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    product business

    Explore " product business" with insightful episodes like "23. Launching & selling with confidence with Elizabeth Stiles", "22. How to start a brand in 6 months with retail business experts Sophie Biggerstaff & Clare Alexander", "21. Going viral and how to have a successful launch with Laura founder of The Shortlist", "19. Finding your fabric supplier with fabric agent Ciara Jennings" and "18. Running a social venture & managing poor mental health as a founder with Tony O'Neil, founder Animalia Apparel" from podcasts like ""The Commerce Club Podcast", "The Commerce Club Podcast", "The Commerce Club Podcast", "The Commerce Club Podcast" and "The Commerce Club Podcast"" and more!

    Episodes (51)

    23. Launching & selling with confidence with Elizabeth Stiles

    23. Launching & selling with confidence with Elizabeth Stiles

    Elizabeth Stiles is the friendly face in fashion, she is a retail and sales expert and helps brands launch and sell their products without selling their soul.

    In this episode of the commerce club podcast I wanted to talk to Elizabeth about launching and what it really takes to have a successful launch!

    Elizabeth is the queen of launching for her own business and helps other business owners get comfortable with selling through social media. The stats we discuss in this episode may blow your mind as we talk about how many times Elizabeth had to talk about her recent course througout her launch.

    We also talk about some of the things that might be holding you back from launching and selling.

    This episode is definielty one you need to listen to if you are starting a brand in 2023.

    & if that’s you don’t forget…

    Clare Alexander and I are hosting a 6 months group coaching programme “6 months to start” the product business launch pad. Throughout our time working together we will be supporting you from taking your idea and turning it in to reality to launch a fully fledged product business by the peak trading season in 2023.

    Every month we will be focusing on a different topic to get your business ready for launch including working on your founders mindset, doing your competitive research to figure out where your brands fits in the market and what your USP is, how to source and buy your product, how to market your brand and build an audience to sell to & how to launch your brand to make sales from day one. If you want to feel f you want to feel...

    > Confident in building and running a product based business.
    > Armed and ready to take action with a strategic plan.
    > Confident in speaking with and negotiating with suppliers we have helped you find.
    > Supported throughout your business set up journey.

    then you will want to join us for the exclusive programme starting in February 2023!

    There’s only 10 spots available sof iyou want one get in there quick. All the details you need to know are linked here! We can’t wait to support you in starting your product business.

    Find out more about today's guest Elizabeth Stiles on instagram here!

    & you can check me out over at www.byrcollective.com & @byrcollective on instagram!

    22. How to start a brand in 6 months with retail business experts Sophie Biggerstaff & Clare Alexander

    22. How to start a brand in 6 months with retail business experts Sophie Biggerstaff & Clare Alexander

    Have you been sitting on an idea for an incredible product, but never had the tools, knowledge or time you need to take action and set it up?

    Myself & fellow retail business expert Clare Alexander are here to help! We have broken it down in to 6 key stages you need to go through in order to set up a brand within approximately 6 months.

    In this episode we give you a quick overview of what they are. If you'd like to hear us speak about it in more detail you can sign up to our free 3 day masterclass playback here!

    If you're ready to commit to making your business idea in to a reality, myself and Clare are also hosting a 6 months group coaching programme “6 months to start” the product business launch pad. 

    Throughout this programme we will be working together & supporting you from taking your idea and turning it in to reality to launch a fully fledged product business by the peak trading season in 2023. 

    Every month we will be focusing on a different topic (within the 6 key stages we speak about in todays podcast) to get your business ready for launch including working on your founders mindset, doing your competitive research to figure out where your brands fits in the market and what your USP is, how to source and buy your product, how to market your brand and build an audience to sell to & how to launch your brand to make sales from day one.

    So, if you want to feel...

    • Confident in building and running a product based business.
    • Armed and ready to take action with a strategic plan.
    • Confident in speaking with and negotiating with suppliers we have helped you find.
    • Supported throughout your business set up journey.

