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    phrasee

    Explore " phrasee" with insightful episodes like "Toby Coulthard (CPO at Phrasee) on Bringing Technical Expertise and Commercial Strategy to Product Leadership", "Exploring the Power and Ethics of AI Technology in Marketing with Parry Malm" and "Mar 21, 2022 - Getir raised $768 million, Phrasee got acquired by Capital D" from podcasts like ""The Peerbound Podcast", "Industrial Strength Marketing" and "Tracxn's Weekly Deals Roundup | UK Tech"" and more!

    Episodes (3)

    Toby Coulthard (CPO at Phrasee) on Bringing Technical Expertise and Commercial Strategy to Product Leadership

    Toby Coulthard (CPO at Phrasee) on Bringing Technical Expertise and Commercial Strategy to Product Leadership

    In this episode, Toby Coulthard, the Chief Product Officer of Phrasee, shares his unique insights on marketing technology, given his blend of deep technical knowledge, commercial strategy, and executive product management. He shares how Phrasee is disrupting content creation with its blend of computational linguistics, data science, and robust experimental designs. The conversation also delves into the evolving question of “what is brand identity in the age of AI?”, the challenges in market expectations, AI's role in businesses, and the value of building differentiated product architectures. Toby discusses his transition from a commercial to a product role, emphasizing customer centricity, agility, effective communication, and enduring passion as keys to advancing in a tech career.

    • (00:59) What Phrasee Does
    • (03:08) Phrasee's Impact on Brands and Consumers
    • (06:10) Brand Identity and Personalized Communication
    • (08:07) Evolution of Marketing Technology
    • (09:10) Toby's Journey in Tech
    • (12:17) Bridging the Gap Between Current State and Art of The Possible
    • (14:12) AI in The Enterprise
    • (18:12) Product Development and Customer Understanding at Phrasee
    • (24:28) Career Advice 

    Stay tuned through the end of the show (26:55) to learn: 

    • Why Toby doesn’t actually mind jet lag. 
    • Who Toby thinks we should interview next.

    Featuring:

    Toby Coulthard (LinkedIn)

    Sunny Manivannan (LinkedIn, Twitter

     

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    Exploring the Power and Ethics of AI Technology in Marketing with Parry Malm

    Exploring the Power and Ethics of AI Technology in Marketing with Parry Malm

    On this episode of Industrial Strength Marketing, host James Soto sits down with Parry Malm, CEO and co-founder of Phrasee, to talk about his journey as a marketer and entrepreneur. Malm discusses how he fell into entrepreneurship and the challenges of marketing in today's technology-focused landscape. Soto and Malm  delve into the world of AI,  its impact on marketing, and the ethics of it all. This episode also explores the intersection of marketing, technology, and business strategy.

    Articles and resources reference in this episode:

    If you haven’t already, please review Industrial Strength Marketing to let us know your thoughts on the show.

    About the Show

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    Featuring inspiring conversations with manufacturing and B2B marketing leaders on winning moves and lessons learned, this show exists to deliver insights that help you grow your business.

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    Mar 21, 2022 - Getir raised $768 million, Phrasee got acquired by Capital D

    Mar 21, 2022 - Getir raised $768 million, Phrasee got acquired by Capital D

    Welcome back to United Kingdom Tech Weekly Deals Roundup, a weekly podcast by Tracxn for key startup deals in the United Kingdom from last week.

    In this edition, we will cover funding rounds of Getir, Amplience, Perlego, and more. In exits, we will cover the acquisition of Phrasee by Capital D, among others.

    Starting with our deep dive into funding rounds, tech companies in the United Kingdom raised over $973 million of funding across 14 funding rounds during this week.

    London-based Online Grocery startup, Getir, raised $768 million in a Series E funding round led by Mubadala with participation from ADG, Alpha Wave Global, Sequoia Capital, and others. Getir achieved unicorn status on 27th March 2021when it raised $300 million from Sequoia Capital and Tiger Global Management. Getir is an online platform offering multi-category grocery supplies. Getir offers fruits and vegetables, dairy products, snacks and sweets, bakery products, and more. The application features include deal and promotion management, order tracking, and more. Founded in 2018, Getir has raised around $1.8 billion till date.

