product business

Join us on the latest episode of the I Created That Podcast as we sit down with Kaitlin Mitchell, the visionary Founder behind Rutabaga Education and Rutabaga Garden Tools. A former elementary school educator with a master's degree in Cross-Cultural Education, Kaitlin is on a mission to educate and create incredible experiences for kids and families. In this insightful conversation, she shares her journey, from the inception of Rutabaga Education, an educational platform fostering a love for gardening, to the establishment of Rutabaga Garden Tools, a flourishing Shopify business providing accessible tools for outdoor adventures.

Discover Kaitlin's overarching vision for her brand and the profound impact she envisions making within the industry. Learn about the inspiration behind offering ready-to-teach education for gardening and the challenges she faced in establishing and marketing a product-based business like Rutabaga Garden Tools.

Explore the shared strategies and distinct approaches Kaitlin employs for each business, and find out how the educational aspect of Rutabaga Education positively influences the success of Rutabaga Garden Tools. Kaitlin opens up about the lessons learned along the way and offers insights into exciting developments and future plans for both Rutabaga Education and Rutabaga Garden Tools.

Tune in for an inspiring conversation with Kaitlin Mitchell and discover the transformative journey from education to garden tools. Where education meets innovation - this episode is a must-listen!

Connect with Kaitlin:
Websites: https://rutabagaeducation.com/ | https://rutabagagardentools.com/
Instagram: ​​https://www.instagram.com/rutabagagardening/ 

Thank you for joining us on the I Created That Podcast!

#ICreatedThatPodcast #RutabagaEducation #RutabagaGardenTools #EntrepreneurshipJourney #Education #ShopifyBusiness #Shopify #Ecommerce

Follow Sarah on Instagram

Follow Sarah on LinkedIn

Follow Jansel & Co on Instagram

Visit Jansel & Co's Website

Free download - 3 Steps You Need To Take Before Building a Shopify store

This week on the commerce club podcast I am doing something a bit different in celebration of the launch of my online course platform which is called - you guessed it - The Commerce Club.

The Commerce Club is a educational platform where you will find courses designed and led by me to support you in starting your very own ecommerce or product based business.

I guide you through how to get started with developing your idea and turning in to reality, so you can make money from the products you want to sell from the day you launch using everything I know from my 13+ year retail industry career and give you actionable steps to take along the way to make sure you are moving in the right direction to set this business up.

So if in 6 months time you want to be seeing your first sales are pinging through your online shop after you’ve sourced your dream products and launched them to a warmed up audience on social media and you are comitted to turning your ideas in to reality YOU ARE IN THE RIGHT PLACE.

Every day this week I am sharing a module of the course with your for FREE!

Today I am talking about SELLING and why you need a sales strategy in your ecommerce business.

Marketing & sales strategies work hand in hand...

You need to have a sales strategy to know exactly how you are actually going to sell your product and be able to take actions in order to make it happen..

Basically your sales strategy is the messaging you will use to feed your marketing campaigns.

I talk you through why you need a sale strategy in module 1 of the “how and where to sell” course in The Commerce Club.

If you loved what you heard in todays module clipping from The Commerce Club there is plenty more where that came from.

Why not head over to www.thecommerceclub.co and enroll in the START bundle to start taking action to turn your ideas in to reality today. Use the code STARTNOW to get 10% off your enrollment.

This week on the commerce club podcast I am doing something a bit different in celebration of the launch of my online course platform which is called - you guessed it - The Commerce Club.

The Commerce Club is a educational platform where you will find courses designed and led by me to support you in starting your very own ecommerce or product based business.

I guide you through how to get started with developing your idea and turning in to reality, so you can make money from the products you want to sell from the day you launch using everything I know from my 13+ year retail industry career and give you actionable steps to take along the way to make sure you are moving in the right direction to set this business up.

So if in 6 months time you want to be seeing your first sales are pinging through your online shop after you’ve sourced your dream products and launched them to a warmed up audience on social media and you are comitted to turning your ideas in to reality YOU ARE IN THE RIGHT PLACE.