    Then you will want to join us for the exclusive programme starting in February 2023!

    There’s only 10 spots available sof iyou want one get in there quick. All the details you need to know are linked in the shownotes. We can’t wait to support you in starting your product business! Find out more details here!

    Find out more about me your host here!

    21. Going viral and how to have a successful launch with Laura founder of The Shortlist

    21. Going viral and how to have a successful launch with Laura founder of The Shortlist

    Laura first came on to my radar when she was initially in the early stages of setting up her brand the shortlist, we were connected on LinkedIn and she posted an update about her career change that went viral. This was the beginning of some amazing success with social media for the shortlist & proof LinkedIn is not just a proffessional networking platform for corporates.

    The shortlist is a limited edition petite fashion brand, helping sub 5’3 girls break up with their tailotrs. The best businesses are often born out of personal challenges and Laura had always struggled to find clothes to fit her other than the trend led petite sections at miss selfridge and topshop.

    She took matters in to her own hands and pivoted her career from recruiter to fashion designer and documented her entire business set up journey along the way.

    In this weeks episode of the commerce club podcast I chat to Laura about why she thinks her launches have been so successful & some challenges she has had to battle through. 

    If you want to find out more about Laura and her brand The Shortlist you can check her out on instagram hereand her website here!

    & if like Laura you want to turn a problem you have in to a business, I might have a few solutions to help you…

    Clare Alexander and I are hosting a 6 months group coaching programme “6 months to start” the product business launch pad. Throughout our time working together we will be supporting you from taking your idea and turning it in to reality to launch a fully fledged product business by the peak trading season in 2023.

    Every month we will be focusing on a different topic to get your business ready for launch including working on your founders mindset, doing your competitive research to figure out where your brands fits in the market and what your USP is, how to source and buy your product, how to market your brand and build an audience to sell to & how to launch your brand to make sales from day one. If you want to feel f you want to feel...

    > Confident in building and running a product based business.
    > Armed and ready to take action with a strategic plan.
    > Confident in speaking with and negotiating with suppliers we have helped you find.
    > Supported throughout your business set up journey.

    Then you will want to join us for the exclusive programme starting in February 2023!

    There’s only 10 spots available sof iyou want one get in there quick. All the details you need to know are here. We can’t wait to support you in starting your product business!

    You can find out more about me over at www.byrcollective.com :)

    19. Finding your fabric supplier with fabric agent Ciara Jennings

    19. Finding your fabric supplier with fabric agent Ciara Jennings

    This weeks guest on The Commerce Club podcast is Ciara - she is an all round fabric whizz and joins me today to chat about sourcing fabrics for your small product business.

    If you are starting a fashion brand it is highly likely you will need to source yourself some kind of fabric for your product, and this can feel like a minefield if this is something you have no experience in - and it’s likely that as a new business founder bringing your idea to life you’ve probably never done this before and it can feel super overwhelming.

    Ciara has been working in the fabric sourcing industry for many years, she studied textile design, and has held fabric sourcing positions at UK high street giants including River Island & Coast and now runs her own fabric agency where she represents 8 fabric mills all over the world.

    In this episode Ciara talks us through the fabric sourcing process, how to avoid hefty fabric MOQs and the common mistakes people make when they are sourcing their fabrics.

    Ciara is also hosting some fabric sourcing and sustainability workshops in January 2023 - so keep a look out for these!

    You can connect with Ciara here: https://www.ciarajenningstextiles.com/ and on instagram @ciara_jen_tex

    If you enjoy this episode please don’t forget to show me your support by subscribing, downloading and liking 🙂

    If you'd like to feature on the podcast as a guest feel free to drop me an email with an outline of what you think you can talk about to sophie@byrcollective.com

    You can follow me & DM me on instagram @byrcollective

    If you're ready to start working on building or scaling your business check out my courses & my 1-1 services below..

    www.byrcollective.com

    www.thecommerceclub.co

    18. Running a social venture & managing poor mental health as a founder with Tony O'Neil, founder Animalia Apparel

    18. Running a social venture & managing poor mental health as a founder with Tony O'Neil, founder Animalia Apparel

    Animalia is a fightwear brand with a social heartbeart, founder Tony has been running the business from his hub in Glasgow for the past 6 years.

