to put on as a business and as a trainer if you are to truly deliver personal training in a small group setting is treating each person as an individual.

Each person in front of you is unique in what they need from you as a business or trainer. Finding out what they need and helping them is what personal training is all about.

Delivering a great workout is just one part of helping them. They need help in other aspects of their lives. Things such as nutrition, stress, sleep, and other interests.

And remember that life has its ups and downs, and as a personal trainer, you've got to guide them through all these things.

That is what puts the 'personal' in personal training.

In our model here at Alloy Personal Training, we train a maximum of 6 people in a small group setting but apply our technology, systems, and expertise to keep the promise of being personal.

Tune in to learn more about the Alloy systems.

Key Takeaways

- Servicing personal training in a small group setting (02:36)

- The value proposition of personal training in a small group (05:50)

- What do people look for in personal training in and out of the gym (06:36)

- Delivering consistent customer experience (07:07)

- The 7 core tenets of personal training (09:50)

- Managing clients through their ups and downs (10:35)

- How to treat each person as an individual in a group (12:15)

Additional Resources:

• The 7 Core Tenets Of A Great Customer Experience

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• Alloy Personal Training
• Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Show Less