Every day this week I am sharing a module of the course with your for FREE!

Today I am talking about taking your customer on a journey, because let's be honest nobody JUST buys from you…

For someone to buy from you, they need to trust you, think you are credible, understand what you can offer them and feel like they have a relationship with you, you do this through taking them on a customer journey to convert…

How do you take them on a journey?

I explain all in module 3 of my course “how to launch your brand” in The Commerce Club.

If you loved what you heard in todays module clipping from The Commerce Club there is plenty more where that came from.

Why not head over to www.thecommerceclub.co and enroll in the START bundle to start taking action to turn your ideas in to reality today. Use the code STARTNOW to get 10% off your enrollment.

This week on the commerce club podcast I am doing something a bit different in celebration of the launch of my online course platform which is called - you guessed it - The Commerce Club.

The Commerce Club is a educational platform where you will find courses designed and led by me to support you in starting your very own ecommerce or product based business.

I guide you through how to get started with developing your idea and turning in to reality, so you can make money from the products you want to sell from the day you launch using everything I know from my 13+ year retail industry career and give you actionable steps to take along the way to make sure you are moving in the right direction to set this business up.

So if in 6 months time you want to be seeing your first sales are pinging through your online shop after you’ve sourced your dream products and launched them to a warmed up audience on social media and you are comitted to turning your ideas in to reality YOU ARE IN THE RIGHT PLACE.

Every day this week I am sharing a module of the course with your for FREE!

Today I am talking about how to build a strategy for your brand.

A strategy is simply a plan of action that you can implement to get you one step closer to your goals!

& there’s a few strategies you are going to want to create if you are setting up an ecommerce/product business…

Product strategy - What are you selling? How much of it? Why? USP?

Pricing strategy - Where do you sit in the market? What will incentivize people to buy from you? How much is too much?

Marketing strategy - How will your build awareness and target the people you want to sell to?

Sales strategy - How are you actually going to sell to them?

I cover all of this in module 2 of  my course “How to set up your product business” in The Commerce Club.

If you loved what you heard in todays module clipping from The Commerce Club there is plenty more where that came from.

Why not head over to www.thecommerceclub.co and enroll in the START bundle to start taking action to turn your ideas in to reality today. Use the code STARTNOW to get 10% off your enrollment.

This week on the commerce club podcast I am doing something a bit different in celebration of the launch of my online course platform which is called - you guessed it - The Commerce Club.

The Commerce Club is a educational platform where you will find courses designed and led by me to support you in starting your very own ecommerce or product based business.

I guide you through how to get started with developing your idea and turning in to reality, so you can make money from the products you want to sell from the day you launch using everything I know from my 13+ year retail industry career and give you actionable steps to take along the way to make sure you are moving in the right direction to set this business up.

So if in 6 months time you want to be seeing your first sales are pinging through your online shop after you’ve sourced your dream products and launched them to a warmed up audience on social media and you are comitted to turning your ideas in to reality YOU ARE IN THE RIGHT PLACE.

Every day this week I am sharing a module of the course with your for FREE!

Today I am talking about how to target your ideal customer...

Ultimately they are the ones that are going to be buying from you, so you need to know who they are! In module 3 of the “how to turn your idea in to reality” course on the commerce club we delve in to: Why your product needs to be relevant to them.  How to target them with your marketing. How you can retain their long term custom
& build a loyal community of people who love what you do!

If you loved what you heard in todays module clipping from The Commerce Club there is plenty more where that came from.

Why not head over to www.thecommerceclub.co and enroll in the START bundle to start taking action to turn your ideas in to reality today. Use the code STARTNOW to get 10% off your enrollment.

This weeks guest on the commerce club podcast is the wonderful Alana who is the founder of this is the remix.

This is the remix was born following alanas diagnoses of autism aged 36, she wanted to create something that was inspired by all of her interests and elements of her personality to promote a positve message to anhyone struggling with mental health and suppor tthem on their healing journey.