    The business started off the back of Tonys career as a sports development youth worker where he recognized that there was a need for more support for the youth community in his local area.

    Tony developed a range of fightwear, partnering with world class fighters which he sells through Animalia and reinvests profits in to activities for the community such as hillwalks, boardgame nights, socials and he even gets the community involved in designing product for the brand.

    I met Tony during the pandemic when 4 years in to running the business he wanted to go back and apply some stronger foundations to the brand, we worked together to get the apparel side of the business in a position to grow.

    Tony fell in to running this business and it hasn’t always been smooth sailing, especially when his mental health took a few dips along the way.

    In this episode I chat to Tony about his mental health challenges and the importance of putting yourself first even when you’re a founder.

    You can check out Animalia Apparel here: https://animaliaapparel.co.uk/shop and on instagram @animalia_apparel

    If you enjoy this episode please don’t forget to show me your support by subscribing, downloading and liking 🙂

    If you'd like to feature on the podcast as a guest feel free to drop me an email with an outline of what you think you can talk about to sophie@byrcollective.com

    You can follow me & DM me on instagram @byrcollective

    If you're ready to start working on building or scaling your business check out my courses & my 1-1 services below..

    www.byrcollective.com

    www.thecommerceclub.co

    17: How to get results using influencer marketing with Yash Chavan

    17: How to get results using influencer marketing with Yash Chavan

    Influencer marketing - it’s a term that if you are working with product I am sure you are familiar with, but possibly don’t know how best to utilize it for the benefit of your business!

    I hear from clients all the time that they have tried using influencer marketing and they’ve sent out product or paid for a post and seen no sales come from the effort and money they have put in to it.

    So what can you do to get the most out of influencer marketing? How do you protect your brand and find the right influencers to work with? and how can you utilize influencer marketing without it costing your brand $$$.

    In this weeks episode of The Commerce Club podcast I am chatting to influencer marketing expert Yash Chavan where we discuss how to utilize ambassadors instead of paying for posts, how to choose influencers that are aligned with your brand, how to put measures in place to get a return on your investment.

    Yash runs an influencer marketing tool called SARAL - which helps you choose the right influencer for you! Check SARAL 2out here!

    You can connect with Yash on LinkedIn here!

    If you enjoy this episode please don’t forget to show me your support by subscribing, downloading and liking 🙂

    If you'd like to feature on the podcast as a guest feel free to drop me an email with an outline of what you think you can talk about to sophie@byrcollective.com

    You can follow me & DM me on instagram @byrcollective

    If you're ready to start working on building or scaling your business check out my courses & my 1-1 services below..

    www.byrcollective.com

    www.thecommerceclub.co

    16. Setting up a multi brand ecommerce store with Carlene, founder of Kids Life Clothing

    16. Setting up a multi brand ecommerce store with Carlene, founder of Kids Life Clothing

    I was first introduced to the founder of Kids Life Clothing Carlene back in 2020 when we connected over LinkedIn, she came to me with her idea of starting a childrenswear multi-brand ecommerce website, but having limited experience in the retail industry, she just didn’t know how to execute this.

    I worked with Carlene on outreaching and onboarding and buying in to some of the world biggest premium luxury fashion brands for her to stock on her website, these included the likes of Juicy Couture, Tommy Hilfiger, Calvin Klein, Hugo Boss, DKNY to name a few.

    The set up of this business wasn’t always smooth sailing though, but Carlene is probably one of the most ambitious and determined people I know so I wanted her to share her story as inspiration for anyone considering starting a product business.

