pilates studio

In this empowering episode of Pilates Unfiltered,  Jenna takes us on a branding boot camp journey specifically tailored for Pilates businesses. Step into the world of effective marketing as Jenna delves deep into strategies for showcasing your studio's unique experience on social media and making your brand stand out from the crowd. She shares personal insights on the influence of integrity in branding, reflecting on her niece's therapy journey and the poignant lessons drawn from it. Jenna also unpacks the process of developing a compelling brand voice, offering practical tips for capturing your studio's essence through clear messaging and authentic interactions. Whether you're seeking to refine your studio's identity or establish a new one, this episode is a treasure trove of ideas to help you articulate and embody the values that make your teaching style distinct. 

LINKS: 

Order Jenna's Book

JZ Private Coaching

JZ Studio Library Cards

JZ Studio YouTube Channel

📚 Timestamped overview

00:00 Apologies for missing the episode, amazing trip.

04:20 Woman with hearing impairment supports brother in therapy.

10:17 Connecting with kids, patience, and powerful experiences.

12:43 Pilates brand not about Pilates, but experience.

16:45 Owner faced conflict between popularity and values.

19:03 Regular brand check-ins refine and adapt.

25:00 Selecting names and brand voice for studio.

26:11 Creating a brand can be challenging. Consider personality, tone.

31:44 Regularly showcase studio operations, integrate, involve clients.

36:00 Craft clear message, differentiate, define value proposition.

37:11 Unique value essential for attracting clientele. Differentiate.

43:10 Creating a strong brand for Pilates business.

44:37 Business coaching, join mailing list, inspiring stories.

In this episode of Pilates Unfiltered, we explore the art and strategy behind impactful Pilates content creation. From the virtues of video production to the concise power of blog posts, Jenna guides listeners through a myriad of ways to tell stories that resonate. With a focus that shifts between SEO savvy blog writing and heartwarming, meme-inspired narratives, this episode offers an array of tips to help Pilates professionals connect deeply with their audience. Immerse yourself in Jenna's expertise as she discusses everything from pre and postnatal Pilates practices to myth-busting in the industry.  

February Download 

LINKS: 

Order Jenna's Book

JZ Private Coaching

JZ Studio Library Cards

JZ Studio YouTube Channel

00:00 Series on avoiding session pitfalls, digital download.

04:16 Constructive interactions amid opposing professional opinions are possible.

06:56 Advocating for diverse perspectives and avoiding judgments.

12:27 Engage in meaningful online interactions for connection.

16:18 Pilates forum, inspiration, client engagement, content delivery.

18:06 Platforms, video, storytelling, and Pilates considerations.

24:15 Creating engaging and enriching movement-related content.

26:24 Inspire clients, share journey, debunk Pilates myths.

30:14 Use niche keywords in first 200 words.

33:46 Use conversational tone for better readability impact.

39:13 Get audience input, choose high potential topics.

40:03 Engage community, tailor content, embrace unexpected creativity.

43:09 "Podcast launching with inaugural episode in 2 weeks."

In this episode, titled "Social Media Sizzle," your host Jenna Zaffino shares her invaluable insights into the world of social media and online business. Jenna examines her experiences with targeted ads, YouTube, TikTok, and the evolving landscape of online platforms. She emphasizes understanding audience behavior, creating engaging content, and providing valuable resources for Pilates professionals. With a focus on the practical strategies of sustaining an online business, Jenna offers a grounded perspective and actionable advice for navigating the challenges of the digital world. Join us as we explore the intersection of social media, wellness, and business on Pilates Unfiltered.

February Download 

LINKS: 

Order Jenna's Book

JZ Private Coaching

JZ Studio Library Cards

JZ Studio YouTube Channel

📚 Timestamped overview

00:00 Diving deep into online business and personal anecdotes.

04:44 Online opportunities limited, especially for women entrepreneurs.

10:00 Early Instagram user becomes Pilates unicorn sensation.

11:36 Social media's early timing shapes success.

15:12 Podcast and Pilates bring in sales.

18:57 Ask them why they use social media.

23:06 30 creative post prompts for Pilates teachers.

25:10 Engaging social media over quantity of likes.

28:42 Instagram is a communication and marketing tool.

33:58 YouTube content creation is rewarding and evolving.

37:41 Early TikTok community, supportive and random discovery.

41:28 Seek inspiration, avoid copying, showcase expertise. Be authentic.

44:19 Tips for creating valuable, engaging content at home.

48:30 Engage audience with specific Pilates questions. Inform content.

51:55 Focus on key platform for content distribution.

55:44 Strategy is key for successful social media.

57:37 Jenna Zaffino presents Pilates Unfiltered and Working Well.

In this episode of Pilates Unfiltered, Jenna Zaffino explores the theme of "The Rupture & Repair" within the Pilates industry. She delves into the challenges of rebuilding trust and addressing ruptures that occur in professional relationships, emphasizing the importance of acknowledging implicit bias and creating psychological safety in the workplace. Jenna discusses the impact of leadership dynamics and the shift in focus within the Pilates profession, while also sharing personal struggles and experiences. Listeners can expect to gain insight into fostering positive team dynamics and problem-solving cultures, as well as reflections on the community and profession of Pilates.

