Some of the things I hear pretty often are, "How do I get my beats/songs on this blog?" or "How do I get a ton of streams on my beats/songs?"...
...but in reality, these usually aren't the things that will create a long-term and sustainable career in the music industry.
Instead, knowing your customers' needs and wants can be way more effective.
One of the things I learned from my friend The Young Exec (who's been able to network with people like DJ Khaled and Rick Ross) is that, as a musician, you don't always need to provide value through your music, especially when you're first starting out.
In fact, if you're only pushing your beats and songs to people who don't know you, it could backfire on you and your brand because you haven't yet earned their trust AND most people already have their go-to places to find great music.
So what's the solution...how do I get new customers and fans to find my beats and songs❓
One way to do this is by offering products and services people need first, and then pitching your music after, and here's what that might look like. 👇
If you're a producer who wants to target rappers and singers, you could offer a few beats upfront at no cost, and then charge for custom exclusives or a beat pack you've put together at a low cost.
Alternatively, if you want your beats/songs in front of people who aren't musicians and just listen to music recreationally, one of the things The Young Exec has recently recommended is to offer COVID-19 face masks (and bundle them with your music).
And while he explains his process, he emphasizes the fact that musicians need to shift their mentality from wanting to get into the industry to building a business that leads with value first.
Do you agree with this mindset shift?
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