product quality

It’s important to fine-tune a product by collecting post-purchase data and reading every testimonial, including one-star reviews. 

In this episode, Jordan West and Steve Wasik, CEO of Vktry Gear, discuss the company's impact, customer experience strategies, and the challenges of scaling business. They also delve into topics such as social media marketing, customer satisfaction, and the importance of understanding your audience. 

Listen and learn in this episode!

Key takeaways from this episode:

• Consider bringing customer service in-house for better customer interaction and feedback, ultimately enhancing the customer experience.
• Focus on generating cash, taking care of your team, and understanding the customer as top priorities.
• Embrace an underdog mentality, be bold and creative, and take risks in branding to stand out as a challenger brand.
• Use a mix of entertaining and educational content to engage customers and leverage influencer partnerships for brand promotion.
• Stay informed about developments in social media platforms, such as the impact of TikTok shops on influencer marketing, and adapt strategies accordingly.
• Constantly find new products for upselling and focus on growing an email database to engage and retain customers.

Recommended App/Tool:

Hot Jar: https://www.hotjar.com/

Tiktok: https://www.tiktok.com/

Recommended Book:

Eating The Big Fish: https://www.eatbigfish.com/books/eating-the-big-fish

Today’s Guest:

Steve Wasik, CEO of Vktry Gear is a courageous leader, specializing in strategically and creatively building strong Consumer Product organizations and driving record level sales growth & profitability. Award-winning, strategic marketer adept at directing agencies and creatively building winning brands. Able to hit the ground running as evidenced by accomplishments across diverse Consumer Product categories.

Connect and learn more about Steve and Vktry Gear:

Website: https://vktrygear.com/?view=sl-4FE65C04

LinkedIn: https://www.linkedin.com/in/stephenwasik/

This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.

With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.

Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.

Learn more here: Finale Inventory

Embrace creativity despite limitations. From viral videos to a unique crowning program, they showed us that thinking outside the box can lead to remarkable growth.

In this episode, Jordan West and Olivia Alexander, founder and CEO of Kush Queen, discuss their journey and the unique challenges they faced in marketing their product. They emphasize the value of real human interaction with customers, such as answering emails and calls, as it helps build a strong connection and foster loyalty.

Listen and learn in this episode!

Key takeaways from this episode:

• Building a successful e-commerce brand may involve facing challenges and restrictions in advertising, but creative strategies and community engagement can help overcome these limitations.
• Prioritizing customer care, product quality, and consistency is crucial for long-term success.
• Lifetime value (LTV) and building a base of returning customers should be a focus for sustainable growth.
• Offering free samples and generous discounts can be effective marketing strategies for attracting new customers.
• Utilizing tools like Postscript for SMS marketing can yield excellent results.
• Transparency and honest communication between brands and agencies are essential for a successful partnership.
• Organic content creation, email marketing, and building a community can play a significant role in brand growth.
• Despite regulation challenges, stigmas, and changes in terms of service, there are still opportunities for small businesses in the industry to thrive.

Recommended App/Tool:

Klaviyo: https://www.klaviyo.com/

Postscript: https://postscript.io/

Mailchimp: https://mailchimp.com/

Salvit Advisors: https://www.salvit.com/

Salvit Advisors Leverage Playbook:  https://bit.ly/3RFKaw6

Today’s Guest:

Olivia Alexander, Founder and CEO of Kush Queen, a company in the cannabis industry. Olivia started her journey by selling CBD products and navigating through the challenges of marketing regulations and payment processing limitations. With her experience and expertise, Olivia shares valuable insights on how to sell products when traditional paid ads are not an option.

Connect and learn more about Olivia and Kush Queen:

Website: https://kushqueen.shop/

LinkedIn: https://www.linkedin.com/in/olivia-alexander-a823112a/

Twitter: https://twitter.com/TheLivAlexander

This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.

With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.

Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.

Learn more here: Finale Inventory

With examples ranging from his own collaboration with influential figures to the impact of Joe Rogan's endorsement, Mark highlights how these strategic partnerships can lead to exponential growth. Curious about where the next opportunities for leverage lie? Mark provides thought-provoking insights that will transform your approach to scaling your brand.

In this episode, Jordan West and Mark Ritz, co-founder and CEO of Carnivore Snax delve into the strategy of being different and engaging with customers in the ever-evolving e-commerce space. From implementing email marketing to innovative advertising techniques, Mark shares valuable insights that will help you captivate your target audience and create a loyal customer base.

Listen and learn in this episode!

Key takeaways from this episode:

• The importance of having a certain person or thing present in a strategy
• Focus on product quality and full control over manufacturing and supply chain
• Being obsessed with maintaining high standards
• Being different as a company in terms of engagement in the e-commerce space
• Implementation of email marketing, advertising, and other strategies
• The ability to send direct messages on Instagram
• The value of warm introductions and getting responses to direct messages
• The strategy of launching new products monthly, making them limited edition
• Engaging platform with exclusive access and benefits for members

Recommended App/Tool:

Inveterate: https://www.inveterate.com/

Recommended Podcast:

Joe Rogan: https://www.joerogan.com/

Taylor Holiday: https://open.spotify.com/episode/4Sa9tlWmT3n9C2K8hN6Us4

Today’s Guest:

Mark Ritz, co-founder and CEO at Carnivore Snax, with a background of 7 years in the e-comm space, Mark has always been passionate about this field. Prior to his venture in e-commerce, he spent 12 years working for Costco Wholesale, where he developed a deep appreciation for the membership model and company culture. This experience greatly influenced how Carnivore Snax operates today. Mark has also held the position of Director of E-commerce for a couple of companies, specializing in email marketing. His desire to run his own business led him to join forces with a co-founder who presented an innovative product idea. After trying the product, Mark was convinced and together, they decided to launch and expand the company.

Connect and learn more about Mark and Carnivore Snax here: 

Website: https://carnivoresnax.com/

LinkedIn: https://www.linkedin.com/in/mark-

This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms.

With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability.

Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory.

Learn more here: Finale Inventory

Join our resident Business Ninja Jamie, together with Elai CEO & co-founder, Vitalii Romanchenko, as they talk about advanced AI technology. ELAI is an online platform that creates personalized AI videos with diverse digital avatars from text. Their solution is a tool that can and does facilitate people's lives – and this is what drives them. The value of time, product quality, personalization, and integrity. Elai is constantly improving  solutions and is always eager to help. Visit their website at https://elai.io/.

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How processing trials and analytical tests can help ensure that cereal raw material is fit for purpose and will produce a product of appropriate quality.