producer funnels

"I made this 🔥 beat - go download it here!"

"I made this really dope sample pack that you should check out! It's got xyz features and you'd love it!"

Does this look familiar?

These sentences start with "I", which means they're addressing the wrong person!

Instead, you want to address your audience first so that it's clear you're focused on solving their problems. Here's what that might look like 👇

"Do you struggle to find beats and hooks that are mixed well and sound great?"

"Do you have a hard time getting your mixes to sound good because the samples you have don't sound all that great?"

See how using this strategy creates a small shift that reframes the conversation?

It's so effective that it's helped my buddy Bruce Beats make 6 figures in just a few months teaching music theory online to music producers.

He explained to me that putting and addressing your customers' problems first is what gets them interested in your solution (a.k.a. your product).

But that's just one of the many 💎 gems we talked about on the newest episode of the Midi Money Podcast.

Plus Bruce also revealed some of his secret music theory sauce that he applies in his own creative process to pump out more beats faster, so it's definitely worth checking out. 🙌

Additional Resources:

• Sign up for a FREE producer training at: https://midimoney.com/go
• Connect with Bruce Beats on Instagram:  https://www.instagram.com/brucebeatsallday
• Website: https://www.piano4producers.com/masterclass-1

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From my own experience, it's always best to use platforms like Facebook, Instagram YouTube, or even BeatStars as a way to bring an audience to you, which you can then move into your own ecosystem.

And for me, that might look something like this👇

1). Someone clicks on my Facebook/Instagram ad and goes to a page on my website.

2). Then, I give that person something (usually beats or a training workshop) in exchange for a name, email address, and/or phone number.

3). I then use that phone number and email address to stay in touch and build relationships with the people I work with.

This whole process is part of a bigger system that I developed (called The Producer Funnel), and it's one of the biggest assets to my production team, Legion Beats.

The reason why it's been so beneficial to my business is because it allows me to build relationships with my customers at a high level in my own ecosystem.

And recently, I wanted to get a closer look at how advertising experts use social media platforms to promote their products and build their own audiences...

...so I sat down with advertising specialist Lisanne Murphy to diagnose some problems that music producers (and online businesses in general) are having with their online ads.

She thinks that success in your online business today in 2021 is largely based on how well you can communicate with your customer.

Kinda like what I said earlier with The Producer Funnel, Lisanne, is a strong believer in creating your own platform built to serve your audience.

And while email and text messaging are two of the most effective ways to build community, Lisanne also suggests using tools like Facebook Groups, Slack, or even Discord to keep communication open.

She believes that the goal of running Facebook and Instagram ads should be to get people off of Facebook and Instagram, and onto your own platform so that you can serve them down the road and not just today.

So, if you're new to advertising and are thinking about running some ads for your producer business...

...I'd suggest going into it with the intention to first build trust and relationships with your customers.

Additional Resources:

• Sign up for a FREE producer training at: https://midimoney.com/go
• Connect with Lisanne Murphy on Instagram:  @lisannemurphyhq
• Website:  www.adverthinkingmastery.com

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However, for the longest time, he would have issues with the people that would book studio time with him because they weren't really serious about the work they would do...

He explained to me that clients would show up to just have fun, throw parties, and use his studio as a spot to bring their friends, which was something that was extremely irritating to Flippp.

Later, though, he created a system that would filter out anyone who wasn't really serious about their music careers, which meant he would only be working with the best and/or most serious rappers and singers in the game.

This system uses the marketing principle I just told you about, which is, "when you pay, you pay attention", listen to this episode of the Midi Money Podcast to see how it works for DJ Flippp

Additional Resources:

• Sign up for a FREE producer training at: https://midimoney.com/go
• Connect with DJ Flippp on Instagram: @djflippp
• Website:  https://www.808kartel.com/contact-now/

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For this week’s episode of the Midi Money Podcast, I had the pleasure of welcoming My Best Friend Jacob. He is a Canadian-born music producer, go-getting entrepreneur, and a proud member of our Midi Money community.

Jacob got hooked on making beats when he was just 14 years old. It inspired him to go to an audio engineering school, which later led to a job in radio.

His first breakthrough with his music came in an unusual albeit spectacular way. Jacob produced the song for Kylie Jenner’s birth video, which became an internet sensation, racking up billions of views across various social media channels.

Later on, he got the opportunity to score the Netflix documentary Travis Scott: Look Mom I Can Fly. He’s also worked with Kanye West and did sound design for the Famous music video. When you add placements with Ill Mind and Russ into the mix, you know My Best Friend Jacob is the real deal.

Recently, Jacob got his 6-figure Midi Money Award for making $100K with producer funnels. Today, he’s going to talk about his journey, his latest entrepreneurial efforts, and the many lessons he’s learned along the way. 

Tune in for a rich, insightful, hour-long conversation and learn more about Jacob’s vision for the future of music production he’s calling the “10-minute initiative”.

Key Takeaways:

• How My Best Friend Jacob got into music production (1:33)
• Producing the music for Kylie Jenner’s birth video, and all the projects that came after (2:55)
• Why you need to take every single opportunity you get (4:53)
• What to expect when you go all-in on your passion (7:42)
• The challenges of building your team (9:43)
• Why is collaboration with other producers so important? (15:38)
• Making the mindset shift from producer to entrepreneur (17:17)
• The secret about growing two businesses at the same time (21:38)
• Ideas on creating and repurposing content (27:08)
• Including your audience in the development process (33:51)
• How to stay motivated and focused on working towards your goals (37:30)
• A huge lesson on creativity and the production process (41:19)
• Jacob’s thoughts on working with Kanye West (45:40)
• Getting his 6-figure Midi Money award and some of the biggest lessons from the journey (47:04)
• What is Jacob’s “10-minute initiative” all about? (51:39)
• Top producer funnel secrets, insights, and challenges (54:59)
• What’s next for My Best Friend Jacob (1:04:16)
• Reminiscing about the Nashville Midi Money Event (1:08:15)

Additional Resources:

• Sign up for a FREE producer training at: https://midimoney.com/go
• Connect with My Best Friend Jacob: @mybestfriendjacob_

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