    In this episode Carlene talks about some of the limitations we faced when we were on boarding the brands, why she consulted business support to help her start out and where she should invest next to grow the business further.

    You can check out Kids Life Clothing here: www.kidslifeclothing.co.uk and on instagram @kidslifeclothing

    If you enjoy this episode please don’t forget to show me your support by subscribing, downloading and liking 🙂

    If you'd like to feature on the podcast as a guest feel free to drop me an email with an outline of what you think you can talk about to sophie@byrcollective.com

    You can follow me & DM me on instagram @byrcollective

    If you're ready to start working on building or scaling your business check out my courses & my 1-1 services below..

    www.byrcollective.com

    www.thecommerceclub.co

    15. How to be a confident business women with Sophie French

    15. How to be a confident business women with Sophie French

    Running a business is all about confidence.

    Having the confidence to show up, having the confidence to take action, having the confidence to go after what you want!

    Sometimes, our confidence can hold us back…

    It can stop us wanting to show up on instagram stories, because who wants to hear us speaking about our business right?

    It can stop us outreaching to new clients, because who is going to buy from us?

    IMPOSTER SYNDROME IS REAL

    and it affects way too many people (especially women) from achieving their max potential in business!

    Sophie French is a confidence and self trust coach who works with women to tackle the limiting beliefs that are stopping them from stepping in to their confidence in their business

    In this episode Sophie & I discuss what the most common limiting belief are, how your childhood may have affected how you are showing up for your business and what steps you can take to start working through anything that is holding you back!

    This podcast is sure to get you ready to take action on working on your business mindset to move your business forward!

    You can find Sophie here:

    https://www.instagram.com/sophiefrench.co/

    https://linktr.ee/sophiefrenchcreative

    If you enjoy this episode please don’t forget to show me your support by subscribing, downloading and liking 🙂

    If you'd like to feature on the podcast as a guest feel free to drop me an email with an outline of what you think you can talk about to sophie@byrcollective.com

    You can follow me & DM me on instagram @byrcollective

    If you're ready to start working on building or scaling your business check out my courses & my 1-1 services below..

    www.byrcollective.com

    www.thecommerceclub.co

    14. Finding success with pop up shops & how to convert more customers online with Kat, founder of Vandal Kids

    14. Finding success with pop up shops & how to convert more customers online with Kat, founder of Vandal Kids

    This week on The Commerce Club podcast I am talking to Kat who is the founder of Vandal Kids. Kat and I were first introduced when she attended the lets get down to business event @clare_alex_consults and I hosted back in September 2021.

    Kat came to me looking for advice on how to get her childrenswear brand stocked in retailers, however we soon realised there was so much more opportunity for her brand through pop up shops and events.

    Kats product is very interactive, is has been designed for children to play mess free, so it lends itself nicely to pop up events where both parents and children can interact with the product and see how it works first hand.

    In this episode Kat and I discuss some of the reasons why her pop up events have been so successful and why she is focusing on a local sale strategy before she goes down the route of approaching national retailers.

    You can check out Vandal kids here: https://www.vandalkidswear.com/ @vandalkids_london on instagram!

    If you enjoy this episode please don’t forget to show me your support by subscribing, downloading and liking 🙂

    If you'd like to feature on the podcast as a guest feel free to drop me an email with an outline of what you think you can talk about to sophie@byrcollective.com

    You can follow me & DM me on instagram @byrcollective

    If like Kat you are wanting to build a wholesale strategy for your business and need a bit of help, you can enquire to work with me 1-1 at www.byrcollective.com OR enroll in my self-led course "How to get your product stocked in retailers" via my online course platform www.thecommerceclub.co

    BONUS Episode: How to maximize your christmas & black friday sales with Clare Alexander

    BONUS Episode: How to maximize your christmas & black friday sales with Clare Alexander

    Apologies in advance for some of the sound in this episode, we had some technical difficulties whilst recording...

