proprietary

• Radio performance un-matched
• Fast preamble detect... sleep longer
• Beyond capable for Sidewalk, Mioty, Electronic Shelf Labels...
• Security? This is the Fort Knox of Wireless devices

Learn more about the EFR32FG23 here: https://www.silabs.com/wireless/fg23-zg23

In this episode we continue our Smart Home discussion with Johan Pedersen, Product Marketing Manager for the Smar Home IoT group at Silicon Labs.  We turn our attention to questions regarding the wireless connectivity options available for the Smart Home.  The episode covers the following questions:

• What are the largest growth markets for the Smart Home? 
• How does Silicon Labs' wireless connectivity portfolio help an Engineer working on product for the Smart Home?
• Are there markets or applications where one or more protocols have advantages over others?
• What are the most common mistakes or misconsceptions about the Smart Home you see at customers?

Sal's Investment Syndicates: Learn More About Our Syndicates

Engineer and consultant Susan Conover’s struggle with skin cancer inspires her to apply AI to help us understand what’s going on with our skin. This determined founder has made considerable headway in building the most valuable asset an AI startup can have: a strong, proprietary data set. A fun interview with a dynamic founder.

Highlights include:

• Sal crows about his investment in Gelesis, a company that just got FDA approval for a new weight loss treatment with broad application and good safety profile.
• Consider our investment syndicates if you are an accredited investor (https://www.angelinvestboston.com/our-syndicates/)
• Susan Conover bio. Honors grad in mechanical engineering from UT Austin, a top program, got a master’s degree in engineering management at MIT.
• Susan has studied or worked in France, Australia and Singapore.
• Susan Conover became a melanoma survivor at age 22. This made a big impression on her.
• Susan sees a need to “close the loop” on patient care so that the needs of the patient are uppermost in medicine. LuminDX moves in that direction, allowing people more control over their healthcare.
• Met her current co-founder Josh Joseph, a machine learning specialist, at Improv.
• MIT Sloan’s Catalyst program allowed Susan to connect with technologists working on skin cancer who have helped start her company.
• Eventually pivoted away from skin cancer to focus on helping people deal with everyday skin ailments.
• LuminDX has been accepted to the highly competitive accelerator Techstars in Boston. Kudos!
• Next, how LuminDX plans to make money, but first Sal asks you to leave a review on iTunes.
• Business model is to build data base of images to train its AI by helping consumers connect with health providers and getting paid a small fee.
• The real monetization is expected to come when LuminDX’s AI become better than primary care physicians in diagnosing skin conditions. Many options become attractive at that stage. The model is Google or 23 and Me.
• The algorithms are open sourced but the core asset of LuminDX is diagnosed images from physicians.
• LuminDX uses the fact that there are a billion searches for skin issues in the US alone to get found by consumers. First paid search to build its search engine optimization.
• The field is so large and undeveloped that competitors are also partners.
• Has rolled out for one indication. By the end of 2020 expect to have twelve indications in which the AI is capable.
• Susan was really good at science and math but not great in history. Mechanical engineering was a good way to satisfy Susan’s innate curiosity about how things work.
• Susan gradually talked herself into entrepreneurship. She actually dreamed of studying psychology as undergrad because of her intense curiosity about what drives people. Being a founder is connected to that aspect of her personality.
• Don’t go into entrepreneurship just for being your own boss, Susan says. You need to be deeply motivated to solve a problem in order for it to make sense.
• Susan advises founders to do intense preparation of their pitches before reaching out to investors.
• Techstars has taught her that fundraising is a known science. You need to reach out to people who might eventually invest to map out the milestones they would require before funding you.
• The fact that LuminDX’s business model encompasses three different domains: dermatology, AI and marketing, creates a problem. Finding investors comfortable in all three has been a challenge but she’s making headway.
• People say they invest in the team but Susan finds that people frequently get caught up in challenging the business model. Sal concurs & emphasizes the fact that it’s really hard for angels to truly focus just on the team and resist the temptation to be the “business analyst” who knows better than the founders. Quotes Michael Mark on this.
• Susan Conover thinks founders should just focus on building the business according to the milestones set by VCs and let the progress win over the early stage investors.
• On building product, Susan urges founders to build little but test a lot. Only when you really understand what people want do you start to build.
• Susan, inspired by angel Diane Hessan, is working to be more daring in setting down explicit goals, stakes in the ground. She sees value in having clear metrics even if they are not met. Vanity metrics can kill your business.
• The question for LuminDX is how much data is needed to go into a clinical setting in primary care. The number they came up with is 370,000 images, that’s a stake in the ground.
• Susan Conover believes in the methodology of Alex Iskold for analyzing a startup’s sales funnel.
• Techstars has pushed LuminDX to sharpen their focus on acquiring patient images and data. Want to be able to announce 100,000 images acquired on demo day.
• Sal salutes Susan Conover for her focus and energy.
• Susan asks Sal why he puts so much into the podcast. Sal’s answer: insatiable curiosity about what drives people.
• Susan asks Sal what his pet pain point that could be solved by a startup, Sal answers bookkeeping for his multi-family properties. Sal hopes Pilot.com will eventually get to this space. Shout out to founders Waseem Daher and Jeff Arnold.