    In a major funding round event, an E-Commerce startup, Amplience, raised $100 million in a Series D funding round from Farview Equity Partners, Octopus Ventures, and Sixth Street. Amplience is a cloud-based platform offering content management solutions for enterprise retail. Amplience enables users to plan, create, preview, and schedule content. Amplience's features include automated scheduling, slot management, and more. Founded in 2008, London-based Amplience has raised $180 million till date.

    Perlego, an EdTech startup, raised $50 million in a Series B funding round led by Mediahuis with participation from Evli Growth Partners, Raine Group, Johan Brand, and others. Perlego offers educational resources for university students. Perlego provides e-books on subjects like business, philosophy, politics, technology, and more. Perlego also offers reports, publications, and whitepapers. Founded in 2016 by University of Cambridge alumni and University of Warwick alumni, London-based Perlego has raised over $76 million till date.

    Glasgow-based FinTech startup, Encompass, raised $33 million in a Series C funding round led by Perennial with participation from Serendipity Capital, Microequities, Tim Frost, and others. Encompass is a provider of cloud-based KYC automation software for banks and financial institutions. Encompass provides a point of access to various data sources and enables organizations in the banking, investment, legal, and accountancy sectors to meet the regulatory requirements of the anti-money laundering directive. Founded in 2011, Encompass has raised around $38 million till date.

    This was all from the funding updates, moving on to the exits. United Kingdom Tech observed 13 exits during the week of 20 Mar 2022.

    London-based Enterprise Applications startup, Phrasee, was acquired by Capital D. Morgan Stanley and Keyhaven Capital Partners co-invested in Phrasee alongside lead investor Capital D. Phrasee is an AI-based platform offering software for brand language optimization. Phrasee offers a computational linguistics tool that allows members to generate, optimize, automate, and analyze language in real-time. Phrasee allows members to tailor language to the brand style, tone, target audience, and campaign goals. Founded in 2015, Phrasee has raised around $9 million till date from Next 15, Galvanise, Albion Capital Group, and others.

    Exonar, an Enterprise Application startup, was acquired by NowVertical Group. Exonar is a provider of an intelligence and information system for enterprises. Exonar can identify enterprise data and the relevancy of data, with the use of enterprise-scale big data architecture and machine learning technology to power real-time data classification and document search. Exonar understands the intent and characteristics of information and generates insights into the data as per company requirements and profile. Founded in 2007, Exonar has raised around $10 million till date from Beringea, Amadeus Capital, Downing, and others.

    Edinburgh-based Travel and Hospitality Tech startup, Criton, was acquired by Nonius. Criton is a provider of white-label guest management apps for the accommodation and hospitality industry. Criton features include mobile booking, push notifications, local activities and places recommendations, digital door keys, video instructions, digital guides for guests, and more. Criton also has a direct chat feature for guests to contact the management staff. It caters to hotels, B&Bs, vacation rentals, service apartments, and more. Founded in 2015, Criton has raised around $7 million till date from Highland Group.

    EdTech startup, Sumdog, was acquired by Hej Albert. Sumdog creates adaptive learning games for grades K-8. Sumdog offers multiplayer games that teach mathematics, reading, writing, and more. Sumdog offers a dashboard to track the progress of a student individually as well as relatively. Sumdog also offers school IT software and provides rewards for students. Founded in 1993, Edinburgh-based Sumdog has raised over $3 million till date from Arc Capital Development, Nesta Impact Investments, Scottish Enterprise, and others.

    This was all for today, we will be back next Monday with more updates. You can subscribe to our podcast on Google Podcasts, Spotify, and Apple Podcast to stay updated. If you have any feedback, please reachout to us at podcast@tracxn.com. Thank you for tuning in today, see you next week.