    It’s only 8 weeks until christmas & 4 weeks until Black Friday, which means there's not long left to maximize your sales in this PEAK trading period.

    Many retail businesses generate around 70% of their yearly revenue between October - December.

    And the reason for this is because buyers are actively shopping, gift buying is at the forefront of people's minds, you’ve got holiday parties, sales on, Black Friday - all of which meaning shoppers are way more engaged in this time than they will be for the rest of the year.

    In this BONUS episode of The Commerce Club my business bestie Clare is back and we will be discussing some of the things to think about to max out the sale opportunity in this quarter for your product based business.

    We also have an announcement at the end so make sure you listen all the way through!

    In case you can’t wait here it is… We are going to be hosting a FREE 3 day mini training “start your brand in 6 months” where we will be guiding your through all the essential basics you will need to start working on your product based business...

    Each day in the training we will cover a different aspect of turning your product ideas in to a fully fledged business from understanding your USP, sourcing your product and marketing your brand to make sales from day one!

    You will learn:

    > How to identify your mission, values, USP & position in the market.

    > How to source and buy your product to make a profit.

    > How to plan the launch of your brand and warm up your audience to start selling from day one!

    Avoid making costly mistakes & wasting your time an join us on for a 3 day mini training starting 28th November...

    You can subscribe to join the training here: https://preview.mailerlite.io/preview/193048/sites/69222451682215668/Mmeq3J

    Find out more about me and Clare here:
    https://www.byrcollective.com/
    https://www.clare-alexander.co.uk/

    Want to get started on your brand right now, don't wait - sign up to The Commerce Club to get your course now: https://www.thecommerceclub.co/

    12. How to target your ideal customer with Tracey, founder of Children of the deep

    12. How to target your ideal customer with Tracey, founder of Children of the deep

    All the best businesses are formed from a problem or a personal frustration & in this episode I am talking to Tracey, the founder of Children of the deep - a swimwear brand targeting young and free spirited girls.

    She launched her business out of a frustration for not being able to find quality, practical, trendy and sustainable swimwear for her teenage daughter when they were going on holiday.

    Tracey went in to her business with the impression starting a product business was going to be really easy, but in this episode we talk about how she soon realized actually that was not the case and ended up having to sample 6 times to get her product right!

    One problem Tracey has been struggling with is how to target her ideal customer when she as a founder does not feel like her customer resonates with her as the face of the brand.

    We discuss options for what she can do to get her marketing material resonating more with her teen audience & how she can manage the overwhelm as a one man band founder.

    You can check Children of the deep out here:

    https://www.childrenofthedeep.com/

    https://www.instagram.com/childrenofthedeep/

    If you enjoy this episode please don’t forget to show me your support by subscribing, downloading and liking 🙂

    If you'd like to feature on the podcast as a guest feel free to drop me an email with an outline of what you think you can talk about to sophie@byrcollective.com

    You can follow me & DM me on instagram @byrcollective

    If you're ready to start working on building or scaling your business check out my courses & my 1-1 services below..

    www.byrcollective.com

    www.thecommerceclub.co

    11. How to build a sustainable and ethical brand with Sara Collins

    11. How to build a sustainable and ethical brand with Sara Collins

    In recent years sustainability & ethical manufacturing have become somewhat “buzz words” in the industry, but the fact is that this is the direction all brands need to head in if we really want to see change in the retail world.

    Sara Collins is an ethical production guru, she believes in making ****ethical production accessible (and stress free) for independent brands. She connects Fair Trade enterprises and ethical manufacturers with conscious businesses.

    In today’s episode Sara talks to us about how new businesses can start off in their sustainable & ethical brand journey. Some of the topics we delve in to are…

    • The secrecy of manufacturing, and how sustainability is making this more collaborative.
    • How your customer shouldn’t be concerned by paying more for your product if you are targeting the right people.
    • How your brand values will determine how you manufacture.

    Her best tip for starting a sustainable and ethical brand is to try not to cover all basis at the beginning - think about what is most important to you and do that well, then you can move on to including other things as you develop and grow.