I loved this conversation so much as mental health is a hot topic for me and ive been on my own healing journey over the past few years, so we had a lot to talk about and her story is super inspirational.

You can check out This is the remix here!
Instagram here!

If like Alana you are looking to set up your ecommerce business right now and need a little helping hand to keep you going in the rigth direction you can check out my FREE Masterclass "5 steps to starting a product business here!"

Today’s guest is Harriet a freelance fashion and tech pack designer with 10+ years experience working in the fashion industry.

When starting a brand on a budget, tech packs and samples is often something that is neglected due to low start up funds, but it’s actually a huge part of a product development process that should not be missed.

The thing is putting your product in to development without tech packs and sampling is super risky, what might save you money in the short term, may cost you a lot in the long run.

In this episode Harriet and I chat about the product development process and how to eliminate risk by creating tech packs and samples.

Need a tech pack designer? Harriet can be found here…

http://www.harrietfreelance.co.uk/

https://www.instagram.com/harrietfreelance_/?hl=en

If you have been dreaming about setting up a product based business this year, but  you feel like you have NO idea where to start with setting up their business 🤷‍♀️

I've designed a FREE Masterclass to help you! Sign up to: "5 Steps to starting your product business" & by the end of the masterclass you will...

Have learnt how to adopt a founders mindset.🤯

Know how to validate your idea and figure out where you sit in the market. 💡

Know who your ideal customer is & where to find them. 🙋‍♂️

Have an idea of how you will source your product. 🔍

Know how to plan your launch by marketing and selling to a warm audience. 🛒

Be confident & well on your way to setting up and launching your brand!

Sign up to this FREE Masterclass right here!

In todays episode of The Commerce Club podcast myself and founder of the uncommon club membership Kimberly are talking about freedom in business.

So many of us, myself included have set up our businesses with the goal of escaping the 9-5 and finding freedom in our work lives.

It’s not always an easy journey, especially if you are one of the many founders that leans more towards the creative side and struggles with the more businessy aspects of actually running a business.

Running a business and living a freere life can also be super isolating especially if the people around you are all living that corporate ladder lifestyle, they don’t get it that you might have to work at weekends, or that during the week you might just take a random day off, and sometimes money is a real worry as we don’t always know when our next paycheck is gonna be.

& That’s why Kimberly has designed the membership uncommon club,

The uncommon club has created a dedicated space for creatives to thrive. It’s a hub for change-makers to elevate their voice and bring their unique talent to the world. Kimberly is building a global network of freedom-seeking creatives for inspired support and a united voice of change. Through the membership she is connecting forward-thinking creatives from across the globe to drive the creative movement via inspired collaborations, trend sharing, and open discussions. & as a collective we are changing the narrative across the board. From challenging traditional working narratives, reshaping what success means, and changing the narrative on following a creative path.

Essentially the common club is a positive, inspiring, and uplifting space that goes against standard social networks.

In todays episode we dicuss what it feels like when you don’t want to live a traditional working lifestyle, why it’s so important to find your tribe when setting up your business and why the uncommon club membeship might help you finally find your freedom.

You can find out more and subscribe to The Uncommon Club membership here:
https://uncommon-folk.com/registration-form/

Don't forget to quote my name SOPHIE BIGGERSTAFF when you join.

Find out more about me here: www.itssophiebiggerstaff.com

"When running a product-based business, profitability should be top of mind."

—Melissa Houston

Creating and operating a product-based business demands a significant amount of courage and drive to bring your product to the market.

Thus, it’s a must that entrepreneurs possess a deep understanding of their intended audience, their competitors, and the industry in which they operate.

It is not easy to build a product-based business. There are several things that you should consider, and a bucket of sweat and tears will be required in order to build it successfully.

So in this episode, we will delve into how we can make our product-based business profitable and on top despite hindrances and challenges!

Keep learning, adapting, and growing your business, and you'll make significant strides towards business success.

