Pricing & Jobs to be Done with Matt Lerner of Startup Core Strengths
On this episode of SaaS Open Mic:
- Two common pricing mistakes founders make
- How to apply the Jobs to Be Done framework to pricing strategy
- Pricing experiments to test for price sensitivity
- 90% of growth comes from 10% of the activities
Matt has worked with dozens of startups and scaleups in his time at 500 Startups and Startup Core Strengths. A challenge that every company must face at some point is optimizing pricing or setting a price for a new product or feature. Matt shares his perspective on establishing and optimizing pricing using the Jobs to Be Done framework.