james soto

On this episode of Industrial Strength Marketing, James Soto interviews Kris Rudeegraap, the founder of Sendoso. Sendoso is the worlds leading sending experience and management platform industrial and B2B marketers trust to build authentic relationships through intelligent corporate gifting. Kris shares his story of how he started the company and the challenges he faced along the way, including a cease and desist letter from Starbucks. The two discuss the importance of personalized marketing and its impact on the customer experience. This episode is a must-listen for marketers looking to make a difference in their businesses.

Articles and resources referenced in this episode:

• Connect with Kris on LinkedIn
• Follow Kris on Twitter
• Explore the Sendoso website

If you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show.

Share Your Industrial Strength Marketing Story!

• Tweet us at @Industrialsays, @jamessotoism
• Follow James on LinkedIn
• Please email us at podcast@Industrialstrengthmarketing.com
• Subscribe to Industrial Strength Marketing's YouTube channel

Thanks for listening & keep making marketing the strength of your business!

On this episode of Industrial Strength Marketing, host James Soto sits down with Parry Malm, CEO and co-founder of Phrasee, to talk about his journey as a marketer and entrepreneur. Malm discusses how he fell into entrepreneurship and the challenges of marketing in today's technology-focused landscape. Soto and Malm  delve into the world of AI,  its impact on marketing, and the ethics of it all. This episode also explores the intersection of marketing, technology, and business strategy.

Articles and resources reference in this episode:

• Connect with Parry on LinkedIn
• Follow Parry on Twitter
• Visit the Phrasee Website

If you haven’t already, please review Industrial Strength Marketing to let us know your thoughts on the show.

About the Show

As a top manufacturing podcast and YouTube channel, we focus on what matters most to industrial marketers, sellers, and growth-minded manufacturing executives.

Featuring inspiring conversations with manufacturing and B2B marketing leaders on winning moves and lessons learned, this show exists to deliver insights that help you grow your business.

Are you looking to share your expertise with industrial marketers, influencers, and leaders? Click here to be a guest on the show.

Share Your Industrial Strength Marketing Story!

• Tweet us at @Industrialsays, @jamessotoism
• Follow James on LinkedIn
• Please email us at podcast@Industrialstrengthmarketing.com
• Subscribe to Industrial Strength Marketing's YouTube channel

Thanks for listening & keep making marketing the strength of your business!

Over the last number of weeks Make It Right has featured interviews with leadership and marketing experts who have shared their expertise in an effort to help manufacturing businesses weather the COVID-19 storm. This week on the show we share 3 key tips curated from three guests with the hope that they may trigger some […]

This week on Make It Right James Soto of INDUSTRIAL shares how to find your manufacturing niche and capitalize on it.

What is your company best in class at manufacturing? Are you one among many or are you THE One. Coming this week on Make It Right - how to find your manufacturing niche and capitalize on it with James Soto of INDUSTRIAL. Full show coming Friday May 1.

Are you brave enough to audit your manufacturing business to find where the best work is and to “Go for It” in that market/industry sector? James Soto is the founder of INDUSTRIAL, a B2B marketing company that has nailed its niche by helping manufacturers find their unique offering and market it in the digital age. […]

James Soto says he was born industrial, raised digital and it's with that informed perspective that he approaches the marketing challenges of today's manufacturers. He shares ideas on how manufacturers can move from traditional to technology based marketing to get the most out of their business. Full show coming April 10.