startup pricing

Explore " startup pricing" with insightful episodes like "Pricing & Jobs to be Done with Matt Lerner of Startup Core Strengths", "Pricing Optimization and Monetization Strategies for Startups - Patrick Campbell, Founder & CEO of ProfitWell", "SaaS pricing advice from Rob Walling and Patrick Campbell" and "How should we price our SaaS?" from podcasts like ""SaaS Open Mic by ChartMogul", "The Product Show", "Build Your SaaS" and "Build Your SaaS"" and more!

Episodes (4)

Pricing & Jobs to be Done with Matt Lerner of Startup Core Strengths

On this episode of SaaS Open Mic:

Two common pricing mistakes founders make
How to apply the Jobs to Be Done framework to pricing strategy
Pricing experiments to test for price sensitivity
90% of growth comes from 10% of the activities

Matt has worked with dozens of startups and scaleups in his time at 500 Startups and Startup Core Strengths. A challenge that every company must face at some point is optimizing pricing or setting a price for a new product or feature. Matt shares his perspective on establishing and optimizing pricing using the Jobs to Be Done framework.

SaaS Open Mic by ChartMogul

enJanuary 27, 2023

Pricing Optimization and Monetization Strategies for Startups - Patrick Campbell, Founder & CEO of ProfitWell

Patrick Campbell is the founder and CEO of ProfitWell, a software that helps subscription companies with their monetization and retention strategies. He strongly believes that people should get more comfortable with working on their pricing strategy and should avoid “the path of least resistance”. It’s not easy, but it’s not more difficult than many other aspects of building a successful product and it’s surely one of the most important ones.

In this episode we discussed:

when is the right time to start thinking about monetization
why Brand and Design influence our willingness to pay by up to 25%
how to decide what to bundle with your main pricing plan and what to leave as an add-on
why you should always lead with Freemium and the data that backs it
strategies how to switch to an annual plan
why discounts should be offered in “physical” amounts rather than percentages
most common mistakes to avoid when it comes to your monetization strategy
how often should you review your pricing strategy (it’s more often than you think).

en-usMarch 23, 2021

SaaS pricing advice from Rob Walling and Patrick Campbell

Jon and Justin are probably 1-2 months away from the launch of Transistor.fm. That means we need to figure out pricing.

“In your early stage two things are essential: your customer focus, and your value metric. If you can nail these two things (even if you get everything else wrong) you’re typically fine." – Patrick Campbell

We've both worked in SaaS before, but we're trying to not pretend we know everything. We want to do this right, so we reached out to two experts this week: Patrick Campbell (from Price Intelligently) and Rob Walling (from Drip).

"I can only think of a couple ways to charge more than your competitors. First, have features that no one else has (that people are willing to pay for). Or, you can position yourself differently by saying: 'we are the podcast host for businesses.' Or, you can do high-touch sales. The sales process allows you to charge more." – Rob Walling

Show notes

Full interview with Patrick Campbell on Product People
Price intelligently
Patrick Campbell, founder of Price Intelligently
Rob Walling, founder of Drip
Transistor.fm
Transistor.fm on Instagram
Transistor.fm on Twitter
Jon Buda is back on Twitter: @jonbuda
Justin Jackson on Twitter here: @mijustin
Give us some love on Breaker, the podcast app for Android and iPhone.

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enJune 05, 2018

How should we price our SaaS?

We're hoping to launch Transistor officially in July 2018.

And that means we need to figure out a pricing strategy. What types of tiers and plans should we offer?

SaaS pricing examples:

Patrick Campbell, from Price Intelligently, says there are three aspects of a pricing strategy:

Positioning: who are the right customers for your product? How will you target and attract them?
Packaging: what features are included in each tier? What value does each type of customer want from your product?
Pricing: putting a price on your tiers that reflects the value your customer receives.

Where did we get stuck? Jon and I started by looking at who had signed up for early access to Transistor:

Hobbyists – podcasting for fun, two people talking, no advertising.
Prosumers – side-project podcasting, may have a bit of income, want to go pro.
Solopreneurs – solo founders building smaller tech products.
Small tech teams – teams of 3-10 people building larger software products.
Bigger brands / enterprise companies.

This list brought up a question: how do we define our target customer? Is "podcast hosting and analytics for professionals" too broad?

Here's our homework for this week: we're going to let this simmer, we're going to talk to smart people about pricing, and we're going to come back to this next week.

Question of the week:

Tweet to @jon and @mijustin and let us know: how should we price our SaaS?

Show notes