prospective customers

Great content is an absolutely necessary companion to your buyer’s journey and your company’s sales process. Knowing what type of content to produce and when to send it is key to closing sales.

In this episode, Nola Boea and Lori Vajda will take you through all you need to know about producing the right content for your stage 5 (decision stage) audience and business. Take a listen and get the tips and examples so you can turn prospective buyers into customers.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. 

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook! 

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn 

• Stage 5 (decision) of the ‘Buyer’s Journey’, how the right kind of marketing content can help close sales.
• What sales collateral is used for and the kinds of content that are most effective.
• Here are the essential content pieces you need for the final (decision-making) stage if you want to win customers.

Key points Lori and Nola are sharing in this episode:

(02:57:59) An overview of each stage of thebuyer’s journey,including examples. 

(07:03.49) The follow up question should need to ask your ideal customers that will help you improve online marketing.

(10:22:47) Do this one thing right and you’ll likely move a prospective buyer to choose you over the competition.

(13:17:77) 13 easy content ideas for the final decision making stage.

Resources 

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

FREE Download revenue and profit reference guide

ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)

Podcast Transcript

Whether your business goal is to get more leads, build a sales funnel or increase conversions, content plays a crucial role in guiding people through the buyers’ journey. 

In this episode, Nola Boea and Lori Vajda share tips and examples so you can match your messaging to your prospective buyer’s stage of awareness.From videos to images to blogs, content helps your prospective customers and leads learn about you as a brand, gather information about your products and services. It also helps you, as a business, position yourself as an expert in the marketplace.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. 

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook! 

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn 

• Stage 4 (consideration) of the ‘Buyer’s Journey’, what it means for your marketing messaging.
• Using keywords that match how your ideal buyer searches online during this stage.
• Different tools for creating content that tips the sales in your favor.

Key points Lori and Nola are sharing in this episode:

(04:32:99) In the buyer’s journey, as a business owner, this is how you can view content at each stage, including examples. 

(08:28.24) What marketing messaging is critical to have on your business website for stage 4 in order to guide your ideal customer.

(11:50:19) An example of how prospective customers evaluate your business and move from stage 2 (Problem Aware) through to stage 5 (Most Aware) to purchase.

(14:58:69) Here are 7 ideas you can use to move your prospective buyer to the final stage.

Resources 

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

FREE Download revenue and profit reference guide

ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)

Podcast Transcript

There’s a saying, “If you’re too comfortable, it’s time to move on. Terrified of what’s next? You’re on the right track.” While many would agree with the sentiment, perhaps even you, the real question is would you put the saying into practice? For example starting something new, like a business or podcast?

In this episode, Nola Boea and Lori Vajda mark their 100th episode by sharing their experience of breaking glass ceilings, being podcast producers and co-host  in a male dominated field and a few other surprises.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. 

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook! 

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn 

• Why female entrepreneurs face not just glass ceilings, but glass walls as well.
• The challenges of entering traditionally male dominated sectors.
• Why there are gender biases and how they create an unfavorable business environment for women entrepreneurs. 

Key points Lori and Nola are sharing in this episode:

(02:56:14) Why it’s important to rise against gender stereotypes. 

(05:17.33) Beyond breaking barriers as podcast producers, older women (those above the age of 44 yrs)  entering this marketplace are also paving the way for minorities.

(6:10:11) When an industry becomes more representative of its customer base, it means that the content produced speaks to the customer in these unique ways.

(10:40:69) What the average timeframe is from starting a business to starting to see it become a success.

Resources 

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

FREE Download revenue and profit reference guide

ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)

Podcast Transcript

With a vast amount of information available and accessible online, today's buyer is more informed prior to making a purchase, than ever before. This means that to be successful in sales business owners must adapt their marketing and messaging mindset from selling to helping. 

In this episode, Lori Vajda and Nola Boea explain everything you need to know to create the kind of content your prospective buyers are searching for.

Thanks for Listening!

Ready to start your business or grow your personal brand? Schedule a free 20 min. consultation call now. 

If you enjoyed this show, make sure to subscribe to the podcast so you’ll never miss an episode. Want to get to know us more? Find out more about us and our services at Sticky Brand Lab

We love hearing from you! Leave or speak your message here

If you haven’t already, please connect with us on Facebook! 

Would you like to be a featured guest or have your question, comment or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn 

• The ‘Buyer’s Journey’ and what it means in marketing
• What your ideal buyer is doing during the awareness stage.
• Why you need to create informational, not salesy, content that educates prospects along their path to purchase.
• The best types of content that best outline the problem that your prospective customers are experiencing. 

Key points Lori and Nola are sharing in this episode:

(02:46:14) Why it’s important to create content that uniquely matches each stage of the buyer’s journey. 

(06:43.90) How messaging that focuses on this first and this next can move the prospect to a buyer.

(11:44:04) To engage your ideal reader's attention, this copywriting trick is the key to you success.

(15:13:69) Here are 7 ideas for creating the type of content that best matches stage 3, solution aware, shoppers.

Resources 

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

FREE Download revenue and profit reference guide

ConvertKit: Our #1 Favorite Email Marketing Platform 

(This is an affiliate link)

Podcast Transcript