    Learn more about fairtrade brands here!

    You can find Saras consultancy and ethical fashion brand here…

    https://www.sarahelencollins.com/

    https://www.sisterandkin.com/

    & her new fabric supplier directory with Elizabeth Stiles focused on low MOQs is available to download here now.

    If you enjoy this episode please don’t forget to show me your support by subscribing, downloading and liking 🙂

    You can follow me & DM me on instagram @byrcollective or check out my services and courses at the below websites…

    www.byrcollective.com

    www.thecommerceclub.co

    Got a subject you think small product business owners need to know about? Pitch to be a guest now by emailing me with an outline of what you think you can talk about to sophie@byrcollective.com

    10. How to market your brand without spending all your money on ads PLUS what it’s like running a business with ADHD & Dyslexia with Sian Louise from OBVS Skincare

    10. How to market your brand without spending all your money on ads PLUS what it’s like running a business with ADHD & Dyslexia with Sian Louise from OBVS Skincare

    In today’s episode I am chatting to Sian Louise, founder of obvs skincare!

    Sian has a super inspirational personal story behind the reason for starting her brand which you will hear as we head in to the episode, it’s commonly said that all the most successful businesses are born from your own challenges and this could not be more true for Sian and her story!

    One of the things most of my clients want when starting a business is to be able to make it their full time job instead of their side hustle and after a just over a year in business Sian is about to do just that, so this episode also marks a huge milestone for her!

    In this episode we also discuss the fact that Sian has been running this business with dyslexia and recently diagnosed ADHD and how this has impacted her business set up journey in both positive and negative ways.

    Although obvs is doing considerably well, Sian has been struggling to know how to grow her audience without pumping all her money in to paid ad so this is the challenge I’ll be debunking with her today…

    You can catch Sian on instagram @obvs_skincare and shop obvs skincare here: https://obvs-skincare.co.uk/

    If you enjoy this episode please don’t forget to show me your support by subscribing, downloading and liking 🙂

    If you'd like to feature on the podcast as a guest feel free to drop me an email with an outline of what you think you can talk about to sophie@byrcollective.com

    You can follow me & DM me on instagram @byrcollective

    If you're ready to start working on building or scaling your business check out my courses & my 1-1 services below..

    www.byrcollective.com

    www.thecommerceclub.co

    09. How to export your product globally with Hattie IAnson

    09. How to export your product globally with Hattie IAnson

    This week on the podcast we are talking about exporting your product globally with my friend Hattie I’Anson.

    Exporting your product is probably something you’d want to start doing when you have recognized opportunity in your goods outside of your domestic selling region. For example if you have set up and selling your product in the UK, but you know there is a gap in the market for your product in Australia, you would want to start exporting and selling in this new region.

    Exporting comes with lots of challenges and things to consider, so today my guest Hattie is sharing all of her tips around exporting goods that she has learnt from working with her family business British Horse Feeds and The Golden Paste Company.

    Hatties best tips for exporting include:

    • Making sure you are really strategic about where you are exporting to.
    • Thinking about what is best for you a direct route to market where you sell in to that region directly or indirect through a distributor.
    • Make use of the free resources out there including The Department of International Trade, who has free workshops and seminars at your disposal.

    You can check out British Horse Feeds and The Golden Paste Co to see which regions they currently sell in.

    If you enjoy this episode please don’t forget to show me your support by subscribing, downloading and liking 🙂

    If you need some help getting your product stocked in your dream retailers or exporting your goods in to new markets, this is something I can support you with.

    You can follow me & DM me on instagram @byrcollective or check out my services and courses at the below websites…

    www.byrcollective.com

    www.thecommerceclub.co

    Got a subject you think small product business owners need to know about? Pitch to be a guest now by emailing me with an outline of what you think you can talk about to sophie@byrcollective.com

    08. Getting back on track with your original business goals with By Barbaraella

    08. Getting back on track with your original business goals with By Barbaraella

    Sometimes when you are running a business it can feel like you are spinning so many plates all the time, fire fighting and keeping yourself afloat that you end up losing sight of your original business goal and going a bit off piste. 