Links: 

Jenna's Website - Special Programs

You're Doing A Great Job Book

Key Themes: 

1. Power Dynamics: Recognizing "power over" versus "power with."
2. Trust and Autonomy: Fostering a culture of respect. 
3. Rupture and Repair: Addressing betrayal and rebuilding relationships.
4. Conflict Resolution: Advocating for a progressive approach.
5. Psychological Safety: Creating an environment for open communication.
6. Leadership Challenges: Critiquing the current Pilates profession culture.
7. Ethical Standards: Advocating for organizational guidance and support.

Timestamps: 

In this episode of JZ Unfiltered, we explore the concept of determining what is considered "good enough" in various contexts, such as business performance and teaching Pilates. Jenna delves into the importance of setting one's own Key Performance Indicators (KPIs) and shares personal experiences with tech startups and developing Pilates classes.

As part of her continued Reddit Q&A, Jenna also provides step-by-step instructions for performing the side plank exercise and emphasizes the value of creative exploration. Listeners are reminded to stay focused, avoid comparison, and make adjustments based on analysis and feedback. Additionally, Jenna discusses her book for movement teachers and offers a variety of resources and discounts for upcoming Black Friday sale. 

Links: 

Black Friday Sale

You're Doing A Great Job Book

Link to Memberspace For Squarespace Websites

Visit the Pilates Subreddit

18:28 KPIs: Logical metrics for success, self-determined.

20:49 Identify what you're working on. Reflect as a consumer.

24:43 Squarespace and MemberSpace offer affordable website services.

27:36 Survey feedback informs adjustments for better experience.

32:24 Plan, focus, gather information, determine goals.

35:49 Be cautious of copying others' methods.

39:14 Side Plank is a lat exercise, not core.

43:04 Press, lift, hover hips, width of cheese. Keep alignment. Lower down.

45:09 Upside plank on knees with hip tilts.

50:18 Teaching formula: ABCDEFGHIJKLMNOP - make the exercises theirs.

51:34 Grateful for tuning in, be back soon.

Well hey friends! 

I'm back for a special series where I answer some questions that appeared on the Pilates Reddit Forum.  I'm new to all of this, but still believe I have some insight to offer. If you feel the same way, consider ordering my new book: You're Doing A Great Job: The Movement Teacher's Guide To Fearless Teaching, now in paperback and hardcover!   

It's available in digital download on jennazaffino.com and in print on Amazon.com. 

Key Themes of this episode: 

Exploring the challenges and tips for performing certain Pilates exercises

Recognizing and respecting individual limits and progress in Pilates practice

Navigating and participating in online forums like Reddit

The launch of a new podcast for wellness professionals

Empowering and supporting Pilates teachers in their personal and professional growth

This week we dive into some (passionate) considerations for those who are getting ready to open a studio or start a business.  This episode is like a whole workshop - get ready to take notes! 

JENNA'S LINKS

Pre-Order Jenna's E Book

Join The Waitlist for BYSP

Craft A Client Pathway Mini Course

JZ Private Coaching

JZ Studio Library Cards

JZ Studio Clinics

JZ MVT PRO COMMUNITY

Apply To Be On The Pod

This week on Love Your Bodd we have the wonderful Sabrina Castro! Sabrina was on LYB 5 years but and our philosophies of fitness and life in general have changed so much since then. In this episode, we talk about her lockdown depression and how it completely changed the way she views herself and her career, and how like a phoenix out of the ashes, she has opened up her own Pilates studio in Manhattan with size inclusive philosophies!

CONTENT WARNING: We discuss depression, weight loss, and weight gain in this episode. 

Connect with Sabrina on instagram: @sabrinathefitnesswitch
Pilates Coven Instagram: @pilatescoven
Pilates Coven Website

Sabrina’s List of size inclusive Fitness Professionals who helped her with her journey:
@bodypositivefitness_
@powerpluswellness
@fatbodypilates
@bodyposibarre
@get2werk
@curveswithmoves
@freethejiggle
@allison_skewes
@radpilates
@gwenheadpilates
@size_diverse_pilates
@thekineticteacher
@bodyposibarre
@tiffanycroww
@flexwithvera
@taralaferrara
@noordinarynoire
@rozthediva
@requisitepilates
@rootandreachpilates
@bpfaofficial
@foodandfearless

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BECOME A LOVE YOUR BODD PATRON for exclusive content, private Discord community, and access to a member only Q&A forum: patreon.com/lybodd

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www.heather-boddy.com/loveyourbodd

GET HELP:

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Love Your Bodd is a proud supporter of the Born This Way Foundation - check out their resources page to get help for whatever issue you might be facing - 

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The views expressed on this podcast are mine and do not necessarily reflect the views of my employer(s). 

Season 5, Ep. 7.

Listen to Maz and Vicky's post-training chat. 

Say Hi at: 

TS12pod@gmail.com

Vicky Rees and Maricarmen Mitchinson

What does push pull mean? Can push and pull be done at the same time? Can anyone experience it? 

Pilates instructor and studio owner, Glenn Wilkinson shares his thoughts and ideas about this critical concept in the Pilates method.