pressrelease

In this episode, hosted by Cision's Market Research Analyst Nathan Walker, John Jannarone of CorpGov.com joins us to discuss the best tactics for pitching to journalists on the topics of Environmental, Social, or Governance concerns.

In this episode of Media Coffee, Phil Lempert – founder and Editor, Supermarket Guru - joins host Nareeman Dosa of Cision to discuss communicating with consumer, food, and retail media in the United States.

Twitter: @PhilLempert

OVERVIEW:

Hiring others to boost your brand costs a fortune, so why not do it yourself?

As promised during last week's Tactical Tuesday, Jason A. Duprat, MBA, CRNA, Healthcare Practitioner, and Host of the Healthcare Boss Academy podcast, reveals an insider secret large organizations use to boost their brand: Press Releases. Tune into this episode to learn more about how this tactic can help improve your SEO and save you a fortune.

EPISODE HIGHLIGHTS

- Coordinating with PR Companies to boost your brand is expensive and almost always comes with no guarantees unless you do it yourself.
- The idea behind PR is to use 3rd-party press and news stories to have your business featured in various media outlets.
- Look up how to write press releases then submit your entries through press release websites that distribute them for you.
- Backlinks are links to your website. The more articles you release, the more backlinks you get, and the more backlinks you get from high-ranking, high-domain authority sites, the better your website will rank.
- Reporters may encounter these press releases and decide to go deeper into the story, turning into 3rd-party stories with more weight.
- Some press release websites Jason recommends are newswire.com, globenewswire.com, prnewswire.com, and marketersmedia.com.

3 KEY POINTS

1. Boost your brand through Press Releases.
2. Look up press release templates and submit articles through press release websites.
3. Release more articles, gain more backlinks, and boost your ranking.

TWEETABLE QUOTES

“Writing press releases is an insider secret not many people know about, but can greatly help any business.” – Jason A. Duprat

“If the service is too expensive, learn how to do it yourself.” – Jason A. Duprat

CONNECT WITH JASON DUPRAT:

LinkedIn | Facebook | Instagram | Youtube | Facebook Group

RESOURCES:

• Sign up for one of our free business start-up Masterclasses by heading over to https://healthcareboss.org/masterclass/
• Have a healthcare business question? Text me at 386-284-4955, or email me at podcast@healthcareboss.org and I’ll add you to my contacts. Occasionally, I’ll share important announcements and answer your questions as well.
• Do you enjoy our podcast? Leave a rating and review: https://lovethepodcast.com/hea

Victoria Kennedy is a former opera singer who now helps companies and individuals leverage digital PR to increase their visibility and grow their revenue as the CEO and founder of Victorious PR. She’s been featured in over 200 publications including Forbes, Entrepreneur, Yahoo Finance, TV & radio stations, and the TEDx stage, and shares today how to land lucrative “earned media” for your brand or business.

In this episode, I interview Mickie Kennedy, the Founder and President of eReleases, a traditional press release distribution company based in Baltimore County, Maryland, United States, an expert at helping small businesses, authors, and startups increase their visibility and credibility.

Mickie Kennedy developed eReleases in 1998 with the belief that publicity shouldn't be restricted. So, the company helps its clients promote themselves with the media. He started with only 40-60 grand in the first year and has grown to $6 million annually. Currently have 8 FTEs working with the company.

“All entrepreneurs grow through problems and issues and growing pains,” says Mickie. He can relate to that but what matters the most is how they will handle the challenges in growing their business. If you want big success, know how to do it.

This Cast Covers:

• Specializes in press release services for small businesses, startups, and authors to promote themselves with the media.
• Offers writing service as well as distribution through the largest and most-respected newswire in the country, as well as a proprietary database of journalists and editors.
• A traditional press release distribution company that focuses primarily on getting press releases into the hands of real journalists.
• Finds smaller companies and startups usually have better success than large corporations or midsize companies.
• Developed the company with the belief that publicity shouldn't be restricted especially to small businesses.
• The company’s goal is to reach out to more small businesses and help them make the transition from being a company with a product or service to a company with a clear brand that speaks to the marketplace and media alike.
• Delivers personal service and exceptional value to every customer at every price point.
• Has grown exponentially since then, from 40-60 grand in the first year to $6 million annual revenue. 

