Explore " sendoso" with insightful episodes like "Customer Retention Maestro: Crafting Unforgettable Customer Experience, The Power of Personal Touches, and How to Utilize Gifting Strategies", "Kacie Jenkins, SVP of Marketing at Sendoso -- Who Doesn't Love a Thoughtful Gift?", "Should You Replicate Your Top Performers? With Sean Frazer, VP of Revenue Operations at Dental Intelligence", "Leveraging Gifting to Break Through the Digital Noise with Kris Rudeegraap, CEO of Sendoso" and "7 creative prospecting tips to stand out in tough financial times" from podcasts like ""Retain: The Customer Retention Podcast", "You Should Talk To", "The Revenue Insights Podcast", "Industrial Strength Marketing" and "The Modern SaaS Podcast"" and more!
In this episode of YouShouldTalkTo, Daniel Weiner sits down with Kacie Jenkins, the SVP of Marketing at Sendoso. Jenkins shares her unique insights on marketing for an AI-based company and how to manage all the different moving parts. She shares a particularly traumatic story of working with an agency that was way in over their heads and resulted in the company’s website crashing right in the middle of a product launch.
While it was a traumatizing experience, Jenkins says that the event pointed out specific red flags within the agency that she can look for in the future. Because of the previous agency’s failure, she was recommended a much better fit for the project. The newer agency had much better communication skills and she was able to connect with the team on a human level, rather than the cold, reserved communication she was getting from the previous agency. Jenkins says that the more human approach translates well in start-up spaces while making the client jump through hoops to communicate their needs does not.
Kacie also recognizes how much pressure can be put on herself and her team. Working in the marketing industry can feel like a bunch of adrenaline rushes, which is very exciting. But it’s also important that everyone on the team has a chance to recharge their batteries. She talks about how she monitors her team to ensure no one burns out. Which can include spa days and gifting!
Kacie is looking forward to the marketing industry as a whole focusing on a more personal connection with their customers. She wants to see more creativity and risk-taking, rather than focusing on meeting short-term goals as fast as possible. Jenkins believes that AI will help companies make more personal connections and that Sendoso is working in the right direction.
This episode is a must-listen for anyone interested in the more human side of being an SVP in Marketing, and what it takes to be a leader in the startup world.
Guest-at-a-Glance
💡 Name: Kacie Jenkins, SVP Marketing at Sendoso
💡Noteworthy: Kacie emphasized the importance of self-care within your leadership strategy and making sure no one on your team burns out.
💡 Where to find them: LinkedIn
Key Insights
MIA: Hired Agency Goes Missing When Website Crashes
Kacie Jenkins, SVP of Marketing at Sendoso, tells us how everything went wrong during a product launch as she recounts a negative agency experience. In hindsight, she could recall some red flags that she thought could be a problem down the line. However, she never expected the agency’s entire team to go missing when they caused a website crash in the middle of a launch. It took hours for Kacie to communicate with someone on the team, and even then it was clear they were way in over their heads.
Embracing the Shift Toward Human-Centric Marketing
Kacie says she’s excited for the resurgence of personalized marketing. She mentioned that marketers want to shift towards more personal, thoughtful, and useful approaches. The two emphasize the shifting focus toward creating meaningful connections with their audiences. She’s also looking forward to seeing brands embracing creativity and experimentation, and moving away from a strict focus on short-term goals.
On this episode of Industrial Strength Marketing, James Soto interviews Kris Rudeegraap, the founder of Sendoso. Sendoso is the worlds leading sending experience and management platform industrial and B2B marketers trust to build authentic relationships through intelligent corporate gifting. Kris shares his story of how he started the company and the challenges he faced along the way, including a cease and desist letter from Starbucks. The two discuss the importance of personalized marketing and its impact on the customer experience. This episode is a must-listen for marketers looking to make a difference in their businesses.
Articles and resources referenced in this episode:
If you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show.
Share Your Industrial Strength Marketing Story!
Thanks for listening & keep making marketing the strength of your business!
How can you use account based marketing to acquire and retain your target audience?
In this /Founders Focus episode, Kris Rudeegraap, co-founder & CEO of Sendoso, shares how you can design and refine your ABM strategy.
🎬 Rather watch? Catch the video recording: https://bit.ly/3rFySc6
🗣 Have feedback? Connect with Scott Case on LinkedIn
💙 Visit foundersfocus.com to connect with other founders and see what topics are up next.
✈️ This episode is brought to you by Upside Business Travel. Upside offers a free platform that allows you and your team to book, manage, and track business travel in one place.
Kris Rudeegraap is the CEO and Co-Founder of Sendoso, the leading Sending Platform that helps companies stand out by giving them new ways to engage with customers throughout the buyer’s journey.
Kris has more than a decade of sales experience and has spent time at Talkdesk, Yapstone, and Piqora. During that time, he discovered that creating meaningful engagements through direct mail and gifting was an effective way to drive demand and increase sales, which helped inspire the idea for Sendoso.
Connect and get in touch with Kris Rudeegraap on the links below.