    Maybe you set up your business with the intention that you were going to have 100% of your sales through your online store, so you could be less location dependent and avoid paying physical space rent, but somehow suddenly all of your revenue is coming from a physical retail location which means you are tied to that site and are now finding it difficult to grow your online business because all of your time and resource is being used up with developing your physical store.

    This is exactly what has happened to today's guest Barbaraella - she set up her vintage clothing business in the pandemic wanting it to be fully online, but when lockdown ended she opened shop in the world famous Brick Lane Vintage market. After a step back from her business, she has realized her current business model does not align with her long term and initial goals, so she is now looking to pivot her strategy back to align with her original business goal.

    In today's episode we look at the current business model she is operating with and how she can transition back to where she wants the business to be.

    You can shop By Barbaraella here!

    If you enjoy this episode please don’t forget to show me your support by subscribing, downloading and liking 🙂

    If you'd like to feature on the podcast as a guest feel free to drop me an email with an outline of what you think you can talk about to sophie@byrcollective.com

    You can follow me & DM me on instagram @byrcollective

    If you need some support getting your business back on track to your original business plan this is o check out my courses & services out below..

    www.byrcollective.com

    www.thecommerceclub.co


    07. How much money do you need to start a fashion brand? with Clare Alexander

    07. How much money do you need to start a fashion brand? with Clare Alexander

    Today’s podcast guest is my business bestie @clare_alex_consults who in case you haven’t met yet is a fashion brand consultant who helps fashion business entrepreneurs with product development and launching their brands.

    & together we are going to be debunking a hot topic & a question we get all the time…

    How much does it cost to start a brand?

    So, if we’re going to be honest here there’s no right or wrong answer to this question, you can make something work and start a business with any amount of money, but in this episode you’ll find out what we recommend and how you can invest your budget wisely to get maximum return.

    Give it a listen and let us know what budget you started your brand with in the comments.

    If you want to find our more about Clare you can find her at https://www.clare-alexander.co.uk/.

    Need support managing the budget for your business set up? This is something I can work with you on. 

    You can email me sophie@byrcollective.com

    You can follow me & DM me on instagram @byrcollective

    If you're ready to start working on building or scaling your business check out my courses & services out below...

    www.byrcollective.com

    www.thecommerceclub.co

    06. How to take your customer on a journey through email marketing with Ellen Mooney, founder of by.ELN

    06. How to take your customer on a journey through email marketing with Ellen Mooney, founder of by.ELN

    Ellen has been running her streetwear brand for the past couple of years, year one was all about taking baby steps and experimenting with product to see what worked, year two Ellen has been focusing more on the commercial side of running her business and focusing on growth and sustainability.

    There’s 2 things she’s looking at to help her grow…

    1. Email marketing.
    2. Adding revenue streams to diversify her income.

    In this episode we look at options for what she can do to add additional revenue to her product business using her existing skill sets and how she can convert more of her audience in to buyers using email marketing without feeling like she is spamming inboxes.

    You can shop by.eln here!

    https://by-eln.com/

    If you'd like to unpack one of your business challenges with me live on the podcast feel free to get in touch and pitch your episode idea to me today - sophie@byrcollective.com

    If you enjoy this episode please don’t forget to show me your support by subscribing, downloading and liking 🙂

    You can follow me & DM me on instagram @byrcollective

    If you're ready to start working on building or scaling your business check out my courses & services out below..

    www.byrcollective.com

    www.thecommerceclub.co

    04. How to add a service to your product based business with Gemma Bishop London

    04. How to add a service to your product based business with Gemma Bishop London

    Have you got a product based business, that you could add a service based revenue stream to?