Listen to learn about:‌

• The importance of courage in product-based businesses
• Price strategies in product-based businesses
• Effective marketing plan that is crucial for visibility and success
• Building a strong brand identity
• Essential of quality control
• When to consider investing in equipment and manufacturing
• Prioritizing the profit in your business

Highlights:‌

04:19  Product-based businesses built on a solid financial foundation
06:00  Things to consider if you have a product-based business
06:20  Setting your prices
08:19  Packaging of the product
09:50  Marketing for your product
11:19  Considering manufacturing cost
12:42  Distribution of your products
15:42  Providing excellent service
17:10  Return policy


Cash Confident Book: https://www.amazon.com/Cash-Confident-Entrepreneurs-Creating-Profitable/dp/1637586361/ref=sr_1_1?keywords=cash+confident+melissa+houston&qid=1684071072&sprefix=%2Caps%2C57&sr=8-1

Cash Confident Course --> sign up here

Apply to work with me --> Apply here


Links:‌ ‌  

• Cash Confident
• Main website
• Mini-course: The Debt Repayment Calculator
• Mini-course: Pay Yourself
• Mini-course: Personal Net Worth Calculator
• Mini-course: The Ultimate Budget Binder
• Are You On Track For Millionaire Status Quiz

Follow me on:

IG: @melissahoustoncpa
LinkedIn: @melissahoustoncpa

Todays guest on the Commerce Club podcast is Denisa is the founder of branding and packaging design agency Kind & Ivy. Denisa is on a mission to transform conscious small businesses into memorable brands. After graduating from her master's degree in environmental science, she knew she wanted to use her knowledge and expertise to make a change in the world. She's turned my passion for sustainability and design into giving good causes a bigger voice and helping them stand out in a sea of the same.

In this episode Denisa and I chat all things packaging and why it plays an important part in taking your customer on a journey to convert.

Packaging is a hot topic amongst all of my clients especially when it comes to figuring out how much you should buy and what budget you should spend on it, so in this episode we dele right in to all the questions I so often get asked

You can find Denisa here:
https://www.instagram.com/kindandivy.studio
https://kindandivy.com/welcome

You can find out more about me, your host at www.itssophiebiggerstaff.com

& don’t forget as a listener you’ve got a 10% discount code on your chosen courses over at www.thecommerceclub.co using code TCC10OFF

Today’s guest Kira Matthews is a manifestation coach, podcast host and all round joy to chat to about all the spirtual woo woo topics I love to chat about.

I met Kira a few years ago as we both lived in the same area of London, so we connected and had a lot of common ground. I wanted to get her on the podcast to chat about a topic I’ve personally been exploring over the past year of so which is Manifestation.

Manifestation is all about emboding the person you want to be or visualizing yourself already having the things you desire.

In this episode we chat about the first time Kira was introduced to manifestation, how it works & how you can start using it to manifest your big business goals in to your life.

You can check Kira out here:

https://www.kiramatthews.com/

https://www.instagram.com/kirathebold/

One of the first steps to exploring manifestation is being in the right mindset to do so and I’ve launched a FREE voice note challenge to help you step in to the mindset of a founder. You can gain access to it, by clicking here:

https://view.flodesk.com/pages/63dc66c7781752946ff2ae92

Found yourself here, but don’t know who I am or what I do? You can find out more about me at www.itssophiebiggerstaff.com

Noah Bragg talks about Building in Public, how it was before, and what he'd do today if he was starting again.

• Noah Bragg
• Potion.so
• Igor Benić
• CastAsync.com

I'm very excited to share todays episode as Lizzie is an ex-client of mine and all the topics we covered in todays coversations we suuuper interesting and tbh unplanned, the conversation took a really interesting turn and we spoke about some topics that we both felt very passionately about, so I'm looking forward to hearing your feedback. 

Lizzie and I worked together back in 2021/2022 when she was launching her brand B.X.M. Lizzie had limited experience in the retail world, and she consulted lots of business support services to help her bring her idea to life, so that she didn't waste money or time on the wrong things.