LinkedIn: https://www.linkedin.com/in/rudeegraap/
Website: https://sendoso.com/about-sendoso/
Join the Sales Hustle Community! Text “Hustle” to 424-401-9300!
If you’re listening to the Sales Hustle podcast, please subscribe, share, and we’re listening for your feedback. Also, if you are a sales professional looking to take your sales career to the next level, please visit us at https://salescast.co/ and set a time with Collin and co-founder Chris.
Please make sure to rate and review the show on Apple.
Kris Rudeegraap is the CEO and Co-Founder of Sendoso, the leading Sending Platform that helps companies stand out by giving them new ways to engage with customers throughout the buyer’s journey.
Kris has more than a decade of sales experience and has spent time at Talkdesk, Yapstone, and Piqora. During that time, he discovered that creating meaningful engagements through direct mail and gifting was an effective way to drive demand and increase sales, which helped inspire the idea for Sendoso.
Connect and get in touch with Kris Rudeegraap on the links below.
LinkedIn: https://www.linkedin.com/in/rudeegraap/
Website: https://sendoso.com/about-sendoso/
Join the Sales Hustle Community! Text “Hustle” to 424-401-9300!
If you’re listening to the Sales Hustle podcast, please subscribe, share, and we’re listening for your feedback. Also, if you are a sales professional looking to take your sales career to the next level, please visit us at https://salescast.co/ and set a time with Collin and co-founder Chris.
Please make sure to rate and review the show on Apple.
Pouyan Salehi, Corporate Bro, and Co-founder and CEO of Sendoso, Kris Rudeegraap talk inside sales, selling mistletoe and lemonade, free beer money, and how Sendoso became a SaaS powerhouse.
Follow the Pouyan & Corp
https://twitter.com/psalehi
https://www.linkedin.com/company/scratchpad-ae
https://www.linkedin.com/in/pouyansalehi/
https://www.linkedin.com/company/corporatebro/
https://www.instagram.com/corporate.bro/
https://www.Scratchpad.com
https://www.CorporateBro.com
Follow our Guests
https://www.linkedin.com/in/rudeegraap/
https://www.sendoso.com
Follow the pod:
https://www.youtube.com/playlist?list=PLd-bW8qJKScmqx6W5dq8PLi3fjoNCDOkS
https://beyondquota.buzzsprout.com
https://open.spotify.com/show/3Cwt5ZOySRJ63oMLbnG9A8
#sales #tech #saas
Co-Founder of SDR Nation and Sr. Director of Sales at #paid, Michael Gagliano, joins the show to discuss his vision to support a global community of SDRs and bring respect to sales as a profession. Fast forward to now and SDR Nation has exploded with our own co-host, Tyler Cole, serving as one of the incredible coaches supporting the community. On this episode we discuss...
1. How to leverage external resources to thrive in your role and get promoted?
2. Why SDR Nation is here to help your sales organization and not undercut your leadership team's views?
3. How the SDR role is evolving to include skills far beyond just setting a meeting?
Request to learn more about joining SDR Nation
For one on one sessions with SDR Nation coach, Tyler Cole, send a message here.
You heard it from Ian on Selling with Purpose, "software sales is just a different sport." High potential and high respect, but high pressure and hard to crack into. It's an industry reserved for the most elite sales reps.
This was the reality before Covid layoffs and the widening of the talent pool with remote roles. We hear it everyday...how challenging it is to get into this industry or even stay in it after losing a role.
Today we have an honest and unfiltered conversation, with Ryan Zadrazil (Free Agent and actively on the job search), Joshua Jordan (CEO of PreHired), and Josh Ruff (Director of Partnerships at PreHired) about the very real challenges of finding employment in software sales.
Click here to learn more about PreHired and apply for a 12 week program guaranteed to place you in a role at a top tier SaaS company
In this episode, the man, the myth, the legend, John Barrows, joins the show to kick off his partnership with The LowlySDR. John is head of JB Sales Training. They are responsible for arguably the number one training and content platform in B2B SaaS. John trained co-host, Tyler Cole, who swears by his work. He is also an inspiration to us both with his duties as host of the spectacular Make It Happen Mondays podcast. Today's episode will cover...
1. Why is proper value alignment so important when building and scaling a sales team?
2. Why do companies resist changes rooted in data and instead coach to volume based metrics and handcuff employees from building a unique brand?
3. What can leaders be doing to get the most of out of their SDR’s in a time in which cost of sale is being highly scrutinized?
Special thanks to our partners at JB Sales training, SDR Nation, Gr8 Insight, and PreHired.
For help creating you or your company's podcast, contact our team at Abuveground.
For a 10% discount on the John Barrow's annual content subscription use the code "LowlySDR" and sign up here.
*This episode is dedicated to our friend and co-worker, Brian, who passed away during the making of this episode. Brian will be greatly missed but live on through our content*
(If you’d like to donate to Brian’s funeral and memorial fund please visit our GoFundMe.)
Special credits: Audio editing - Brian & Eric Smith aka The Lowly SDR aka Clockwork
Music: “Thoughts of a Thief” by Clockwork Prod. By Hanto BeatMaker
Stay up to date
For any inquiries, please email us at hello@podcastworld.io