This podcast captures a Q&A session covering the latest proprietary wireless SoC from Silicon Labs the Flex Gecko (EFR32FG14).

The 7 questions cover:

- New peripherals and features

- Applications that benefit from these features

- Detail on the enhancements (Sub-GHz, RF Range, Energy)

- 3 ways Silicon Labs makes it easy to design with EFR32FG

Episode 002: Dr. Joe Klemczewski Inspiring the Diet Doc Movement Worldwide

Each episode will be dedicated to providing you with an inspiring message from world class athletes & entrepreneurs in fitness, business, sports & life, to find out how these amazing people think, what drives them, their habits and routines and what their biggest challenges were and how they overcame them. Mathew will also be sharing solo power messages directed towards empowering, motivating and inspiring you to your next level of being epic!
Buckle up with this episode as Peak Mindset Coach Mathew Park interview’s President and entrepreneur powerhouse Dr. Joe Klemczewski of the The Diet Doc on how he built his highly successful Diet Doc Weight Loss Franchise company worldwide and his unique growth focused mindset.  Learn how he leads his team and franchise owners, his world class habits and routines, how he became one of the forefront leaders in nutrition and contest preparation and still stays on the cutting edge of performance for both himself and his team.  Get ready for massive motivation, rocking inspiration and valuable lessons from some of the biggest names today in how to step your life to the next level, bust through any obstacle and rock your dreams!

My guest on this episode is Jeff Rohrs, author of the amazing book: AUDIENCE: Marketing in the Age of Subscribers, Fans & Followers, as well as head of ExactTarget’s Marketing Insights Team.

When Jeff speaks to audiences about the subject of audience, he begins with a reminder that marketers should use paid, owned and earned content to not only sell in the moment, but to build a proprietary audience for the long term - as an asset. Those brands with a loyal proprietary audience depend less on paid media.

Proprietary Audience Development - PAD - is about developing audience that reduces a brand's dependency on paid media to engage with your brand to buy more. The strategy begins with an understanding of where your audience spends time so you don't waste time in places where they are not.

The show notes for this podcast episode are available at the Social Business Engine show website at http://www.socialbusinessengine.com/podcasts/proprietary-audience-imperative/.

Episode #57: Mike & Sincere return with a long overdue Q&A segment of the Live Life Aggressively podcast. During this episode, Mike & Sincere discuss:

Links & Resources:

All this and much more. Download, listen, and share this episode now on

iTunes: https://itunes.apple.com/us/podcast/live-life-aggressively-podcast/id646524617 (please leave us your reviews :-)

Stitcher (please leave us your review): http://www.stitcher.com/s?fid=34706&refid=stpr

or http://llapodcast.com.

Also, be sure to "like" and connect with us on our Facebook fan page at http://facebook.com/llapodcast.

Almost two years on, the cause of the May 2010 financial markets "flash crash" that wiped US$1 trillion in shareholder equity before bouncing back is still unknown, but plenty of fingers have been pointed at possible culprits for this electrifying event. Aiming to avoid a repeat, securities exchanges around the world now are following the lead of the US regulator by bringing on circuit breakers. Michael Aitken, chair of Capital Market Technologies at the University of New South Wales, says there's no evidence to support market design changes soon expected to be introduced in Australia. While gathering evidence is costly, he argues, it's the best way to stop future shocks.

Almost two years on, the cause of the May 2010 financial markets "flash crash" that wiped US$1 trillion in shareholder equity before bouncing back is still unknown, but plenty of fingers have been pointed at possible culprits for this electrifying event. Aiming to avoid a repeat, securities exchanges around the world now are following the lead of the US regulator by bringing on circuit breakers. Michael Aitken, chair of Capital Market Technologies at the University of New South Wales, says there's no evidence to support market design changes soon expected to be introduced in Australia. While gathering evidence is costly, he argues, it's the best way to stop future shocks.