Ep.9 Crafting the Perfect Pricing Formula: Balancing Trainer Expertise, Client Needs, and Market Dynamics-Marie Merritt
Fitness industry veteran Marie Merritt shares her two-decade journey, beginning with a one-on-one personal training facility and now assisting other fitness entrepreneurs in growing their businesses.
Marie's focus on one-on-one training stems from her belief in preventative medicine and using exercise and nutritional coaching to create healthy behavior patterns. She aims to offer an alternative to the medical industry's overreliance on medication by promoting deliberate behavior and lifestyle changes.
The conversation delves into the challenges of the fitness industry, offering valuable advice for aspiring personal service providers. Topics covered include:
1. The importance of focusing on one-on-one training and promoting healthy behavior patterns through exercise and nutritional coaching.
2. Understanding the challenges and financial aspects of running a
fitness business, including managing overhead costs, taxes, and staffing.
3. The benefits of group training and how it can increase revenue
while catering to clients with different needs and budgets.
4. Developing a pricing structure that reflects trainer
qualifications, client commitments, flexibility, and market demand.
5. Adapting and planning in business to overcome challenges, such as
increasing overhead costs, and fostering a unique brand and values.
6. Embracing unconventional approaches, like not having clocks in the
gym, to create a more focused training environment for clients.
7. Learning how to transition from running a fitness business to
mentoring others in the industry, while maintaining a clear understanding of
one's "why."
Find out more about Marie's coaching services at https://www.mariemerrittcoaching.com/ or reach her directly at 904-504-9894.
We're excited to present this podcast to you, brought to you by Buzops software and its co-founder, Michael Benso, a former multi-location fitness business owner.
Our mission is to provide gym owners like you with invaluable insights to help grow and prosper in the fitness industry. We invite you to join our thriving Buzops Founders Community. Don't forget to follow Buzops on social media, and feel free to share your questions and feedback
This Podcast is Presented to you by BUZOPS Software! Your next-generation gym management software and operational system, meticulously engineered for gym owners who seek excellence and efficiency.
BUZOPS It’s designed to empower you to flawlessly automate administrative tasks and optimize access management to your facilities, synchronizing effortlessly with member accounts, staff management, class bookings, scheduling, individual services, and user-friendly comprehensive business reports.
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