Lizzies business set up journey came with extra challenges due to some personal situations she faced along the way, naturally she wanted to pour her everything in to this business set up, but in reality her head was elsewhere and this did inevitably impact her motivation to show up for her new business launch.

In this episode we have a very candid chat about the pressures founders put on themselves due to toxic work & hustle culture, our opinions on setting yourself business goals, why you have to spend money to make money, what it feels like going in to year one in your business and what happens when LIFE gets in the way of you working on your business.

You can check Lizzie & B.X.M out here: https://www.iambxm.com/ 
https://www.instagram.com/iamb.x.m/

If you're struggling with managing your time to work on your business and take strategic action to convert your ideal target customers I've designed a free resource to help you step in to your founders mindset with my free 3 step voice note challenge. An audio experience where I'll guide you through some of my best advice to step up in to your role as a founder and focus on taking actionin your business to generate more sales. If you'd like to get this directly in your inbox head over to www.itssophiebiggerstaff.com and sign up now.

Clare is back for this episode of The Commerce Club podcat & today we are talking about how to network to benefit your product based business…

Clare & I met during the pandemic via a networking group called The Coven and bonded over a shared mission to support small product business owners set up and grow their brands and our mutual love of dessert.

We both joined The Coven because starting a business during lockdown was super lonely, we didn’t have anyone to share our experiences with, hold us accountable or hash out our problems to. We were craving connection, with people that actually understood what we were going through as new service business owners…

& we found that in eachother! Suddenly business didn’t feel so overwhelming and we were constantly sparking ideas off of eachother, so much so that we decided to collaborate and back in September 2021 we hosted our first LIVE networking event which was a special evening brining 50 small product business owners together to chat about their brands, find support in eachother, share learns, and find their business community. So many of the attendees of this event have gone on to collaborate with eachother & find life long business besties - which is something we know you probably want as well, but maybe you don’t have the confidence to approach people or you don’t know how to network…

In this episode we talk you through some of our tips for networking and also invite you to join our product business networking hub - a place for you to connect with other small product business owners who are going through and facing the same challenges, lessons & conversations as you!

You can sign up to the lets get down to business networking hub here: https://subscribepage.io/ElX9iv

If you want to find our more about myself or Clare you can find her at https://www.clare-alexander.co.uk/ and me over at www.itssophiebiggerstaff.com

Elle is the ecommerce assistant with the superpower to show independent businesses how to get the most out of their online shops by using shopify and klaviyo.

In this episode of the commerce club podcast I am chatting to elle about email marketing - a marketing channel we both feel is neglected so often by small product business founders due to lack of time or knowledge on how to get started with it.

But the thing is we both know how important this marketing channel could be for your business to drive conversions if it’s used correctly so I wanted to chat to elle so she could give you some of her best advice on how to set up and utilize email marketing in your product based business.

You can find Elle here: https://www.theecommerceassistant.com/

Want to find out more about email marketing - I’ve created a FREE Masterclass called “3 organic hacks to grow your business”, which you can find out heaps more information on how to set it up in your product business. & you can unlock access to the FREE masterclass now when you sign up to my mailing list here: www.itssophiebiggerstaff.com

Have you ever felt a spark of inspiration to launch your own business, but weren't certain how to get started? Or perhaps you're wondering how you can pivot or transition your services in an industry you love, and don't know how?

In this episode, Danielle sits down with Julia of Julia Kay Design to talk about her business journey. Julia specializes in wedding invitations and calligraphy services, and she shares with you her process for finding the right services to offer, how she got started, and why it's important to never stop creating.

She also chats about the challenges of social media, being persistent, and setting goals for the future. So tune in now to gain valuable insights into the wedding industry and follow your creative dreams!