Additional Resources:

• eReleases
• Influence By Robert B. Cialdini
• 80/20 Sales and Marketing By Perry Marshall

 …………………………………………

Quotes:

“If you are strategic, you can get a lot of leverage.” – Mickie Kennedy

“We try to match people with writers who are sort of experts in their fields, and they kind of have a good idea of what would be newsworthy.” – Mickie Kennedy

“Success for me is providing real value to small business owners, startups, and people.” – Mickie Kennedy 

“I would challenge anybody to sort of putting themselves in the experience of the customer.” – Mickie Kennedy

 “You should try to take every opportunity you can to measure as much as you can in your business.” – Mickie Kennedy

 …………………………………………

Music from https://filmmusic.io “Cold Funk” by Kevin MacLeod (https://incompetech.com). License: CC by http://creativecommons.org/licenses/by/4.0

Alan and Leanne are the CEOs of Infinity Communications a full-service marketing and communications firm specializing in social media, PR, marketing, event management, and media production. Prior to this, Alan was president of WhiteHat Inc., a privately-held IT security company whose revenues grew 640% in just three short years thanks to a comprehensive public relations, marketing, and sales strategy. Alan is a true diplomat. Since becoming the WPO International Board Chair he gets to practice his diplomacy every day with top CEOs all over the globe. He’s really, really, really good at it. Except when he’s at the office and someone leaves a dirty dish on the counter. He’s not so good then. Leanne uses her (diagnosed) ADHD (Look! A squirrel!) to her utmost advantage. Her ability to have six conversations and perform four tasks while juggling and putting on lipstick is really quite astounding. Odd that she is “drama-averse” while being a lightning rod for drama. Creatively at the edge, she is fun and brilliant and that’s all that matters. Leanne’s World IS a reality show waiting to happen. Alan and Leanne are the authors of PR Mentor: The PR Tool Kit for Small Business.

www.infinitycomm.ca

Raymond Aaron has shared his vision and wisdom on radio and television programs for over 40 years. He is the author of 10 best-selling books, including Branding Small Business For Dummies, Double Your Income Doing What You Love and the co-author of New York Times best-seller Chicken Soup for the Parent’s Soul and author of the Canadian best-seller, Chicken Soup for the Canadian Soul.

www.Aaron.com

Don't forget about PR - public relations (not press release).

Public relations is a valuable way to increase brand visibility. In a recent episode of Building a Story Brand, Donald Miller included the press release as one of the key pieces of a campaign. While I agree with him, I believe he was thinking too small. He should have said don't forget public relations. A press release is only part of the public relations effort.

My guest this week, Julie Livingston of Want Leverage Communications, shares how public relations can elevate the presence of a brand but it is not enough to just send out a press release. The way we consume media has grown and evolved over the last 20 years, which means public relations needed to evolve as well.

You know a memorable quote when you hear it. You see it published repeatedly or going viral on social media, you have a quote for the ages.

We are weeks into a global pandemic and there are multiple heads of organizations attempting to make their mark on this historic moment.

How will they succeed?

In this episode, you’re going to learn how to create a memorable quote plus hear examples of memorable quotes throughout history.
 

• [4:31] 1: Write like people actually talk.
  Learn how to be conversational while leaving out the unnecessary filler language.
• [7:29] 2: Use memorable language.
  Find out how to use your words to help paint a picture.
• [8:52] 3: Avoid the hype.
  Lose the hyperbole and focus on the facts.
• [9:53] 4: Skip the jargon.
  No one wants to burn calories struggling to understand your acronyms.
• [11:38] 5: Fancy facts.
  Sprinkle storytelling to add depth to the story.
• [13:12] 6: Use this grammar style to attribute a quote.
  Certain styles lend themselves to speaking; others to writing.
• [14:02] 7: Consider the appropriate tense.
  Different word choices should be used for something that has just happened vs. something that’s more timeless.
• [15:33] 8: No fake news.
  Keep it real; avoid the bias.
• [16:58] 9: Boil down your big idea.
  Here’s how you can make your message more shareable.

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© Molly McPherson 2020

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In the Corona-dominated first half of 2020, Bertelsmann benefited from its diversified business portfolio and high share of digital businesses. All in all, the international media, services, and education company recorded a single-digit percentage decline in revenues and an operating EBITDA of over one billion euros. Group profit was very nearly at the previous year’s level.

As Sales Engineers, we often focus on the process – learning how to get better at sales, qualifications, discovery skills, demos, but rarely do we associate creativity to help us… until this podcast

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