    In today’s episode of The Commerce Club podcast I am chatting with Gemma, founder of @gemmabishoplondon who has recently added an interior design service to her Accessories/Lifestyle brand.

    I met Gemma when she was working as a Visual Merchandiser for Kate Spade and I was the Buyer, together we mapped out and opened many stores, and I can vouch for her incredible eye for detail when it comes to all things design.

    It’s likely adding a service in to your existing business may be targeting a new customer entirely, so in this episode Gemma and I unpack this and discuss options for how best to promote & manage her new business venture.

    You can check out everything Gemma does here!

    If you enjoy this episode please don’t forget to show me your support by subscribing, downloading and liking 🙂

    If you'd like to unpack one of your business challenges with me live on the podcast feel free to get in touch and pitch your episode idea to me today:

    You can email me sophie@byrcollective.com
    You can follow me & DM me on instagram @byrcollective

    If you're ready to start working on building or scaling your business check out my courses & services out below...

    www.byrcollective.com
    www.thecommerceclub.co

    03. Mindset habits to adopt as a small product business owner with Kelsey March, founder of Habits to Happyness

    03. Mindset habits to adopt as a small product business owner with Kelsey March, founder of Habits to Happyness

    One of the most important things you have to master as an entrepreneur is your mindset!

    There’s 3 things I always say entrepreneurs needs, passion perseverance and ability to pivot and ultimately all of these come down to having the right mindset, so today I am talking to a very good friend of mine Kelsey March - a positive psychology coach from Chicago.

    I met Kelsey in Bali, we've spent many hours co-working together, along with many nights out, and I honestly had some of the best advice I’ve ever been given on how to manage my mindset. I'll be sharing with you what that is in this episode!

    Kelsey helps entrepreneurs master their mindset, emotions and productivity habits to improve life balance and business success and her key takeaway from this discussion was that you are the foundation of your business, so it's important you take care of yourself so you thrive as a business owner.

    To do this the number one recommendation Kelsey has is to master your breathing. As we discuss an easy place to start is with square breathing, there's a great 5 minute one that we recommend trying that can be found on YouTube here!

    You can connect with Kelsey on instagram and facebook @habits.to.happyness and the website to check out more about what Kelsey does can be found here!

    Make sure you subscribe and like this podcast if you want to hear more tips on setting up and running a product based business.

    You can email me sophie@byrcollective.com
    You can follow me & DM me on instagram @byrcollective

    You check out my website & find out more about what I do here...

    www.byrcollective.com
    www.thecommerceclub.co


    02. What to invest in to accelerate your product business growth with Leanne founder of Hachure Active

    02. What to invest in to accelerate your product business growth with Leanne founder of Hachure Active

    In today's episode I am doing a live coaching session with Leanne, founder of Hachure Active to tackle a couple of the problems she has been facing recently in her business.

    Hachure Active is a sustainable eco-conscious outdoor activewear brand for the wild and adventurous. Premium quality clothing created around the core values of being ethical and sustainable, built with longevity in mind.

    I met Leanne through instagram, and we’ve worked together a couple of times in one of my group coaching programmes so I’ve got to know her business fairly well. Leanne has come to me today with a couple of problems she is currently facing in her business including: 

    How she can juggle her business and job at the same time.
    What she needs to do in order to be able to leave her job and focus on her business full time.
    What she should be focusing on and investing money/time in to in order to grow her business.
    How she can keep her product assortment feeling/looking fresh without bringing in too much newness.

    I am going to help her debunk all of this in today's live coaching session.

    You can connect with Leanne on instagram @hachure.active and @thegarmentdesigner
    Shop Hachure Active online at www.hachureactive.com.

    Make sure you subscribe and link this podcast if you want to hear more tips on setting up and running a product based business.

    You can email me sophie@byrcollective.com
    You can follow me & DM me on instagram @byrcollective

    You check out my website & find out more about what I do here...

    www.byrcollective.com
    www.thecommerceclub.co


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