In this episode, we cover:

• Learn about Julia and how she got started in the wedding industry
• What made Julia decide to start printing and selling invitations
• Why teaching yourself a new skill can be intimidating and overwhelming, but also super rewarding
• Using free and available resources to help you achieve your business goals and dreams
• Pros and cons of social media and how it's used to grow your online business
• The importance of continuing to create genuine content even when you don't think it'll be successful
• How referrals and word of mouth marketing is key in helping you grow your business
• Future business growth plans and the importance of taking it one step at a time

Sponsor
Paperlike
Ready to do more with your iPad? Head over to paperlike.com/danielle to get started!

Resources
Connect with Julia
Website: https://juliakaydesign.com/
Instagram: https://www.instagram.com/juliakaydesign/
Podcast: Julia’s Creative Business Guidebook


DETAILED DIARY SHOW NOTES

Patreon: Access exclusive content, start or supercharge your biz growth, and be part of an inspiring community of supportive entrepreneurs by becoming a Patreon member! Check out more details here.

Follow @detaileddiarypodcast to stay up-to-date about everything related to the podcast!

In todays episode of The Commerce club podcast I am chatting to Fae, founder of fable petite, she is currently half way through the process of setting up her petite womenswear brand.

After discovering a gap for peitite brands in the market Fae has taken a leap of faith in her idea and putting some of her designs in to development, it hasn’t been smooth sailing though as Fae soon realised her expectation of what product development would be like was not quite the reality.

I chat to Fae about the overwhelm that comes with setting up a product business when you don’t have a background in the retail industry and how this has impacted her conversations with suppliers.

If like Fae you are in the process of setting up a product based business and would like some support don’t forget this is something I can help you with, you can check out what I do and who I help by clicking here!

You can follow Fae and Fable Petites set up journey here:

https://www.fablepetite.com/

https://www.instagram.com/fablepetite/?hl=en

If you enjoy this episode please don’t forget to show me your support by subscribing, downloading and liking 🙂

If you'd like to feature on the podcast as a guest feel free to drop me an email with an outline of what you think you can talk about to sophie@byrcollective.com

You can follow me & DM me on instagram @byrcollective

If you're ready to start working on building or scaling your business check out my courses out below..

www.thecommerceclub.co

I was first introduced to Kayleigh through my client Calene. Both of them used crowdfunding as a route to launch their businesses back in the pandemic and had great success through their campaigns via Natwests back her business.

Off the back of her successful crowdfunder Kayleigh launched her workout headwear brand Bind London and has had a huge amount of support for her business set up journey since documenting via social media.

Kayleigh is brilliant at sharing the BTS in her entrepreneurship journey through LinkedIn and instagram and she most recently partnered with Crowdfunder uk to help support more entrepreneurs with the crowdfunding campaigns.

Crowdfunding is an amazing way to fund your business idea if you don’t have the initial capital to invest to set up your brand. In this episode of the commerce club podcast Kayleigh and I chat about crowdfunding, how to plan your campaign, what you need to do to make it a success and what you might want to use your money to invest in.

If you have been debating starting a brand, but struggled to find the funds to invest this could be a great route for you.

& when you are ready to start your brand don’t forget

Clare Alexander and I are hosting a 6 months group coaching programme “6 months to start” the product business launch pad. Throughout our time working together we will be supporting you from taking your idea and turning it in to reality to launch a fully fledged product business by the peak trading season in 2023.

Every month we will be focusing on a different topic to get your business ready for launch including working on your founders mindset, doing your competitive research to figure out where your brands fits in the market and what your USP is, how to source and buy your product, how to market your brand and build an audience to sell to & how to launch your brand to make sales from day one. If you want to feel f you want to feel...

> Confident in building and running a product based business.
>  Armed and ready to take action with a strategic plan.
>  Confident in speaking with and negotiating with suppliers we have helped you find.
>  Supported throughout your business set up journey.

then you will want to join us for the exclusive programme starting in February 2023!

There’s only 10 spots available sof iyou want one get in there quick. All the details you need to know are linked here! We can’t wait to support you in starting your product business!

You can check out today's guest Kayleigh and her brand Bind London here:

Instagram
Bind London
Website

Find out more about me over at www.byrcollective.com & @byrcollective